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市場調查報告書
商品編碼
1819953
銷售加速技術市場報告(按類型(配置報價工具、銷售提案自動化工具、客戶關係管理工具、銷售電子郵件工具、銷售智慧工具等)、最終用途行業和地區,2025 年至 2033 年)Sales Acceleration Technology Market Report by Type (Configure Price Quote Tools, Sales Proposal Automation Tools, Customer Relationship Management Tools, Sales Email Tools, Sales Intelligence Tools, and Others), End Use Industry, and Region 2025-2033 |
2024年,全球銷售加速技術市場規模達1,244億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到4,094億美元,2025-2033年期間的複合年成長率(CAGR)為14.02%。該市場正在經歷顯著成長,主要得益於人工智慧和機器學習、即時資料分析以及行動裝置可訪問性的快速發展,從而提升了銷售效率和個人化。與CRM系統的日益整合以及對自動化通訊工具的需求是關鍵的成長領域。隨著企業尋求創新解決方案以最佳化銷售流程並提高客戶參與度,市場正在不斷擴大。
人工智慧與機器學習的融合
銷售加速工具中人工智慧和機器學習的整合正在徹底改變銷售流程。這些技術提供預測分析,以識別潛在客戶並預測銷售趨勢,自動執行資料輸入和後續郵件等重複性任務,並透過分析客戶資料來客製化互動,從而增強個人化。例如,Qlik 於 2024 年 4 月推出 AI Accelerator,推動 AI 跨行業整合,促進 AI 功能的快速採用和實驗。透過利用 Qlik 強大的資料整合和分析技術,Appalachian Regional Healthcare 和 Integra 等企業已實現大幅成本節約和營運效率提升。 AI Accelerator 為新舊客戶提供了在其組織內實施 AI 的低承諾途徑。它體現了 Qlik 致力於讓 AI 觸手可及並揭示其對業務營運潛在影響的承諾。這將帶來更有效率、更有針對性的銷售工作,使銷售團隊能夠專注於高價值活動,提高客戶參與度,並最終帶來更佳的銷售成果。
即時數據分析需求不斷成長
即時資料分析需求的不斷成長,使銷售團隊能夠做出快速、明智的決策,從而改變銷售營運。透過存取即時資料,團隊可以監控績效指標、識別趨勢並動態調整策略以最佳化結果。即時洞察有助於快速解決問題、抓住機會並保持競爭優勢。此功能增強了回應能力和敏捷性,使企業能夠更好地滿足客戶需求並提高銷售效率和效益。例如,2023 年 2 月,IDG 旗下的 Foundry 推出了 Sales Acceleration,這是由 Triblio 支援的基於客戶的銷售加速產品。新產品透過 CRM 或銷售互動工具將 Foundry Intent 洞察直接傳遞給銷售代表。借助自動化客戶研究和行為洞察,銷售代表可以識別最佳客戶和聯絡人,並採取最適當的行動以更快地達成交易。這項發展是 Foundry 向 B2B 行銷意圖數據驅動解決方案擴展的一部分。
增強行動可訪問性
銷售加速技術向行動端無障礙發展的趨勢顯著提升了銷售代表的靈活性和回應能力。透過行動裝置存取重要工具和即時資料,銷售團隊可以隨時隨地管理任務、與客戶溝通並更新銷售資訊。這種移動性確保銷售代表無論身在何處都能始終保持聯繫,並迅速應對機會和挑戰。例如,群邑於2023年9月獲得Google行銷平台的Google行動網路合作夥伴認證,成為北歐地區僅有的七家提供此項服務的Google銷售合作夥伴之一。此項認證彰顯了群邑致力於提供符合Google高標準的無縫行動網路體驗。群邑將行動友善性和用戶體驗放在首位,旨在引領行業潮流,滿足當今複雜的數位環境中消費者不斷變化的需求。便利的行動存取支援更動態、更有效率的銷售流程,從而提高整體生產力和客戶參與度。
配置價格報價(CPQ)工具佔大部分市場佔有率
配置價格報價 (CPQ) 工具佔據了銷售加速技術市場的大部分佔有率,因為它們能夠簡化和自動化可自訂產品和服務的複雜報價流程。 CPQ 工具透過提供準確的定價、減少錯誤並加快報價到現金的週期來提高銷售效率。它們與 CRM 系統無縫整合,使銷售團隊能夠根據即時資料和客戶需求快速產生客製化報價,從而提高客戶滿意度並推動更高的銷售轉換率。這項重要功能使 CPQ 工具在銷售加速領域中佔有重要地位。
BFSI 佔產業最大佔有率
銀行、金融服務和保險 (BFSI) 產業在銷售加速科技產業中佔據最大佔有率,因為該產業對精簡銷售流程和個人化客戶互動有著巨大的需求。 CPQ 工具和即時資料分析在該行業管理複雜的金融產品和監管要求方面尤其重要。透過利用這些技術,BFSI 公司可以提高效率、確保合規性並提升客戶滿意度。該行業對準確、快速和安全交易的依賴使得銷售加速技術不可或缺,並推動其在該行業中佔據主導地位。
北美引領市場,佔據最大的銷售加速技術市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是銷售加速技術最大的區域市場。
北美引領銷售加速技術市場,憑藉其先進的技術基礎設施、人工智慧和機器學習的高採用率以及眾多關鍵行業參與者佔據了最大的市場佔有率。例如,北美新創公司投資者在 2024 年第一季將資金增加到 352 億美元,較上一季成長 14%。然而,年度投資仍下降,後期融資明顯減少。第一季值得注意的退出包括 Reddit 和 Astera Labs 的成功 IPO,以及重大收購。早期融資增加,而種子投資則下降。該地區強勁的經濟和數位工具在銷售流程中的廣泛使用進一步鞏固了其市場主導地位。此外,北美對創新的關注和對新技術的持續投資支持了銷售加速工具的成長和發展,使其成為該行業的關鍵地區。
(請注意,這只是關鍵參與者的部分名單,完整名單將在報告中提供。)
The global sales acceleration technology market size reached USD 124.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 409.4 Billion by 2033, exhibiting a growth rate (CAGR) of 14.02% during 2025-2033. The market is experiencing significant growth mainly driven by rapid advancements in AI and ML, real-time data analytics, and mobile accessibility, enhancing sales efficiency and personalization. The increasing integration with CRM systems and the demand for automated communication tools are key growth areas. The market is expanding as businesses seek innovative solutions to optimize sales processes and improve customer engagement.
Integration of Artificial Intelligence and Machine Learning
The integration of AI and machine learning in sales acceleration tools is revolutionizing the sales process. These technologies provide predictive analytics to identify potential leads and forecast sales trends, automate repetitive tasks like data entry and follow-up emails, and enhance personalization by analyzing customer data to tailor interactions. For instance, in april 2024, Qlik advances AI integration across industries with the launch of its AI Accelerator, facilitating swift adoption and experimentation with AI capabilities. By leveraging Qlik's robust data integration and analytics technology, businesses like Appalachian Regional Healthcare and Integra have realized substantial cost savings and operational efficiencies. The AI Accelerator offers new and existing customers a low-commitment pathway to implement AI within their organizations. It reflects Qlik's commitment to making AI accessible and demystifying its potential impact on business operations. This leads to more efficient and targeted sales efforts, allowing sales teams to focus on high-value activities, improve customer engagement, and ultimately drive better sales outcomes.
Rising Demand for Real-Time Data Analytics
The rising demand for real-time data analytics is transforming sales operations by enabling sales teams to make swift, informed decisions. With access to live data, teams can monitor performance metrics, identify trends, and dynamically adjust strategies to optimize outcomes. Real-time insights help in quickly addressing issues, seizing opportunities, and maintaining a competitive edge. This capability enhances responsiveness and agility, allowing businesses to better meet customer needs and drive higher sales efficiency and effectiveness. For instance, In February 2023, Foundry, a division of IDG, launched Sales Acceleration, an account-based sales acceleration product powered by Triblio. The new product delivers Foundry Intent insights directly to sales representatives within their CRM or sales engagement tool. With automated account research and behavioral insights, sales reps can identify the best accounts and contacts and take the most appropriate actions to close deals faster. This development is part of Foundry's expansion into intent data-driven solutions for B2B marketing.
Enhanced Mobile Accessibility
The trend towards mobile accessibility in sales acceleration technologies is significantly enhancing the flexibility and responsiveness of sales representatives. By enabling access to essential tools and real-time data through mobile devices, sales teams can manage their tasks, communicate with clients, and update sales information on-the-go. This mobility ensures that sales reps are always connected and can respond promptly to opportunities and challenges, regardless of their location. For instance, in September 2023, GroupM received Google Marketing Platform's Google Mobile Web Partner certificate, becoming one of the only seven Nordic Google Sales Partners to offer this service. This certification signifies GroupM's commitment to delivering a seamless mobile web experience that meets Google's high standards. By prioritizing mobile friendliness and user experience, GroupM aims to lead the way in addressing the evolving needs of consumers in today's complex digital landscape. The convenience of mobile access supports more dynamic and efficient sales processes, improving overall productivity and customer engagement.
Configure Price Quote (CPQ) tools accounts for the majority of the market share
Configure Price Quote (CPQ) tools account for the majority of the sales acceleration technology market share due to their ability to streamline and automate the complex process of quoting prices for customizable products and services. CPQ tools enhance sales efficiency by providing accurate pricing, reducing errors, and accelerating the quote-to-cash cycle. They integrate seamlessly with CRM systems, enabling sales teams to quickly generate tailored quotes based on real-time data and customer requirements, thereby improving customer satisfaction and driving higher sales conversion rates. This significant functionality positions CPQ tools as essential in the sales acceleration landscape.
BFSI holds the largest share of the industry
The BFSI (Banking, Financial Services, and Insurance) sector holds the largest share of the sales acceleration technology industry due to its significant need for streamlined sales processes and personalized customer interactions. CPQ tools and real-time data analytics are particularly valuable in this sector for managing complex financial products and regulatory requirements. By leveraging these technologies, BFSI companies can enhance efficiency, ensure compliance, and improve customer satisfaction. The industry's reliance on accurate, fast, and secure transactions makes sales acceleration technologies indispensable, driving their dominant market share within this sector.
North America leads the market, accounting for the largest sales acceleration technology market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for sales acceleration technology.
North America leads the sales acceleration technology market, accounting for the largest market share due to its advanced technological infrastructure, high adoption rates of AI and machine learning, and the presence of numerous key industry players. For instance, North American startup investors increased funding in Q1 of 2024 to $35.2 billion, a 14% gain from the previous quarter. However, yearly investment remains down, with late-stage funding notably lower. Notable Q1 exits include successful IPOs for Reddit and Astera Labs, as well as significant acquisitions. Early-stage funding saw a boost, while seed investment experienced a decline. The region's strong economy and the widespread use of digital tools in sales processes further bolster its market dominance. Additionally, North America's focus on innovation and continuous investment in new technologies support the growth and development of sales acceleration tools, making it a pivotal region for the industry.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)