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市場調查報告書
商品編碼
1941647
休閒旅遊市場規模、佔有率、趨勢及預測(按旅行者類型、年齡層、消費類型、銷售管道和地區分類),2026-2034年Leisure Travel Market Size, Share, Trends and Forecast by Traveler Type, Age Group, Expenditure Type, Sales Channel, and Region, 2026-2034 |
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2025年全球休閒旅遊市場規模為9,938億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到17,354億美元,2026年至2034年的複合年成長率(CAGR)為6.39%。亞太地區目前主導市場,預計2025年將佔據超過30%的市場。可支配收入的成長、對獨特體驗日益成長的需求以及預訂平台技術的進步,共同推動了該市場顯著成長。永續旅遊、養生度假和探險旅遊等趨勢正在重塑消費者的偏好,並進一步促進市場成長。
休閒旅遊市場的主要促進因素包括可支配收入的成長、消費者在旅行體驗方面的支出增加以及對個人化度假需求的日益成長。線上預訂平台和行動應用程式等技術創新使旅行計劃更加便捷。例如,Tripism 於 2025 年 1 月發布了休閒旅遊工具,使企業能夠為員工提供公司協商的個人旅行優惠價格。此舉旨在加強與供應商的關係,同時為員工提供客製化的福利。目前,該工具正在四家公司進行試點,預計不久的將來將全面推廣。此外,生態旅遊、健康旅遊以及對獨特文化體驗的渴望等趨勢也在推動市場發展。不斷擴展的交通網路和經濟實惠的航空旅行也大大促進了全球休閒旅遊選擇的增加。這些因素共同造就了全球休閒旅遊市場的光明前景。
美國休閒旅遊市場的主要促進因素包括消費者強勁的購買力、不斷成長的可支配收入以及對體驗式旅行日益成長的需求。國內旅行的日益普及,得益於其便利性和經濟性,進一步推動了市場成長。先進的預訂平台和行動應用程式等技術創新,為旅客提供了便利。例如,2025年2月,Costco Travel宣布與Travelport合作,旨在擴大會員的旅遊選擇。借助Travelport的先進技術,Costco將提供更多航班選擇、更快捷的搜尋功能以及行業洞察,從而簡化旅行規劃流程。此次合作旨在為數百萬Costco會員提供現代化且流暢的旅行體驗。此外,人們對健康、探險和環保旅遊的偏好也在不斷變化,影響他們的旅行選擇。交通基礎設施的改善和機票價格的下降也促進了市場成長。
數位預訂平台的成長
數位平台的便利性正在推動線上預訂量的成長。旅行者更傾向於使用網站和應用程式來搜尋、規劃和預訂假期,因為這些平台能夠輕鬆獲得評論、比較資訊和客製化的旅遊套餐。電訊(ITU) 的最新統計數據顯示,預計到 2024 年,全球將有 55 億人使用網際網路,比 2023 年的修訂版預估數據增加 2.27 億。這種快速的數位化正在促進全球經濟的緊密聯繫,各行各業都在利用線上平台來提高效率和便利性。 2024 年 7 月,ITA Airways推出了一項創新的貨運數位預訂平台。該平台提供擴充性且易於使用的服務,使貨運公司能夠即時管理預訂,從而確保服務的品質、效率和多樣性。
獨自旅行的興起
根據休閒旅遊市場預測報告,獨自旅行正變得越來越受歡迎,尤其是在千禧世代和Z世代。這項轉變也體現在市場預測中,Smartguide預測,2023年至2030年間,獨自旅遊服務市場將以9.1%的複合年成長率成長。旅行者越來越重視獨立性——主導體驗、個人化行程以及自我發現的機會——這促使面向獨自旅行者的旅遊套餐和服務不斷增加。 2024年10月,挪威科技公司Fast Travel與旅遊零售業務發展機構Blueprint合作,推出了一款旨在簡化旅客體驗的計程車預訂平台。
人們對健康旅遊的興趣日益濃厚
以身心健康為核心的健康旅遊正在快速發展。根據全球健康研究所(Global Wellness Institute)的數據顯示,全球健康旅遊市場目前年產值達6,510億美元,預計到2027年將以16.6%的複合年成長率成長。旅客們正在尋找瑜珈靜修、水療度假和以健康為核心的度假村,這些場所將健康作為休閒旅行體驗的關鍵組成部分。 2024年8月,泰米爾納德邦旅遊發展公司(TTDC)宣布推出一項新的兩日遊套餐,將蒂魯吉拉伯利(Trichy)的多個聖地與蒂魯吉拉伯利區普利亞喬萊峽谷(Puliyancholai gorge)和納馬卡爾區科利山(Koli Hills)的森林探險相結合。
The global leisure travel market size was valued at USD 993.8 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 1,735.4 Billion by 2034, exhibiting a CAGR of 6.39% from 2026-2034. Asia Pacific currently dominates the market, holding a market share of over 30.0% in 2025. The market is witnessing significant growth, driven by rising disposable incomes, growing demand for unique experiences, and technological advancements in booking platforms. Trends like sustainable tourism, wellness retreats, and adventure travel are reshaping consumer preferences and fueling market growth.
Key drivers in the leisure travel market include growing disposable incomes, increased consumer spending on travel experiences, and a rising demand for personalized vacations. Technological advancements, such as online booking platforms and mobile apps, have made travel planning more convenient. For instance, in January 2025, Tripism launched a leisure travel tool for corporate clients, enabling companies to offer employees access to corporate-negotiated rates for personal trips. This initiative aims to enhance supplier relationships while providing tailored perks for employees. Currently in pilot with four clients, a broader rollout is expected soon. Additionally, trends like ecotourism, wellness tourism, and the desire for unique cultural experiences further boost the market. Increased connectivity and affordable air travel also play significant roles in expanding leisure travel options globally. These factors are collectively creating a positive leisure travel market outlook across the world.
In the United States leisure travel market, key drivers include strong consumer spending power, rising disposable incomes, and a growing desire for experiential travel. The increasing popularity of domestic travel, driven by accessibility and affordability, has further fueled the market. Technological innovations, like advanced booking platforms and mobile apps, offer convenience for travelers. For instance, in February 2025, Costco Travel announced its partnership with Travelport to enhance travel options for its members. Utilizing Travelport's advanced technology, Costco will offer improved flight choices, faster search capabilities, and industry insights, simplifying the travel planning process. This collaboration aims to provide a modern and seamless experience for millions of Costco members. Additionally, shifting preferences for wellness, adventure, and eco-friendly tourism have impacted choices. Improved transportation infrastructure and lower airfares also contribute to the market's growth.
Growth of Digital Booking Platforms
The convenience of digital platforms has resulted in an increase in online bookings. Travelers prefer websites and apps for researching, planning, and booking vacations as they provide simple access to reviews, comparisons, and customized travel packages. According to new figures from the International Telecommunication Union (ITU), an estimated 5.5 billion people were in 2024, marking an increase of 227 million individuals compared to revised estimates for 2023. This rapid digital expansion is fostering a more connected global economy, where industries are leveraging online platforms to enhance efficiency and accessibility. In July 2024, ITA Airways launched an innovative digital booking platform for cargo shipments. This platform offers scalable and user-friendly services that allow freight forwarders to manage bookings immediately, ensuring quality, efficiency, and variety.
Rise of Solo Travel
As per the leisure travel market forecast report, solo travel has become more popular, particularly among millennials and Generation Z. This shift is reflected in market projections, with Smartguide stating that the solo travel service market is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2023 to 2030. Travelers value the independence of self-guided experiences, individualized itineraries, and the potential for self-discovery, resulting in an increase in solo travel packages and services. In October 2024, Norwegian technology company Fast Travel teamed up with travel retail business development agency Blueprint to introduce a taxi booking platform designed to simplify the traveler experience.
Increased Interest in Wellness Tourism
Wellness tourism, which focuses on physical, mental, and spiritual well-being, is quickly expanding. According to the Global Wellness Institute, the global wellness tourism market is now valued at USD 651 Billion annually, with a projected average annual expenditure growth of 16.6% through 2027. Travelers are looking for yoga retreats, spa vacations, and wellness-focused resorts that prioritize health as an important aspect of their leisure travel experiences. In August 2024, the Tamil Nadu Tourism Development Corporation (TTDC) introduced a new two-day tour package that integrates various spiritual sites in Trichy city with adventure locations in the forested regions of the Puliyancholai streams in Trichy district and the Kolli Hills in Namakkal district.
Group stand as the largest traveler type in 2025, holding around 73.5% of the market. Group travel stands as the largest traveler type in the leisure travel market due to the growing demand for shared experiences and cost savings. Group tours often offer travelers the chance to explore destinations together, fostering social connections and enhancing the overall experience. These tours typically provide value through bulk pricing, including accommodations, transportation, and guided excursions. The convenience of organized itineraries, safety, and the appeal of traveling with family, friends, or like-minded individuals further drive the popularity of group travel.
Generation X leads the market with around 38.3% of leisure travel market share in 2025. Generation X leads the leisure travel market due to their strong financial stability, higher disposable incomes, and a desire for quality travel experiences. This generation values convenience and seeks a balance between family vacations and personal leisure time. With many Gen Xers being at the peak of their careers, they prioritize meaningful travel experiences that offer relaxation, adventure, and cultural enrichment. Additionally, their familiarity with technology enables them to plan and book travel seamlessly, contributing to their dominance in the market.
Lodging leads the market with around 38.4% of market share in 2025. Lodging is a leading segment in the leisure travel market, driven by the essential need for accommodation during travel. As tourism and travel continue to grow, the demand for diverse lodging options, including hotels, resorts, vacation rentals, and boutique stays, has surged. Consumers are seeking unique and personalized experiences, which has led to the rise of alternative accommodations like Airbnb. Additionally, the growing popularity of luxury and wellness-focused stays, along with the need for convenient and comfortable lodging, solidifies its leadership in the market.
Online leads the market with around 78.8% of market share in 2025. Online platforms lead the leisure travel market due to the convenience, accessibility, and vast range of options they offer travelers. The rise of online booking websites, travel agencies, and apps has transformed the way people plan and book vacations, allowing for real-time comparisons, reviews, and personalized recommendations. The ease of securing flights, accommodations, and activities through digital channels, along with the growing use of mobile devices, has made online booking the preferred choice for many travelers, driving market dominance.
In 2025, Asia-Pacific accounted for the largest market share of over 30.0%. The Asia-Pacific region accounts for the largest market share in the leisure travel market, driven by rapid economic growth, a rising middle class, and increased disposable incomes. Countries like China, Japan, India, and Southeast Asian nations have seen a surge in both domestic and international travel. The growing popularity of cultural, adventure, and wellness tourism, coupled with expanding air connectivity and improved infrastructure, further boosts the region's dominance. Additionally, digitalization and mobile technology have made travel planning more accessible, encouraging greater participation.
North America Leisure Travel Market Analysis
The North American leisure travel market continues to thrive, driven by a combination of strong consumer spending and a preference for unique, experiential travel. U.S. consumers are increasingly allocating more resources toward leisure activities, benefiting from well-established tourism infrastructure, including a variety of accommodation options, airlines, and attractions. The growing trend toward adventure tourism, wellness retreats, and luxury travel reflects a shift in consumer interests. Digital platforms, including AI-driven recommendations and virtual travel previews, are enhancing customer engagement and simplifying booking processes. The demand for sustainable travel and eco-tourism is on the rise, as travelers seek to minimize their environmental impact. Social media plays a crucial role in shaping travel trends, with influencer marketing and user-generated content fueling interest in offbeat and lesser-known destinations. This blend of technological innovation, evolving consumer preferences, and an emphasis on sustainability contributes to the ongoing growth of the North American leisure travel market.
United States Leisure Travel Market Analysis
In 2025, the United States accounted for over 86.50% of the leisure travel market in North America. The United States leisure travel market continues to grow, driven by rising disposable income, a strong preference for experiential travel, and advancements in digital booking platforms. According to the U.S. Bureau of Economic Analysis, disposable personal income (DPI) increased by USD 79.7 Billion (0.4%), while personal consumption expenditures (PCE) rose by USD 133.6 Billion (0.7%). This rise in income and spending power directly contributes to higher travel demand, as consumers allocate more resources toward leisure experiences. The market is experiencing steady growth, driven by both domestic and international travel. Domestic travelers seek diverse experiences, while international travelers seek affordability and cultural exploration. The industry benefits from a well-established tourism infrastructure, including airlines, hotels, and attractions. Adventure tourism, wellness retreats, and luxury travel are gaining popularity. Technology, such as AI-driven travel recommendations and virtual reality previews, enhances customer engagement. The growth of eco-tourism and sustainable travel encourages environmentally friendly practices. Short-term rentals and alternative accommodations diversify the market. Social media and influencer marketing further influence travel trends.
Europe Leisure Travel Market Analysis
The Europe leisure travel market is thriving due to its diverse tourism offerings, including cultural heritage sites and coastal retreats. The extensive transportation network makes travel across regions convenient. Short-haul travel is a key trend, with rail connectivity and budget-friendly air travel options driving this. Wellness tourism, adventure activities, and themed vacations attract travelers seeking relaxation. The demand for personalized itineraries and curated experiences is increasing, with technology enhancing booking efficiency and customer engagement. Sustainable tourism is also influencing travel choices. The growing trend of workations, where professionals combine work and leisure travel, is contributing to market expansion. According to Eurostat, in 2024, the estimated number of nights spent at tourist accommodation establishments in the EU reached 3 billion, exceeding the previous year by 65.4 million. This growth reflects the increasing enthusiasm for leisure travel across the region. Digital platforms and social media shape consumer preferences, driving demand for offbeat destinations and unique travel experiences.
Latin America Leisure Travel Market Analysis
The Latin America leisure travel market is expanding due to diverse landscapes, cultural heritage, and tourism investments. Domestic and regional travel remains strong, with eco-tourism and sustainable initiatives growing. Digital advancements improve booking convenience, and wellness tourism and immersive experiences are growing trends for relaxation and authentic local encounters. Social media and digital marketing play a key role in influencing travel preferences and encouraging the exploration of lesser-known destinations. According to the Presidency of the Republic, Brazil welcomed 6.6 million international tourists in 2024, marking its best historical performance. This reflects the growing appeal of the region as a leisure travel destination, attracting visitors with its unique cultural and natural experiences. The market is expected to experience steady growth due to increased travel enthusiasm and tourism sector advancements.
Middle East and Africa Leisure Travel Market Analysis
The Middle East and Africa leisure travel market is growing due to expanding infrastructure and increasing disposable incomes. Consumers seek luxury, adventure, and cultural experiences, with sustainable tourism, digital platforms, and wellness tourism gaining popularity. Social media plays a key role in shaping travel trends and destination choices, influencing travelers toward unique and offbeat experiences. The market is also benefiting from a surge in international tourist arrivals, with the Ministry News stating that the Kingdom of Saudi Arabia ranked third globally in the growth rate of international tourist arrivals, recording an increase of over 61% from January to September of 2024. The market is expected to expand further due to growing appeal, continuous tourism investments, and evolving traveler preferences.
The competitive landscape of the leisure travel market is dynamic, with key players constantly innovating to meet the evolving needs of travelers. Major travel agencies, online platforms, and tour operators are focusing on enhancing customer experiences through personalized itineraries, unique vacation packages, and seamless booking processes. The rise of digital technologies, such as AI-based recommendations and mobile apps, has transformed how consumers plan and book their trips. Additionally, alternative accommodation providers like Airbnb and Vrbo are increasingly competing with traditional hotel chains. Sustainability is becoming a significant differentiator, with many companies emphasizing eco-friendly practices and offering sustainable travel options. Social media and influencer marketing continue to shape consumer preferences, driving demand for off-the-beaten-path destinations and experiential travel. This highly competitive environment reflects the growing leisure travel market demand, as consumers seek new and enriching travel experiences.