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1746580

日本行銷自動化市場報告（按組件類型、部署類型、最終用戶、應用、垂直行業和地區分類）2025 年至 2033 年

Japan Marketing Automation Market Report by Component Type, Deployment Type, End User, Application, Vertical, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本行銷自動化市場規模達4.081億美元。展望未來， IMARC Group預計到2033年，市場規模將達到8.481億美元，2025-2033年期間的複合年成長率（CAGR）為8.5%。數位行銷管道和線上平台的普及率不斷提高，對有效潛在客戶開發和培育的需求不斷成長，以及人工智慧和機器學習技術的快速發展，是推動市場成長的一些關鍵因素。

行銷自動化利用軟體平台和工具，將重複的行銷任務機械化，並提升行銷流程的效率。這項技術使企業能夠自動化各種行銷活動，包括電子郵件行銷、社群媒體更新、潛在客戶培養、行銷活動管理和客戶細分。行銷自動化促進與客戶進行個人化和精準的溝通，從而提高參與度並提升轉換率。此外，它還能幫助企業節省時間、減少人工，並透過數據驅動的洞察和分析來最佳化行銷策略。透過日常任務的自動化，行銷專業人員可以將精力集中用於策略規劃、創新行銷活動和有效的客戶關係管理。此外，行銷自動化簡化了潛在客戶的生成和培育，使企業能夠在整個客戶旅程中監控和監督潛在客戶。

日本行銷自動化市場趨勢：

日本的行銷自動化市場正經歷著顯著的成長和轉型，這與全球行銷技術應用的趨勢一致。日本企業越來越認知到行銷自動化軟體平台和工具在簡化行銷工作方面的價值。日本的行銷自動化市場高度重視效率和數據驅動的決策，其特點是對能夠自動執行電子郵件行銷、社交媒體管理、潛在客戶培育、行銷活動最佳化和客戶細分等任務的解決方案的需求不斷成長。日本商業環境致力於個人化和有針對性的客戶溝通，這與行銷自動化的功能高度契合，從而提高了參與度和轉換率。隨著企業尋求節省時間、減少人力工作並增強行銷策略，行銷自動化的應用範圍不斷擴大。隨著日本企業越來越重視數據驅動的行銷和客戶關係管理策略以在數位時代保持競爭力，預計市場將進一步成長。

日本行銷自動化市場細分：

組件類型洞察：

軟體
服務

部署類型洞察：

本地
基於雲端

最終用戶洞察：

中小企業
大型企業

應用程式洞察：

行銷活動管理
電子郵件行銷
潛在客戶培育與潛在客戶評分
社群媒體行銷
入站行銷
其他

垂直洞察：

金融服務業
零售
衛生保健
資訊科技和電信
政府
娛樂和媒體
教育
其他

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭指標和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本行銷自動化市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本行銷自動化市場有何影響？
根據組件類型，日本行銷自動化市場是如何分類的？
根據部署類型，日本行銷自動化市場是如何分類的？
根據最終用戶，日本行銷自動化市場是如何分類的？
日本行銷自動化市場根據應用程式如何分類？
日本行銷自動化市場在垂直方向的分佈是怎麼樣的？
日本行銷自動化市場的價值鏈分為哪些階段？
日本行銷自動化的主要促進因素和挑戰是什麼？
日本行銷自動化市場的結構是怎麼樣的？主要參與者是誰？
日本行銷自動化市場的競爭程度如何？

本報告回答的關鍵問題：

日本行銷自動化市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本行銷自動化市場有何影響？
根據組件類型，日本行銷自動化市場是如何分類的？
根據部署類型，日本行銷自動化市場是如何分類的？
根據最終用戶，日本行銷自動化市場是如何分類的？
日本行銷自動化市場根據應用程式如何分類？
日本行銷自動化市場在垂直方向的分佈是怎麼樣的？
日本行銷自動化市場的價值鏈分為哪些階段？
日本行銷自動化的主要促進因素和挑戰是什麼？
日本行銷自動化市場的結構是怎麼樣的？主要參與者是誰？
日本行銷自動化市場的競爭程度如何？

Japan marketing automation market size reached USD 408.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 848.1 Million by 2033, exhibiting a growth rate (CAGR) of 8.5% during 2025-2033. The increasing uptake of digital marketing channels and online platforms, the escalating requirement for effective lead generation and nurturing, and the swift progress in artificial intelligence and machine learning technologies represent some of the key factors driving the market growth.

Marketing automation employs software platforms and tools to mechanize repetitive marketing responsibilities and enhance the efficiency of marketing procedures. This technology empowers enterprises to automate various marketing activities, including email marketing, social media updates, lead cultivation, campaign administration, and customer segmentation. Marketing automation fosters personalized and precisely targeted communication with customers, thereby enhancing engagement levels and boosting conversion rates. Moreover, it aids businesses in conserving time, reducing manual labor, and refining their marketing strategies through data-driven insights and analytics. Through the automation of routine tasks, marketing professionals can channel their efforts toward strategic initiatives, inventive campaigns, and effective customer relationship management. Additionally, marketing automation simplifies lead generation and nurturing, granting businesses the ability to monitor and oversee leads throughout the entire customer journey.

Japan Marketing Automation Market Trends:

The marketing automation market in Japan is experiencing significant growth and transformation in line with global trends in marketing technology adoption. Japanese businesses are increasingly recognizing the value of marketing automation software platforms and tools in streamlining their marketing efforts. With a strong focus on efficiency and data-driven decision-making, Japan's marketing automation market is characterized by a growing demand for solutions that can automate tasks such as email marketing, social media management, lead nurturing, campaign optimization, and customer segmentation. The Japanese business landscape's commitment to personalized and targeted customer communication aligns well with the capabilities of marketing automation, leading to improved engagement and conversion rates. As companies seek to save time, reduce manual effort, and enhance their marketing strategies, the adoption of marketing automation continues to expand. The market is expected to witness further growth as businesses in Japan increasingly prioritize data-driven marketing and customer relationship management strategies to remain competitive in the digital age.

Japan Marketing Automation Market Segmentation:

Component Type Insights:

Software
Services

Deployment Type Insights:

On-Premises
Cloud-Based

End User Insights:

SMEs
Large Enterprises

Application Insights:

Campaign Management
Email Marketing
Lead Nurturing and Lead Scoring
Social Media Marketing
Inbound Marketing
Others

Vertical Insights:

BFSI
Retail
Healthcare
IT and Telecom
Government
Entertainment and Media
Education
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan marketing automation market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan marketing automation market?
What is the breakup of the Japan marketing automation market on the basis of component type?
What is the breakup of the Japan marketing automation market on the basis of deployment type?
What is the breakup of the Japan marketing automation market on the basis of end user?
What is the breakup of the Japan marketing automation market on the basis of application?
What is the breakup of the Japan marketing automation market on the basis of vertical?
What are the various stages in the value chain of the Japan marketing automation market?
What are the key driving factors and challenges in the Japan marketing automation?
What is the structure of the Japan marketing automation market and who are the key players?
What is the degree of competition in the Japan marketing automation market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Marketing Automation Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Marketing Automation Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Marketing Automation Market - Breakup by Component Type

6.1 Software
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Marketing Automation Market - Breakup by Deployment Type

7.1 On-Premises
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Cloud-Based
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Marketing Automation Market - Breakup by End User

8.1 SMEs
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Large Enterprises
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Marketing Automation Market - Breakup by Application

9.1 Campaign Management
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Email Marketing
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Lead Nurturing and Lead Scoring
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Social Media Marketing
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Inbound Marketing
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Others
- 9.6.1 Historical and Current Market Trends (2019-2024)
- 9.6.2 Market Forecast (2025-2033)

10 Japan Marketing Automation Market - Breakup by Vertical

10.1 BFSI
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 Retail
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)
10.3 Healthcare
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2019-2024)
- 10.3.3 Market Forecast (2025-2033)
10.4 IT and Telecom
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2019-2024)
- 10.4.3 Market Forecast (2025-2033)
10.5 Government
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2019-2024)
- 10.5.3 Market Forecast (2025-2033)
10.6 Entertainment and Media
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2019-2024)
- 10.6.3 Market Forecast (2025-2033)
10.7 Education
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2019-2024)
- 10.7.3 Market Forecast (2025-2033)
10.8 Others
- 10.8.1 Historical and Current Market Trends (2019-2024)
- 10.8.2 Market Forecast (2025-2033)

11 Japan Marketing Automation Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Services Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Services Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Services Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Services Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Services Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Marketing Automation Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis