社群媒體分析市場規模、佔有率、成長分析（按產品、分析類型、業務功能、垂直產業和地區）—2025 年至 2032 年產業預測

預計到 2023 年，社群媒體分析市場規模將達到 47.9 億美元，從 2024 年的 59.1 億美元成長到 2032 年的 317.8 億美元，預測期內（2025-2032 年）的複合年成長率為 23.4%。

對於希望利用 Facebook、Twitter、Instagram、LinkedIn 和 YouTube 等平台產生的大量數據的組織來說，社群媒體分析市場至關重要。數十億有效用戶每天都會產生大量數據，使企業能夠從中獲得洞察力，了解目標受眾、追蹤品牌聲譽、監控回饋、識別趨勢並發現新的機會。市場成長的動力來自於社群媒體使用量的快速成長以及人工智慧和機器學習技術的整合，這些技術簡化了資料收集、情緒分析和趨勢檢測。儘管存在數據複雜性和隱私問題等挑戰，但企業在決策過程中越來越依賴社群媒體洞察，預計這將推動對創新分析解決方案的需求，並對市場軌跡產生重大影響。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

社群媒體分析市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 軟體類型
  • 社交聆聽與監控
  • 社群媒體行銷
  • 社群媒體廣告
  • 社群媒體情報
  • 其他軟體類型
• 服務
  • 專業服務
  • 諮詢服務
  • 部署和整合
  • 支援和維護
  • 託管服務

社群媒體分析市場規模（按分析類型和複合年成長率）（2025-2032）

• 市場概覽
• 預測分析
• 指示性分析
• 診斷分析
• 說明分析

社群媒體分析市場規模（按業務功能和複合年成長率） (2025-2032)

• 市場概覽
• 行銷
  • 受眾細分與定位
  • 社群媒體宣傳活動績效分析
  • 競爭分析
  • 影響力行銷分析
  • 趨勢分析與預測
  • 客戶旅程分析
  • 其他
• 銷售和潛在客戶開發
  • 社群媒體分析的策略整合
  • 提高銷售量和潛在客戶開發
  • 轉換率最佳化分析
  • 銷售漏斗追蹤與最佳化
  • 客戶獲取成本分析
  • 競爭性銷售情報
  • 透過地理定位來潛在客戶開發
  • 社群媒體資料探勘
  • 其他
• 金融
  • 詐欺偵測
  • 信用風險評估
  • 客戶財務行為分析
  • 監理合規監控
  • 即時危機反應
  • ROI測量
  • 其他
• 外科手術
  • 品管
  • 供應鏈風險評估
  • 永續性追蹤
  • 需求預測
  • 最佳化客戶網路價值
  • 其他
• 人力資源（HR）
  • 雇主品牌分析與感知監測
  • 員工敬業度指標
  • 培訓與發展評估
  • 員工情緒分析
  • 其他
• 客戶服務
  • 聊天機器人最佳化
  • 服務績效指標
  • 客戶回饋分析
  • 客戶維繫策略
  • 其他

社群媒體分析市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• BFSI
• 零售與電子商務
• 政府/國防
• 旅遊與飯店
• 醫療保健和生命科學
• 媒體與娛樂
• 通訊
• 能源與公共產業
• 教育
• 其他行業

社群媒體分析市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM（US）
• Oracle（US）
• Salesforce（US）
• Adobe（US）
• SAS Institute Inc.（US）
• Qualtrics（US/Australia）
• Digimind（France）
• Talkwalker（Luxembourg）
• Hootsuite（Canada）
• Meltwater（Netherlands）
• Sprout Social（US）
• Cision（US/UK）
• Brandwatch（Cision）（UK）
• Semrush（US）
• HubSpot（US）
• NetBase Quid（US）
• Agorapulse（France）
• Rival IQ（US）
• Sotrender（Poland）
• Emplifi（US）

結論和建議

Social Media Analytics Market size was valued at USD 4.79 billion in 2023 and is poised to grow from USD 5.91 billion in 2024 to USD 31.78 billion by 2032, growing at a CAGR of 23.4% during the forecast period (2025-2032).

The social media analytics market is essential for organizations seeking to harness the vast data generated across platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. With billions of active users generating immense data daily, businesses can extract insights to understand target audiences, track brand reputation, monitor feedback, identify trends, and discover new opportunities. The market's growth is fueled by the rapid increase in social media usage and the integration of AI and machine learning technologies, which streamline data collection, sentiment analysis, and trend detection. As businesses increasingly rely on social media insights for decision-making, despite challenges such as data complexity and privacy issues, the demand for innovative analytics solutions is set to rise, significantly influencing the market's trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Social Media Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Social Media Analytics Market Segments Analysis

Global Social Media Analytics Market is segmented by Offering, Analytics Type, Business Function, Vertical and region. Based on Offering, the market is segmented into Software Type and Services. Based on Analytics Type, the market is segmented into Predictive Analytics, Prescriptive Analytics, Diagnostic Analytics and Descriptive Analytics. Based on Business Function, the market is segmented into Marketing, Sales & Lead Generation, Finance, Operation, Human Resources (Hr) and Customer Services. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Government & Defense, Travel & Hospitality, Healthcare & Lifesciences, Media & Entertainment,Telecommunications, Energy & Utilies, Education and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Social Media Analytics Market

The emergence of social media as a vital channel for businesses to connect with their audience, showcase their offerings, and enhance brand visibility has propelled the demand for social media analytics. Companies increasingly recognize the importance of analyzing social media data to gain insights that facilitate informed decision-making. This demand for data-driven strategies to optimize customer engagement and refine marketing approaches is a key catalyst for the growth of the social media analytics market. As businesses seek to leverage their online presence effectively, the necessity for robust analytics tools to interpret social media performance continues to drive market expansion.

Restraints in the Social Media Analytics Market

The Social Media Analytics market faces significant challenges due to growing concerns related to privacy and data security in the collection and analysis of social media data. As regulatory frameworks become increasingly stringent, analytics providers may struggle to navigate compliance requirements, which could hinder their ability to effectively manage and safeguard user information. These challenges are compounded by the heightened public awareness surrounding data protection issues, potentially impacting the development and deployment of social media analytics tools. Consequently, the need to adhere to these regulations may limit the operational capabilities of providers, thereby restraining market growth and innovation in the sector.

Market Trends of the Social Media Analytics Market

The Social Media Analytics market is witnessing a significant trend towards the integration of Artificial Intelligence (AI) and Machine Learning (ML), revolutionizing how businesses interpret and leverage social media data. These advanced technologies are facilitating sophisticated sentiment analysis, image recognition, and predictive analytics, allowing organizations to glean actionable insights from massive datasets. As a result, companies are increasingly able to understand consumer behavior, tailor marketing strategies, and enhance customer engagement effectively. This trend not only improves decision-making processes but also drives competitive advantage, making AI and ML indispensable tools for brands looking to thrive in the data-driven digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Social Media Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software Type
  • Social Listening And Monitoring
  • Social Media Marketing
  • Social Media Advertising
  • Social Media Intelligence
  • Other Software Types
• Services
  • Professional Services
  • Consulting Services
  • Deployment & Integration
  • Support & Maintenance
  • Managed Services

Global Social Media Analytics Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Predictive Analytics
• Prescriptive Analytics
• Diagnostic Analytics
• Descriptive Analytics

Global Social Media Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Marketing
  • Audience Segmentation And Targeting
  • Social Media Campaign Performance Analytics
  • Competitive Analysis
  • Influencer Marketing Analysis
  • Trend Analysis And Forecasting
  • Customer Journey Analysis
  • Others
• Sales & Lead Generation
  • Strategic Integration Of Social Media Analytics Fo
  • Enhanced Sales And Lead Generation
  • Conversion Rate Optimization Analysis
  • Sales Funnel Tracking And Optimization
  • Customer Acquisition Cost Analysis
  • Competitive Sales Intelligence
  • Geo-Targeted Lead Generation
  • Social Media Data Mining
  • Others
• Finance
  • Fraud Detection
  • Credit Risk Assessment
  • Customer Financial Behavior Analysis
  • Regulatory Compliance Monitoring
  • Real-Time Crisis Response
  • Roi Measurement
  • Others
• Operation
  • Quality Control
  • Supply Chain Risk Assessment
  • Sustainability Tracking
  • Demand Forecasting
  • Customer Network Value Optimization
  • Others
• Human Resources (Hr)
  • Employer Branding Analysis And Perception Monitoring
  • Employee Engagement Metrics
  • Training And Development Assessment
  • Employee Sentiment Analysis
  • Others
• Customer Services
  • Chatbot Optimization
  • Service Performance Metrics
  • Customer Feedback Analysis
  • Customer Retention Strategies
  • Others

Global Social Media Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail & Ecommerce
• Government & Defense
• Travel & Hospitality
• Healthcare & Lifesciences
• Media & Entertainment
• Telecommunications
• Energy & Utilies
• Education
• Other Verticals

Global Social Media Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Analytics Type, Business Function, Vertical)
  • US
  • Canada
• Europe (Offering, Analytics Type, Business Function, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Analytics Type, Business Function, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Analytics Type, Business Function, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Analytics Type, Business Function, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualtrics (US/Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digimind (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Social (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cision (US/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch (Cision) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetBase Quid (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agorapulse (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rival IQ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sotrender (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emplifi (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations