日本線上住宿市場報告（按平台（行動應用程式、網站）、預訂方式（第三方線上入口網站、直接/自有入口網站）和地區分類，2026-2034 年）

Japan Online Accommodation Market Report by Platform (Mobile Application, Website), Mode of Booking (Third-party Online Portals, Direct/Captive Portals), and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本線上住宿市場規模達219億美元。展望未來， IMARC Group預計到2034年，該市場規模將達到403億美元，2026年至2034年間的複合年成長率（CAGR）為7.03%。推動市場成長的主要因素是，能夠滿足各類旅客不同住宿需求的數位平台日益普及，這些平台涵蓋了從擁有數百年歷史的日式旅館到現代都市飯店等各種類型的住宿選擇。

本報告解答的關鍵問題：

日本線上住宿市集目前的表現如何？未來幾年又將如何發展？
新冠疫情對日本線上住宿市場產生了哪些影響？
日本線上住宿市場按平台分類的組成是怎樣的？
日本線上住宿市集按預訂方式分類的組成是怎樣的？
日本線上住宿市場價值鏈的各個階段有哪些？
日本線上住宿市場的主要促進因素和挑戰是什麼？
日本線上住宿市場的結構是怎麼樣的？主要參與者有哪些？
日本線上住宿市場的競爭程度如何？

Japan online accommodation market size reached USD 21.9 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 40.3 Billion by 2034, exhibiting a growth rate (CAGR) of 7.03% during 2026-2034. The inflating popularity of digital platforms that cater to a diverse range of travelers seeking various accommodation types, from centuries-old ryokans to contemporary urban hotels, is primarily driving the market growth.

Online accommodation represents a transformative shift in how travelers search for, compare, and book places to stay. In recent times, the digital landscape has evolved to offer platforms that provide users with a myriad of lodging options, from chic city apartments to secluded countryside retreats. These platforms not only offer a convenient way to find and secure accommodation from anywhere in the world but also provide a more personalized and immersive experience. For property owners, the rise of online platforms presents an opportunity to showcase their spaces to a global audience, maximizing occupancy rates and enhancing revenue streams.

Japan Online Accommodation Market Trends:

The Japan online accommodation market has witnessed significant evolution over recent years, driven by both technological advancements and shifts in consumer preferences. A traditionally hospitality-centric culture, Japan has long been home to various types of accommodations, from timeless ryokans to modern hotels. Additionally, platforms like Airbnb, Booking.com, and domestic players like Rakuten Travel and Jalan have become increasingly popular among both domestic and international travelers, which is acting as another significant growth-inducing factor. One of the key trends in the market is the rising preference for unique and localized experiences. This has led to an increase in the listing and booking of traditional ryokans, boutique guesthouses, and even temple lodgings online. Moreover, with Japan hosting major events, there has been a surge in online bookings, driving platforms to enhance their user interface and experience to cater to a broader demographic, including non-Japanese speaking individuals. Furthermore, the elevating integration of AI and chatbot services to provide instantaneous support and the use of virtual reality for virtual tours of accommodations are also shaping the regional market. Besides this, as sustainability becomes a concern, eco-friendly accommodations or those promoting sustainable tourism are gaining traction. The ongoing health crisis has also accelerated the trend towards contactless services, with many online platforms now offering seamless digital check-ins and payments, reducing human interaction. All these drivers are expected to propel the Japan online accommodation market over the forecasted period.

Japan Online Accommodation Market Segmentation:

Platform Insights:

Mobile Application
Website

Mode of Booking Insights:

Third-party Online Portals
Direct/Captive Portals

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online accommodation market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online accommodation market?
What is the breakup of the Japan online accommodation market on the basis of platform?
What is the breakup of the Japan online accommodation market on the basis of mode of booking?
What are the various stages in the value chain of the Japan online accommodation market?
What are the key driving factors and challenges in the Japan online accommodation?
What is the structure of the Japan online accommodation market and who are the key players?
What is the degree of competition in the Japan online accommodation market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Accommodation Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Accommodation Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Online Accommodation Market - Breakup by Platform

6.1 Mobile Application
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Website
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)

7 Japan Online Accommodation Market - Breakup by Mode of Booking

7.1 Third-party Online Portals
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Direct/Captive Portals
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)

8 Japan Online Accommodation Market - Breakup by Region

8.1 Kanto Region
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Breakup by Platform
- 8.1.4 Market Breakup by Mode of Booking
- 8.1.5 Key Players
- 8.1.6 Market Forecast (2026-2034)
8.2 Kansai/Kinki Region
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Breakup by Platform
- 8.2.4 Market Breakup by Mode of Booking
- 8.2.5 Key Players
- 8.2.6 Market Forecast (2026-2034)
8.3 Central/ Chubu Region
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Breakup by Platform
- 8.3.4 Market Breakup by Mode of Booking
- 8.3.5 Key Players
- 8.3.6 Market Forecast (2026-2034)
8.4 Kyushu-Okinawa Region
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Breakup by Platform
- 8.4.4 Market Breakup by Mode of Booking
- 8.4.5 Key Players
- 8.4.6 Market Forecast (2026-2034)
8.5 Tohoku Region
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2020-2025)
- 8.5.3 Market Breakup by Platform
- 8.5.4 Market Breakup by Mode of Booking
- 8.5.5 Key Players
- 8.5.6 Market Forecast (2026-2034)
8.6 Chugoku Region
- 8.6.1 Overview
- 8.6.2 Historical and Current Market Trends (2020-2025)
- 8.6.3 Market Breakup by Platform
- 8.6.4 Market Breakup by Mode of Booking
- 8.6.5 Key Players
- 8.6.6 Market Forecast (2026-2034)
8.7 Hokkaido Region
- 8.7.1 Overview
- 8.7.2 Historical and Current Market Trends (2020-2025)
- 8.7.3 Market Breakup by Platform
- 8.7.4 Market Breakup by Mode of Booking
- 8.7.5 Key Players
- 8.7.6 Market Forecast (2026-2034)
8.8 Shikoku Region
- 8.8.1 Overview
- 8.8.2 Historical and Current Market Trends (2020-2025)
- 8.8.3 Market Breakup by Platform
- 8.8.4 Market Breakup by Mode of Booking
- 8.8.5 Key Players
- 8.8.6 Market Forecast (2026-2034)

9 Japan Online Accommodation Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Online Accommodation Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis