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市場調查報告書
商品編碼
1843905

2025年行銷自動化全球市場報告

Marketing Automation Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，行銷自動化市場規模強勁成長，從2024年的67.9億美元增加至2025年的73.9億美元，複合年成長率達8.8%。這段歷史時期的成長動力源自於對個人化客戶體驗的需求、潛在客戶開發和培育的需求、簡化行銷營運、衡量和分析宣傳活動成效以及協調銷售和行銷流程的需求。

預計未來幾年行銷自動化市場規模將強勁成長，2029年將達到103.3億美元，年複合成長率（CAGR）為8.7%。預測期內的成長可歸因於基於帳戶的行銷（ABM）、人工智慧和機器學習應用的興起、對多通路行銷的關注以及對客戶維繫和忠誠度的關注。預測期內的主要趨勢包括自動化客戶維繫留存、自動化動態內容、自動化行銷營運和收益歸因、自動化合規和資料隱私，以及與客戶關係管理（CRM）系統的整合。

行銷自動化是指利用科技手段將重複性的行銷流程自動化。行銷自動化可以節省負責人的時間，尤其是在跟進潛在客戶以及引導潛在客戶進入銷售漏斗等任務上。行銷自動化軟體通常與客戶關係管理 (CRM) 和客戶資料平台 (CDP) 軟體整合，以識別潛在客戶並自動進行潛在客戶培育。

行銷自動化提供雲端基礎和本地部署兩種模式。本地部署解決方案將現有系統連接到行銷、物流和其他管道，非常適合擁有內部 IT 團隊、敏感資料或監管義務的公司。該軟體廣泛應用於大型和小型企業，包括數位行銷、電子郵件行銷、行動行銷、入境行銷、社交媒體行銷、宣傳活動管理等。最終用戶包括金融服務、保險和保險業 (BFSI)、零售、醫療保健、電信和 IT、離散製造、政府和教育等行業。

2025年春季美國突然提高關稅以及由此引發的貿易摩擦對資訊科技產業產生了重大影響，尤其是硬體製造、資料基礎設施和軟體部署。對進口半導體、電路基板和網路設備徵收更高的關稅，並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格壓力。同時，對專業軟體徵收的關稅以及主要國際市場的報復性措施擾亂了全球IT供應鏈，減少了海外對美國製造技術的需求。作為應對措施，該行業正在增加對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化來提高彈性並更有效地管理成本。

行銷自動化市場研究報告是商業研究公司最新報告系列的一部分，該系列提供行銷自動化市場統計數據，例如全球市場規模、區域佔有率、競爭對手的行銷自動化市場佔有率、詳細的行銷自動化細分市場、市場趨勢以及行銷自動化行業的商機。本行銷自動化市場研究報告對產業現狀和未來趨勢進行了詳細分析，為您提供所需的全方位觀點。

我們預測未來五年該市場將成長8.7%，較先前預測略有下降0.4%。這一下降主要源自於美國與其他國家之間關稅的影響。如果關稅阻礙了全球整合的客戶關係管理 (CRM)、A/B 測試工具以及人工智慧主導的客戶細分引擎的獲取，行銷平台可能會變得更加昂貴或分散化。此外，互惠關稅以及日益加劇的貿易緊張局勢和限制對全球經濟和貿易的負面影響可能會產生更廣泛的影響。

巨量資料和數據分析解決方案的擴展有望推動行銷自動化市場的未來成長。這些技術對行銷自動化公司至關重要，因為它們可以深入了解客戶行為和偏好，促進有針對性的報價和有效的潛在客戶培育。利用巨量資料和資料科學實踐，行銷自動化公司可以動態地回應客戶行為並制定針對個人需求的策略。例如，根據 Tech Jury 的預測，巨量資料分析市場到 2023 年將達到 1,030 億美元，到 2025 年資料創建量預計將超過 180 Zetta位元組。此外，巨量資料銀行分析市場在 2019 年的規模為 298.7 億美元，預計從 2020 年到 2025 年的複合年成長率為 12.97%，到 2025 年達到 621 億美元。這些統計數據凸顯了巨量資料和數據分析在推動行銷自動化產業成長方面的關鍵作用。

預計電子商務行業的快速擴張將在未來幾年推動行銷自動化市場的成長。在網路上買賣商品和服務的電子商務產業已從行銷自動化中受益匪淺。它旨在透過利用自動化工具和工作流程來簡化和最佳化行銷流程（例如電子郵件宣傳活動、個人化產品建議和客戶細分），從而增強客戶參與並增加銷售額。例如，2024 年 5 月，政府機構美國人口普查局報告稱，2024 年第一季電子商務銷售額年增 8.5%，佔零售總額的 15.6%，比去年同期成長 2.8%。因此，電子商務行業的擴張正在推動行銷自動化市場的成長。

行銷自動化市場的主要企業正專注於建立先進的行銷自動化平台，利用數據分析來增強使用者體驗、提高宣傳活動效果並改善決策。這些平台有助於與 Shopify 等網路商店整合，使企業能夠有效地管理促銷活動並監控收益。例如，2023 年 10 月，印度 Zoho Corporation Pvt Ltd 推出了綜合行銷自動化平台 Zoho Marketing Automation 2.0。這個新版本整合了現有 Zoho 應用程式中強大的潛在客戶生成工具，促進了跨平台的無縫客戶體驗。與 Zoho Social 的整合可以在 Facebook 和 Instagram 等熱門平台上進行有針對性的宣傳活動。 PageSense 功能可讓使用者追蹤客戶獲取情況並根據訪客行為最佳化網頁。此外，該平台還具有拖放式登入頁面建立器，可讓使用者使用視覺化編輯器輕鬆建立登入頁面。

行銷自動化市場的關鍵參與者正專注於創建先進的行銷自動化應用程式，旨在簡化行銷流程、推動個人化的客戶參與並透過數據分析提供可行的見解。績效追蹤是指一種系統化的方法，用於監控、衡量和分析特定活動、宣傳活動和計劃相對於既定目標的有效性和成功率。例如，美國B2B-Squared 於 2024 年 5 月推出了Flywheel B2B 行銷自動化。該平台根據客戶行為自動執行行銷活動，例如將商品添加到購物車或回覆電子郵件促銷，從而實現及時和相關的溝通。公司可以評估宣傳活動的有效性並做出數據主導的決策，以提高行銷投資報酬率。 Flywheel B2B 還提供可行的見解和預測分析，使公司能夠根據當前市場趨勢和客戶行為調整策略。

2022年8月，加拿大電商公司Shopify Inc.與Klaviyo達成合作。此次合作將整合Klaviyo在行銷自動化（尤其是電子郵件行銷和簡訊）方面的專業知識，讓Shopify能夠提升其服務。 Klaviyo Inc.是一家專注於行銷自動化解決方案的美國公司。

行銷自動化市場涵蓋提供行銷自動化服務的營業單位所獲得的收益，這些服務減少了行銷活動所需的手動、勞動密集型任務，例如即時資料收集、受眾細分、事件管理、潛在客戶開發和內容創建。市場價值包括服務提供者銷售或包含在其服務產品中的相關商品的價值。僅包括營業單位之間交易或銷售給最終消費者的商品和服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第 4 章 - 市場 - 宏觀經濟情境宏觀經濟情境包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及 COVID-19 大流行和復甦對市場的影響。

第5章 全球成長分析與策略分析框架

  • 全球行銷自動化：PESTEL分析（政治、社會、科技、環境、法律因素、促進因素與限制因素）
  • 最終用途產業分析
  • 全球行銷自動化市場：成長率分析
  • 2019-2024 年全球行銷自動化市場規模及成長
  • 2024-2029年及2034年全球行銷自動化市場規模及成長預測
  • 全球行銷自動化：總目標市場（TAM）

第6章 市場細分

  • 全球行銷自動化市場：按組成部分、實際結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 軟體
  • 服務
  • 全球行銷自動化市場：按部署、結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 本地部署
  • 雲
  • 全球行銷自動化市場：依組織規模、實際結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 小型企業
  • 主要企業
  • 全球行銷自動化市場：按應用、實際結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 數位行銷
  • 電子郵件行銷
  • 行動行銷
  • 集客式行銷
  • 社群媒體行銷
  • 宣傳活動管理
  • 其他用途
  • 全球行銷自動化市場：按最終用途、實際和預測，2019-2024 年、2024-2029 年、2034 年
  • BFSI
  • 零售
  • 衛生保健
  • 通訊/IT
  • 離散製造
  • 政府和教育
  • 其他最終用戶
  • 全球行銷自動化市場，按軟體類型細分，實際結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 電子郵件行銷軟體
  • 社群媒體行銷軟體
  • 潛在客戶管理軟體
  • 全球行銷自動化市場，按服務類型細分，實際結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 諮詢服務
  • 實施服務
  • 支援和維護服務
  • 培訓和教育服務

第7章 區域和國家分析

  • 全球行銷自動化市場：按地區、績效及預測，2019-2024 年、2024-2029 年、2034 年
  • 全球行銷自動化市場：依國家、表現及預測，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章：西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章：俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 行銷自動化市場：競爭格局
  • 行銷自動化市場：公司簡介
    • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • SAP SE Overview, Products and Services, Strategy and Financial Analysis
    • Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • Adobe Inc.
  • SAS Institute Inc.
  • Teradata Corporation
  • HubSpot Inc.
  • Thryv Holdings Inc.
  • ActiveCampaign Inc.
  • Keap Inc.
  • Act-On Software Inc.
  • SharpSpring
  • Inc.
  • Infusionsoft Inc.
  • Ontraport Inc.
  • Autopilot HQ Inc.
  • Greenrope Inc.
  • eTrigue Corporation

第 32 章全球市場競爭基準化分析與儀表板

第33章 重大併購

第34章近期市場趨勢

第 35 章：高潛力市場國家、細分市場與策略

  • 2029 年行銷自動化市場：提供新機會的國家
  • 2029 年行銷自動化市場：細分市場帶來新機會
  • 2029 年行銷自動化市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章 附錄

簡介目錄
Product Code: r26701u

Marketing automation involves using technology to automate repetitive marketing processes. It can save time for marketers, especially in tasks such as lead follow-up and guiding potential clients through the sales funnel. Marketing automation software is often integrated with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software to identify potential customers and automate lead nurturing.

Marketing automation offers deployment modes in cloud-based and on-premise options. On-premise solutions connect existing systems to marketing, logistics, and other channels, ideal for businesses with in-house IT teams, handling sensitive data, or under regulatory obligations. The software is used by both large enterprises and small and medium-sized enterprises (SMEs) in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and more. End users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing automation market size has grown strongly in recent years. It will grow from $6.79 billion in 2024 to $7.39 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to demand for personalized customer experiences, lead generation and nurturing needs, streamlining marketing operations, measuring and analyzing campaign performance, alignment of sales and marketing processes.

The marketing automation market size is expected to see strong growth in the next few years. It will grow to $10.33 billion in 2029 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to rise of account-based marketing (ABM), AI and machine learning applications, focus on multichannel marketing, emphasis on customer retention and loyalty. Major trends in the forecast period include focus on customer retention automation, dynamic content automation, marketing operations and revenue attribution, compliance and data privacy automation, integration with customer relationship management (CRM) systems.

The forecast of 8.7% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Marketing platforms could become more expensive or fragmented if tariffs hinder access to globally integrated CRM, A/B testing tools, and AI-driven customer segmentation engines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expansion of big data and data analytics solutions is anticipated to fuel the growth of the marketing automation market in the future. These technologies have become integral to marketing automation companies as they enable deep insights into customer behavior and preferences, facilitating the delivery of targeted offers and effective lead nurturing. By leveraging big data and data science practices, marketing automation firms can dynamically respond to customer behavior and tailor strategies to individual needs. For example, according to Tech Jury, the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Additionally, the Big Data banking analytics market was valued at $29.87 billion in 2019 and is forecasted to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. These statistics highlight the significant role of big data and data analytics in driving growth within the marketing automation industry.

The rapid expansion of the e-commerce industry is anticipated to drive growth in the marketing automation market in the coming years. The e-commerce industry, which encompasses the buying and selling of goods and services online, benefits significantly from marketing automation. This involves utilizing automated tools and workflows to streamline and optimize marketing processes, including email campaigns, personalized product recommendations, and customer segmentation, all aimed at enhancing customer engagement and boosting sales. For instance, in May 2024, the Census Bureau, a US-based government agency, reported that e-commerce sales in the first quarter of 2024 grew by 8.5% compared to the same period in 2023, accounting for 15.6% of total retail sales, which saw a year-over-year increase of 2.8%. Thus, the expanding e-commerce industry is propelling the growth of the marketing automation market.

Leading companies in the marketing automation market are concentrating on creating advanced marketing automation platforms to enhance user experience, boost campaign effectiveness, and utilize data analytics for improved decision-making. These platforms facilitate integration with online stores such as Shopify, enabling businesses to efficiently manage promotions and monitor revenue. For instance, in October 2023, Zoho Corporation Pvt Ltd, an India-based firm, introduced Zoho Marketing Automation 2.0, a comprehensive marketing automation platform. This new version incorporates robust lead generation tools from existing Zoho applications, facilitating seamless customer experiences across different platforms. Its integration with Zoho Social allows for targeted campaigns on prominent platforms like Facebook and Instagram. By leveraging the capabilities of PageSense, users can track customer acquisition and optimize web pages based on visitor behavior. Additionally, the built-in Drag-and-Drop Landing Page Builder feature enables users to effortlessly create landing pages using a visual editor.

Key players in the marketing automation market are focusing on creating advanced marketing automation applications designed to streamline marketing processes, facilitate personalized customer engagement, and deliver actionable insights through data analysis. Performance tracking refers to the systematic approach of monitoring, measuring, and analyzing the effectiveness and outcomes of specific activities, campaigns, or projects in relation to established goals and objectives. For example, in May 2024, B2B-Squared, a US-based company, launched Flywheel B2B Marketing Automation. This platform automates marketing actions based on customer behaviors, such as adding items to a shopping cart or responding to email promotions, enabling timely and relevant communications. It allows businesses to assess campaign effectiveness and make data-driven decisions to improve marketing ROI. Flywheel B2B also offers actionable insights and predictive analytics, empowering businesses to adjust their strategies in response to current market trends and customer behaviors.

In August 2022, Shopify Inc., a Canada-based e-commerce company, formed a partnership with Klaviyo. This collaboration allows Shopify to enhance its offerings by integrating Klaviyo's expertise in marketing automation, specifically for email marketing and SMS. Klaviyo Inc. is a US-based company that specializes in marketing automation solutions.

Major companies operating in the marketing automation market include Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., ActiveCampaign Inc., Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., eTrigue Corporation, Prospect.io, Sendinblue SAS, Insidesales.com Inc.

North America was the largest region in the marketing automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Automation Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Software; Services
  • 2) By Deployment: On-Premises; Cloud
  • 3) By Organization Size: Small and Medium-Sized Enterprises; Large Enterprises
  • 4) By Application: Digital Marketing; E-Mail Marketing; Mobile Marketing; Inbound Marketing; Social Media Marketing; Campaign Management; Other Applications
  • 5) By End-Use: BFSI; Retail; Healthcare; Telecom And IT; Discrete Manufacturing; Government And Education; Other End-Users
  • Subsegments:
  • 1) By Software: Email Marketing Software; Social Media Marketing Software; Lead Management Software; Customer Relationship Management (CRM) Integration; Analytics and Reporting Tools
  • 2) By Services: Consulting Services; Implementation Services; Support and Maintenance Services; Training and Education Services
  • Companies Mentioned: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce.com Inc.; Adobe Inc.; SAS Institute Inc.; Teradata Corporation; HubSpot Inc.; Thryv Holdings Inc.; ActiveCampaign Inc.; Keap Inc.; Act-On Software Inc.; SharpSpring; Inc.; Infusionsoft Inc.; Ontraport Inc.; Autopilot HQ Inc.; Greenrope Inc.; eTrigue Corporation; Prospect.io; Sendinblue SAS; Insidesales.com Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Automation Market Characteristics

3. Marketing Automation Market Trends And Strategies

4. Marketing Automation Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Marketing Automation Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Marketing Automation PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Marketing Automation Market Growth Rate Analysis
  • 5.4. Global Marketing Automation Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Marketing Automation Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Marketing Automation Total Addressable Market (TAM)

6. Marketing Automation Market Segmentation

  • 6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Software
  • Services
  • 6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premise
  • Cloud
  • 6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Small and Medium-Sized Enterprises
  • Large Enterprises
  • 6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Digital Marketing
  • E-Mail Marketing
  • Mobile Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Campaign Management
  • Other Applications
  • 6.5. Global Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • Retail
  • Healthcare
  • Telecom And IT
  • Discrete Manufacturing
  • Government And Education
  • Other End-Users
  • 6.6. Global Marketing Automation Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Email Marketing Software
  • Social Media Marketing Software
  • Lead Management Software
  • 6.7. Global Marketing Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Implementation Services
  • Support and Maintenance Services
  • Training and Education Services

7. Marketing Automation Market Regional And Country Analysis

  • 7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Automation Market

  • 8.1. Asia-Pacific Marketing Automation Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Automation Market

  • 9.1. China Marketing Automation Market Overview
  • 9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Automation Market

  • 10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Automation Market

  • 11.1. Japan Marketing Automation Market Overview
  • 11.2. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Automation Market

  • 12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Automation Market

  • 13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Automation Market

  • 14.1. South Korea Marketing Automation Market Overview
  • 14.2. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Automation Market

  • 15.1. Western Europe Marketing Automation Market Overview
  • 15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Automation Market

  • 16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Automation Market

  • 17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Automation Market

  • 18.1. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Automation Market

  • 19.1. Italy Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Automation Market

  • 20.1. Spain Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Automation Market

  • 21.1. Eastern Europe Marketing Automation Market Overview
  • 21.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Automation Market

  • 22.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Automation Market

  • 23.1. North America Marketing Automation Market Overview
  • 23.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Automation Market

  • 24.1. USA Marketing Automation Market Overview
  • 24.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Automation Market

  • 25.1. Canada Marketing Automation Market Overview
  • 25.2. Canada Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Automation Market

  • 26.1. South America Marketing Automation Market Overview
  • 26.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Automation Market

  • 27.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Automation Market

  • 28.1. Middle East Marketing Automation Market Overview
  • 28.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Automation Market

  • 29.1. Africa Marketing Automation Market Overview
  • 29.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Automation Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Automation Market Competitive Landscape
  • 30.2. Marketing Automation Market Company Profiles
    • 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. SAP SE Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Automation Market Other Major And Innovative Companies

  • 31.1. Adobe Inc.
  • 31.2. SAS Institute Inc.
  • 31.3. Teradata Corporation
  • 31.4. HubSpot Inc.
  • 31.5. Thryv Holdings Inc.
  • 31.6. ActiveCampaign Inc.
  • 31.7. Keap Inc.
  • 31.8. Act-On Software Inc.
  • 31.9. SharpSpring
  • 31.10. Inc.
  • 31.11. Infusionsoft Inc.
  • 31.12. Ontraport Inc.
  • 31.13. Autopilot HQ Inc.
  • 31.14. Greenrope Inc.
  • 31.15. eTrigue Corporation

32. Global Marketing Automation Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Automation Market

34. Recent Developments In The Marketing Automation Market

35. Marketing Automation Market High Potential Countries, Segments and Strategies

  • 35.1 Marketing Automation Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Marketing Automation Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Marketing Automation Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer