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醫療保健 CRM 市場規模、佔有率和趨勢（按產品、應用、技術、最終用途、地區和預測，2025-2033 年）

Healthcare CRM Market Size, Share, and Trends by Product, Application, Technology, End Use, Region, and Forecast 2025-2033
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球醫療保健CRM市場規模達175億美元。展望未來， IMARC Group預測，到2033年，市場規模將達到485億美元，2025-2033年期間的複合年成長率為10.7%。目前，北美佔據市場主導地位，2024年其市佔率將超過57%。受糖尿病、心血管疾病、關節炎和呼吸系統疾病等慢性疾病患病率上升、對改善患者護理的日益重視以及各種先進技術的融合等因素的推動，該市場正在穩步成長。

CRM 系統的快速技術進步顯著擴展了其在醫療保健領域的應用。人工智慧 (AI)、機器學習 (ML)、預測分析和雲端解決方案等功能正在改變患者資料的使用方式。基於人工智慧的 CRM 系統使醫療服務提供者能夠預測患者需求、識別高風險患者並提供量身定做的干涉措施，從而提高整體護理效率。 2024 年 3 月 7 日，Salesforce 發布了其全新的醫療保健 AI 助理 Einstein Copilot。該工具可根據機構的私人醫療保健資料提供回應，並可自動執行發送轉診、安排預約和管理其他行政流程等任務。 Salesforce 還推出了評估生成和健康數據雲，使護理人員能夠簡化臨床摘要、客製化溝通方式並有效地創建個人化的患者評估。雲端系統確保資料的可存取性和可擴展性，同時降低基礎設施成本，使其對大型醫院和小型診所都具有吸引力。此外，穿戴式裝置和物聯網 (IoT) 與 CRM 平台的整合可提供即時健康資料，使醫療服務提供者能夠及時做出明智的決策。這些創新正在改善病患管理，同時也推動醫療保健產業的數位轉型，促進全球醫療保健 CRM 市場的強勁成長。

美國醫療保健市場競爭日益激烈，各醫療機構紛紛力求透過卓越的病患體驗脫穎而出。這種態勢加速了對醫療保健 CRM 平台的需求。這些平台使機構能夠制定有針對性的行銷活動、個人化護理互動並留住患者。分析患者偏好和預測未來需求的能力，使醫療機構能夠培養忠誠度並提升患者終身價值，從而獲得競爭優勢。 2024 年 9 月 23 日，Unlock Health 發布了其先進的健康風險評估 (HRA) 套件。 Unlock Health 是一家領先的科技驅動型成長平台，服務於美國醫療保健系統、醫院、醫療服務提供者團體和治療中心。這款創新的 HRA 套件包含 19 項針對特定疾病的評估，旨在為醫療保健行銷領導者提供第一方資料，以創建更客製化的行銷活動，從而提高營運效率並促進組織發展。此外，醫療保健機構之間的併購也增加了對集中式 CRM 系統的需求，以便跨網路整合病患資料。隨著患者獲得更多醫療服務選擇，包括零售診所和遠距醫療服務，醫療服務提供者正在利用 CRM 工具，透過提供便利性、回應速度和無縫護理協調來脫穎而出。日益激烈的競爭是推動醫療保健領域客製化 CRM 解決方案市場發展的重要因素。

醫療保健 CRM 市場趨勢：

慢性病盛行率不斷上升

隨著全球糖尿病、心血管疾病、關節炎和呼吸系統疾病等慢性疾病的發病率不斷上升，對醫療保健 CRM 的需求也日益成長，這為市場前景帶來了樂觀。根據 IDF 糖尿病地圖集的數據，2011 年全球有 6,130 萬人被診斷出患有糖尿病，預計到 2021 年將增加 1,290 萬人。此外，醫療保健機構的患者健康狀況各異，管理眾多患者的需求是一項耗時的任務。此外，CRM 解決方案有助於儲存重要訊息，並全面概覽患者的預約、病史和理賠情況。這些解決方案透過改善會計管理流程和營運規劃，增強了醫療保健服務的交付能力。它們還有助於客製化患者管理計劃，從而提高便利性。此外，CRM 自動化可以節省時間，因為它可以自動化整個日程管理流程。此外，擴大採用基於雲端的醫療保健解決方案來提高患者資料安全性，這也推動了市場的成長。此外，CRM 還提供了查看患者過往報告的機會，從而帶來輕鬆便捷的醫療體驗。

越來越重視改善病患護理

對醫療保健客戶關係管理 (CRM) 的需求日益成長，以改善患者護理，這促進了市場的成長。根據印度衛生與家庭福利部的數據，2020-2021 年，政府共收到 700.6 萬份理賠申請，2021-2022 年則增至 1.45 億份。此外，CRM 系統透過提供更便利、更可控的病患管理，提升了病患治療品質。它們還使醫療專業人員能夠獲取準確、最新的資訊，從而為患者提供更精準的診斷和個性化的治療方案。它們可以整合急救、治療和診斷管理，從而提高治療效果和患者滿意度。同時，它們有助於最大限度地縮短等待時間，並產生與患者住院時間、留存率和即時統計數據相關的寶貴預測。它們還減少了對大量手動文件和指南的需求，使醫院工作人員能夠存取患者訊息，同時提高患者在治療過程中的參與度。此外，由於 CRM 減少了人工干預，從而降低了醫療失誤的風險，醫療保健行業對 CRM 的採用率日益提高，這也推動了市場的成長。

技術進步

人工智慧、機器學習、資料分析和預測分析等先進技術與醫療保健 CRM 的整合正在推動市場的成長。機器學習演算法從大型醫療資料集中獲取重要洞察，有助於改善決策和改善患者預後。機器學習也用於保護患者資料免受不必要的存取和其他威脅，從而增強其安全性。同時，人工智慧可以追蹤各種惡意活動，例如潛在的駭客攻擊或可疑訪問，從而幫助監控易受攻擊的活動和相關線索。人工智慧還可以分析電子健康記錄 (EHR)，為醫生和護士提供重要洞察，預測疾病，並協助開出最有效的藥物。例如，2024 年，Salesforce 在其客戶關係管理系統中推出了新的醫療保健人工智慧助理。該公司專注於醫療保健的人工智慧工具 Einstein Copilot 是一款對話式人工智慧助手，可根據醫療保健組織的私人資料提供回應。除此之外，自然語言處理 (NLP) 和人工智慧可用於加快記錄保存流程，以便醫療保健專業人員可以將大量時間花在與患者聯繫上，而不是完成大量的管理任務。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 二手資料
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球醫療保健 CRM 市場

  • 市場概況
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依產品

  • 個人
  • 推薦
  • 個人及轉介

第7章：市場區隔：依應用

  • 社區外展
  • 案件協調
  • 案件管理
  • 關係管理

第8章：市場區隔：依技術

  • 基於雲端
  • 移動的
  • 社會的
  • 協作
  • 預測

第 9 章：市場區隔：最終用途別

  • 付款人
  • 提供者
  • 生命科學公司

第10章：市場細分：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 11 章：SWOT 分析

第 12 章：價值鏈分析

第 13 章：波特五力分析

第 14 章：價格分析

第 15 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Accenture Plc
    • AllScripts Healthcare Solutions Inc
    • Amdocs
    • Aspect Software Inc
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce.com inc
    • SAP SE
    • Siemens Healthineers AG (Siemens AG)
Product Code: SR112025A4010

The global healthcare CRM market size was valued at USD 17.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 48.5 Billion by 2033, exhibiting a CAGR of 10.7% during 2025-2033. North America currently dominates the market, holding a significant market share of over 57% in 2024. The market is experiencing steady growth driven by the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, increasing focus on improving patient care, and the integration of various advanced technologies.

Rapid technological advancements in CRM systems are significantly expanding their capabilities in healthcare. Features such as artificial intelligence (AI), machine learning (ML), predictive analytics, and cloud-based solutions are transforming how patient data is utilized. AI-powered CRMs enable providers to predict patient needs, identify high-risk patients, and offer tailored interventions, thereby enhancing overall care efficiency. On 7th March 2024, Salesforce unveiled its new AI assistant for healthcare, Einstein Copilot. This tool provides responses based on an organization's private healthcare data and can automate tasks such as sending referrals, scheduling appointments, and managing other administrative processes. Salesforce also introduced Assessment Generation and Data Cloud for Health, enabling caregivers to streamline clinical summaries, customize communication, and efficiently create personalized patient assessments. Cloud-based systems ensure data accessibility and scalability while reducing infrastructure costs, making them attractive to both large hospitals and smaller clinics. Furthermore, the integration of wearable devices and the Internet of Things (IoT) into CRM platforms provides real-time health data, empowering providers to make timely and informed decisions. These innovations are improving patient management and are also driving the healthcare industry's digital transformation, contributing to the robust growth of the global healthcare CRM market.

The U.S. healthcare market is becoming increasingly competitive, with providers striving to differentiate themselves through superior patient experiences. This dynamic is accelerating the demand for healthcare CRM platforms, which allow organizations to develop targeted marketing campaigns, personalize care interactions, and retain patients. The ability to analyze patient preferences and predict future needs gives providers a competitive edge by fostering loyalty and increasing patient lifetime value. On 23rd September 2024, Unlock Health, a leading tech-enabled growth platform for healthcare systems, hospitals, provider groups, and treatment center facilities based in the U.S., released its advanced suite of Health Risk Assessments (HRA). This innovative HRA suite comprises 19 condition-specific assessments that are aimed at arming healthcare marketing leaders with first-party data to create more customized marketing campaigns, thereby enhancing operational efficiencies and enabling organizational growth. Additionally, mergers and acquisitions among healthcare providers have increased the need for centralized CRM systems to integrate patient data across networks. As patients gain access to more options for care, including retail clinics and telehealth services, providers are leveraging CRM tools to stand out by offering convenience, responsiveness, and seamless care coordination. This growing competition is a significant factor driving the market for CRM solutions tailored to the healthcare sector.

Healthcare CRM Market Trends:

Increasing prevalence of chronic diseases

The growing demand for healthcare CRM on account of the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, among the masses across the globe is offering a positive market outlook. According to the IDF Diabetes Atlas, 61.3 million people was diagnosed with diabetes in the year 2011 which increased by 12.9 million by the year 2021. Moreover, a healthcare organization has patients with different health issues, and managing the needs of numerous patients is a time-consuming task. Additionally, CRM solutions assist in storing vital information and providing a comprehensive overview of the appointments, medical history, and claims of patients. These solutions strengthen the delivery of healthcare services by improving accounting management processes and operational planning. They also benefit in customizing patient management plans for enhanced ease. Besides this, CRM automation is time-saving as it automates the entire schedule management process. Furthermore, the increasing adoption of cloud-based healthcare solutions to improve patient data security is supporting the market growth. Moreover, CRM offers a hassle-free medical experience by offering a chance to review past reports of a patient.

Rising focus on improving patient care

The increasing demand for healthcare CRM to improve patient care is contributing to the growth of the market. According to the Ministry of Health and Family Welfare, in 2020-2021, 70.06 lakh claims were submitted to the government which increased in 2021-2022 to 1.45 crore. Moreover, CRM systems enhance patient treatment quality by providing more accessible and controlled patient management. They also enable healthcare professionals to access accurate and up-to-date information, leading to more accurate diagnoses and personalized treatment approaches for individuals. They can integrate emergency care, therapy, and diagnosis management, resulting in more effective outcomes and patient satisfaction. In line with this, they aid in minimizing waiting times and generating valuable predictions related to patient stay, retention rates, and real time statistics. They also reduce the need for extensive manual documentation, guidance, and enables hospital staff to access patient information while increasing patient engagement in the treatment process. Apart from this, the rising adoption of CRM for healthcare industry, as it reduces the risks of medical errors due to lower manual intervention, is propelling the growth of the market.

Technological advancements

The integration of advanced technologies, such as AI, ML, data analytics, and predictive analytics, in healthcare CRM is bolstering the growth of the market. ML algorithms provide vital insights from large medical data sets to facilitate improved decision-making and patient outcomes. ML is also used to enhance the security of patient data by securing it from unwanted access and other threats. In line with this, AI can track all kinds of malicious activity, such as potential hacks or suspicious accesses, helping monitor vulnerable activities and relevant leads. AI can also analyze electronic health records (EHRs) to provide doctors and nurses with vital insights, predict diseases, and assist in prescribing the most effective medication. For instance, in 2024, Salesforce launched a new healthcare AI assistant within its customer relationship management system. The company's healthcare-focused AI tool, called Einstein Copilot, is a conversational AI assistant that will provide responses based on a healthcare organization's private data. Besides this, natural language processing (NLP) and AI can be used to speed up the record-keeping process so that healthcare professionals can spend much of their time connecting with their patients rather than completing numerous administrative tasks.

Healthcare CRM Industry Segmentation:

Analysis by Product:

  • Individual
  • Referral
  • Individual and Referral

Individual and referral leads the market with around 45% of market share in 2024. Various healthcare CRM combine individual and referral to offer comprehensive solutions. They offer enhanced services to patients and optimize different workflows efficiently. They aid in managing patient relationships and improving their referral processes. This approach is usually suitable for larger healthcare organizations. CRM in healthcare industry for individual focuses on direct relationship between healthcare provider and individual patients. Moreover, it assists in improving satisfaction and loyalty among individuals. It supports the concept of patient-centric care and allows hospitals to focus more on patients to meet their needs and expectations, improve service quality (SQ), and build long-term relationships.

Analysis by Application:

  • Community Outreach
  • Case Coordination
  • Case Management
  • Relationship Management

Community outreach leads the market with around 32% of market share in 2024 due to its critical role in fostering patient engagement and improving access to healthcare services. As healthcare providers increasingly focus on preventive care and population health management, community outreach programs become essential for educating communities, promoting health awareness, and connecting underserved populations to necessary resources. Additionally, advancements in CRM technology allow organizations to target specific demographics effectively, track outreach efforts, and analyze outcomes, making community outreach a priority for achieving both public health goals and organizational growth. Its wide-ranging impact on both patient outcomes and healthcare delivery solidifies its leadership in the market.

Analysis by Technology:

  • Cloud-based
  • Mobile
  • Social
  • Collaborative
  • Predictive

Cloud-based leads the market with around 40% of market share in 2024. Cloud-based CRM system is designed to meet the needs of organizations providing healthcare. It provides robust functionality and customization capabilities and allows organizations to effectively manage patient relationships, services, and operations. It enables users to gain access to powerful analytics tools and automation capabilities that allow them to quickly respond to changing demands in the healthcare industry. These systems also provide an added layer of security by regularly backing up data while ensuring availability in the event of a malicious attack or natural disaster.

Analysis by End Use:

  • Payers
  • Providers
  • Life Science Companies

Payers leads the market with around 48% of market share in 2024. CRM in healthcare allows payers to improve profitability and patient satisfaction. Payers are investing in systems that help them manage information about policy details, payment history, and claims of individual patients. CRM system in healthcare allows providers to facilitate more personalized care for patients. These systems enable providers to streamline several internal operations and manage relationships with other stakeholders. Life science companies encompass biotechnology and pharmaceuticals. CRM is helpful for nurturing and finalizing healthcare provider contracts or agreements with other healthcare organizations. CRM systems are also helpful for maintaining regulatory compliance. These systems enable multiple benefits for life sciences organizations, especially in increasing their revenues.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market share of over 57%. This can be attributed to the advanced healthcare infrastructure and widespread adoption of digital technologies. The increasing prevalence of chronic diseases and the growing emphasis on preventive care are creating a need for advanced solutions that improve care coordination and patient outcomes, consolidating North America's leadership in the market. According to a 2024 report by the CDC, each year, over 944,800 Americans succumb to heart disease or stroke, accounting for more than one-third of all deaths. These conditions also impose a significant economic burden, with healthcare expenditures amounting to $254 Billion annually and an additional $168 Billion lost due to reduced workplace productivity. Projections indicate that the total costs associated with cardiovascular diseases could escalate to approximately $2 Trillion by 2050. These challenges underline the critical role of healthcare CRM systems in driving efficiency and enhancing patient engagement, ensuring the region remains at the forefront of innovation in healthcare delivery. As healthcare needs grow, investments in advanced CRM technologies are expected to further strengthen North America's position in the global market.

The region's robust healthcare systems are continuously integrating CRM solutions to enhance patient engagement, streamline administrative processes, and optimize resource allocation. Regulatory frameworks, such as HIPAA, emphasize the importance of secure and efficient data management, further encouraging the use of CRM platforms. Additionally, North America's strong presence of leading healthcare IT companies fosters innovation, providing organizations with cutting-edge tools tailored to industry needs. The rising demand for personalized care and patient-centric approaches aligns with the capabilities of CRM systems, contributing to their widespread adoption.

Key Regional Takeaways:

United States Healthcare CRM Market Analysis

The United States accounted for 75.0% of the healthcare CRM market in North America. Rapid healthcare digitization, a greater focus on patient interaction, and legal requirements for high-quality care delivery are the main factors propelling the US healthcare CRM industry. With both public and private spending on healthcare included, national health expenditures (NHE) are expected to increase from USD 4.8 Trillion, or USD 14,423 per person, in 2023 to USD 7.7 Trillion, or USD 21,927 per person, in 2032, providers are looking for effective tools, such as CRM systems, to improve patient happiness, streamline operations, and cut costs. In order to handle patient data, coordinate care, and guarantee compliance with laws like HIPAA, the broad adoption of value-based care models has also made the incorporation of sophisticated CRM platforms necessary.

CRM solutions are being used by healthcare businesses to solve issues including fragmented care and the growing need for individualized patient experiences. One of the main drivers of telehealth's growth in 2023 is the importance of CRM systems in managing virtual patient contacts and enhancing communication. The need for CRMs specifically designed for the healthcare industry has also been strengthened by the U.S. government's emphasis on healthcare IT through programs like the HITECH Act and financing for the integration of electronic health records (EHRs). Leading companies, such as Microsoft Dynamics 365 and Salesforce Health Cloud, are always coming up with new ways to provide solutions that work well with EHRs and other medical systems.

Europe Healthcare CRM Market Analysis

Stricter laws, a greater emphasis on patient-centric treatment, and the growing need to effectively control healthcare expenditures are driving the healthcare CRM market in Europe. Healthcare providers have been urged to implement cutting-edge CRM systems for safe data management by the General Data Protection Regulation (GDPR) of the European Union. With strong healthcare systems and government programs to digitize healthcare services, nations like Germany, the UK, and France are leading the way. The need for customized treatment has grown due to the aging population, which makes up more than 20% of Europe's total population. This has further accelerated the development of healthcare CRMs. Effective patient management systems have also become necessary due to the rise in chronic diseases including diabetes and cardiovascular disorders. In addition to lowering administrative burdens and improving patient outcomes, CRM technologies are helping healthcare providers manage cross-border healthcare services within the EU.

Asia Pacific Healthcare CRM Market Analysis

The healthcare CRM market in Asia-Pacific is expanding rapidly as a result of rising telemedicine use, rising investments in healthcare infrastructure, and rising awareness of digital health solutions. The industry is dominated by nations like China, Japan, and India, where healthcare providers are integrating CRM systems to better coordinate care and manage massive amounts of patient data. Government programs like China's healthcare reforms and India's Ayushman Bharat are accelerating the digitization of healthcare facilities and opening doors for the implementation of CRM. The need for CRM systems that can consolidate data from various sources to provide individualized care has also increased due to the increasing use of wearable technology and mobile health apps. Additionally, physicians are being encouraged to invest in patient interaction platforms by the rise in chronic illness prevalence and the trend toward preventative healthcare.

Latin America Healthcare CRM Market Analysis

The increasing demand for operational efficiency, the expanding use of telemedicine, and government initiatives to increase healthcare accessibility are driving the healthcare CRM market in Latin America. Due to the growth of their private healthcare industries, Brazil and Mexico are important markets. Healthcare facilities have been urged to implement CRM systems for improved patient interaction by the region's expanding middle class and rising smartphone usage. Additionally, the need for CRM solutions to efficiently manage patient itineraries has grown as a result of the push for medical tourism in countries like Costa Rica.

Middle East and Africa Healthcare CRM Market Analysis

Growing expenditures in healthcare infrastructure, increased demand for digital health solutions, and the need to improve patient experiences are driving the Middle East and Africa's healthcare CRM industry. With the help of government-led programs like Saudi Arabia's Vision 2030 and the UAE's Smart Dubai, nations like the UAE and Saudi Arabia are spearheading the adoption of healthcare CRMs. These programs seek to enhance service delivery and modernize healthcare systems. CRM solutions now have the chance to simplify patient communication and data management due to the region's growing reliance on telemedicine and mobile health apps.

Competitive Landscape:

Key players are introducing innovative technologies to provide enhanced health and safety to individuals by streamlining various processes. They are engaging in partnerships and collaborations to offer improved healthcare facilities to a wide range of individuals across the globe. In addition, major players are introducing platforms that allow users to schedule and launch virtual appointments that benefit in eliminating physical barriers while enhancing patient convenience and satisfaction. Apart from this, they are integrating advanced technologies, such as AI, the Internet of Things (IoT), data analytics, NLP, and ML. These technologies benefit healthcare providers for improved decision-making regarding the care of patients.

The report provides a comprehensive analysis of the competitive landscape in the healthcare CRM market with detailed profiles of all major companies, including:

  • Accenture Plc
  • AllScripts Healthcare Solutions Inc
  • Amdocs
  • Aspect Software Inc
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com inc
  • SAP SE
  • Siemens Healthineers AG (Siemens AG)

Key Questions Answered in This Report

  • 1.What is healthcare CRM?
  • 2.How big is the healthcare CRM market?
  • 3.What is the expected growth rate of the global healthcare CRM market during 2025-2033?
  • 4.What are the key factors driving the global healthcare CRM market?
  • 5.What is the leading segment of the global healthcare CRM market based on product?
  • 6.What is the leading segment of the global healthcare CRM market based on application?
  • 7.What is the leading segment of the global healthcare CRM market based on technology?
  • 8.What is the leading segment of the global healthcare CRM market based on end use?
  • 9.What are the key regions in the global healthcare CRM market?
  • 10.Who are the key players/companies in the global healthcare CRM market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Healthcare CRM Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Individual
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Referral
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Individual and Referral
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Community Outreach
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Case Coordination
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Case Management
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Relationship Management
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Technology

  • 8.1 Cloud-based
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Mobile
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Social
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Collaborative
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Predictive
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by End Use

  • 9.1 Payers
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Providers
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Life Science Companies
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Accenture Plc
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AllScripts Healthcare Solutions Inc
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Amdocs
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Aspect Software Inc
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 International Business Machines Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Microsoft Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Oracle Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Salesforce.com inc
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 SAP SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Siemens Healthineers AG (Siemens AG)
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Healthcare CRM Market: Major Drivers and Challenges
  • Figure 2: Global: Healthcare CRM Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Healthcare CRM Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Healthcare CRM Market: Breakup by Product (in %), 2024
  • Figure 5: Global: Healthcare CRM Market: Breakup by Application (in %), 2024
  • Figure 6: Global: Healthcare CRM Market: Breakup by Technology (in %), 2024
  • Figure 7: Global: Healthcare CRM Market: Breakup by End Use (in %), 2024
  • Figure 8: Global: Healthcare CRM Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Healthcare CRM (Individual) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Healthcare CRM (Individual) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Healthcare CRM (Referral) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Healthcare CRM (Referral) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Healthcare CRM (Individual and Referral) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Healthcare CRM (Individual and Referral) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Healthcare CRM (Community Outreach) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Healthcare CRM (Community Outreach) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Healthcare CRM (Case Coordination) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Healthcare CRM (Case Coordination) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Healthcare CRM (Case Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Healthcare CRM (Case Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Healthcare CRM (Relationship Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Healthcare CRM (Relationship Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Healthcare CRM (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Healthcare CRM (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Healthcare CRM (Mobile) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Healthcare CRM (Mobile) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Healthcare CRM (Social) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Healthcare CRM (Social) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Healthcare CRM (Collaborative) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Healthcare CRM (Collaborative) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Healthcare CRM (Predictive) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Healthcare CRM (Predictive) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Healthcare CRM (Payers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Healthcare CRM (Payers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Healthcare CRM (Providers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Healthcare CRM (Providers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Healthcare CRM (Life Science Companies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Healthcare CRM (Life Science Companies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: North America: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: North America: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: United States: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: United States: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Canada: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Canada: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Asia-Pacific: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Asia-Pacific: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: China: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: China: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Japan: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Japan: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: India: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: India: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: South Korea: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: South Korea: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Australia: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Australia: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Indonesia: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Indonesia: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Others: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Others: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Europe: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Europe: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Germany: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Germany: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: France: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: France: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: United Kingdom: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: United Kingdom: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Italy: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Italy: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Spain: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Spain: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Russia: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Russia: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Latin America: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Latin America: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Brazil: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Brazil: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Mexico: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Mexico: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Others: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Others: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Middle East and Africa: Healthcare CRM Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Middle East and Africa: Healthcare CRM Market: Breakup by Country (in %), 2024
  • Figure 87: Middle East and Africa: Healthcare CRM Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Global: Healthcare CRM Industry: SWOT Analysis
  • Figure 89: Global: Healthcare CRM Industry: Value Chain Analysis
  • Figure 90: Global: Healthcare CRM Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Healthcare CRM Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Healthcare CRM Market Forecast: Breakup by Product (in Million USD), 2025-2033
  • Table 3: Global: Healthcare CRM Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 4: Global: Healthcare CRM Market Forecast: Breakup by Technology (in Million USD), 2025-2033
  • Table 5: Global: Healthcare CRM Market Forecast: Breakup by End Use (in Million USD), 2025-2033
  • Table 6: Global: Healthcare CRM Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Healthcare CRM Market: Competitive Structure
  • Table 8: Global: Healthcare CRM Market: Key Players