新加坡健康與保健市場

新加坡消費者在食品和飲料的選擇上非常挑剔，他們越來越傾向於選擇宣稱具有多種健康益處的產品。天然成分備受青睞，而營養價值高、適合素食者以及具有功能性的產品也越來越受歡迎。

Euromonitor International發布的《新加坡健康與保健市場報告》追蹤了健康相關產品類型的發展，以及各食品細分市場中競爭品牌的健康意識定位。該報告提供2021年至2025年的最新零售銷售數據，便於將不同健康與保健類別以及各細分市場與整體市場進行比較。報告重點關注主要企業和品牌，並對影響市場的關鍵因素進行策略分析，包括新產品開發、法律環境和生活方式的影響。報告也對2030年的市場發展趨勢進行了預測。

目標產品：健康食品烹飪原料和已調理食品、健康乳製品和乳製品替代品、健康熱飲、健康零食、健康軟性飲料、健康主食

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況健康和保健市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 強調健康和保健功效

產業表現

• 消費者越來越依賴健康聲明來指導產品選擇決策。
• 大多數類別中都存在明顯的自然趨勢

未來展望

• 對健康聲明的高要求

國家報告免責聲明

新加坡的熱飲

關鍵數據結果

2024年的發展

• 運動員利用健康聲明來促進銷售

產業表現

• 低糖飲品在熱飲領域越來越受歡迎
• 其他熱飲也是維生素的良好來源。
• 天然成分的說法大多出現在鮮咖啡類別。

未來展望

• 加大對成年消費者的針對性
• 糖含量可能超過營養價值
• 茶也利用了大自然的恩賜。

分類資料

國家報告免責聲明

新加坡HW軟性飲料

關鍵數據結果

2024年的發展

• 軟性飲料宣稱具有健康和保健功效。

產業表現

• 營養等級標示和廣告禁令對軟性飲料產生影響
• 強調無糖標籤
• 消費者想要的是標榜天然成分的高階產品線。

未來展望

• 人口結構變化給含糖軟性飲料帶來了許多挑戰。
• 餐飲服務通路湧現眾多天然產品
• 政府宣傳活動

分類資料

國家報告免責聲明

新加坡的HW零食

關鍵數據結果

2024年的發展

• 大自然引領健康與幸福的潮流

產業表現

• 參與企業正在擁抱健康與養生潮流
• 「天然」是零嘴零食領域最大的賣點。
• 無麩質產品的說法越來越普遍。

未來展望

• 零食產業依賴糖和功能性宣傳。
• 堅果和乾果的天然成分聲明佔據主導地位。
• 諸如“不含麩質”之類的健康聲明

分類資料

國家報告免責聲明

新加坡的HW乳製品及替代品

關鍵數據結果

2024年的發展

• 大自然的禮物賦予了這個類別強大的健康吸引力。

產業表現

• 營養等級標示法規產生影響
• 飲用乳是礦物質的良好來源。
• 益生菌功效是其主要功效宣稱之一。

未來展望

• 植物來源替代品具有巨大的成長潛力
• 飲用水和奶粉預計都是礦物質的絕佳來源。
• 對飲用型優格的深入了解支持益生菌的說法。

分類資料

國家報告免責聲明

新加坡 HW 烹飪食材和餐點

關鍵數據結果

2024年的發展

• 健康與保健類宣傳日益盛行

產業表現

• 重點提升健康素質
• 這種蜂蜜的品質使其天然特性更加突出。
• 醬汁、沾料和調味品均有醒目的素食標籤。

未來展望

• 更加重視並大力推廣透明的健康和保健標籤檢視
• 自然屬性的說法在多個方面受到質疑
• 素食主義依然流行。

分類資料

國家報告免責聲明

新加坡的HW主食

關鍵數據結果

2024年的發展

• 消費者變得越來越成熟，要求也越來越高。

產業表現

• 更成熟的健康意識趨勢推動了主食的發展
• 主食富含膳食纖維是關鍵論點。
• 米富含維生素，因此更具吸引力。

未來展望

• 標籤法規影響健康和保健必需品
• 素食吸引力的成長潛力
• 繼續重視維生素和礦物質的來源

分類資料

國家報告免責聲明

Singaporean consumers are highly sophisticated in their choice of foods and beverages, often seeking products with multiple health and wellness claims. Natural claims are widely sought after, whilst nutritional value, vegetarian and functional claims are gaining traction.

Euromonitor International's Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Strong priority on health and wellness claims

INDUSTRY PERFORMANCE

• Growing reliance on health claims to inform product choices
• Natural trend is prominent in most categories

WHAT'S NEXT

• Sophisticated demands regarding health claims

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Players leverage health claims to drive sales

INDUSTRY PERFORMANCE

• Low sugar trend is gaining traction in hot drinks
• Good source of vitamins is prominent in other hot drinks
• Natural claims are mostly in fresh coffee category

WHAT'S NEXT

• Stronger focus on targeting adult consumers
• Sugar content could outweigh nutritional benefits
• Tea also capitalises on natural claims

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness claims support soft drinks

INDUSTRY PERFORMANCE

• Nutri-Grade labelling and advertising bans impact soft drinks
• Heavy focus on no sugar claims
• Consumers seek out premium lines with natural claims

WHAT'S NEXT

• Demographic shifts creates some challenges for sweet soft drinks
• Numerous products with natural claims emerge in the foodservice channel
• Government campaigns to promote low sugar trend

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Natural is leading health and wellness claim

INDUSTRY PERFORMANCE

• Players actively embrace health and wellness trends
• Natural is the biggest claim in snacks
• Gluten-free claims are gaining traction

WHAT'S NEXT

• Snack industry to lean on sugar and functional claims
• Natural claim will lead in nuts and dried fruits
• Gluten free features among other health claims

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Natural goodness gives the category strong health appeal

INDUSTRY PERFORMANCE

• Nutri-Grade labelling regulations leave their mark
• Drinking milk products stand out with good source of minerals claims
• Probiotic claims stand out as one of the leading claims

WHAT'S NEXT

• Strong growth potential for plant-based alternatives
• Drinking and powder milk to gain from good source of minerals claims
• Strong familiarity of drinking yoghurt to support probiotic claims

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness claims gain traction

INDUSTRY PERFORMANCE

• Strong emphasis on elevating health credentials
• Natural claim stands out due to status of honey
• Vegetarian claim is prominent in sauces, dips, and condiments

WHAT'S NEXT

• Stronger focus on transparent health and wellness labelling to drive momentum
• The natural claim faces challenges in some categories
• Vegetarian claims to remain popular

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers are more sophisticated and demanding

INDUSTRY PERFORMANCE

• More sophisticated health preferences drive staple foods
• High fibre is leading claim in staple foods
• Rice elevates appeal as good source of vitamins

WHAT'S NEXT

• Labelling regulations will shape health and wellness in staple foods
• Growth potential for vegetarian claims
• Ongoing focus on sources of vitamins and minerals

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER