歐洲車載資訊服務市場：市場佔有率分析、產業趨勢與統計、成長預測（2026-2031 年）

歐洲車載資訊服務市場預計將從 2025 年的 2,449 萬台裝機量成長到 2026 年的 2,816 萬台，到 2031 年達到 5,663 萬台，2026 年至 2031 年的複合年成長率為 14.97%。

這一成長得益於歐盟統一的法規、原始設備製造商 (OEM) 的互聯互通戰略以及快速推進的車隊數位化項目，這些因素正將車載資訊服務從可選附加功能提升為核心移動基礎設施層。乘用車嵌入式互聯功能的普及、物流需求的持續成長以及從 2G/3G 向 4G/5G 的監管過渡，共同為歐洲車載資訊服務市場奠定了堅實的基礎。同時，感測器成本的下降正推動這項技術在大型車隊以外的領域中得到應用。競爭格局正圍繞著與 OEM 直接對接的數據通道而重塑，大眾汽車集團的Line-Fit合作項目便是一個例證。為此，售後市場專家正利用跨車隊分析來捍衛其市場佔有率。儘管資料隱私要求和改裝的複雜性限制了技術的普及，但技術和監管方面的商業因素共同推動歐洲市場的強勁成長。

歐洲車載資訊服務市場趨勢與洞察

歐盟eCall和智慧行車記錄器相容時間表

歐洲車載資訊服務市場正受益於歐盟指令的同步實施，這些指令強制要求2.5噸以上的貨車配備下一代eCall緊急呼叫系統和智慧行車記錄器。硬體更新週期圍繞著2026年7月的行車記錄器部署截止日期和2027年1月的4G/5G eCall過渡期展開，這為供應商提供了清晰的市場需求預測，並使他們能夠將合規模組與高收益的分析服務捆綁銷售。隨著營運商整合採購以滿足這些不可更改的里程碑，解決方案供應商將受益於相關人員反對意見的減少和更清晰的預算核准。這將縮短冗長的銷售流程，並加快整個歐洲車載資訊服務市場的銷售成長。

OEM廠商迅速轉向嵌入式連線平台

如今，汽車製造商將聯網汽車數據視為提升客戶終身價值的策略資產。 Targa Telematics 與大眾汽車集團的合作標誌著這項變革的開端。車輛標配的模組簡化了車隊部署，實現了每週的功能更新，並減少了因售後設備故障而產生的支援電話。嵌入式通道還支援獨特的診斷、空中下載 (OTA) 更新和能源管理控制，從而在首次銷售後長期拓展收入來源。因此，歐洲車載資訊服務市場正日益青睞那些掌握了 OEM 資料收集和大規模增強型分析技術的供應商。

混合車隊的高轉換和整合成本

歐洲車隊很少採購同質化的車輛，車齡、品牌和引擎技術差異很大。安裝不同的車載黑盒子設備會造成資料孤島和支援混亂，給個體經營者帶來負擔，尤其是那些利潤微薄的個體經營者。整合成本，包括硬體、駕駛員培訓、韌體更新以及傳統CAN總線相容性等，都會佔用有限的營運資金。因此，小規模的車隊可能會推遲採用，或僅滿足監管規定的最低要求，這可能會削弱歐洲車載資訊服務市場複合年成長率的潛在成長。

細分市場分析

2025年，商用車輛將佔據歐洲遠端資訊處理市場64.21%的佔有率，並透過節省燃油、提高路線遵守率和改善駕駛行為，帶來可預測的投資收益（ROI）。隨著監管報告與歐洲各地產能擴張的同步，市場需求依然強勁，而穩定的重型車輛基數也支撐著歐洲遠端資訊處理市場的規模。此外，由於電動公共運輸車輛需要電池充電監控和車庫充電協調（現有票價系統無法涵蓋這些任務），因此巴士和長途客車也將帶來額外收入。

儘管乘用車目前仍處於小型化階段，但嵌入式SIM卡和基於使用量的保險（UBI）的普及將推動乘用車市場的發展，預計到2031年，其複合年成長率將達到16.79%，成為成長最快的細分市場。有效的UBI保單數量將從2023年的1300萬份成長到2028年的1760萬份，為精算模型提供新的數據，從而通過實際的保費折扣獎勵安全駕駛。輕型商用車（LCV）則彌合了乘用車和輕型商用車之間的差距，在預測期內將保持兩位數的普及率，因為它們既能滿足商用物流指標的要求，又能兼容乘用車的電子設備。

到2025年，車隊管理和資產追蹤平台將佔歐洲遠端資訊處理市場規模的37.12%，反映出其在燃油成本、維護計畫和盡職調查合規性等方面的成熟價值主張。不斷擴展的功能、映像基礎的駕駛員指導、貨物溫度檢驗和多模態儀錶板聚合等，將使大型物流運營商的續訂率保持在高位。

同時，保險和基於使用量的遠端資訊處理技術以15.61%的複合年成長率實現了最高成長，這得益於精算模型從靜態人口統計資料轉向即時行為評分。光是義大利就有950萬份保險遠距資訊處理保單運作，最佳實踐也正在向德國、英國和法國推廣。安全領域主要受eCall強制令的推動，而遠距離診斷也日益普及，因為原始設備製造商（OEM）向第三方開發人員開放了其預測程式碼庫，從而拓寬了歐洲遠端資訊處理市場的解決方案選擇。

其他福利

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章 引言

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

• 市場概覽
• 市場促進因素
  • 歐盟eCall和智慧行車記錄器相容時間表
  • 原始設備製造商 (OEM) 正在迅速轉向嵌入式連接平台
  • 促進電子商務和最後一公里物流的最佳化
  • 車隊所有者的連接性和感測器成本下降
  • 強制過渡到下一代（4G/5G）電子呼叫
  • 重型車輛二氧化碳監測法規促進節能駕駛分析
• 市場限制
  • 混合車隊的高轉換和整合成本
  • 資料隱私和GDPR供應商責任風險
  • 由於2G/3G服務終止，需要提前更換硬體。
  • 車載資訊服務資料科學人才短缺
• 監管環境
• 技術展望
• 波特五力分析
  • 供應商的議價能力
  • 買方的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭
• 宏觀經濟因素如何影響市場

第5章 市場規模及成長預測（單位）

• 按車輛類型
  • 商用車輛（輕型商用車、中型商用車、重型商用車、巴士）
  • 搭乘用車
• 按解決方案類型
  • 車隊管理和資產追蹤
  • 安全保障（eCall、SVT）
  • 保險/基於使用量的遠端資訊處理
  • 資訊娛樂和導航
  • 遠端診斷和預測性維護
• 透過技術
  • 嵌入式
  • 有線連接類型/智慧型手機整合類型
  • 售後黑盒子
• 透過部署模式
  • OEMLine-Fit平台
  • 售後服務服務供應商
• 按國家/地區
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
  • 瑞典
  • 挪威
  • 丹麥
  • 芬蘭
  • 波蘭
  • 俄羅斯
  • 其他歐洲

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Webfleet Solutions BV
  • Targa Telematics SpA
  • Verizon Communications Inc.（Verizon Connect）
  • ABAX UK Ltd.
  • Masternaut Limited
  • Gurtam Inc.
  • MiX Telematics Limited
  • Mercedes-Benz Group AG
  • Volvo Group
  • Scania AB
  • MAN Truck and Bus SE
  • DAF Trucks NV
  • Robert Bosch GmbH
  • Continental AG
  • Trimble Inc.
  • CalAmp Corp.
  • Geotab Inc.
  • Teletrac Navman Group Ltd.
  • AddSecure AB
  • Microlise Group PLC
  • Trakm8 Holdings PLC
  • OCTO Telematics SpA
  • Transics International BVBA

第7章 市場機會與未來展望

The Europe telematics market is expected to grow from 24.49 million installed units in 2025 to 28.16 million installed units in 2026 and is forecast to reach 56.63 million installed units by 2031 at 14.97% CAGR over 2026-2031.

Growth is underpinned by synchronized European Union (EU) mandates, original-equipment-manufacturer (OEM) connectivity strategies, and fast-moving fleet-digitization programs that pull telematics from a discretionary add-on to a core mobility infrastructure layer. Rising embedded connectivity in passenger cars, the ongoing logistics boom, and the regulatory migration from 2G/3G to 4G/5G collectively set a robust baseline for the Europe telematics market, while declining sensor costs broaden adoption beyond large fleets. Competitive intensity is reshaping around direct OEM data pipes, evidenced by Volkswagen Group's line-fit partnerships, even as aftermarket specialists position themselves with cross-fleet analytics to defend share. Data privacy obligations and retrofit complexity temper rollout speed, but overall momentum remains firmly positive thanks to overlapping technology, regulatory, and business case catalysts across the continent.

Europe Telematics Market Trends and Insights

EU eCall and Smart Tachograph Compliance Timeline

The Europe telematics market receives a direct uplift from synchronized EU directives that stipulate Next Generation eCall readiness and Smart Tachograph 2 installation across vans above 2.5 tonnes. Hardware refresh cycles concentrate around the July 2026 tachograph deadline and the January 2027 4G/5G eCall cut-over, giving providers reliable demand visibility while allowing bundling of compliance modules with higher-margin analytics services. As operators consolidate procurement to meet these immovable milestones, solution vendors benefit from fewer stakeholder objections and clearer budget approvals, effectively flattening lengthy sales funnels and accelerating unit run-rates across the Europe telematics market.

Rapid OEM Shift to Embedded Connectivity Platforms

OEMs now view connected-vehicle data as a strategic asset for lifetime customer monetization. Partnerships such as Targa Telematics and Volkswagen Group demonstrate a structural pivot: line-fit modules ship with the vehicle, streamlining fleet onboarding, enabling weekly feature drops, and reducing support queries tied to aftermarket device faults. Embedded channels also unlock proprietary diagnostics, over-the-air (OTA) updates, and energy-management controls, extending revenue streams long after initial sale. Consequently, the Europe telematics market increasingly rewards providers that master OEM data ingestion and analytic enrichment at scale.

High Retrofit and Integration Costs for Mixed Fleets

European fleets seldom buy homogenous vehicle batches; age, make, and engine technology vary widely. Installing disparate black-box devices leads to data silos and support churn, especially for owner-operators juggling thin profit margins. Integration expenses roll beyond hardware, driver onboarding, firmware updates, and legacy CAN-bus quirks consume scarce operating capital. Consequently, smaller fleets defer deployments or restrict rollouts to regulatory minimums, shaving a potential rate off the Europe telematics market CAGR in the near term.

Other drivers and restraints analyzed in the detailed report include:

1. E-commerce and Last-Mile Logistics Optimization Push
2. Falling Connectivity and Sensor Costs for Fleet Owners
3. Data-Privacy and GDPR-Driven Vendor Liability Risk

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Commercial vehicles accounted for 64.21% of the Europe telematics market share in 2025, delivering predictable ROI through fuel saving, route adherence, and driver-behavior improvements. Demand stays resilient as regulatory reporting aligns with freight-capacity expansion across pan-European corridors, anchoring the Europe telematics market size to a stable, heavy-duty foundation. Buses and coaches add incremental revenue as electrified public-transport fleets require battery-state-of-charge monitoring and depot-charging orchestration, tasks unserved by legacy ticketing systems.

Passenger cars, while smaller today, post the highest growth pace at a 16.79% CAGR to 2031 as embedded SIM penetration and usage-based insurance (UBI) unlock consumer segments. Active UBI policies are set to climb from 13.0 million in 2023 to 17.6 million in 2028, funneling fresh data volumes into actuarial models that reward safe driving with tangible premium discounts. Light commercial vehicles (LCVs) bridge both worlds, absorbing passenger-car electronics while satisfying business-grade logistics metrics, ensuring sustained double-digit adoption rates throughout the forecast window.

Fleet-management and asset-tracking platforms held 37.12% of the Europe telematics market size in 2025, reflecting mature value proofs around fuel costs, maintenance scheduling, and duty-of-care compliance. Continuous feature enrichment, video-based driver coaching, cargo-temperature validation, and multi-modal dashboard aggregation, keeps renewal rates high among large logistics operators.

Insurance and usage-based telematics, however, top the growth chart at a 15.61% CAGR as actuarial models migrate from static demographics to real-time behavioral scoring. Italy alone hosts 9.5 million active insurance-telematics policies, propagating best practices to Germany, the UK, and France. Safety-and-security sub-verticals ride mandatory eCall adoption, while remote diagnostics gain traction as OEMs expose prognostic code libraries to third-party developers, widening the solutions funnel across the Europe telematics market.

The Europe Telematics Market Report is Segmented by Vehicle Type (Commercial Vehicles and Passenger Cars), Solution Type (Fleet Management and Asset Tracking, and More), Technology (Embedded, Tethered/Smartphone-Integrated, and Aftermarket Black-Box), Deployment Mode (OEM Line-Fit Platforms and Aftermarket Service Providers), and Geography. The Market Forecasts are Provided in Terms of Volume (Units).

List of Companies Covered in this Report:

1. Webfleet Solutions B.V.
2. Targa Telematics S.p.A.
3. Verizon Communications Inc. (Verizon Connect)
4. ABAX UK Ltd.
5. Masternaut Limited
6. Gurtam Inc.
7. MiX Telematics Limited
8. Mercedes-Benz Group AG
9. Volvo Group
10. Scania AB
11. MAN Truck and Bus SE
12. DAF Trucks N.V.
13. Robert Bosch GmbH
14. Continental AG
15. Trimble Inc.
16. CalAmp Corp.
17. Geotab Inc.
18. Teletrac Navman Group Ltd.
19. AddSecure AB
20. Microlise Group PLC
21. Trakm8 Holdings PLC
22. OCTO Telematics S.p.A.
23. Transics International BVBA

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 EU eCall and Smart Tachograph compliance timeline
  • 4.2.2 Rapid OEM shift to embedded connectivity platforms
  • 4.2.3 E-commerce and last-mile logistics optimisation push
  • 4.2.4 Falling connectivity and sensor costs for fleet owners
  • 4.2.5 Next-Gen (4G/5G) eCall migration mandate
  • 4.2.6 HDV CO2 monitoring rules nudging eco-driving analytics
• 4.3 Market Restraints
  • 4.3.1 High retrofit and integration costs for mixed fleets
  • 4.3.2 Data-privacy and GDPR-driven vendor liability risk
  • 4.3.3 2G/3G sunset forcing premature hardware replacement
  • 4.3.4 Shortage of telematics data-science talent
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Bargaining Power of Suppliers
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Threat of New Entrants
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry
• 4.7 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (UNITS)

• 5.1 By Vehicle Type
  • 5.1.1 Commercial Vehicles (LCV, MCV, HCV, Buses)
  • 5.1.2 Passenger Cars
• 5.2 By Solution Type
  • 5.2.1 Fleet Management and Asset Tracking
  • 5.2.2 Safety and Security (eCall, SVT)
  • 5.2.3 Insurance / Usage-Based Telematics
  • 5.2.4 Infotainment and Navigation
  • 5.2.5 Remote Diagnostics and Predictive Maintenance
• 5.3 By Technology
  • 5.3.1 Embedded
  • 5.3.2 Tethered / Smartphone-Integrated
  • 5.3.3 Aftermarket Black-Box
• 5.4 By Deployment Mode
  • 5.4.1 OEM Line-Fit Platforms
  • 5.4.2 Aftermarket Service Providers
• 5.5 By Country
  • 5.5.1 United Kingdom
  • 5.5.2 Germany
  • 5.5.3 France
  • 5.5.4 Italy
  • 5.5.5 Spain
  • 5.5.6 Netherlands
  • 5.5.7 Sweden
  • 5.5.8 Norway
  • 5.5.9 Denmark
  • 5.5.10 Finland
  • 5.5.11 Poland
  • 5.5.12 Russia
  • 5.5.13 Rest of Europe

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Webfleet Solutions B.V.
  • 6.4.2 Targa Telematics S.p.A.
  • 6.4.3 Verizon Communications Inc. (Verizon Connect)
  • 6.4.4 ABAX UK Ltd.
  • 6.4.5 Masternaut Limited
  • 6.4.6 Gurtam Inc.
  • 6.4.7 MiX Telematics Limited
  • 6.4.8 Mercedes-Benz Group AG
  • 6.4.9 Volvo Group
  • 6.4.10 Scania AB
  • 6.4.11 MAN Truck and Bus SE
  • 6.4.12 DAF Trucks N.V.
  • 6.4.13 Robert Bosch GmbH
  • 6.4.14 Continental AG
  • 6.4.15 Trimble Inc.
  • 6.4.16 CalAmp Corp.
  • 6.4.17 Geotab Inc.
  • 6.4.18 Teletrac Navman Group Ltd.
  • 6.4.19 AddSecure AB
  • 6.4.20 Microlise Group PLC
  • 6.4.21 Trakm8 Holdings PLC
  • 6.4.22 OCTO Telematics S.p.A.
  • 6.4.23 Transics International BVBA

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment