居家度假市場規模、佔有率和成長分析：按住宿設施類型、旅行距離、旅行者類型、預訂管道、目的/主題和地區分類－2026-2033年產業預測

2024 年全球居家度假市場價值為 3,425 億美元，預計到 2033 年將從 2025 年的 3,692.2 億美元成長到 6,733 億美元，預測期（2026-2033 年）的複合年成長率為 7.8%。

全球「居家度假」市場蓬勃發展，這主要得益於消費者對便利、安全和經濟實惠的偏好，以及國內休閒旅遊和本地體驗的激增。這個細分市場在引導旅遊消費流入當地經濟、振興近距離飯店和休閒服務方面發揮著至關重要的作用。 「居家度假」趨勢正從傳統的短途旅行演變為精心策劃的在地體驗，這一趨勢由數位平台和社群媒體推動，並因近期的旅行限制而進一步加速。都市區酒店紛紛推出「居家度假」套餐，鄉村目的地也在打造新的體驗，以滿足日益成長的多日住宿和工作日短途旅行需求。隨著人工智慧在該領域提升個人化服務，營運商能夠提供客製化提案和便利的預訂服務，有效吸引遊客消費，並透過推廣永續實踐來增強當地市場的經濟韌性。

全球居家度假市場的促進因素

全球「居家度假」市場的主要驅動力是消費者對本地旅行日益成長的偏好，這源於他們希望盡可能減少長途旅行帶來的規劃負擔和風險。這種趨勢促使人們選擇附近的休閒活動和短途旅行，而這些本身就構成了「宅度假」。由於避免了長途旅行和國際旅行的種種不便，旅客擴大探索國內目的地，從而推動了對本地住宿設施、景點和體驗的需求。隨著消費者態度的轉變，飯店和旅遊業者正在調整服務，以滿足更短、更靈活的住宿需求，並擴大「居家度假」套餐的範圍，以符合不斷變化的便利性和安全性標準。

全球居家度假市場的限制因素

全球居家度假市場面臨的挑戰源自於需求集中在少數熱門國內旅遊目的地。這可能導致過度擁擠，並對當地基礎設施造成壓力。這種現象降低了這些地區的整體吸引力，限制了市場的潛在成長。由於消費者的興趣僅限於少數知名地點，小規模、宣傳力度較小的地區難以獲得認可，限制了地理多元化，並阻礙了服務提供者的投資。因此，這種需求分佈不均阻礙了創新居家度假產品的開發，並降低了企業拓展服務範圍的意願，尤其是在已經飽和的市場中，最終阻礙了整個產業的發展。

全球居家度假市場趨勢

全球居家度假市場正經歷著向個人化本地體驗的顯著轉變，飯店服務提供者致力於打造客製化行程，為國內旅客創造道地的「微探險」體驗。透過與周邊社區建立策略夥伴關係，這些服務提供者提供可根據個人喜好和行程安排客製化的客房設施以及導覽活動，從而提升賓客體驗。借助技術和數據驅動的洞察，企業能夠預測賓客需求，並幫助他們輕鬆探索當地景點。這一發展趨勢正在推動居家度假的重複消費，不僅因為它加強了賓客與目的地之間的情感聯繫，更因為它提升了賓客的認知價值，並提供能夠展現當地社區真正魅力而非千篇一律服務的有意義的體驗。

目錄

介紹

• 調查目的
• 市場定義和範圍

調查方法

• 研究過程
• 二級資料和一級資料的方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭環境概述

市場動態及展望

• 總體經濟指標
• 促進者和機會
• 抑制因素和挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場分析

• 關鍵成功因素
• 影響市場的因素
• 主要投資機會
• 生態系測繪
• 2025年市場魅力指數
• PESTLE分析
• 監理情勢

全球宅度假市場規模：依住宿設施類型分類

• 飯店和度假村
• 度假租賃和民宿
• 民宿
• 其他

全球宅度假市場規模：依旅行距離分類

• 城市宅度假
• 週末短途旅行，半徑100-200英里以內
• 其他

全球宅度假市場規模：依旅客類型分類

• 夫妻
• 有小孩的家庭
• 獨自旅行
• 朋友/團體旅行者
• 其他

全球居家度假市場規模：依預訂管道分類

• 線上旅行社
• 直接預訂飯店
• 行動應用
• 其他

全球宅度假市場規模：依目的和主題分類

• 健康水療中心
• 探險與大自然
• 文化/城市探索
• 其他

全球宅度假市場規模：依地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太國家
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲國家

競爭資訊

• 前五大公司對比
• 主要公司2025年的市場定位
• 主要市場公司採取的策略
• 近期市場趨勢
• 企業市場占有率分析，2025 年
• 主要公司的完整公司簡介
  • 公司詳情
  • 產品系列分析
  • 按細分市場進行企業市佔率分析
  • 銷售收入年比比較（2023-2025 年）

主要公司簡介

• Airbnb
• Booking.com
• Expedia Group
• Marriott International
• Hilton
• Hyatt Hotels
• IHG Hotels & Resorts
• Accor
• Wyndham Hotels & Resorts
• MakeMyTrip
• Agoda
• Tripadvisor
• OYO
• IHCL（Taj Hotels）
• ITC Hotels
• The Leela Palaces
• Rosewood Hotels
• Four Seasons
• Aman Resorts
• Six Senses

結論與建議

Global Staycation Market size was valued at USD 342.5 Billion in 2024 and is poised to grow from USD 369.22 Billion in 2025 to USD 673.3 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global staycation market is thriving due to a surge in domestic leisure travel and local experiences, influenced by consumer preferences for convenience, safety, and affordability. This segment plays a crucial role in driving tourism expenditure toward regional economies, invigorating short-distance hospitality and leisure services. Evolving from traditional outings to thoughtfully curated local experiences, the staycation trend has been propelled by digital platforms and social media, further accelerated by recent travel constraints. Urban hotels are offering staycation packages, while regional attractions are inventing new experiences, meeting rising demand for multi-day local stays and midweek travel. As AI enhances personalization in this space, operators can offer tailored recommendations and seamless booking, effectively capturing visitor spending and promoting sustainable practices, thus fostering economic resilience in local markets.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Staycation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Staycation Market Segments Analysis

Global staycation market is segmented by accommodation type, travel distance, traveler type, booking channel, purpose and theme and region. Based on accommodation type, the market is segmented into Hotels and Resorts, Vacation Rentals and Homestays, Bed and Breakfasts and Others. Based on travel distance, the market is segmented into Intra-City Staycations, Weekend Getaways within 100-200 Miles and Others. Based on traveler type, the market is segmented into Couples, Families with Children, Solo Travelers, Friends and Group Travelers and Others. Based on booking channel, the market is segmented into Online Travel Agencies, Direct Hotel Booking, Mobile Apps and Others. Based on purpose and theme, the market is segmented into Wellness and Spa, Adventure and Nature, Cultural and Urban Exploration and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Staycation Market

The Global Staycation market is significantly influenced by a growing preference for local travel, as consumers seek to minimize planning stress and perceived risks associated with long-distance journeys. This inclination leads individuals to opt for nearby leisure activities and short getaways that inherently qualify as staycations. By avoiding extensive travel and international requirements, travelers are increasingly inclined to discover domestic destinations, which boosts demand for local accommodations, attractions, and experiences. Consequently, this change in consumer attitudes prompts hospitality and tourism providers to customize their offerings for shorter, more flexible stays, thereby enhancing the range of staycation packages that align with evolving convenience and safety standards.

Restraints in the Global Staycation Market

The global staycation market faces challenges due to the concentration of demand in a handful of popular domestic destinations, which can result in overcrowding and strain local infrastructure. This phenomenon diminishes the overall attractiveness of these areas and restricts potential market growth. As consumer interest narrows to a few well-known locations, smaller or less-promoted regions struggle to gain visibility, limiting geographic diversification and discouraging investments from service providers. Consequently, this uneven demand distribution stifles the development of innovative staycation products and reduces motivation for businesses to broaden their offerings, particularly in already saturated markets, thereby hindering overall industry progress.

Market Trends of the Global Staycation Market

The global staycation market is witnessing a significant shift towards personalized local experiences, as hospitality operators increasingly focus on crafting tailored itineraries that foster authentic micro-adventures for domestic travelers. By forging strategic partnerships within neighborhoods, these operators are enhancing guest experiences with customizable in-room amenities and locally guided activities, accommodating individual preferences and schedules. Utilizing technology and data-driven insights, businesses can anticipate guest desires, facilitating seamless exploration of local attractions. This evolving trend not only strengthens emotional connections to destinations but also elevates perceived value, driving repeat staycations by offering meaningful experiences that celebrate community authenticity over generic offerings.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index 2025
• PESTEL Analysis
• Regulatory Landscape

Global Staycation Market Size by Accommodation Type & CAGR (2026-2033)

• Market Overview
• Hotels and Resorts
• Vacation Rentals and Homestays
• Bed and Breakfasts
• Others

Global Staycation Market Size by Travel Distance & CAGR (2026-2033)

• Market Overview
• Intra-City Staycations
• Weekend Getaways within 100-200 Miles
• Others

Global Staycation Market Size by Traveler Type & CAGR (2026-2033)

• Market Overview
• Couples
• Families with Children
• Solo Travelers
• Friends and Group Travelers
• Others

Global Staycation Market Size by Booking Channel & CAGR (2026-2033)

• Market Overview
• Online Travel Agencies
• Direct Hotel Booking
• Mobile Apps
• Others

Global Staycation Market Size by Purpose and Theme & CAGR (2026-2033)

• Market Overview
• Wellness and Spa
• Adventure and Nature
• Cultural and Urban Exploration
• Others

Global Staycation Market Size & CAGR (2026-2033)

• North America (Accommodation Type, Travel Distance, Traveler Type, Booking Channel, Purpose and Theme)
  • US
  • Canada
• Europe (Accommodation Type, Travel Distance, Traveler Type, Booking Channel, Purpose and Theme)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Travel Distance, Traveler Type, Booking Channel, Purpose and Theme)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Travel Distance, Traveler Type, Booking Channel, Purpose and Theme)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Travel Distance, Traveler Type, Booking Channel, Purpose and Theme)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Airbnb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IHG Hotels & Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agoda
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tripadvisor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OYO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IHCL (Taj Hotels)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Hotels
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Leela Palaces
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotels
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Seasons
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aman Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Six Senses
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations