全球背景音樂市場規模按分銷模式、最終用戶、部署模式、區域範圍和預測

背景音樂市場規模及預測

2024 年背景音樂市場規模價值 15.3 億美元，預計到 2032 年將達到 22.8 億美元，2026 年至 2032 年的複合年成長率為 5.07%。

背景音樂（或英國英語中的管弦樂）是利用音樂來巧妙地影響環境。與需要您注意的前景音樂（例如音樂會或收音機中播放的您最喜歡的歌曲）不同，背景音樂起著輔助作用。它們的存在是為了營造特定的氛圍或情緒，但不是主要焦點。

想像一下走進一個寧靜的水療中心。背景播放的舒緩器樂並非節目的重點。相反，它可以幫助您放鬆並緩解壓力。這是職場背景音樂的經典例子。音樂本身可能幾乎聽不見，但它巧妙地增強了您的體驗。同樣，現代服裝店可能會播放充滿活力的流行音樂來激勵顧客，而餐廳可能會播放浪漫的民謠來營造更個性化的氛圍。

背景音樂不僅延伸到實體空間。想想電影和電視節目中那些能喚起強烈情感的戲劇音樂。在電子遊戲中，精心挑選的音樂為冒險定下了基調。在所有這些場景中，背景音樂都會播放，慢慢改變您對體驗的看法。

全球背景音樂市場動態

影響全球背景音樂市場的關鍵市場動態是：

關鍵市場促進因素

零售業的成長和對客戶經驗的日益關注：零售業的成長和客戶體驗的改善正在推動背景音樂業務的發展。根據美國零售聯合會的報告，預計2021年美國零售額將成長6.5%至8.2%，達到4.33兆美元以上。零售業的興起為背景音樂應用提供了更多的可能性，以增強購物體驗。

餐廳和咖啡館的興起：全球餐飲服務業的興起導致對背景音樂系統的需求增加。根據美國餐飲協會的數據，餐廳銷售額預計將從 2019 年的 8,640 億美元成長到 2022 年的 8,990 億美元。餐飲服務業的擴張與對背景音樂日益成長的需求相吻合，以營造氛圍並提升用餐體驗。

健身健康中心的擴張：全球健身業務的擴張正在促進背景音樂市場的擴張。根據國際健康、球拍和運動俱樂部協會（IHRSA）的數據，2019 年全球健身俱樂部業務銷售額達 967 億美元，全球會員超過 1.84 億。隨著越來越多的健身中心開業以及舊健身中心的擴張，對背景音樂系統的需求也越來越大，以激勵和鼓舞健身者。

主要問題

來自消費者串流服務的競爭：Spotify 和 Pandora 等流行音樂串流服務可供企業和消費者輕鬆使用。這些服務提供了豐富的函式庫和個人化選項，可能會讓組織對專業背景音樂提供者望而卻步。

保持相關性：保持您的音樂收藏新鮮並吸引多樣化的客戶群至關重要。背景音樂提供者需要不斷過濾和更新他們的服務以跟上不斷變化的客戶偏好和音樂趨勢。

細分與合規：市場細分化，多個參與者相互競爭。這使得企業很難找到合適的供應商。此外，背景音樂授權可能很複雜，供應商必須確保遵守多個地區的版權法和授權費用。

與科技結合：您的背景音樂應該與數位電子看板和互動式顯示器無縫協作，以提供具有凝聚力和吸引力的消費者體驗。供應商需要投資能夠跟上這些變化趨勢的技術。

主要趨勢

個人化和人工智慧播放清單：通用背景音樂的時代已經一去不復返了。越來越多的企業正在使用人工智慧解決方案根據即時數據（例如一天中的時間、客戶屬性甚至天氣模式）建立播放清單。這可以提供更具活力和個性化的體驗，引起觀眾的共鳴。

雲端基礎的可擴展性和便利性解決方案：雲端平台正在成為背景音樂的標準。這為企業帶來了許多好處。雲端基礎的系統允許集中管理跨多個地點的音樂選擇和安排。簡單的內容管理可確保播放清單始終是最新的，而無需在每個位置進行實體更新。此外，雲端解決方案通常比傳統的內部部署系統更便宜，並且需要的維護更少。

新興市場的出現：背景音樂市場在亞太、南美等地區正快速擴張。這是因為這些地區的餐旅服務業和零售業蓬勃發展，企業了解透過音樂提供良好客戶體驗的重要性。背景音樂供應商正在努力透過創建反映當地偏好和偏好的客製化音樂包裝來滿足這些地區的需求。

關注客戶福祉：隨著對音樂心理影響的了解不斷增加，人們越來越重視使用背景音樂來增強客戶幸福感。這可能包括在某些區域添加環境聲音或舒緩音樂以促進放鬆，或在健身房播放更多歡快的音樂以增強動力。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 背景音樂市場按分銷模式

• 串流媒體服務
• 數位下載
• 實體媒體

第5章 背景音樂市場（依最終用戶）

• 零售商
• 餐廳酒吧
• 飯店及餐飲業
• 醫療保健設施
• 公司辦公室

第6章 背景音樂市集（依部署模式）

• 雲端基礎的解決方案
• 本地解決方案

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Audio Network
• Epidemic Sound
• Shutterstock Music
• Artlist
• PremiumBeat
• Soundstripe
• Pond5
• Amazon Music for Business

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Background Music Market Size And Forecast

Background Music Market size was valued at USD 1.53 Billion in 2024 and is projected to reach USD 2.28 Billion by 2032, growing at a CAGR of 5.07% from 2026 to 2032.

Background music, or piped music in British English, is the practice of utilizing music to subtly influence an environment. Unlike foreground music, which demands your attention (such as a concert or a favorite song on the radio), background music serves as a support. It exists to generate a specific ambiance or mood without becoming the main focus.

Imagine entering a tranquil spa. The soothing instrumental music in the background is not intended to be the focal point of the program. Instead, it helps you relax and de-stress. This is a typical example of background music at work. The music itself may be hardly audible, yet it subtly improves your experience. Similarly, a modern apparel store may play energetic pop music to energize customers, whereas a restaurant may play romantic ballads to create a more personal atmosphere.

Background music extends beyond physical spaces. Consider the dramatic music in films and television shows that elicit strong emotions. Alternatively, carefully picked music in video games creates the tone for the adventure. In each of these scenarios, the music plays in the background, quietly altering how you perceive the experience.

Global Background Music Market Dynamics

The key market dynamics that are shaping the global background music market include:

Key Market Drivers:

Growing Retail Sector and Increased Focus on Customer Experience: The retail industry's growth and emphasis on improving customer experience are propelling the background music business. According to a National Retail Federation report, retail sales in the United States are expected to increase by 6.5% to 8.2% in 2021, reaching more than $4.33 trillion. This increase in retail areas opens up additional potential for background music applications to improve shopping experiences.

Rising Number of Restaurants and Cafes: The growing number of food service operations globally is driving up the need for background music systems. According to the National Restaurant Association, restaurant revenues are predicted to increase to $899 billion in 2022, up from $864 billion in 2019. This expansion in the restaurant industry coincides with a greater demand for background music to create ambiance and improve eating experiences.

Expansion of Fitness and Wellness Centers: The worldwide fitness business is growing, which is helping to expand the background music market. According to the International Health, Racquet, and Sportsclub Association (IHRSA), the global health club business generated $96.7 billion in sales in 2019, with over 184 million members globally. As more fitness centers open and old ones expand, the need for background music systems to stimulate and invigorate gym-goers grows.

Key Challenges:

Competition from Consumer Streaming Services: Popular music streaming services such as Spotify and Pandora are easily accessible to both businesses and consumers. These services give extensive libraries and personalization options, tempting organizations to avoid specialist background music providers.

Staying Relevant: Keeping music collections current and appealing to a varied customer is essential. Background music providers must constantly filter and update their services to meet changing customer tastes and keep up with music trends.

Fragmentation and Compliance: The market is fragmented, with multiple companies competing for attention. This can make it difficult for businesses to identify the appropriate vendor. Furthermore, background music licensing can be complex, and suppliers must ensure compliance with copyright laws and licensing fees in multiple regions.

Integration with Technology: Background music must connect seamlessly with digital signage and interactive displays to provide a unified and engaging consumer experience. Providers must invest in technologies that can respond to these changing trends.

Key Trends:

Personalization and AI-powered Playlists: Gone are the days of generic background music. Businesses are increasingly using AI-powered solutions to build playlists based on real-time data such as time of day, customer demographics, and even weather patterns. This enables a more dynamic and individualized experience that resonates with the audience.

Cloud-based Solutions for Scalability and Convenience: Cloud platforms are becoming the standard for background music. This provides firms with various benefits. Cloud-based systems enable centralized control of music selection and scheduling across several locations. Easy content management keeps playlists fresh without requiring actual updates at each site. Furthermore, cloud solutions are typically less expensive and require less maintenance than traditional on-premise systems.

Rise of Emerging Markets: The background music market is expanding rapidly in regions such as Asia-Pacific and South America. This is owing to the thriving hospitality and retail sectors in these places, where businesses understand the importance of providing a great customer experience through music. Background music suppliers are working on catering to these areas by creating customized music packages that reflect local tastes and preferences.

Focus on Customer Wellbeing: With increasing knowledge of music's psychological impact, there is more importance on using background music to improve customer well-being. This includes adding environmental sounds or peaceful music in specific areas to promote relaxation, as well as playing more lively music in gyms to boost motivation.

Global Background Music Market Regional Analysis

Here is a more detailed regional analysis of the global background music market:

North America:

North America currently dominates the background music market. The strong growth of the restaurant market in North America is increasing demand for background music systems. According to the National Restaurant Association, the restaurant business in the United States is expected to generate $898 billion in sales by 2022, with over 1 million restaurant outlets nationwide. This vast network of food service locations necessitates background music to create an atmosphere and improve eating experiences.

The region is home to numerous well-established enterprises and big retail chains, all of which prioritize improving the consumer experience. These firms understand the importance of background music in creating a pleasant environment, influencing consumer behavior, and creating a strong brand identity.

As a result, they are ready to invest in advanced background music solutions. This emphasis on customer experience has resulted in widespread acceptance of background music services in a variety of industries, including retail, hotel, and business settings, giving North America a larger market share than other areas.

Asia Pacific:

The Asia Pacific region is experiencing the most rapid growth in the background music business. The growing popularity of digital music streaming services in the Asia Pacific area makes background music more accessible to businesses. Statista estimates that the number of music streaming subscribers in the Asia Pacific region will reach 443.5 million by 2025, with a market volume of US$7.5 billion. The increased acceptance of digital streaming platforms makes it easier to establish background music systems in a variety of industries, hence driving market growth.

Significant economic growth in the region has resulted in a thriving retail and hospitality industry, with businesses increasingly understanding the importance of background music in drawing customers and improving their brand image.

Rapid urbanization and rising disposable incomes in the Asia Pacific are also leading to a more consumer-driven industry, with individuals spending more time and money in restaurants, cafes, and shopping malls, driving up demand for background music solutions.

Global Background Music Market: Segmentation Analysis

The Global Background Music Market is Segmented on the basis of Delivery Mode, End-User, Deployment Mode, And Geography.

Background Music Market, By Delivery Mode

• Streaming Services
• Digital Downloads
• Physical Media

Based on Delivery Mode, the market is bifurcated into Streaming Services, Digital Downloads, and Physical Media. Streaming services are the dominant section of the background music market. Their extensive music libraries, quick access, and frequent updates make them an ideal and cost-effective alternative for organizations. Digital downloads, while still used, are becoming less popular because of constraints in playlist creation and continuing licensing requirements. Physical media, such as CDs, is the least popular section since it is difficult to manage and lacks the flexibility of streaming services.

Background Music Market, By End-User

• Retail Stores
• Restaurants and Bars
• Hotels and Hospitality
• Healthcare Facilities
• Corporate Offices

Based on End-User, the market is segmented into Retail Stores, Restaurants and Bars, Hotels and Hospitality, Healthcare Facilities, and Corporate Offices. Retailers presently dominate the background music market. Music has a significant impact on customer behavior in retail environments, and large chains frequently have established background music solutions in place. Healthcare facilities are projected to be the fastest-growing segment. As the emphasis on patient experience develops, healthcare facilities are realizing the power of music to create a peaceful and happy environment.

Background Music Market, By Deployment Mode

• Cloud Based Solutions
• On Premise Solutions

Based on Deployment Mode, the market is segmented into Cloud-Based Solutions and On-Premise Solutions. Cloud-based solutions are the fastest-growing area of the background music market. Their advantages, such as centralized control, fast updates, and scalability, make them highly appealing to organizations. On-premise solutions, while still in use, are losing popularity due to the requirement for actual hardware upkeep and the limits of managing music across different locations.

Background Music Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Background Music Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America now dominates the background music market due to its established enterprises, large retail presence, and emphasis on customer service. However, Asia Pacific is the fastest expanding region, driven by a thriving retail and hotel sector, increased disposable income, and the creation of new music markets with distinct tastes.

Key Players

The "Global Background Music Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market Audio Network, Epidemic Sound, Shutterstock Music, Artlist, PremiumBeat, Soundstripe, Pond5, and Amazon Music for Business. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Background Music Market Recent Developments
• In March 2024, Beatoven.ai created royalty-free music for commercial applications using breakthrough AI music-generating techniques.
• In June 2023, Universal and Deezer unveiled an 'artist-centric' streaming strategy to produce higher royalties for musicians, with the goal of better rewarding artists and increasing meaningful user interaction in music.
• In March 2023, Mood Media, the world's best on-premise experiential technology and media firm, will acquire Vibenomics, the leading in-store digital advertising solution provider. The financial terms of the purchase were not disclosed.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Background Music Market, By Delivery Mode

• Streaming Services
• Digital Downloads
• Physical Media

5. Background Music Market, By End User

• Retail Stores
• Restaurants and Bars
• Hotels and Hospitality
• Healthcare Facilities
• Corporate Offices

6. Background Music Market, By Deployment Mode

• Cloud Based Solutions
• On Premise Solutions

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Audio Network
• Epidemic Sound
• Shutterstock Music
• Artlist
• PremiumBeat
• Soundstripe
• Pond5
• Amazon Music for Business

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References