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市場調查報告書
商品編碼
1800822

2025 年至 2033 年行銷自動化市場報告（按組件類型、部署類型、最終用戶、應用、垂直行業和地區分類）

Marketing Automation Market Report by Component Type, Deployment Type, End User, Application, Vertical, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 136 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球行銷自動化市場規模達69億美元。展望未來， IMARC Group預計到2033年，市場規模將達到224億美元，2025-2033年期間的複合年成長率（CAGR）為13.85%。推動市場發展的因素包括：人工智慧和機器學習的日益普及、全通路行銷需求的不斷成長、對消費者體驗、資料隱私和合規性要求的日益關注，以及向基於帳戶的行銷（AVM）的日益轉變。

行銷自動化市場分析：

  • 主要市場促進因素：人工智慧和機器學習的採用率迅速提高、全通路行銷的需求不斷成長、對消費者體驗 (CX) 的關注度不斷提高以及資料隱私和合規性要求是一些主要的市場促進因素。
  • 主要市場趨勢：一些主要市場趨勢包括向基於帳戶的行銷 (ABM) 的快速轉變、對話式行銷的採用率不斷提高以及預測分析的整合。
  • 地理趨勢：數位行銷策略的採用率不斷上升、擁有大量行銷預算的大型企業的存在感不斷增強以及對提高消費者參與度的日益關注，正在積極推動整個北美地區的行銷自動化需求。
  • 競爭格局：Activecampaign LLC、Act-On Software Inc.、Adobe Inc.、Cognizant Technology Solutions Corporation、Hubspot Inc.、International Business Machines Corporation、Oracle Corporation、Salesforce.com Inc.、SAP SE、SAS Institute Inc. 和 Teradata Corporation 是行銷自動化產業的一些主要參與者。
  • 挑戰與機會：該產業面臨的挑戰包括資料隱私和合規性問題、整合眾多行銷管道的複雜性日益增加，以及傳統行銷方法變革的阻力。然而，快速擴張至發展中市場、與物聯網設備的整合以及人工智慧驅動分析的採用，為行銷自動化市場帶來了積極的洞察。

行銷自動化市場趨勢：

個人化消費者體驗需求不斷成長

行銷個人化已從單純的潮流演變為吸引消費者的基本策略。借助行銷自動化，企業可以透過網站、社群媒體和電子郵件互動等各種接觸點收集大量消費者資料。然後，這些資料將被分析，從而創建詳細的消費者檔案，以了解其偏好、行為和購買模式。透過利用行銷自動化平台中先進的演算法和機器學習功能，企業可以精準細分受眾，並即時提供高度精準的資訊和優惠。此外，個人化不僅僅是稱呼消費者的名字；它還涉及打造個人化體驗，以滿足每位消費者的獨特需求和偏好，從而創造積極的行銷自動化市場前景。麥肯錫的研究表明，行銷個人化可以降低高達 50% 的成本，增加 5-15% 的收入，並將行銷投資回報率提高 10-30%。

數位行銷策略的採用率不斷提高

全球行銷軟體市場經歷了顯著成長，這得益於數位行銷策略的快速採用以及對自動化工具的日益依賴，以最佳化跨不同數位管道的行銷活動管理和執行。據 IMARC GROUP 稱，全球行銷軟體市場在 2023 年已達到 773 億美元，預計到 2032 年將達到 2,559 億美元。這一成長軌跡反映出對能夠管理和最佳化跨電子郵件、社交媒體、網站、行動應用程式和其他數位接觸點的數位行銷活動的技術日益成長的需求。隨著消費者行為轉向使用數位平台進行資訊收集、溝通和購買決策，企業被迫增強其數位行銷能力，以有效地接觸和吸引目標受眾。行銷自動化平台透過提供工具來簡化工作流程、自動執行重複任務並整合數據驅動的洞察，以實現更個人化和有針對性的行銷工作，從而推動行銷自動化市場的快速成長。

更加重視行銷效率與投資報酬率

在當前競爭激烈、資源受到嚴格審查的商業環境中，最佳化行銷支出並最大化投資回報率對於永續成長至關重要。行銷自動化發揮關鍵作用，它能夠幫助企業簡化營運流程並提高效率。根據行銷人員研究指南 ASCEND2 的報告，65% 的行銷人員正在利用行銷自動化進行電子郵件行銷。透過自動化電子郵件安排、社群媒體發布和消費者細分等重複性任務，企業可以將人力資源分配到更具策略性、需要創造力和批判性思維的活動。根據行為和人口統計資料對受眾進行細分，使行銷人員能夠傳遞高度精準的訊息，以滿足特定消費者的需求和偏好，從而提高參與度和轉換率。此外，行銷自動化平台提供強大的分析和報告功能，支援數據驅動的決策，從而為行銷自動化產業帶來積極的前景。透過分析點擊率、轉換率和消費者生命週期價值等行銷活動績效指標，行銷人員可以識別趨勢、即時最佳化策略，並更有效地將預算分配給可產生最高投資回報率的計畫。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球行銷自動化市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場細分：依組件類型

  • 軟體
  • 服務

第7章：市場區隔：依部署類型

  • 本地
  • 基於雲端

第8章：市場區隔：按最終用戶

  • 中小企業
  • 大型企業

第9章：市場區隔：依應用

  • 行銷活動管理
  • 電子郵件行銷
  • 潛在客戶培育與潛在客戶評分
  • 社群媒體行銷
  • 入站行銷
  • 其他

第10章：市場區隔：依垂直產業

  • 金融服務業
  • 零售
  • 衛生保健
  • 資訊科技和電信
  • 政府
  • 娛樂和媒體
  • 教育
  • 其他

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 12 章：SWOT 分析

第 13 章：價值鏈分析

第 14 章：波特五力分析

第 15 章：價格分析

第 16 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Activecampaign LLC
    • Act-On Software Inc.
    • Adobe Inc.
    • Cognizant Technology Solutions Corporation
    • Hubspot Inc.
    • International Business Machines Corporation
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
    • Teradata Corporation
Product Code: SR112025A3100

The global marketing automation market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 22.4 Billion by 2033, exhibiting a growth rate (CAGR) of 13.85% during 2025-2033. The market is propelled by the increasing adoption of AI and machine learning, increasing demand for omni-channel marketing, focus on consumer experience, data privacy and compliance requirements, and increasing shift toward account-based marketing (AVM).

Marketing Automation Market Analysis:

  • Major Market Drivers: Rapidly increasing adoption of AI and machine learning, growing demand for omni-channel marketing, increasing focus on consumer experience (CX), and data privacy and compliance requirement, are some of the major market drivers.
  • Key Market Trends: Some of the key market trends include the rapid shift toward account-based marketing (ABM), increasing adoption of conversational marketing, and integration of predictive analytics.
  • Geographical Trends: The rising adoption rates of digital marketing strategies, increasing presence of large enterprises with substantial marketing budgets, and increasing focus on enhancing consumer engagement is positively driving the marketing automation demand across the North American region.
  • Competitive Landscape: Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., and Teradata Corporation, are among some of the key players in the marketing automation industry.
  • Challenges and Opportunities: Some of the challenges of this industry include data privacy and compliance concerns, increasing complexity in integrating numerous marketing channels, and resistance to change from conventional marketing methods. Whereas, rapid expansion into developing markets, integration with IoT devices, and adoption of AI-driven analytics, are offering positive marketing automation market insights.

Marketing Automation Market Trends:

Growing Demand for Personalized Consumer Experiences

Personalization in marketing has evolved from a mere trend to a fundamental strategy essential for engaging consumers. Enabled by marketing automation, businesses can collect vast amounts of consumer data across various touchpoints, such as websites, social media, and email interactions. This data is then analyzed to create detailed consumer profiles, understanding preferences, behaviors, and purchasing patterns. By leveraging sophisticated algorithms and machine learning capabilities within marketing automation platforms, companies can segment their audience with precision and deliver highly targeted messages and offers in real-time. Moreover, personalization goes beyond addressing consumers by their first name; it involves crafting individualized experiences that resonate with each consumer unique needs and preferences, thereby creating a positive marketing automation market outlook. According to McKinsey, personalization in marketing can reduce costs by as much as 50%, increase revenues by 5-15% and increasing marketing ROI by 10-30%.

Increasing Adoption of Digital Marketing Strategies

The global marketing software market has witnessed remarkable growth, fueled by the rapid adoption of digital marketing strategies and the increasing reliance on automation tools to optimize campaign management and execution across diverse digital channels. According to the IMARC GROUP, the global marketing software market has reached USD 77.3 Billion in 2023, and is expected to reach USD 255.9 Billion by 2032. This growth trajectory reflects the increasing demand for technologies that can manage and optimize digital campaigns across email, social media, websites, mobile apps, and other digital touchpoints. As consumer behavior shifts toward digital platforms for information gathering, communication, and purchasing decisions, businesses are compelled to enhance their digital marketing capabilities to effectively reach and engage their target audiences. Marketing automation platforms play a crucial role in this ecosystem by providing tools to streamline workflows, automate repetitive tasks, and integrate data-driven insights for more personalized and targeted marketing efforts, thus leading to a rapid marketing automation market growth.

Increasing Focus on Marketing Efficiency and ROI

In the current business environment, where competition is fierce and resources are scrutinized, optimizing marketing expenditures and maximizing ROI are paramount for sustainable growth. Marketing automation plays a pivotal role by enabling companies to streamline operations and achieve greater efficiency. According to a report by ASCEND2, a research-based guide for marketers, 65% of marketers are leveraging marketing automation as a part of their email marketing efforts. By automating repetitive tasks such as email scheduling, social media posting, and consumer segmentation, businesses can allocate their human resources to more strategic activities that require creativity and critical thinking. Segmenting audiences based on behavior and demographics allows marketers to deliver highly targeted messages that resonate with specific consumer needs and preferences, thereby increasing engagement and conversion rates. Moreover, marketing automation platforms provide robust analytics and reporting capabilities that enable data-driven decision-making, thereby creating a positive marketing automation industry outlook. By analyzing campaign performance metrics such as click-through rates, conversion rates, and consumer lifetime value, marketers can identify trends, optimize strategies in real-time, and allocate budgets more effectively toward initiatives that yield the highest ROI.

Marketing Automation Industry Segmentation:

Breakup by Component Type:

  • Software
  • Services

Software accounts for the majority of the market share

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the component type. This includes software and services. According to the report, software represented the largest segment.

The software segment holds the largest share in the marketing automation market due to several key factors. Marketing automation software serves as the core technology that drives the entire automation process. These software platforms offer comprehensive functionalities such as email marketing, social media management, consumer relationship management (CRM) integration, campaign analytics, and workflow automation. Businesses rely on these software solutions to streamline marketing operations, enhance efficiency, and achieve greater consistency in messaging across various digital channels. Additionally, the rapid evolution of digital marketing practices and the increasing complexity of consumer interactions necessitate robust software solutions that can handle diverse tasks seamlessly. Marketing automation software automates repetitive tasks and facilitates sophisticated segmentation and targeting capabilities based on behavioral and demographic data, thus positively contributing to the marketing automation industry revenue.

Breakup by Deployment Type:

  • On-Premises
  • Cloud-Based

Cloud-based holds the largest share in the industry

Cloud-based deployment has emerged as the largest segment in the marketing automation market breakdown by deployment type due to its numerous advantages and strategic benefits for businesses. Cloud-based solutions offer unparalleled scalability, allowing organizations to easily scale up or down their marketing operations based on changing business needs and seasonal demands without the constraints of physical infrastructure limitations. This flexibility is particularly valuable for businesses experiencing rapid growth or operating in dynamic markets where agility is essential. Additionally, cloud-based deployment eliminates the need for companies to invest heavily in on-premises hardware and IT infrastructure, thereby reducing upfront costs and ongoing maintenance expenses. This cost-effectiveness makes cloud-based solutions accessible to businesses of all sizes, from startups to large enterprises, democratizing access to advanced marketing automation capabilities.

Breakup by End User:

  • SMEs
  • Large Enterprises

SMEs represent the leading market segment

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the end user. This includes SMEs and large enterprises. According to the report, SMEs represented the largest segment.

Small and Medium-sized Enterprises (SMEs) constitute the largest segment in the market breakup by end user in marketing automation due to several compelling reasons. SMEs often face resource constraints, including limited budgets and manpower, which necessitate efficient and cost-effective solutions to manage their marketing efforts. Marketing automation platforms offer SMEs the ability to automate repetitive tasks such as email campaigns, social media management, and lead nurturing, thereby creating a positive marketing automation market dynamic. Additionally, SMEs typically operate in highly competitive markets where effective consumer engagement and personalized marketing are crucial for differentiation and growth. Marketing automation allows SMEs to level the playing field by enabling them to implement sophisticated marketing strategies previously accessible only to larger enterprises. By leveraging automation tools for audience segmentation, behavior tracking, and personalized messaging, SMEs can enhance consumer targeting and engagement, driving higher conversion rates and consumer retention.

Breakup by Application:

  • Campaign Management
  • Email Marketing
  • Lead Nurturing and Lead Scoring
  • Social Media Marketing
  • Inbound Marketing
  • Others

Campaign management accounts for the majority of the market share

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the application. This includes campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, and others. According to the report, campaign management represented the largest segment.

Campaign management holds the largest segment in the market breakup by application in marketing automation due to its pivotal role in orchestrating and optimizing marketing activities across various channels. Effective campaign management is essential for businesses to plan, execute, monitor, and analyze marketing campaigns efficiently and cohesively. Marketing automation platforms dedicated to campaign management streamline workflows by automating repetitive tasks such as scheduling emails, segmenting audiences, and tracking campaign performance metrics in real-time. Campaign management tools enable marketers to create targeted and personalized campaigns tailored to specific audience segments, demographics, and behavioral patterns. By leveraging advanced segmentation capabilities, businesses can deliver relevant content and offers that resonate with their audience, thereby enhancing engagement and conversion rates. This personalized approach improves consumer satisfaction and boosts overall campaign effectiveness and RO, while improving the marketing automation market value.

Breakup by Vertical:

  • BFSI
  • Retail
  • Healthcare
  • IT and Telecom
  • Government
  • Entertainment and Media
  • Education
  • Others

BFSI holds the largest share in the industry

The BFSI (Banking, Financial Services, and Insurance) sector stands out as the largest segment in the market breakup by vertical in marketing automation due to its unique needs for personalized consumer engagement, regulatory compliance, and competitive differentiation. Within BFSI, marketing automation plays a crucial role in fostering stronger consumer relationships through targeted communications and personalized experiences across various digital channels such as email, social media, and mobile apps. Moreover, the heavy reliance of the sector on data-driven decision-making makes marketing automation indispensable for analyzing consumer behavior, predicting trends, and optimizing marketing campaigns to drive acquisition, retention, and upsell opportunities.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest marketing automation market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for marketing automation.

North holds the largest share in the marketing automation market due to several key factors. The advanced technological infrastructure and widespread internet penetration provide a solid foundation for the adoption of sophisticated marketing tools. Companies in North America, particularly in the United States, are often early adopters of innovative technologies, which fuels the growth of the marketing automation sector. Additionally, the presence of major technology companies and marketing automation vendors, such as HubSpot, Marketo, and Salesforce, based in this region significantly contributes to its dominance. These companies develop cutting-edge solutions and drive market trends and standards globally.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the marketing automation industry include Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., and Teradata Corporation.
  • Key players have undertaken numerous efforts to drive growth and innovation within the industry. Companies such as HubSpot, Marketo, and Salesforce are at the forefront, continually enhancing their platforms to offer more sophisticated and integrated solutions. HubSpot has expanded its capabilities by adding features such as AI-driven analytics and improved consumer relationship management (CRM) tools, ensuring that users can streamline their marketing efforts effectively. Marketo, acquired by Adobe, has focused on integrating its platform with Adobe's suite of products, providing a seamless experience across marketing, advertising, and analytics. Salesforce, with its Marketing Cloud, has emphasized personalization and consumer journey mapping, utilizing AI and machine learning to optimize marketing campaigns. Additionally, according to the marketing automation market forecast, these key players invest heavily in research and development to stay ahead of emerging trends and technologies. They also engage in strategic partnerships and acquisitions to broaden their product offerings and market reach. For instance, Salesforce's acquisition of ExactTarget significantly boosted its email marketing capabilities. Educational initiatives, such as offering certifications and training programs, are also a priority, helping to cultivate a skilled workforce adept at leveraging marketing automation tools.

Key Questions Answered in This Report

  • 1.How big is the global marketing automation market?
  • 2.What is the expected growth rate of the global marketing automation market during 2025-2033?
  • 3.What are the key factors driving the global marketing automation market?
  • 4.What has been the impact of COVID-19 on the global marketing automation market?
  • 5.What is the breakup of the global marketing automation market based on the component type?
  • 6.What is the breakup of the global marketing automation market based on the deployment type?
  • 7.What is the breakup of the global marketing automation market based on the end-user?
  • 8.What is the breakup of the global marketing automation market based on the application?
  • 9.What is the breakup of the global marketing automation market based on the vertical?
  • 10.What are the key regions in the global marketing automation market?
  • 11.Who are the key players/companies in the global marketing automation market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Marketing Automation Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component Type

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 On-Premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-Based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End User

  • 8.1 SMEs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Campaign Management
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Email Marketing
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Lead Nurturing and Lead Scoring
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Social Media Marketing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Inbound Marketing
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Vertical

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Retail
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Healthcare
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Government
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Entertainment and Media
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 Others
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Activecampaign LLC
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Act-On Software Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Adobe Inc.
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 Cognizant Technology Solutions Corporation
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
      • 16.3.4.4 SWOT Analysis
    • 16.3.5 Hubspot Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
    • 16.3.6 International Business Machines Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis
    • 16.3.11 Teradata Corporation
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
      • 16.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
  • Figure 2: Global: Marketing Automation Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2024
  • Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2024
  • Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2024
  • Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2024
  • Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2024
  • Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: North America: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: United States: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: United States: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Canada: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Canada: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Asia-Pacific: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: China: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: China: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Japan: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Japan: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: India: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: India: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: South Korea: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: South Korea: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Australia: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Australia: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Indonesia: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Others: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Others: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Europe: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Europe: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Germany: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Germany: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: France: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: France: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: United Kingdom: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Italy: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Italy: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Spain: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Spain: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Russia: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Russia: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Others: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Others: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Latin America: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Latin America: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Brazil: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Brazil: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Mexico: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Mexico: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 94: Others: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 95: Others: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 96: Middle East and Africa: Marketing Automation Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 97: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 98: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2024
  • Figure 99: Global: Marketing Automation Industry: SWOT Analysis
  • Figure 100: Global: Marketing Automation Industry: Value Chain Analysis
  • Figure 101: Global: Marketing Automation Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million USD), 2025-2033
  • Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
  • Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
  • Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Marketing Automation Market: Competitive Structure
  • Table 9: Global: Marketing Automation Market: Key Players