醫療保健 CRM 市場規模、佔有率和成長分析（按類型、組件、交付模式、最終用戶、應用和地區）- 產業預測 2025-2032

預計到 2023 年醫療保健 CRM 市場規模將達到 163.9 億美元，並從 2024 年的 177.8 億美元成長到 2032 年的 341.5 億美元，預測期內（2025-2032 年）的複合年成長率為 8.5%。

由於數位健康技術的日益普及，醫療保健 CRM 市場正在經歷顯著成長。電子健康記錄、遠端醫療和AI/ML的整合將提高業務效率和患者照護，從而增加對CRM系統的需求。這些平台透過通訊、線上表單和預約提醒等工具促進患者和醫療保健提供者之間的溝通改善，簡化流程並降低管理成本。 銷售團隊等公司正在透過支援 HIPAA 的解決方案和 Einstein Copilot 等 AI 驅動的助手來改進其 CRM 功能，以提供個人化護理。此外，Keragon 自動化平台等創新透過提高資料互通性解決了分散的醫療技術格局。最終，以患者為中心的護理轉變推動了醫療保健行業採用 CRM，從而推動了市場成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局

醫療保健 CRM 市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 營運 CRM
• 分析型客戶關係管理
• 協作 CRM

醫療保健 CRM 市場規模（按組成部分和複合年成長率） (2025-2032)

• 市場概況
• 軟體
• 服務

醫療保健 CRM 市場規模（按交付類型和複合年成長率） (2025-2032)

• 市場概況
• 雲端基礎
• 本地

醫療保健 CRM 市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 醫療保健提供者
• 醫療保健付款人
• 生命科學公司

醫療保健 CRM 市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 通訊模組
• 病患管理
• 工作管理
• 報告模組

醫療保健 CRM 市場規模（按地區和複合年成長率） (2025-2032)

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Salesforce.com（USA）
• SAP SE（Germany）
• Accenture plc（Ireland）
• IBM Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• SugarCRM Inc.（USA）
• Cerner Corporation（USA）
• Pegasystems Inc.（USA）
• Amdocs Ltd.（USA）
• Mercury Healthcare Inc.（USA）
• Influence Health, Inc.（USA）
• Verint Systems Inc.（USA）
• Allscripts Healthcare Solutions, Inc.（USA）
• Siemens Healthineers AG（Germany）
• McKesson Corporation（USA）

結論和建議

Healthcare CRM Market size was valued at USD 16.39 billion in 2023 and is poised to grow from USD 17.78 billion in 2024 to USD 34.15 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The healthcare CRM market is experiencing significant growth driven by the increasing adoption of digital health technologies. The integration of electronic health records, telemedicine, and AI/ML enhances operational efficiency and patient care, leading to greater demand for CRM systems. These platforms facilitate improved communication between patients and healthcare providers through tools such as messaging, online forms, and appointment reminders, which streamline processes and reduce administrative costs. Companies like Salesforce are advancing CRM capabilities with HIPAA-compliant solutions and AI-driven assistants like Einstein Copilot, enhancing personalized care. Additionally, innovations like Keragon's automation platform address the fragmented healthcare technology landscape by improving data interoperability. Ultimately, the shift towards patient-centric care is propelling the adoption of CRM in the healthcare industry, boosting market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Healthcare Crm market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Healthcare Crm Market Segments Analysis

Global Healthcare CRM Market is segmented by Type, Component, Mode of Delivery, End-User, Application and region. Based on Type, the market is segmented into Operational CRM, Analytical CRM and Collaborative CRM. Based on Component, the market is segmented into Software and Service. Based on Mode of Delivery, the market is segmented into Cloud-Based and On-Premise. Based on End-User, the market is segmented into Healthcare Providers, Healthcare Payers and Life Sciences Companies. Based on Application, the market is segmented into Communication Module, Patient Management, Task Management and Report Module. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Healthcare Crm Market

The Healthcare CRM market is experiencing significant growth due to the evolving landscape of modern healthcare, which emphasizes patient-centric care models. These systems play a crucial role in facilitating this shift by centralizing and organizing patient information, enabling healthcare providers to track interactions seamlessly. By ensuring timely follow-ups and creating customized care plans, Healthcare CRM systems enhance the overall patient experience. As the focus on personalized care continues to intensify, the demand for robust CRM solutions that support these initiatives is expected to rise, driving the market's expansion in the coming years.

Restraints in the Healthcare Crm Market

The Healthcare CRM market faces several constraints, primarily due to the high costs associated with acquiring and implementing these systems. The financial burden extends beyond just the software itself, encompassing expenses related to hardware, ongoing maintenance, training staff, and any necessary customizations to suit specific needs. Such comprehensive costs can create a significant financial hurdle, particularly for smaller medical providers who may find it difficult to justify the investment in a healthcare CRM. These factors contribute to a reluctance among smaller entities to adopt CRM solutions, thereby limiting the market's growth potential.

Market Trends of the Healthcare Crm Market

The healthcare CRM market is witnessing a significant trend driven by the increasing incorporation of advanced technologies like artificial intelligence (AI), machine learning (ML), and data analytics. These innovations enable healthcare providers to extract valuable insights from vast medical data sets, enhancing decision-making and improving patient outcomes. Moreover, predictive analytics assists in anticipating patient needs and personalizing care strategies, further elevating the quality of service delivery. Additionally, these technologies bolster data security measures by safeguarding patient information against unauthorized access and potential cyber threats. As a result, the healthcare CRM market is poised for robust growth, reflecting the industry's commitment to leveraging technology for operational excellence and patient care advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Healthcare CRM Market Size by Type & CAGR (2025-2032)

• Market Overview
• Operational CRM
• Analytical CRM
• Collaborative CRM

Global Healthcare CRM Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global Healthcare CRM Market Size by Mode of Delivery & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premise

Global Healthcare CRM Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Healthcare Providers
• Healthcare Payers
• Life Sciences Companies

Global Healthcare CRM Market Size by Application & CAGR (2025-2032)

• Market Overview
• Communication Module
• Patient Management
• Task Management
• Report Module

Global Healthcare CRM Market Size & CAGR (2025-2032)

• North America (Type, Component, Mode of Delivery, End-User, Application)
  • US
  • Canada
• Europe (Type, Component, Mode of Delivery, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Component, Mode of Delivery, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Component, Mode of Delivery, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Component, Mode of Delivery, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salesforce.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SugarCRM Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerner Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amdocs Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercury Healthcare Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Influence Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allscripts Healthcare Solutions, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens Healthineers AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKesson Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations