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市場調查報告書
商品編碼
2024835

背景音樂市場規模：按類型、應用和地區分類（2026-2034 年）

Background Music Market Size by Type (Music Streaming, AV System Equipment), Application (Retail Stores, Restaurants, Public Organizations, Entertainment Places, and Others), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 149 Pages | 商品交期: 2-3個工作天內

價格

2025年全球背景音樂（BGM）市場規模達19億美元。 IMARC Group預測，到2034年，該市場規模將達到29億美元，2026年至2034年的複合年成長率為4.84%。媒體和娛樂產業的顯著擴張，以及年輕一代對價格合理的數位音樂訂閱服務日益成長的需求，是推動這一市場成長的主要因素。

背景音樂（BGM）是一種錄製的聲音，它在各種影像內容（例如廣告、電影和行銷影片）中扮演微妙的伴奏作用，旨在影響人們的行為和情緒反應。通常，在空曠的大廳、試衣間、虛擬空間和大型多人線上角色扮演遊戲（MMORPG）中，背景音樂會以較低的音量播放，以便多人清晰地交流。背景音樂透過促進放鬆、提高警覺性、專注力和其他與任務相關的表現，以及減輕壓力、緊張和焦慮，來營造積極的情緒。此外，背景音樂還能營造正向的職場環境，防止負面情緒的產生，激發創造力，改善睡眠品質和認知功能，並提升工作動機。因此，背景音樂被廣泛應用於許多娛樂場所和公共機構。

背景音樂市場趨勢：

媒體和娛樂產業的顯著擴張是市場成長的主要驅動力之一。年輕一代對價格適中的數位訂閱音樂服務的需求日益成長，也促進了市場成長。此外，在零售店、購物中心、電梯和住宅大樓等各種商業場所廣泛使用背景音樂（BGM），為顧客創造舒適的購物環境，也是推動市場成長的另一個主要因素。因此，在餐廳和酒店業廣泛使用舒緩的背景音樂，以延長顧客停留時間、提高購買意願並營造更佳氛圍，也推動了市場成長。此外，人們健康意識的增強以及加入健身房和健身中心進行各種體育活動（如健身操和瑜伽）的趨勢持續成長，也推動了這些場所對背景音樂的需求，以增強和鼓勵個人運動動力。最後，旅行者對個人化旅行體驗的需求不斷成長，也促進了擴音器樂背景音樂、旅行歌曲、廣告、錄音和數位廣播的使用，從而支持了市場成長。此外，BeatSuite Music的出現，以其按情緒、主題、流行度和關鍵字分類的多種免費線上音樂類型，正在積極影響旅行者的認知，並進一步推動市場發展。同時，桌上型電腦、智慧型手機和iPod等各種消費性電子產品在播放背景音樂方面的日益普及，也為市場帶來了光明的前景。

本報告解答的主要問題：

  • 全球背景音樂市場目前的發展狀況如何？未來幾年我們又能看到哪些趨勢？
  • 全球背景音樂市場的促進因素、限制因素和機會是什麼？
  • 主要區域市場有哪些？
  • 哪個國家擁有最具吸引力的背景音樂市場？
  • 按類型分類的市場組成是什麼？
  • 按應用領域分類的市場區隔如何？
  • 全球背景音樂市場的競爭格局如何？
  • 全球背景音樂市場的主要參與者/公司有哪些？

目錄

第1章：序言

第2章：調查方法

  • 調查目的
  • 相關利益者
  • 數據來源
    • 主要訊息
    • 二手資訊
  • 市場估值
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章執行摘要

第4章：引言

第5章：全球背景音樂市場

  • 市場概覽
  • 市場表現
  • 新冠疫情的影響
  • 市場預測

第6章 市場區隔：依類型

  • 音樂串流媒體
  • AV系統設備

第7章 市場區隔：依應用領域分類

  • 零售店
  • 餐廳
  • 公共機構
  • 娛樂設施
  • 其他

第8章 市場區隔：依地區分類

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第9章 促進因素、阻礙因素和機遇

第10章：價值鏈分析

第11章：波特五力分析

第12章：價格分析

第13章 競爭格局

  • 市場結構
  • 大公司
  • 主要公司簡介
    • Auracle Sound Ltd.
    • Imagesound
    • Mood Media LLC
    • Music Concierge
    • NSM Music
    • Open Ear Music
    • Rockbot
    • Sirius XM Radio Inc.
    • TouchTunes Music Corporation
Product Code: SR112026A6829

The global background music market size reached USD 1.9 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 2.9 Billion by 2034, exhibiting a growth rate (CAGR) of 4.84% during 2026-2034. The significant expansion in the media and entertainment sector and the increasing demand for affordable digital subscription-based music services amongst younger demographics represent some of the key factors driving the market.

Background music is a type of recorded sound that is intended to act as an unobtrusive accompaniment in diverse visual content, including commercials, films, and marketing videos, to affect the behavioral and emotional responses of humans. It is usually played at low volume in various empty halls, fitting rooms, virtual spaces, and massively multiple online role-playing games (MMORPG) to allow multiple speakers to communicate clearly. Background music helps induce a positive mood, enhances arousal, concentration, and performance related to other tasks, and reduces stress, tension, nervousness, and anxiety by providing a relaxing experience. Along with this, background music creates a positive working atmosphere, eliminates the occurrence of negative moods, promotes creativity, improves sleep quality and cognition, and provides motivation. As a result, background music is extensively played in several entertainment places and public organizations.

Background Music Market Trends:

The significant expansion in the media and entertainment sector represents one of the key factors driving the market growth. The increasing demand for affordable digital subscription-based music services amongst younger demographics is also contributing to the market growth. Additionally, the extensive usage of background music in various commercial sectors, such as retail stores, malls, elevators, and housing buildings, to provide a soothing shopping environment to customers is acting as another major growth-inducing factor. In line with this, the widespread adoption of background music in restaurants and hospitality sector to play soft tunes to make customers stay longer, influence purchases, and create a better atmosphere for individuals, is driving the market growth. Furthermore, the ongoing trend of joining gyms and fitness centers to perform several physical activities, such as aerobics and yoga, owing to rising health consciousness, has facilitated the demand for background music in such centers to motivate and encourage individuals. Moreover, the escalating need for personalized traveling amongst tourists has intensified the employment of amplified instrumental background music and traveling songs, commercials, recordings, and digital broadcasts, which, in turn, is supporting the market growth. This is further influenced by the emergence of beat suite music with multiple free online genres sorted by mood, themes, popularity, and keywords to positively impact the travelers' consciousness. Apart from this, the escalating uptake of various consumer electronic devices, such as desktops, smartphones, and iPods, to stream background music are creating a positive outlook for the market.

Key Market Segmentation:

This report provides an analysis of the key trends in each segment of the global background music market, along with forecasts at the global, regional, and country levels from 2026-2034. The report has categorized the market based on type and application.

Type Insights:

  • Music Streaming
  • AV System Equipment

The report has also provided a detailed breakup and analysis of the background music market based on the type. This includes music streaming and AV system equipment. According to the report, music streaming represented the largest segment.

Application Insights:

  • Retail Stores
  • Restaurants
  • Public Organizations
  • Entertainment Places
  • Others

Regional Insights:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for background music. Some of the factors driving the North America background music market included the significant expansion in the entertainment industry, the extensive use of background music in gyms and spas, and the increasing demand for affordable digital subscription-based music services.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global background music market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Auracle Sound Ltd., Imagesound, Mood Media LLC, Music Concierge, NSM Music, Open Ear Music, Rockbot, Sirius XM Radio Inc., TouchTunes Music Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global background music market performed so far and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global background music market?
  • What are the key regional markets?
  • Which countries represent the most attractive background music markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the application?
  • What is the competitive structure of the global background music market?
  • Who are the key players/companies in the global background music market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Background Music Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Music Streaming
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 AV System Equipment
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Retail Stores
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Restaurants
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Public Organizations
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Entertainment Places
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Auracle Sound Ltd.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Imagesound
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Mood Media LLC
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Music Concierge
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 NSM Music
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Open Ear Music
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Rockbot
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Sirius XM Radio Inc.
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 TouchTunes Music Corporation
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio

List of Figures

  • Figure 1: Global: Background Music Market: Sales Value (in Billion USD), 2020-2025
  • Figure 2: Global: Background Music Market Forecast: Sales Value (in Billion USD), 2026-2034
  • Figure 3: Global: Background Music Market: Breakup by Type (in %), 2025
  • Figure 4: Global: Background Music Market: Breakup by Application (in %), 2025
  • Figure 5: Global: Background Music Market: Breakup by Region (in %), 2025
  • Figure 6: Global: Background Music (Music Streaming) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 7: Global: Background Music (Music Streaming) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 8: Global: Background Music (AV System Equipment) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 9: Global: Background Music (AV System Equipment) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 10: Global: Background Music (Retail Stores) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 11: Global: Background Music (Retail Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 12: Global: Background Music (Restaurants) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 13: Global: Background Music (Restaurants) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 14: Global: Background Music (Public Organizations) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 15: Global: Background Music (Public Organizations) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 16: Global: Background Music (Entertainment Places) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 17: Global: Background Music (Entertainment Places) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 18: Global: Background Music (Other Applications) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 19: Global: Background Music (Other Applications) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 20: North America: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 21: North America: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 22: United States: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 23: United States: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 24: Canada: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 25: Canada: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 26: Asia-Pacific: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 27: Asia-Pacific: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 28: China: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 29: China: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 30: Japan: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 31: Japan: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 32: India: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 33: India: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 34: South Korea: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 35: South Korea: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 36: Australia: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 37: Australia: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 38: Indonesia: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 39: Indonesia: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 40: Others: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 41: Others: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 42: Europe: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 43: Europe: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 44: Germany: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 45: Germany: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 46: France: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 47: France: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 48: United Kingdom: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 49: United Kingdom: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 50: Italy: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 51: Italy: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 52: Spain: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 53: Spain: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 54: Russia: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 55: Russia: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 56: Others: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 57: Others: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 58: Latin America: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 59: Latin America: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 60: Brazil: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 61: Brazil: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 62: Mexico: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 63: Mexico: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 64: Others: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 65: Others: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 66: Middle East and Africa: Background Music Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 67: Middle East and Africa: Background Music Market: Breakup by Country (in %), 2025
  • Figure 68: Middle East and Africa: Background Music Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 69: Global: Background Music Industry: Drivers, Restraints, and Opportunities
  • Figure 70: Global: Background Music Industry: Value Chain Analysis
  • Figure 71: Global: Background Music Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Background Music Market: Key Industry Highlights, 2025 & 2034
  • Table 2: Global: Background Music Market Forecast: Breakup by Type (in Million USD), 2026-2034
  • Table 3: Global: Background Music Market Forecast: Breakup by Application (in Million USD), 2026-2034
  • Table 4: Global: Background Music Market Forecast: Breakup by Region (in Million USD), 2026-2034
  • Table 5: Global: Background Music Market: Competitive Structure
  • Table 6: Global: Background Music Market: Key Players