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市場調查報告書
商品編碼
1986749
電信服務保障市場報告:按營運商、解決方案、部署類型、組織規模和地區分類(2026-2034 年)Telecom Service Assurance Market Report by Operator (Fixed, Mobile), Solution (Software, Services), Deployment (On-premises, Cloud-based), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), and Region 2026-2034 |
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2025年,全球電信服務保障市場規模達88億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到161億美元,2026年至2034年的複合年成長率(CAGR)為6.65%。推動市場需求成長的因素包括:網路架構日益複雜,對全面監控和管理的需求不斷成長;公眾對安全的擔憂日益加劇;以及對以客戶為中心的服務理念的日益重視。此外,5G和物聯網等最尖端科技的引進也為市場成長創造了機會。
行動電話用戶數量增加
行動電話用戶數量的成長是電信服務保障市場的主要驅動力。行動用戶數量正顯著成長。例如,根據國際電信聯盟(ITU)的估計,全球行動用戶數量預計將在2023年達到約89億,高於2019年的80億和2022年的86億。智慧型手機普及率的快速提升為電信服務保障產業創造了巨大的成長機會。此外,用戶基數的擴大也增加了網路故障和故障排除的複雜性。服務保障工具透過自動化故障檢測、執行根本原因分析和促進快速問題解決,確保服務的持續可用性。例如,2024年6月,專注於連結產業的公司Prodapt與ServiceNow共同發布了「TechCo Toolkit」。該工具包可協助電信服務供應商(CSP)加速服務推出、自動化關鍵工作流程並利用人工智慧(AI)實現營運轉型。這使得快速故障排除和診斷成為可能,從而加快了事件回應速度,並允許利用AI預測和預防未來的中斷。這些因素進一步對通訊服務保障市場的價值產生了正面影響。此外,為了支援不斷成長的行動電話用戶數量,通訊業者正在採用5G和虛擬化網路等先進技術。專注於這些技術的保障解決方案能夠增強監控能力,並支援下一代網路的高效部署和管理。例如,2023年7月,為通訊服務供應商(CSP) 提供網路保障和服務體驗保障的MYCOM OSI在其EAA服務保障套件和電信轉型解決方案中發布了新功能,以支援5G通訊服務供應商、企業和專用行動網路。這些因素對通訊服務保障市場的預測產生了正面影響。
日益嚴重的安全問題和網路攻擊
隨著網路威脅日益複雜化和蔓延,對安全可靠通訊網路的需求也空前高漲。例如,根據AAG發布的報導,2022年英國有39%的公司報告曾遭受網路攻擊。在全球範圍內,2021年網路攻擊數量較2020年顯著增加了12%。由於企業和個人在銀行、醫療保健和人際溝通等許多方面都高度依賴通訊,因此這些服務的完整性至關重要。例如,根據美國聯邦通訊委員會(FCC)發布的報導,美國通訊業服務約3.35億人口。此外,遠端醫療和遠端患者監護的日益普及也推動了對服務保障的需求。例如,根據Statista的數據,2022年受訪的美國成年人中有52%表示曾透過視訊會議與醫療專業人員進行遠端醫療,比例較往年顯著成長。同樣,在印度,2021年有59%的受訪者使用過遠端醫療服務。在亞太地區的多個國家,預計2024年遠端保健普及率將超過70%,其中中國以76%的普及率領先。這些因素正在推動電信服務保障市場佔有率的擴大。
網路管理系統的廣泛應用
網路管理系統 (NMS) 的日益普及是電信服務保障市場需求的關鍵促進因素。 NMS 提供網路基礎架構(包括實體和虛擬元件)的全面可視性。這種可視性對於檢測網路問題、分析效能指標以及確保最佳網路運作至關重要。此外,越來越多的通訊業者正在部署 5G、物聯網和雲端運算。例如,根據全球行動供應商協會 (GMSA) 的數據,截至 2023 年第三季度,全球約有 121 家行動網路營運商投資建設了用於公共網路的 5G 獨立組網 (5G SA) 基礎設施,高於 2022 年的 115 家。 NMS 提供了有效管理各種網路環境所需的擴充性和柔軟性。此外,網路管理中主動監控多個位置的趨勢日益明顯。這種主動方法有助於在潛在問題影響服務品質或客戶體驗之前識別它們,從而最大限度地減少停機時間和網路中斷。例如,VMware 的電信雲端服務保障解決方案使 DISH Wireless 的網路營運中心 (NOC) 能夠監控和分析來自超過 20,000 個基地台的資料。這種配置使 VMware 服務能夠即時向網路營運中心 (NOC) 人員發出警報,從而快速識別問題、及時採取糾正措施並確保網路完整性。這些因素正在推動通訊服務保障市場的收入成長。
The global telecom service assurance market size reached USD 8.8 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 16.1 Billion by 2034, exhibiting a growth rate (CAGR) of 6.65% during 2026-2034. The increasing complexity of network architectures necessitating comprehensive oversight and management, growing security concerns among the masses, and an enhanced focus on customer-centric approaches represent some of the factors that are propelling the market demand. In addition, the introduction of cutting-edge technologies, such as 5G and IoT is opportunistic for the market growth.
Increasing Number of Mobile Phone Users
The rising number of mobile phone users is one of the crucial factors driving the telecom service assurance market. There has been a significant increase in mobile subscriptions. For instance, the ITU estimated approximately 8.9 Billion mobile subscriptions worldwide in 2023, up from 8.6 Billion in 2022 and 8 Billion in 2019. The spike in smartphone penetration creates a substantial development opportunity for the telecom service assurance sector. Moreover, with a larger user base, the complexity of network faults and troubleshooting increases. Service assurance tools automate fault detection, perform root cause analysis, and facilitate quicker resolution of issues, ensuring continuous service availability. For instance, in June 2024, Prodapt, a specialized company focused on the connectedness industry, launched TechCo Toolkit, an integration with ServiceNow to assist Communications Service Providers (CSPs) in accelerating service activation, automating key workflows, and leveraging AI to transform operations. It enables quick troubleshooting and diagnosis to address events faster and uses AI to forecast and guard against future interruptions. These factors are further positively influencing the telecom service assurance market value. Apart from this, to support the growing number of mobile phone users, telecom operators are adopting advanced technologies, such as 5G and virtualized network functions. Service assurance solutions tailored for these technologies offer enhanced monitoring capabilities and support the efficient deployment and management of next-generation networks. For instance, in July 2023, MYCOM OSI, a network assurance and service experience assurance for Communications Service Providers (CSPs), launched new features and capabilities of its EAA Service Assurance suite and Telco Transformation Solutions to support 5G Communications Service Providers, Enterprises, and Private Mobile Networks. These factors are positively influencing the telecom service assurance market forecast.
Rising Security Concerns and Cyber Attacks
With cyber threats becoming more sophisticated and prevalent, the need for secure and reliable telecom networks has never been greater. For instance, according to an article published by AAG, 39% of UK businesses reported suffering a cyber-attack in 2022. Cyber-attacks experienced a significant increase of 12% in 2021 as compared to 2020 across the globe. As businesses and individuals rely heavily on telecommunications for various purposes, such as banking, healthcare, and personal communication, the integrity of these services becomes a critical concern. For instance, according to an article published by the Federal Communication Commission, the U.S. telecom industry serves nearly 335 million people. Moreover, the rising adoption of telemedicine and remote patient monitoring is also driving the demand for assurance. For instance, according to Statista, in 2022, 52% of interviewed American adults reported using telemedicine via a live video conference with their healthcare practitioner, representing a significant rise from previous years. Similarly, in India, 59% of respondents used telehealth services in 2021. Several countries in the Asia Pacific were projected to have telehealth adoption rates of more than 70% by 2024, with China leading the way at 76%. These factors are contributing to the telecom service assurance market share.
Growing Adoption of Network Management System
The rising adoption of network management systems is one of the key factors driving the telecom service assurance market demand. NMS offers comprehensive visibility into network infrastructure, including physical and virtual components. This visibility is essential for detecting network issues, analyzing performance metrics, and ensuring optimal network operation. Moreover, the rising number of operators are adopting 5G, IoT, and cloud computing. For instance, according to the Global Mobile Suppliers Association, as of the third quarter of 2023, around 121 mobile network operators worldwide invested in 5G standalone (5G SA) infrastructure for public networks, up from 115 in 2022. NMS provides the scalability and flexibility needed to manage diverse network environments effectively. Besides this, there's been a growing trend to proactively monitor multiple sites in network management. This proactive approach helps in identifying potential issues before they impact service quality or customer experience, thereby minimizing downtime and service disruptions. For instance, VMware's Telco Cloud Service Assurance enables the DISH Wireless NOC to monitor and analyze data from over 20,000 cell sites. This configuration allows for rapid problem identification, with the VMware service alerting the NOC staff immediately, permitting quick corrective steps and ensuring network integrity. These factors are bolstering the telecom service assurance market revenue.
Fixed represents the largest market segment
According to the telecom service assurance market outlook, the fixed segment's growth in the market is driven by a continuous need for reliable and stable connections, especially in the business sector. Increasing dependence on fixed-line services for data-intensive tasks and a growing demand for high-quality services are essential drivers. The ongoing investments in infrastructure, regulatory support, and technological advancements further push the expansion of the fixed segment. Fixed connections remain critical in many areas, and the integration of new technologies continues to enhance the relevance of this segment.
Software accounts for the majority of the market share
According to the telecom service assurance market overview, the software segment within the market is driven by the need for real-time monitoring, troubleshooting, and sophisticated analytics. The demand for improved network performance and seamless integration with existing infrastructure is vital in today's rapidly changing telecom environment. Constant technological evolution and an increased focus on customer satisfaction contribute to the growth of this segment. Cost-effective solutions that enable telecom operators to stay competitive further enhance the importance of software in the market. This multifaceted approach places software as a major segment in the telecom service assurance market.
On-premises represents the largest market segment
On-premises solutions in the market are preferred for their ability to provide enhanced control and security. Organizations requiring customization and direct oversight of their systems lean toward on-premises solutions. Compliance with data security regulations is vital, and on-premises solutions allow for greater control over sensitive data. The flexibility and customization available in on-premises solutions make them appealing to the majority of businesses across the globe.
Large enterprises accounts for the majority of the market share
Large enterprises are heavily investing in the telecom service assurance market to manage extensive networks. They are seeking to improve efficiency and enhance customer satisfaction through these investments. The adoption of innovative technologies such as AI and big data analytics is pivotal in ensuring quality service. Increased competition and regulatory compliance are also driving large enterprises to adopt these solutions. These factors collectively contribute to the growth of the large enterprises segment. The telecom service assurance market scope is broadening as large enterprises increasingly invest in cutting-edge technologies like AI and big data to improve service quality and maintain a competitive edge in a highly regulated environment.
North America exhibits a clear dominance, accounting for the largest telecom service assurance market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
According to the telecom service assurance market statistics, the growth of the industry in the North American region is impelled by advanced technological infrastructure, high adoption rates of innovative solutions, and a strong focus on customer experience. Regulatory support and initiatives to enhance the connectivity in both urban and rural areas are further contributing to this growth. Moreover, the presence of major market players, substantial investments in research and development, and a mature telecom industry are also shaping the market in this region. The rise of IoT devices, increasing awareness about cybersecurity, and the need for scalable solutions are adding to the complexity and driving the demand for telecom service assurance. Furthermore, the integration of emerging technologies like AI and big data analytics, coupled with ongoing digital transformation initiatives, are definitive factors propelling the market in North America. Besides this, continuous investment by the key players in open radio access networks (Open RAN) is boosting the telecom industry further, proliferating the market growth. For instance, in December 2023, AT&T collaborated with Ericsson to spearhead the United States' commercial-scale open radio access network (Open RAN) rollout.
The key players are actively engaged in strategies aimed at ensuring continued market growth. These companies are investing in research and development (R&D) to innovate new solutions that align with emerging technologies and customer demands. Collaboration with technology partners and mergers and acquisitions are often part of their strategy to expand their offerings and market reach. They are focusing on automation and integrating artificial intelligence (AI), machine learning (ML) and cloud-based solutions to enhance service quality and efficiency. The prominent players are also concentrating on regulatory compliance, keeping abreast of legal requirements in various jurisdictions. The major companies are also implementing customer-centric approaches to retain existing customers and putting efforts into providing comprehensive training and support to their clients. Marketing initiatives are targeted to promote their assurance services across different segments and regions. In addition, these companies are often involved in social responsibility programs that align with their corporate values and build their brand reputation.
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