2026-2030年全球社群媒體分析市場

全球社群媒體分析市場預計將在 2025 年至 2030 年間成長至 196.144 億美元，預測期內複合年成長率為 28.8%。

本報告對全球社群媒體分析市場進行了全面分析，包括市場規模和預測、趨勢、成長促進因素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動市場發展的因素包括：數據可用性和複雜性的不斷提高、都市化的加速、消費者生活方式的改變，以及對即時、數據驅動型決策日益成長的需求。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，零售空間的擴張是未來幾年全球社群媒體分析市場成長的主要驅動力之一。此外，全球素食人口的成長也促進了市場擴張，而自有品牌（PB）的興起預計也將刺激市場成長並產生顯著的需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 對價格回應、生命週期、顧客購買籃、採用率和購買標準的分析。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球社群媒體分析市場
• 2020-2024 年最終用戶細分市場分析
• 基於應用領域的細分市場分析，2020-2024 年
• 按部署方式分類的細分市場分析，2020-2024 年
• 按類型分類的細分市場分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球社群媒體分析市場
• 地緣政治衝突的影響：全球社群媒體分析市場

第7章：五力分析

第8章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 零售
• 政府
• 媒體與娛樂
• 旅行
• 其他
• 市場機會：依最終用戶分類

第9章 市場區隔：依應用

• 比較：按應用
• 銷售和行銷管理
• 客戶經驗管理
• 競爭資訊
• 風險管理
• 公共安全和執法
• 市場機會：依應用領域分類

第10章 市場區隔：依部署方式

• 比較：依部署方式
• 現場
• 雲
• 市場機會：依發展階段分類

第11章 市場區隔：按類型

• 比較：按類型
• 預測分析
• 指示性分析
• 說明分析
• 診斷分析
• 市場機會：按類型分類

第12章 客戶狀況

第13章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 以色列
  • 土耳其
• 市場機會：按地區分類

第14章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第15章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第16章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Cision US Inc.
• Dataminr Inc.
• GoodData Corp.
• HubSpot Inc.
• IBM Corp.
• Ipsos Synthesio Inc
• Meltwater NV
• NetBase Solutions Inc.
• Qualtrics LLC
• Salesforce Inc.
• SAS Institute Inc.
• Semrush Holdings Inc.
• Sprout Social Inc.
• Talkwalker Sarl
• Zoho Corp. Pvt. Ltd.

第17章附錄

The global social media analytics market is forecasted to grow by USD 19614.4 mn during 2025-2030, accelerating at a CAGR of 28.8% during the forecast period. The report on the global social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, rising urbanization and changing consumer lifestyles, increase in demand for real time data driven decision making.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global social media analytics market is segmented as below:

By End-User

• Retail
• Government
• Media and entertainment
• Travel
• Others

By Application

• Sales and marketing management
• Customer experience management
• Competitive intelligence
• Risk management
• Public safety and law enforcement

By Deployment

• On-premises
• Cloud

By Type

• Predictive analytics
• Prescriptive analytics
• Descriptive analytics
• Diagnostics analytics

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the growing retail space is augmenting market growth as one of the prime reasons driving the global social media analytics market growth during the next few years. Also, rising global vegan population is proving beneficial for market expedition and growing emergence of private-label brands is enhancing market growth will lead to sizable demand in the market.

The report on the global social media analytics market covers the following areas:

• Global social media analytics market sizing
• Global social media analytics market forecast
• Global social media analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global social media analytics market vendors that include Cision US Inc., Dataminr Inc., Emplifi Inc., GoodData Corp., HubSpot Inc., IBM Corp., Ipsos Synthesio Inc, Khoros LLC, Meltwater NV, Mention, NetBase Solutions Inc., Qualtrics LLC, Salesforce Inc., SAS Institute Inc., Semrush Holdings Inc., Sprinklr Inc., Sprout Social Inc., Talkwalker Sarl, YouScan Ltd., Zoho Corp. Pvt. Ltd.. Also, the global social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Social Media Analytics Market 2020 - 2024
  • Historic Market Size - Data Table on Global Social Media Analytics Market 2020 - 2024 ($ million)
• 5.2 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.4 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.5 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Social Media Analytics Market
• 6.2 Impact of Geopolitical Conflicts on Global Social Media Analytics Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by End-user

• 8.1 Market segments
• 8.2 Comparison by End-user
• 8.3 Retail - Market size and forecast 2025-2030
• 8.4 Government - Market size and forecast 2025-2030
• 8.5 Media and entertainment - Market size and forecast 2025-2030
• 8.6 Travel - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Sales and marketing management - Market size and forecast 2025-2030
• 9.4 Customer experience management - Market size and forecast 2025-2030
• 9.5 Competitive intelligence - Market size and forecast 2025-2030
• 9.6 Risk management - Market size and forecast 2025-2030
• 9.7 Public safety and law enforcement - Market size and forecast 2025-2030
• 9.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Market Segmentation by Deployment

• 10.1 Market segments
• 10.2 Comparison by Deployment
• 10.3 On-premises - Market size and forecast 2025-2030
• 10.4 Cloud - Market size and forecast 2025-2030
• 10.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

11 Market Segmentation by Type

• 11.1 Market segments
• 11.2 Comparison by Type
• 11.3 Predictive analytics - Market size and forecast 2025-2030
• 11.4 Prescriptive analytics - Market size and forecast 2025-2030
• 11.5 Descriptive analytics - Market size and forecast 2025-2030
• 11.6 Diagnostics analytics - Market size and forecast 2025-2030
• 11.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 North America - Market size and forecast 2025-2030
  • 13.3.1 US - Market size and forecast 2025-2030
  • 13.3.2 Canada - Market size and forecast 2025-2030
  • 13.3.3 Mexico - Market size and forecast 2025-2030
• 13.4 APAC - Market size and forecast 2025-2030
  • 13.4.1 China - Market size and forecast 2025-2030
  • 13.4.2 Japan - Market size and forecast 2025-2030
  • 13.4.3 India - Market size and forecast 2025-2030
  • 13.4.4 South Korea - Market size and forecast 2025-2030
  • 13.4.5 Australia - Market size and forecast 2025-2030
  • 13.4.6 Indonesia - Market size and forecast 2025-2030
• 13.5 Europe - Market size and forecast 2025-2030
  • 13.5.1 Germany - Market size and forecast 2025-2030
  • 13.5.2 UK - Market size and forecast 2025-2030
  • 13.5.3 France - Market size and forecast 2025-2030
  • 13.5.4 Italy - Market size and forecast 2025-2030
  • 13.5.5 Spain - Market size and forecast 2025-2030
  • 13.5.6 The Netherlands - Market size and forecast 2025-2030
• 13.6 South America - Market size and forecast 2025-2030
  • 13.6.1 Brazil - Market size and forecast 2025-2030
  • 13.6.2 Argentina - Market size and forecast 2025-2030
  • 13.6.3 Chile - Market size and forecast 2025-2030
• 13.7 Middle East and Africa - Market size and forecast 2025-2030
  • 13.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.7.2 UAE - Market size and forecast 2025-2030
  • 13.7.3 South Africa - Market size and forecast 2025-2030
  • 13.7.4 Israel - Market size and forecast 2025-2030
  • 13.7.5 Turkey - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Growing availability and complexity of data
  • Rising urbanization and changing consumer lifestyles
  • Increase in demand for real time data driven decision making
• 14.2 Market challenges
  • Concerns associated with interpreting unstructured data
  • Issues with identifying influencers and fake accounts
  • Shortage of skilled analytics professionals and high attrition rate
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Growing retail space is augmenting market growth
  • Rising global vegan population is proving beneficial for market expedition
  • Growing emergence of private-label brands is enhancing market growth

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Cision US Inc.
  • Cision US Inc. - Overview
  • Cision US Inc. - Product / Service
  • Cision US Inc. - Key offerings
  • SWOT
• 16.5 Dataminr Inc.
  • Dataminr Inc. - Overview
  • Dataminr Inc. - Product / Service
  • Dataminr Inc. - Key offerings
  • SWOT
• 16.6 GoodData Corp.
  • GoodData Corp. - Overview
  • GoodData Corp. - Product / Service
  • GoodData Corp. - Key offerings
  • SWOT
• 16.7 HubSpot Inc.
  • HubSpot Inc. - Overview
  • HubSpot Inc. - Product / Service
  • HubSpot Inc. - Key offerings
  • SWOT
• 16.8 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 16.9 Ipsos Synthesio Inc
  • Ipsos Synthesio Inc - Overview
  • Ipsos Synthesio Inc - Product / Service
  • Ipsos Synthesio Inc - Key offerings
  • SWOT
• 16.10 Meltwater NV
  • Meltwater NV - Overview
  • Meltwater NV - Product / Service
  • Meltwater NV - Key offerings
  • SWOT
• 16.11 NetBase Solutions Inc.
  • NetBase Solutions Inc. - Overview
  • NetBase Solutions Inc. - Product / Service
  • NetBase Solutions Inc. - Key offerings
  • SWOT
• 16.12 Qualtrics LLC
  • Qualtrics LLC - Overview
  • Qualtrics LLC - Product / Service
  • Qualtrics LLC - Key offerings
  • SWOT
• 16.13 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Business segments
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • Salesforce Inc. - Segment focus
  • SWOT
• 16.14 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key offerings
  • SWOT
• 16.15 Semrush Holdings Inc.
  • Semrush Holdings Inc. - Overview
  • Semrush Holdings Inc. - Business segments
  • Semrush Holdings Inc. - Key news
  • Semrush Holdings Inc. - Key offerings
  • Semrush Holdings Inc. - Segment focus
  • SWOT
• 16.16 Sprout Social Inc.
  • Sprout Social Inc. - Overview
  • Sprout Social Inc. - Product / Service
  • Sprout Social Inc. - Key offerings
  • SWOT
• 16.17 Talkwalker Sarl
  • Talkwalker Sarl - Overview
  • Talkwalker Sarl - Product / Service
  • Talkwalker Sarl - Key offerings
  • SWOT
• 16.18 Zoho Corp. Pvt. Ltd.
  • Zoho Corp. Pvt. Ltd. - Overview
  • Zoho Corp. Pvt. Ltd. - Product / Service
  • Zoho Corp. Pvt. Ltd. - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations