休閒旅遊市場規模、佔有率和成長分析（按旅行者類型、年齡層、消費類型、銷售管道和地區分類）－2026-2033年產業預測

預計到 2024 年，休閒旅遊市場規模將達到 1.1 兆美元，從 2025 年的 1.26 兆美元成長到 2033 年的 3.94 兆美元，在預測期（2026-2033 年）內，複合年成長率為 15.3%。

休閒旅遊市場正經歷蓬勃發展，滿足著尋求多元化休閒體驗的旅客的需求。疫情爆發前，受中產階級收入成長和人們對難忘假期的渴望推動，市場需求激增。疫情一度中斷了這一成長勢頭，旅行限制導致國際觀光下滑。目前，市場正在復甦，這主要得益於國內旅遊的興起以及對自然體驗和社區旅遊目的地的日益重視。嚴格的防疫通訊協定持續影響市場成長，反映出人們對健康和安全的日益關注。包括行動應用程式和數位行銷策略在內的技術創新正在改變整個產業，而環保旅遊選擇也越來越受歡迎。此外，探險旅遊、養生旅遊和工作度假等細分市場正在湧現，吸引那些尋求真實身臨其境型體驗的旅客。

休閒旅遊市場促進因素

隨著全球可支配收入的顯著成長，越來越多的人能夠負擔得起休閒旅遊。不斷壯大的中產階級，尤其是在新興市場，展現出強烈的探索新目的地、豐富旅行體驗的渴望。隨著可支配收入的增加，家庭和個人往往會將更大比例的預算用於旅行活動。這一趨勢反映出不同人群日益成長的探索和冒險精神，他們渴望創造難忘的旅行體驗，這無疑將推動休閒旅遊業的蓬勃發展。

休閒旅遊市場的限制

多種經濟因素會對休閒旅遊市場產生不利影響。經濟波動、景氣衰退和全球不確定性會導致旅遊需求下降。在這些困難時期，消費者往往會收緊預算，減少包括旅遊在內的非必要支出。景氣衰退導致預訂量減少，旅遊支出下降，因為人們會優先考慮必需品而非奢侈體驗。重大全球事件，例如健康危機和經濟不穩定，會進一步加劇這些挑戰，導致旅行限制增加，消費者對休閒活動支出的擔憂加劇。

休閒旅遊市場趨勢

休閒旅遊市場正經歷體驗式旅遊的顯著趨勢。旅行者越來越追求真實、身臨其境型的體驗，而非傳統的觀光遊覽。這一趨勢反映出人們渴望透過文化體驗、探險、美食和生態旅遊與目的地建立深層的聯繫。隨著消費者重視與當地文化的有意義的互動，旅遊公司也紛紛推出強調獨特活動和個人化探索的旅遊套餐，以滿足這一需求。這種轉變帶來了更多元化的服務，並為旅客提供了更多品嚐當地美食和與當地社區互動的機會。這迎合了人們對個人化和深度旅行體驗日益成長的偏好。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球休閒旅遊市場規模（依旅客類型分類）及複合年成長率（2026-2033 年）

• 個人旅行者
• 團體

全球休閒旅遊市場規模：依年齡層及複合年成長率分類（2026-2033 年）

• 20歲以下
• 20歲或以上但未滿40歲
• 40歲或以上

全球休閒旅遊市場規模（依消費類型分類）及複合年成長率（2026-2033 年）

• 住宿
• 運輸
• 飲食
• 活動與娛樂
• 其他

全球休閒旅遊市場規模（依銷售管道分類）及複合年成長率（2026-2033 年）

• 傳統管道
• 線上管道

全球休閒旅遊市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Booking Holdings（US）
• Expedia Group（US）
• Airbnb（US）
• Trip.com Group（China）
• MakeMyTrip（India）
• Yatra（India）
• Thomas Cook（UK）
• Cox & Kings（India）
• SOTC Travel（India）
• Cleartrip（India）
• Goibibo（India）
• EaseMyTrip（India）
• Club Mahindra（India）
• Ixigo（India）
• Akbar Travels（India）
• Travelguru（India）
• Club Med（France）

結論與建議

Leisure Travel Market size was valued at USD 1.1 Trillion in 2024 and is poised to grow from USD 1.26 Trillion in 2025 to USD 3.94 Trillion by 2033, growing at a CAGR of 15.3% during the forecast period (2026-2033).

The leisure travel market is experiencing dynamic growth, catering to travelers seeking diverse recreational experiences. Demand surged pre-pandemic, driven by increased middle-class incomes and a desire for memorable vacations. The pandemic temporarily disrupted this momentum, leading to a decline in international tourism due to travel restrictions. Currently, the market is recovering with a shift towards domestic tourism, emphasizing nature-based activities and local destinations. Stringent health protocols continue to influence growth, reflecting increasing health and safety considerations. Technological advancements, including mobile apps and digital marketing strategies, are reshaping the industry, while environmentally conscious options are becoming more popular. Additionally, niche segments like adventure travel, wellness tourism, and "workcations" are emerging, appealing to travelers seeking authentic, immersive experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Leisure Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Leisure Travel Market Segments Analysis

Global Leisure Travel Market is segmented by Traveler Type, Age Group, Expenditure Type, Sales Channel and region. Based on Traveler Type, the market is segmented into Solo and Group. Based on Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Expenditure Type, the market is segmented into Lodging, Transportation, Food and beverages, Events and entertainment and Others. Based on Sales Channel, the market is segmented into Conventional Channels and Online Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Leisure Travel Market

An increasing segment of the global population now possesses the financial means to engage in leisure travel, driven by a notable rise in disposable incomes across various regions. The expanding middle-class, particularly within emerging markets, demonstrates a keen desire to discover new destinations and enrich their travel experiences. As disposable income continues to grow, families and individuals are inclined to allocate a larger portion of their budgets towards travel activities. This trend undeniably fuels the expansion of the leisure travel sector, reflecting a heightened passion for exploration and adventure among diverse demographics seeking to create memorable experiences.

Restraints in the Leisure Travel Market

Various economic factors can adversely affect the leisure travel market. Fluctuations in the economy, periods of recession, and global uncertainties can lead to a decline in travel demand. During such challenging times, consumers often tighten their budgets and cut back on discretionary spending, which typically includes travel. These economic downturns can result in fewer bookings and reduced travel expenditures as people prioritize essential needs over luxury experiences. The effects of major global events, such as health crises and economic instability, can further exacerbate these challenges, leading to increased restrictions on travel and heightened consumer apprehension about spending on leisure activities.

Market Trends of the Leisure Travel Market

The leisure travel market is witnessing a notable trend towards experiential travel, where travelers increasingly seek authentic and immersive experiences instead of traditional sightseeing. This shift reflects a desire to connect deeply with destinations through cultural immersion, adventure, culinary experiences, and ecotourism. As consumers prioritize meaningful interactions with local cultures, travel companies are responding by curating packages that emphasize unique activities and personal exploration. This transformation is encouraging a diverse range of offerings, enabling travelers to savor local cuisine and engage with communities, catering to the growing preference for personalization and deeper connections in their travel experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Leisure Travel Market Size by Traveler Type & CAGR (2026-2033)

• Market Overview
• Solo
• Group

Global Leisure Travel Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Leisure Travel Market Size by Expenditure Type & CAGR (2026-2033)

• Market Overview
• Lodging
• Transportation
• Food and beverages
• Events and entertainment
• Others

Global Leisure Travel Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Conventional Channels
• Online Channels

Global Leisure Travel Market Size & CAGR (2026-2033)

• North America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • US
  • Canada
• Europe (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Booking Holdings (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas Cook (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cox & Kings (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOTC Travel (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleartrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goibibo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EaseMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ixigo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akbar Travels (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelguru (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Med (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations