查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1993614

全球休閒旅遊市場：按旅客類型、銷售管道和地區分類－市場規模、產業趨勢、機會分析和未來預測（2026-2035 年）

Global Leisure Travel Market: By Traveler Type, Sales Channel, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 156 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

休閒旅遊市場正處於顯著擴張階段，預計2025年市場規模將達到5.5兆美元。展望未來，預計到2035年，該市場規模將達到驚人的9.57兆美元，2026年至2035年的複合年成長率將達到5.70%。這一快速成長是由多種不斷變化的消費趨勢和更廣泛的經濟因素所驅動的，這些因素正在改變人們參與休閒旅遊的方式。

推動這一成長的主要因素之一是體驗式旅行需求的日益成長。現代旅客不再滿足於傳統的觀光遊覽，他們渴望沉浸式、獨特的冒險體驗，從而獲得個人成長和難忘的體驗。這種轉變反映了一種更廣泛的文化趨勢，即重視與目的地進行有意義的互動和真實的體驗。除了體驗式旅行之外，以健康為中心的旅行也越來越受歡迎。在這些旅行中，旅行者優先考慮那些能夠促進身心健康的活動，例如水療、冥想練習和親近大自然的體驗。

顯著的市場趨勢

休閒旅遊市場由幾家對產業發展方向有重大影響的主要企業主導，其中包括Booking Holdings、Expedia Group、Airbnb和Trip.com Group。這些公司透過提供滿足旅客各種需求的綜合平台，從住宿和交通途徑到獨特的當地體驗，確立了自身在產業中的領先地位。憑藉其廣泛的覆蓋範圍和多元化的服務，這些公司處於不斷發展的旅遊生態系統的核心，服務全球數百萬客戶。

為了鞏固市場地位並擴大市場佔有率，這些主要企業正積極推行以併購、合作和技術創新為核心的策略。合作與併購能夠整合資源、拓展服務組合併擴大地域企業發展範圍，從而增加接觸新客戶群的機會，並增強其競爭優勢。同時，人工智慧驅動的個人化服務也是重點關注領域，各公司致力於提供高度客製化的旅遊體驗，以滿足客戶的個人需求。

主要成長要素

全球休閒旅遊需求正快速成長，其驅動力是消費者價值觀的重大轉變──體驗比物質財富更為重要。現代旅客越來越追求文化沉浸、冒險和個人成長，他們更重視有意義且令人難忘的體驗，而非累積有形資產。這種觀念的轉變正在改變人們對休閒的認知，並推動全球旅遊活動的激增。

新機會的趨勢

人工智慧 (AI)、巨量資料和高度個人化技術的應用為休閒旅遊市場帶來了巨大的成長機會。到 2026 年初，互動式人工智慧技術將徹底改變旅客與預訂平台的互動方式，取代約 25% 的複雜預訂查詢的傳統關鍵字搜尋。這項技術進步將使旅客能夠以更自然、更直覺的方式與系統溝通，使預訂流程更加順暢有效率。

最佳化障礙

休閒旅遊市場成長面臨的主要挑戰之一是技能型人才短缺，尤其是中高階管理職缺。這種人才短缺會對產業的創新能力、適應能力和營運效率產生重大影響。中高階主管在策略決策、監督複雜計劃以及推動新技術和經營模式的應用方面發揮著至關重要的作用，而這些對於在快速變化的市場中保持競爭力至關重要。

目錄

第1章摘要整理：全球休閒旅遊市場

第2章：分析方法與框架

  • 分析目的
  • 產品概述
  • 市場區隔
  • 定性研究
    • 一手和二手資訊
  • 量化研究
    • 一手和二手資訊
  • 主要調查受訪者組成：按地區分類
  • 本報告的前提條件
  • 市場規模估算
  • 數據檢驗

第3章：全球休閒旅遊市場：市場概覽

  • 產業價值鏈分析
    • 旅遊服務供應商（航空公司、鐵路公司、郵輪公司）
    • 住宿設施提供者（飯店、度假村、民宿）
    • 旅行社和旅遊業者
    • 線上旅行社 (OTA) 和預訂平台
    • 交通運輸及出行服務提供者（租車、本地交通）
    • 旅遊體驗提供者（探險、文化體驗、主題樂園）
    • 最終用戶
  • 產業展望
    • 可支配所得增加和中產階級擴大
    • 體驗式旅行越來越偏好
    • 國際觀光和跨境旅遊的成長
    • 政府促進旅遊業的舉措
    • 拓展數位預訂平台和行動應用程式
    • 永續生態旅遊日益普及
    • 獨自旅行和客製化旅遊套裝的興起
    • 加大對旅遊基礎設施的投資
  • PESTLE分析
  • 波特五力分析
    • 供應商議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 新進入者的威脅
    • 競爭強度
  • 市場動態和趨勢
    • 成長要素
    • 抑制因子
    • 機會
    • 主要趨勢
  • 市場成長及前景
    • 市場獲利估算與預測（2020-2035）
    • 價格趨勢分析：依原料分類

第4章 競爭格局概述

  • 市場集中度
  • 企業市場占有率分析（以金額為準，%）（2025 年）
  • 競爭對手分析與基準測試
  • Start-Ups生態系分析
  • 企業合併和資金籌措趨勢

第5章：全球休閒旅遊市場分析

  • 關鍵見解
  • 市場規模及預測（2020-2035）
    • 按旅行者類型
    • 按銷售管道
    • 按地區

第6章：北美休閒旅遊市場分析

第7章：歐洲休閒旅遊市場分析

第8章：亞太休閒旅遊市場分析

第9章：中東和非洲休閒旅遊市場分析

第10章：南美洲休閒旅遊市場分析

第11章：公司簡介

  • Absolute Travel
  • American Express Travel
  • Backroads
  • Carlson Wagonlit Travel
  • Classic Journeys
  • Cox &Kings Ltd.
  • Expedia Group
  • G Adventures
  • Inspiring Travel Company
  • Journeys Within Tour
  • JTB Americas Group
  • Priceline Group
  • TCS World Travel
  • Travel Leaders Group
  • Other Prominent Players

第12章附錄

簡介目錄
Product Code: AA0122127

The leisure travel market is on the path to remarkable expansion, with its value estimated at USD 5.50 trillion in 2025. Looking ahead, projections indicate that this market will reach an impressive valuation of USD 9.57 trillion by 2035, growing at a compound annual growth rate (CAGR) of 5.70% between 2026 and 2035. This rapid growth is driven by several evolving consumer trends and broader economic factors that are reshaping the way people approach leisure travel.

One of the primary forces behind this surge is the increasing demand for experiential travel. Modern travelers are seeking more than just traditional sightseeing; they want immersive, unique adventures that offer personal enrichment and memorable experiences. This shift reflects a broader cultural movement toward valuing meaningful interactions and authentic engagement with destinations. Alongside experiential travel, there is a rising emphasis on wellness-focused journeys, where travelers prioritize activities that promote physical and mental well-being, such as spa retreats, mindfulness practices, and nature-based experiences.

Noteworthy Market Developments

The leisure travel market is shaped by several major players, including Booking Holdings, Expedia Group, Airbnb, and Trip.com Group, each holding significant influence over the industry's direction. These companies have established themselves as leaders by offering extensive platforms that cater to a wide range of traveler needs, from accommodation and transportation to unique local experiences. Their expansive reach and diverse service offerings make them central to the evolving travel ecosystem, serving millions of customers globally.

To strengthen their market positions and capture a larger share, these leading companies are actively pursuing strategies centered around mergers, partnerships, and technological innovation. Collaborations and mergers enable them to combine resources, expand their service portfolios, and enhance their geographic footprints, allowing greater access to new customer bases and strengthening competitive advantages. At the same time, the integration of AI-driven personalization has become a key focus, as companies strive to deliver highly tailored travel experiences that resonate with individual preferences.

Core Growth Drivers

The global demand for leisure travel is expanding at a rapid pace, fueled by a profound shift in consumer values where experiences are increasingly prioritized over material possessions. Modern travelers are placing greater emphasis on meaningful and memorable experiences, seeking cultural immersion, adventure, and personal growth through travel rather than accumulating physical goods. This change in mindset is reshaping the way people approach leisure, driving a surge in travel activities worldwide.

Emerging Opportunity Trends

The adoption of artificial intelligence (AI), big data, and hyper-personalization represents a significant emerging opportunity that is driving growth in the leisure travel market. By early 2026, conversational AI technology will have already transformed how travelers interact with booking platforms, replacing traditional keyword searches for approximately 25% of complex booking queries. This technological advancement enables travelers to communicate with systems in a more natural and intuitive way, making the booking process smoother and more efficient.

Barriers to Optimization

One of the key challenges limiting growth in the leisure travel market is the shortage of a skilled workforce, particularly at the middle and upper management levels. This gap in talent can have a significant impact on the industry's ability to innovate, adapt, and efficiently manage operations. Middle and upper management roles are critical for strategic decision-making, overseeing complex projects, and driving the implementation of new technologies and business models that are essential for staying competitive in a rapidly evolving market.

Detailed Market Segmentation

Based on traveler type, the group traveler segment commands the largest share of the global leisure travel market. Group travel remains popular due to the social and economic advantages it offers, such as shared experiences, cost savings through group discounts, and the opportunity to explore destinations with friends, family, or organized tour groups. Many travelers prefer this mode of travel because it provides a sense of security, companionship, and convenience, especially when visiting unfamiliar places or engaging in complex itineraries. The appeal of group travel continues to be strong across various demographics, contributing to its dominant market position.

In terms of sales channel, the online sales channel is expected to dominate the leisure travel market, controlling an impressive 78.8% of the total market volume. This substantial share reflects a significant shift in consumer behavior, as more travelers opt to book their travel packages through online platforms. The preference for online channels is driven largely by the convenience, ease, and speed they offer compared to traditional sales methods. Customers can quickly compare prices, explore various options, and make bookings from the comfort of their homes or on the go, making online booking the preferred choice for many.

Segment Breakdown

By Traveler Type

  • Solo
  • Group

By Sales Channel

  • Conventional Channels
  • Online Channels

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
  • South America

Geography Breakdown

  • The Asia Pacific region holds a dominant position in the global leisure travel market, both in terms of current size and anticipated growth. It is expected to experience the highest compound annual growth rate (CAGR) of 7.0% during the forecast period, underscoring its expanding influence in the travel sector. This rapid growth can be attributed to several factors, including increased awareness about leisure travel among consumers, a rising interest in wellness-focused travel experiences, and strong government initiatives aimed at promoting tourism throughout the region.
  • Countries within the Asia Pacific, such as China, India, Thailand, and Malaysia, are renowned for their diverse and popular tourist destinations. These nations offer travelers an abundance of rich cultural experiences, from historic landmarks to vibrant festivals, alongside a wide array of recreational and entertainment options. The region's natural beauty, combined with its cultural heritage and modern amenities, makes it a compelling choice for both domestic and international tourists.

Leading Market Participants

  • Absolute Travel
  • American Express Travel
  • Backroads
  • Carlson Wagonlit Travel
  • Classic Journeys
  • Cox & Kings Ltd.
  • Expedia Group
  • G Adventures
  • Inspiring Travel Company
  • Journeys Within Tour
  • JTB Americas Group
  • Priceline Group
  • TCS World Travel
  • Travel Leaders Group
  • Other Prominent Players

Table of Content

Chapter 1. Executive Summary: Global Leisure Travel Market

Chapter 2. Research Methodology & Research Framework

  • 2.1. Research Objective
  • 2.2. Product Overview
  • 2.3. Market Segmentation
  • 2.4. Qualitative Research
    • 2.4.1. Primary & Secondary Sources
  • 2.5. Quantitative Research
    • 2.5.1. Primary & Secondary Sources
  • 2.6. Breakdown of Primary Research Respondents, By Region
  • 2.7. Assumption for Study
  • 2.8. Market Size Estimation
  • 2.9. Data Triangulation

Chapter 3. Global Leisure Travel Market Overview

  • 3.1. Industry Value Chain Analysis
    • 3.1.1. Travel Service Providers (Airlines, Railways, Cruises)
    • 3.1.2. Accommodation Providers (Hotels, Resorts, Homestays)
    • 3.1.3. Travel Agencies & Tour Operators
    • 3.1.4. Online Travel Agencies (OTAs) & Booking Platforms
    • 3.1.5. Transportation & Mobility Providers (Car Rentals, Local Transport)
    • 3.1.6. Travel Experience Providers (Adventure, Cultural, Theme Parks)
    • 3.1.7. End Users
  • 3.2. Industry Outlook
    • 3.2.1. Rising Disposable Income & Middle-Class Expansion
    • 3.2.2. Increasing Preference for Experiential Travel
    • 3.2.3. Growth in International Tourism & Cross-Border Travel
    • 3.2.4. Government Initiatives to Promote Tourism
    • 3.2.5. Expansion of Digital Booking Platforms & Mobile Apps
    • 3.2.6. Growing Popularity of Sustainable & Eco-Tourism
    • 3.2.7. Rise of Solo Travel & Customized Travel Packages
    • 3.2.8. Increasing Investment in Tourism Infrastructure
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Bargaining Power of Suppliers
    • 3.4.2. Bargaining Power of Buyers
    • 3.4.3. Threat of Substitutes
    • 3.4.4. Threat of New Entrants
    • 3.4.5. Degree of Competition
  • 3.5. Market Dynamics and Trends
    • 3.5.1. Growth Drivers
      • 3.5.1.1. Increasing Demand for Leisure & Recreational Travel Experiences
    • 3.5.2. Restraints
    • 3.5.3. Opportunity
    • 3.5.4. Key Trend
  • 3.6. Market Growth and Outlook
    • 3.6.1. Market Revenue & Volume Estimates and Forecast (US$ Mn), 2020 - 2035
    • 3.6.2. Price Trend Analysis, by Feedstock

Chapter 4. Competition Dashboard

  • 4.1. Market Concentration Rate
  • 4.2. Company Market Share Analysis (Value %), 2025
  • 4.3. Competitor Mapping & Benchmarking
  • 4.4. Startup Ecosystem Analysis
  • 4.5. M&A and Funding Landscape

Chapter 5. Global Leisure Travel Market Analysis

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.2.1. By Traveler Type
      • 5.2.1.1. Solo
      • 5.2.1.2. Group
    • 5.2.2. By Sales Channel
      • 5.2.2.1. Conventional Channels
      • 5.2.2.2. Online Channels
    • 5.2.3. By Region
      • 5.2.3.1. North America
        • 5.2.3.1.1. The U.S.
        • 5.2.3.1.2. Canada
        • 5.2.3.1.3. Mexico
      • 5.2.3.2. Europe
        • 5.2.3.2.1. Western Europe
          • 5.2.3.2.1.1. The UK
          • 5.2.3.2.1.2. Germany
          • 5.2.3.2.1.3. France
          • 5.2.3.2.1.4. Italy
          • 5.2.3.2.1.5. Spain
          • 5.2.3.2.1.6. Rest of Western Europe
        • 5.2.3.2.2. Eastern Europe
          • 5.2.3.2.2.1. Poland
          • 5.2.3.2.2.2. Russia
          • 5.2.3.2.2.3. Rest of Eastern Europe
      • 5.2.3.3. Asia Pacific
        • 5.2.3.3.1. China
        • 5.2.3.3.2. India
        • 5.2.3.3.3. Japan
        • 5.2.3.3.4. South Korea
        • 5.2.3.3.5. Australia & New Zealand
        • 5.2.3.3.6. ASEAN
          • 5.2.3.3.6.1. Indonesia
          • 5.2.3.3.6.2. Malaysia
          • 5.2.3.3.6.3. Thailand
          • 5.2.3.3.6.4. Singapore
          • 5.2.3.3.6.5. Rest of ASEAN
        • 5.2.3.3.7. Rest of Asia Pacific
      • 5.2.3.4. Middle East & Africa
        • 5.2.3.4.1. UAE
        • 5.2.3.4.2. Saudi Arabia
        • 5.2.3.4.3. South Africa
        • 5.2.3.4.4. Rest of MEA
      • 5.2.3.5. South America
        • 5.2.3.5.1. Argentina
        • 5.2.3.5.2. Brazil
        • 5.2.3.5.3. Rest of South America

Chapter 6. North America Leisure Travel Market Analysis

  • 6.1. Market Dynamics and Trends
    • 6.1.1. Growth Drivers
    • 6.1.2. Restraints
    • 6.1.3. Opportunity
    • 6.1.4. Key Trends
  • 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 6.2.1. By Traveler Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country

Chapter 7. Europe Leisure Travel Market Analysis

  • 7.1. Market Dynamics and Trends
    • 7.1.1. Growth Drivers
    • 7.1.2. Restraints
    • 7.1.3. Opportunity
    • 7.1.4. Key Trends
  • 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 7.2.1. By Traveler Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country

Chapter 8. Asia Pacific Leisure Travel Market Analysis

  • 8.1. Market Dynamics and Trends
    • 8.1.1. Growth Drivers
    • 8.1.2. Restraints
    • 8.1.3. Opportunity
    • 8.1.4. Key Trends
  • 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 8.2.1. By Traveler Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country

Chapter 9. Middle East & Africa Leisure Travel Market Analysis

  • 9.1. Market Dynamics and Trends
    • 9.1.1. Growth Drivers
    • 9.1.2. Restraints
    • 9.1.3. Opportunity
    • 9.1.4. Key Trends
  • 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 9.2.1. By Traveler Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country

Chapter 10. South America Leisure Travel Market Analysis

  • 10.1. Market Dynamics and Trends
    • 10.1.1. Growth Drivers
    • 10.1.2. Restraints
    • 10.1.3. Opportunity
    • 10.1.4. Key Trends
  • 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 10.2.1. By Traveler Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country

Chapter 11. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 11.1. Absolute Travel
  • 11.2. American Express Travel
  • 11.3. Backroads
  • 11.4. Carlson Wagonlit Travel
  • 11.5. Classic Journeys
  • 11.6. Cox & Kings Ltd.
  • 11.7. Expedia Group
  • 11.8. G Adventures
  • 11.9. Inspiring Travel Company
  • 11.10. Journeys Within Tour
  • 11.11. JTB Americas Group
  • 11.12. Priceline Group
  • 11.13. TCS World Travel
  • 11.14. Travel Leaders Group
  • 11.15. Other Prominent Players

Chapter 12. Annexure

  • 12.1. List of Secondary Sources
  • 12.2. Macro-Economic Outlook/Indicators