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市場調查報告書
商品編碼
1743935

銷售績效管理市場 - 全球產業規模、佔有率、趨勢、機會和預測（按組件、按部署、按企業規模、按地區和競爭，2020-2030 年預測）

Sales Performance Management Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Component, By Deployment, By Enterprise Size, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球銷售績效管理市場規模為24.3億美元，預計2030年將達到56.3億美元，預測期間的複合年成長率為15.03%。銷售績效管理 (SPM) 包含一套整合工具和流程，旨在最佳化公司銷售營運的各個方面，例如區域規劃、配額設定、激勵薪酬、預測和指導。從基於電子表格的手動方法到自動化數位化解決方案的轉變，對於提高銷售團隊效率、協調目標和提升整體收入績效至關重要。雲端運算的採用、人工智慧的整合以及對即時分析的需求正在推動市場的快速擴張，尤其是在科技、金融和醫療保健等銷售生態系統複雜的行業。隨著企業越來越重視資料驅動策略和遠端銷售賦能，現代 SPM 平台對於營運可擴展性、法規合規性和競爭敏捷性至關重要。

市場概覽
預測期 2026-2030
2024年市場規模 24.3億美元
2030年市場規模 56.3億美元
2025-2030 年複合年成長率 15.03%
成長最快的領域 中小企業
最大的市場 北美洲

關鍵市場促進因素

對準確透明的激勵薪酬管理的需求日益增加

主要市場挑戰

與遺留系統和企業架構的複雜整合

主要市場趨勢

整合人工智慧以獲得預測性銷售洞察

目錄

第 1 章：解決方案概述

  • 市場定義
  • 市場範圍
    • 覆蓋市場
    • 考慮學習的年限
    • 主要市場區隔

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球銷售績效管理市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按組件（解決方案、服務）
    • 按部署（本地、雲端）
    • 依企業規模（大型企業、中小型企業）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類（2024）
  • 市場地圖

第6章：北美銷售績效管理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲銷售績效管理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區銷售績效管理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲銷售績效管理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲銷售績效管理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：公司簡介

  • Salesforce, Inc.
  • SAP SE
  • Oracle Corporation
  • IBM Corporation
  • Xactly Corporation
  • Anaplan, Inc.
  • Varicent Software, Inc.
  • Spiff, Inc.

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 16214

The Global Sales Performance Management Market was valued at USD 2.43 billion in 2024 and is projected to reach USD 5.63 billion by 2030, growing at a CAGR of 15.03% during the forecast period. Sales Performance Management (SPM) encompasses a suite of integrated tools and processes aimed at optimizing all facets of a company's sales operations-such as territory planning, quota setting, incentive compensation, forecasting, and coaching. The transition from manual, spreadsheet-based approaches to automated, digital solutions has been pivotal in improving sales team efficiency, aligning goals, and enhancing overall revenue performance. Cloud adoption, AI integration, and the need for real-time analytics are fueling rapid market expansion, especially among sectors with complex sales ecosystems like technology, finance, and healthcare. With organizations prioritizing data-driven strategies and remote sales enablement, modern SPM platforms are becoming essential for operational scalability, regulatory compliance, and competitive agility.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 2.43 Billion
Market Size 2030USD 5.63 Billion
CAGR 2025-203015.03%
Fastest Growing SegmentSmall & Medium Enterprises
Largest MarketNorth America

Key Market Drivers

Increasing Demand for Accurate and Transparent Incentive Compensation Management

The rising need for precise and transparent incentive compensation frameworks is a central driver in the Global Sales Performance Management Market. Traditional compensation tools, often based on spreadsheets or static systems, are insufficient for modern, complex sales structures involving multiple products, teams, and territories. To address this, companies are adopting advanced SPM platforms that align incentive plans with business goals, automate payout calculations, and reduce errors and disputes. These systems not only enhance visibility and fairness but also motivate sales teams through clarity and trust in the compensation process. The shift toward digital transformation, coupled with remote work models, has further accelerated the demand for cloud-based compensation tools that enable real-time tracking, scenario modeling, and strategic plan adjustments. As companies increasingly focus on metrics like customer retention and recurring revenue, dynamic and configurable compensation systems are becoming essential. Businesses leveraging automated platforms report significant reductions in errors and disputes, reinforcing their role in improving productivity and sales effectiveness.

Key Market Challenges

Complex Integration with Legacy Systems and Enterprise Architecture

Integrating modern SPM platforms with legacy enterprise systems poses a significant challenge for widespread adoption. Many organizations continue to rely on outdated infrastructure for payroll, CRM, ERP, and HR functions-systems that often lack modern APIs and standardized data formats. This mismatch complicates data synchronization, delays reporting, and increases the risk of calculation errors and compliance issues. Integration complexities can also prolong implementation timelines and increase costs, particularly for firms operating across multiple regions or verticals. Customization needs driven by local regulations or varied sales strategies further complicate deployments. Without seamless integration, the real-time insights and automation promised by SPM solutions remain underutilized. As companies strive to create cohesive digital environments, overcoming the limitations of fragmented legacy systems remains a pressing obstacle in scaling sales performance initiatives effectively.

Key Market Trends

Integration of Artificial Intelligence for Predictive Sales Insights

The integration of Artificial Intelligence into Sales Performance Management platforms is transforming how organizations approach sales strategy and execution. AI-driven analytics are enabling predictive insights by analyzing historical data, sales behaviors, and market conditions to forecast outcomes more accurately. This allows sales leaders to proactively optimize resource allocation, adjust incentive plans, and refine territory strategies before performance gaps impact results. Predictive models also support equity in compensation by factoring in deal complexity, market conditions, and customer segmentation. AI-powered coaching features are emerging as well, offering personalized training and engagement strategies based on individual performance data. As businesses seek to move beyond traditional dashboards, AI-enhanced platforms are becoming vital for enabling agile, real-time decision-making and driving measurable improvements in sales productivity. With cloud infrastructure increasingly capable of supporting these innovations, AI is set to play a central role in shaping the future of SPM systems.

Key Market Players

  • Salesforce, Inc.
  • SAP SE
  • Oracle Corporation
  • IBM Corporation
  • Xactly Corporation
  • Anaplan, Inc.
  • Varicent Software, Inc.
  • Spiff, Inc.

Report Scope:

In this report, the Global Sales Performance Management Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sales Performance Management Market, By Component:

  • Solution
  • Services

Sales Performance Management Market, By Deployment:

  • On-premises
  • Cloud

Sales Performance Management Market, By Enterprise Size:

  • Large Enterprises
  • Small & Medium Enterprises

Sales Performance Management Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
  • South America
    • Brazil
    • Colombia
    • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sales Performance Management Market.

Available Customizations:

Global Sales Performance Management Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Sales Performance Management Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component (Solution, Services)
    • 5.2.2. By Deployment (On-premises, Cloud)
    • 5.2.3. By Enterprise Size (Large Enterprises, Small & Medium Enterprises)
    • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Sales Performance Management Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Deployment
    • 6.2.3. By Enterprise Size
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Sales Performance Management Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Component
        • 6.3.1.2.2. By Deployment
        • 6.3.1.2.3. By Enterprise Size
    • 6.3.2. Canada Sales Performance Management Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Component
        • 6.3.2.2.2. By Deployment
        • 6.3.2.2.3. By Enterprise Size
    • 6.3.3. Mexico Sales Performance Management Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Component
        • 6.3.3.2.2. By Deployment
        • 6.3.3.2.3. By Enterprise Size

7. Europe Sales Performance Management Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Deployment
    • 7.2.3. By Enterprise Size
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Sales Performance Management Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Deployment
        • 7.3.1.2.3. By Enterprise Size
    • 7.3.2. France Sales Performance Management Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Deployment
        • 7.3.2.2.3. By Enterprise Size
    • 7.3.3. United Kingdom Sales Performance Management Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Deployment
        • 7.3.3.2.3. By Enterprise Size
    • 7.3.4. Italy Sales Performance Management Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Component
        • 7.3.4.2.2. By Deployment
        • 7.3.4.2.3. By Enterprise Size
    • 7.3.5. Spain Sales Performance Management Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Component
        • 7.3.5.2.2. By Deployment
        • 7.3.5.2.3. By Enterprise Size

8. Asia Pacific Sales Performance Management Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Deployment
    • 8.2.3. By Enterprise Size
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Sales Performance Management Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Deployment
        • 8.3.1.2.3. By Enterprise Size
    • 8.3.2. India Sales Performance Management Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Deployment
        • 8.3.2.2.3. By Enterprise Size
    • 8.3.3. Japan Sales Performance Management Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Deployment
        • 8.3.3.2.3. By Enterprise Size
    • 8.3.4. South Korea Sales Performance Management Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Deployment
        • 8.3.4.2.3. By Enterprise Size
    • 8.3.5. Australia Sales Performance Management Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Deployment
        • 8.3.5.2.3. By Enterprise Size

9. Middle East & Africa Sales Performance Management Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Deployment
    • 9.2.3. By Enterprise Size
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Sales Performance Management Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Deployment
        • 9.3.1.2.3. By Enterprise Size
    • 9.3.2. UAE Sales Performance Management Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Deployment
        • 9.3.2.2.3. By Enterprise Size
    • 9.3.3. South Africa Sales Performance Management Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Deployment
        • 9.3.3.2.3. By Enterprise Size

10. South America Sales Performance Management Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Deployment
    • 10.2.3. By Enterprise Size
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Sales Performance Management Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Deployment
        • 10.3.1.2.3. By Enterprise Size
    • 10.3.2. Colombia Sales Performance Management Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Deployment
        • 10.3.2.2.3. By Enterprise Size
    • 10.3.3. Argentina Sales Performance Management Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Deployment
        • 10.3.3.2.3. By Enterprise Size

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends and Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Salesforce, Inc.
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services Offered
  • 13.2. SAP SE
  • 13.3. Oracle Corporation
  • 13.4. IBM Corporation
  • 13.5. Xactly Corporation
  • 13.6. Anaplan, Inc.
  • 13.7. Varicent Software, Inc.
  • 13.8. Spiff, Inc.

14. Strategic Recommendations

15. About Us & Disclaimer