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市場調查報告書
商品編碼
1772161
全球線上住宿市場:依平台、預約模式、住宿類型、地區、機會及預測,2018-2032Global Online Accommodation Market Assessment, By Platform, By Mode of Booking, By Accommodation Type, Region, Opportunities and Forecast, 2018-2032F |
全球線上住宿市場預計將從2024年的2,731.2億美元成長到2032年的5,905.9億美元,在2025-2032年的預測期內,年複合成長率為10.12%。全球線上住宿市場快速成長的原因在於,大多數人使用智慧型手機和網路預訂住宿。它提供各種服務,例如便捷的存取、數位支付、旅行應用程式和折扣。此外,它還允許用戶隨時輕鬆地比較、選擇和預訂住宿。
全球線上住宿產業使消費者能夠透過網站和行動應用程式預訂飯店客房、度假租賃、旅館和其他住宿。它提供便捷的存取、價格比較、安全支付以及來自過往訪客(或客人)的評論。隨著全球旅行日益普及,科技不斷進步,越來越多的旅客選擇透過線上網站預訂。網路普及率的提高、行動裝置使用率的上升、先進的數位支付基礎設施以及不斷變化的消費者行為,都為該產業提供了支撐。現代旅客渴望這些網站提供的快速、便利、高效的預訂功能。大多數租賃房屋公司、連鎖飯店和線上旅行社都已將其網站打造為行動友善、以用戶為中心,以吸引更多消費者。這帶來了更優質的客戶服務、更快速的回覆和更豐富的住宿選擇。隨著國內和國際預訂量的不斷成長,整體市場健康擴張,預計未來幾年將進一步成長。
例如,Marriott International, Inc.於2024年12月報告指出,其奢華飯店集團計劃新增奢華飯店,並拓展其奢華飯店服務,以滿足日益成長的線上奢華住宿需求以及全球追求高端體驗的旅行趨勢。
Global online accommodation market is projected to witness a CAGR of 10.12% during the forecast period 2025-2032, growing from USD 273.12 billion in 2024 to USD 590.59 billion in 2032. The global online accommodation market is growing at a fast pace because the majority of people are using smartphones and the internet to book stays. As it offers many different services, such as easy access, digital payments, travel apps, and discounts. Further, it makes it simple for users to compare, choose and reserve places to stay at any time.
Global online accommodation industry enables consumers to book hotel rooms, vacation rentals, hostels and other accommodations through websites or mobile applications. It provides convenient access, price comparison, secure payment, and ratings from previous visitors (or guests). As global travel becomes more popular and also the technology improves, increasing travelers are making bookings via online sites. The industry is sustained through expanding internet penetration, rising mobile device usage, advanced digital payment infrastructures and evolving consumer behavior. Travelers nowadays want speedy, easy, and efficient booking facilities which these sites offer. A majority of home rental companies, hotel chains and online travel agencies are making their websites mobile-friendly and user-centric to get more consumers. This has resulted in improved customer service, quicker replies and greater options for stays. Since there has been an increase in both domestic and international bookings, the overall market is expanding well and is expected to grow even further over the next few years.
For instance, in December 2024, Marriott International, Inc. reported that its luxury group planned to expand its luxury hospitality offerings by adding new luxury properties to meet the increased demand for online luxury accommodations and the growing trend of travel to premium experiences globally.
Involvement of the Internet and Mobile Use Influencing the Global Online Accommodation Market
One of the essential reasons for the expansion of the accommodation market is the growing use of internet and smartphone. Most individuals globally today use mobile devices and the internet to organize their day-to-day needs, including travel. With smartphones the customers can book stays at any time and place. Online tour operators and hotel apps have facilitated the process by making it easy, with friendly interfaces and seamless payment options. When tourists book a stay, they also look at pictures, read comments, and compare fares within seconds. As, more people feel at home using mobile phones with the internet extending to the outskirts and beyond, online reservations grow in number. This has spurred companies in the tourism to invest in more advanced mobile services and secure platforms with the growing advanced technology and needs. In simple terms, travel planning is easier, faster, and more convenient on mobile phones and the internet, as they increase market demand for online accommodation options.
For instance, in November 2024, Accor S.A. announced that it was expanding into the Asian market with 27 new hotel signings, demonstrating the company's understanding of market demand for accommodation via online booking options in Asia.
Demand for Inexpensive and Accessible Travel Proliferating the Global Online Accommodation Market
One of the primary reasons for the market growth is increasing popularity of affordable and convenient method of traveling. Most travelers, particularly youth and families, like to book their trips online as it helps them save time as well as money. Since online websites offer discounts, promotions and package deals which are not offered by offline shops. This assists individuals in arranging trips as per their budget. Besides, online services enable customers to filter by price, location and other requirements. With ease, one can get the best accommodation in a few clicks. Such tools provide customers with greater comfort, control and confidence when they are making reservations. Additionally, the ease of canceling or modifying bookings online enhances the convenience. Overall, as people desire cheap, convenient and flexible arrangements, that is why they use online accommodation services more. The need for convenience and cost savings is taking the market forward.
For instance, in June 2024, Ramp Business Corporation announced a corporate travel booking platform called Ramp Travel which was developed as part of its relationship with Priceline Partner Solutions. Ramp Travel allows companies like Ramp to access discounts on airfare and hotels.
Online Travel Agencies (OTAs) Segment is Influencing the Global Online Accommodation Market
OTAs are the dominant segment in the global online accommodation market due to the many services it includes, such as ease of use on the platforms and extensive coverage. OTAs are platforms that connect travelers with accommodation suppliers, providing users with an enormous number of hotels, vacation rentals, hostels and other types of stays and services all in one platform. The user can simply compare price, functional features, reviews and availability in real time. All these factors combined, make it easier for users to make a decision. Numerous OTAs provide compelling discounts, loyalty rewards and non-refundable cancellation policies, which attract users to book on their websites even more. Besides, their cross-globe partnerships with hotels and owners make it possible for OTAs to target both local and foreign tourists. Their effective online presence, promotional strategies and mobile app developments improve user experience and retention. Consequently, OTAs are now the most favored option for most travelers in search of convenience, diversity and budget-friendly reservation options, thus becoming the top segment of the online accommodation sector.
For instance, in October 2024, Oravel Stays Private Limited launched Oravel Travel Solutions, a B2B corporate travel service in India, offering corporate clients customized packages for stays, meals, conference arrangements, and event support at over 500 company-managed accommodations. In another instance, in April 2024 Cleartrip Private Limited launched Out of Office (OOO), a corporate travel management platform for SMEs and large enterprises. OOO features real-time policy controls, expenses integration, multi-vendor pricing.
North America is the Leading Region in Global Online Accommodation Market
North America currently leads the global online accommodation market. This is largely attributed to high internet penetration, many smartphone users, advancement of technology and a robust travel culture. The region boasts an established travel industry, comprising domestic and foreign tourists who tend to opt for online booking options. Online travel users in the United States and Canada are more inclined to take advantage of online platforms due to their reliance on digital payments and sophisticated technology. Availability of giant online travel firms such as Expedia and Airbnb in the region has also contributed to enhancing market growth. Furthermore, North America boasts strong business and tourism travel infrastructure with numerous hotels, resorts and rental facilities being available online. The popularity of weekend quick breaks and business travel contributes to the demand for instant, flexible booking facilities. All these combined make North America the dominating region in this market.
Future Market Scenario (2025 - 2032F)
The market will witness a surge in highly personalized booking experiences, leveraging AI and machine learning to offer tailored recommendations based on past behaviour, stated preferences, and even real-time context.
While hotels and resorts will remain a cornerstone, the market will see continued rapid growth in alternative accommodations. Vacation rentals, homestays, serviced apartments, and glamping options will gain further traction.
The demand for value-for-money accommodations will remain robust, particularly in developing regions (e.g., Asia Pacific, parts of Latin America, and Africa), where increasing disposable incomes fuel budget-conscious tourism. Conversely, mature markets (e.g., North America, Western Europe) will see a sustained preference for premium and luxury accommodations, including boutique hotels and high-end vacation rentals, driven by discerning travellers seeking unique experiences and elevated services.
Key Players Landscape and Outlook
Global online accommodation market is becoming increasingly competitive and consumer centric. Many providers are deploying resources to enhance the user experience through faster search results, increased personalization and a series of new smart booking tools. Technology trends such as AI-based recommendations, real-time price tracking technology and digital customer service are defining the future of the market. The efficacy of payments has also improved by accelerating and safeguarding payments and increasing data privacy standards. The overall outlook is optimistic, and accommodations are seeing increased demand as both developed and developing countries exert pressure. The vacation rental segment is progressive as customers are searching for more flexible and affordable travel options and the online accommodation provider for that matter has responded in kind. Moving forward, there is belief that we will see an increase in mobile bookings, last-minute and discounted booking deals or offers and short-stay rentals opportunities. Collectively, dotcom lodging will grow just fine, thanks to healthy online consumer behavior, and the rise in travel volume.
For instance, in December 2024, Hyatt Hotels Corporation revealed plans to double down on its number one position in the luxury and lifestyle category, with 50 (or more) new hotels in the near future, marking the increasing demand for luxury accommodations by high-value consumers across the global online travel landscape.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.