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1632603

全球行銷自動化市場：市場規模、佔有率和趨勢分析（按解決方案、部署方法、公司規模、最終用途、地區和細分市場，2025-2030 年）

Marketing Automation Market Size, Share & Trends Analysis Report By Solution (Email, Social Media), By Deployment (On-premise, Hosted), By Enterprise Size, By End-use (BFSI, Retail, Healthcare), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

行銷自動化市場的成長與趨勢：

根據Grand View Research, Inc.的最新報告，全球行銷自動化市場預計到2030年將達到155.8億美元，2025年至2030年期間的複合年成長率為15.3%。由於自動化解決方案在行銷和銷售、增加收益和平均交易價值、跨多通路的鎖定客戶和客戶維繫的重要性日益增加，預計市場將實現健康成長。此外，行銷自動化解決方案有助於自動執行重複和單調的任務，例如電子郵件、社群媒體和其他網站功能。人工智慧（AI）和資料科學等技術進步以及分析在行銷和銷售中的應用也可能會在預測期內提升市場的成長前景。

根據最近的一項研究，2019 年電子郵件用戶約為 39 億，社群媒體用戶約為 35 億。電子郵件行銷仍然是主要的行銷管道之一，該領域的自動化範圍可能仍然非常有效。通常，電子郵件行銷包括透過電子郵件發送新聞通訊、銷售邀請、請求捐贈、廣告或招攬業務。電子郵件行銷中的自動化技術已被證明有利於產生高品質的潛在客戶並開展成功的行銷宣傳活動。在預計預測期內，社交媒體的興起以及行動和智慧型設備的快速普及將推動行銷解決方案和自動化的發展。

對行銷自動化解決方案的不斷成長的需求預計將推動該行業的巨額投資。大型科技公司正在積極收購小型科技新興企業和公司，以獲得優勢並確立市場主導地位。此外，關於行銷自動化解決方案使用情況的產業調查顯示，目前平均有 50% 的公司正在使用行銷自動化。超過一半的B2B公司計劃在未來幾年內實施自動化技術用於行銷和銷售目的。因此，B2B 公司對行銷自動化的需求不斷成長、網際網路普及率不斷提高以及隨後的行業數位化可能會在預測期內推動市場成長。

行銷自動化市場：分析概述

  • 電子郵件行銷將佔據市場主導地位，2024 年的收益佔有率最大，為 26.7%。電子郵件行銷仍然是企業接觸和吸引目標受眾的一種高效且經濟的管道。
  • 到 2024 年，本地部署將佔據銷售額的最大佔有率。許多大型企業喜歡內部部署解決方案，因為他們希望對其資料和基礎架構有更多的控制權。
  • 2024 年，大型公司將佔據最大的銷售額。大型企業通常具有廣泛的行銷需求和複雜的客戶參與策略，需要先進且擴充性的行銷自動化解決方案。
  • 2024年，通訊和IT產業佔據銷售額的最大佔有率。通訊和 IT 產業擁有複雜的基本客群，需要先進、高效的行銷自動化工具來管理客戶關係和參與度。
  • 北美行銷自動化市場佔據全球市場主導地位，2024 年的收益佔有率最大，為 43.6%。該地區先進的數位基礎設施和較高的網路普及率正在支持行銷自動化工具的傳播。

目錄

第1章 分析方法及範圍

第 2 章執行摘要

第3章 行銷自動化市場：促進因素、趨勢與範圍

  • 市場聯動展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制分析
    • 產業挑戰
  • 行銷自動化市場：分析工具
    • 產業分析：波特五力分析
    • PESTEL 分析

第 4 章 行銷自動化市場：按解決方案的估計和趨勢分析

  • 細分儀表板
  • 行銷自動化市場：解決方案趨勢分析，十億美元，2024 年和 2030 年
  • 宣傳活動管理
  • 電子郵件行銷
  • 集客式行銷
  • 行動應用程式
  • 潛在客戶培育與案源計分
  • 報告和分析
  • 社群媒體行銷
  • 其他

第 5 章 行銷自動化市場：按部署方法的估計和趨勢分析

  • 細分儀表板
  • 行銷自動化市場：按部署類型分類的趨勢分析（十億美元，2024-2030 年）
  • 主持人
  • 本地

第6章 行銷自動化市場：依公司規模的估計與趨勢分析

  • 細分儀表板
  • 行銷自動化市場：按公司規模分類的趨勢分析（十億美元，2024 年和 2030 年）
  • 中小型企業
  • 大型企業

第 7 章 行銷自動化市場：按最終用途的估計和趨勢分析

  • 細分儀表板
  • 行銷自動化市場：趨勢分析，按最終用途（十億美元，2024-2030 年）
  • 資訊科技/通訊
  • BFSI
  • 零售
  • 醫療
  • 離散製造
  • 政府和教育
  • 其他

第 8 章 行銷自動化市場：區域估計與趨勢分析

  • 行銷自動化市場佔有率（按地區分類）（十億美元，2024 年和 2030 年）
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 阿根廷
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第9章 競爭格局

  • 公司分類
  • 公司市場定位
  • 公司熱圖分析
  • 公司簡介/上市公司
    • Act-On Marketing Automation
    • ActiveCampaign
    • Brevo
    • Adobe Systems Inc.
    • Cognizant
    • HubSpot, Inc.
    • IBM Corporation
    • Microsoft
    • Keap
    • Oracle
Product Code: GVR-1-68038-457-4

Marketing Automation Market Growth & Trends:

The global marketing automation market size is expected to reach USD 15.58 billion by 2030, registering a CAGR of 15.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost the market growth over the forecast period.

Marketing Automation Market Report Highlights:

  • Email marketing dominated the market with the largest revenue share of 26.7% in 2024. Email marketing remains a highly effective and cost-efficient channel for businesses to reach and engage their target audience.
  • On-premises dominated the market with the largest revenue share in 2024. Many large enterprises prefer on-premises solutions because they need greater control over their data and infrastructure.
  • Large enterprises dominated the market with the largest revenue share in 2024. Large enterprises typically have extensive marketing needs and more complex customer engagement strategies, which require sophisticated and scalable marketing automation solutions.
  • The telecom & IT sector dominated the market with the largest revenue share in 2024. The telecom and IT industries have complex customer bases requiring sophisticated and efficient marketing automation tools to manage customer relationships and engagement.
  • North America marketing automation market dominated the global market with the largest revenue share of 43.6% in 2024. The region's advanced digital infrastructure and high internet penetration support the widespread adoption of marketing automation tools.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Marketing Automation Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Marketing Automation Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape
  • 3.4. Pain Point Analysis

Chapter 4. Marketing Automation Market: Solution Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Marketing Automation Market: Solution Movement Analysis, USD Billion, 2024 & 2030
  • 4.3. Campaign Management
    • 4.3.1. Campaign Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Email Marketing
    • 4.4.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Inbound Marketing
    • 4.5.1. Inbound Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Mobile Applications
    • 4.6.1. Mobile Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Lead Nurturing & Lead Scoring
    • 4.7.1. Lead Nurturing & Lead Scoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.8. Reporting & Analytics
    • 4.8.1. Reporting & Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.9. Social Media Marketing
    • 4.9.1. Social Media Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.10. Others
    • 4.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Marketing Automation Market: Deployment Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Marketing Automation Market: Deployment Movement Analysis, USD Billion, 2024 & 2030
  • 5.3. Hosted
    • 5.3.1. Hosted Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. On-Premise
    • 5.4.1. On-Premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Marketing Automation Market: Enterprises Size Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Marketing Automation Market: Enterprises Size Movement Analysis, USD Billion, 2024 & 2030
  • 6.3. SMEs
    • 6.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Large Enterprises
    • 6.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Marketing Automation Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Marketing Automation Market: End Use Movement Analysis, USD Billion, 2024 & 2030
  • 7.3. IT & Telecom
    • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Retail
    • 7.5.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Healthcare
    • 7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.7. Discrete Manufacturing
    • 7.7.1. Discrete Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.8. Government & Education
    • 7.8.1. Government & Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.9. Others
    • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Marketing Automation Market: Regional Estimates & Trend Analysis

  • 8.1. Marketing Automation Market Share, By Region, 2024 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.2. UK
      • 8.3.2.1. UK Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. France Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. China Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.4. India
      • 8.4.4.1. India Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.3. Argentina
      • 8.5.3.1. Argentina Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.3. Saudi Arabia
      • 8.6.3.1. Saudi Arabia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Act-On Marketing Automation
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Product Benchmarking
      • 9.4.1.4. Strategic Initiatives
    • 9.4.2. ActiveCampaign
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Product Benchmarking
      • 9.4.2.4. Strategic Initiatives
    • 9.4.3. Brevo
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Product Benchmarking
      • 9.4.3.4. Strategic Initiatives
    • 9.4.4. Adobe Systems Inc.
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Product Benchmarking
      • 9.4.4.4. Strategic Initiatives
    • 9.4.5. Cognizant
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Product Benchmarking
      • 9.4.5.4. Strategic Initiatives
    • 9.4.6. HubSpot, Inc.
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Product Benchmarking
      • 9.4.6.4. Strategic Initiatives
    • 9.4.7. IBM Corporation
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Product Benchmarking
      • 9.4.7.4. Strategic Initiatives
    • 9.4.8. Microsoft
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Product Benchmarking
      • 9.4.8.4. Strategic Initiatives
    • 9.4.9. Keap
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Product Benchmarking
      • 9.4.9.4. Strategic Initiatives
    • 9.4.10. Oracle
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Product Benchmarking
      • 9.4.10.4. Strategic Initiatives

List of Tables

  • Table 1 Global marketing automation market size estimates & forecasts 2018 - 2030 (USD Billion)
  • Table 2 Global marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 3 Global marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 4 Global marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 5 Global marketing automation market, by enterprise size 2018 - 2030 (USD Billion)
  • Table 6 Global marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 7 Campaign marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 8 Email marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 9 Inbound marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 10 Mobile applications marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 11 Lead nurturing & lead scoring marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 12 Reporting & analytics marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 13 Social media marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 14 Others marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 15 Hosted marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 16 On-premises marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 17 SMEs automation market, by region 2018 - 2030 (USD Billion)
  • Table 18 Large enterprises marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 19 BFSI marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 20 Retail marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 21 Healthcare marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 22 Discrete manufacturing marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 23 Government & education marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 24 Others marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 25 North America marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 26 North America marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 27 North America marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 28 North America marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 29 U.S. marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 30 U.S. marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 31 U.S. marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 32 U.S. marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 33 Canada marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 34 Canada marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 35 Canada marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 36 Canada marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 37 Mexico marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 38 Mexico marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 39 Mexico marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 40 Mexico marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 41 Europe marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 42 Europe marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 43 Europe marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 44 Europe marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 45 UK marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 46 UK marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 47 UK marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 48 UK marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 49 Germany marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 50 Germany marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 51 Germany marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 52 Germany marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 53 France marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 54 France marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 55 France marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 56 France marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 57 Asia Pacific marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 58 Asia Pacific marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 59 Asia Pacific marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 60 Asia Pacific marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 61 China marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 62 China marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 63 China marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 64 China marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 65 India marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 66 India marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 67 India marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 68 India marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 69 South Korea marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 70 South Korea marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 71 South Korea marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 72 South Korea marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 73 Latin America marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 74 Latin America marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 75 Latin America marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 76 Latin America marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 77 Brazil marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 78 Brazil marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 79 Brazil marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 80 Brazil marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 81 Argentina marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 82 Argentina marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 83 Argentina marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 84 Argentina marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 85 MEA marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 86 MEA marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 87 MEA marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 88 MEA marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 89 UAE marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 90 UAE marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 91 UAE marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 92 UAE marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 93 Saudi Arabia marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 94 Saudi Arabia marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 95 Saudi Arabia marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 96 Saudi Arabia marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 97 South Africa marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 98 South Africa marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 99 South Africa marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 100 South Africa marketing automation market, by end use 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Marketing automation market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Marketing automation market snapshot
  • Fig. 10 Marketing automation market segment snapshot
  • Fig. 11 Marketing automation market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Marketing automation market: solution outlook key takeaways (USD Billion)
  • Fig. 16 Marketing automation market: solution movement analysis (USD Billion), 2024 & 2030
  • Fig. 17 Campaign management market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Email marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Mobile applications market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Inbound marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 21 Lead nurturing & lead scoring market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 Reporting & analytics market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Social media marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 24 Others market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 25 Marketing automation market: deployment outlook key takeaways (USD Billion)
  • Fig. 26 Marketing automation market: deployment movement analysis (USD Billion), 2024 & 2030
  • Fig. 27 Hosted market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 On-premises market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 29 Marketing automation market: enterprise size outlook key takeaways (USD Billion)
  • Fig. 30 Marketing automation market: enterprise size movement analysis (USD Billion), 2024 & 2030
  • Fig. 31 SMEs market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 Large enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 Marketing automation market: End use outlook key takeaways (USD Billion)
  • Fig. 34 Marketing automation market: End use movement analysis (USD Billion), 2024 & 2030
  • Fig. 35 IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 Retail & e-commerce market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 Discrete manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 Government & education market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Others market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 Regional marketplace: Key takeaways
  • Fig. 43 Marketing automation market: Regional outlook, 2024 & 2030, USD Billion
  • Fig. 44 North America generative AI market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 U.S. marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 Canada marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 Mexico marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 48 Europe marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 UK marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 50 Germany marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 51 France marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 52 Asia Pacific marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 53 Japan marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 54 China marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 55 India marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 56 Australia marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 57 South Korea marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 58 Latin America marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 59 Brazil marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 60 Argentina marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 61 MEA marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 62 Saudi Arabia marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 63 UAE marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 64 South Africa marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 65 Strategy framework
  • Fig. 66 Company Categorization