![]() |
市場調查報告書
商品編碼
1792586
2025 年至 2033 年申請人追蹤系統市場規模、佔有率、趨勢及預測(按部署、組織規模、組件、最終用戶和地區分類)Applicant Tracking System Market Size, Share, Trends and Forecast by Deployment, Organization Size, Component, End-User, and Region, 2025-2033 |
2024年,全球申請人追蹤系統市場規模為29億美元。展望未來, IMARC Group估計,到2033年,市場規模將達到63.1億美元,2025-2033年期間的複合年成長率為8.08%。北美目前佔據市場主導地位,2024年的市佔率為37.1%。由於多種因素,市場正在快速擴張,包括自動化和數位轉型的不斷發展、對有效招聘程序的需求、遠距工作和國際招聘的普及、遵守就業法律法規的必要性,以及與更大的人力資源技術平台的整合。
申請人追蹤系統 (ATS) 市場最大的驅動力之一是招募流程自動化需求的不斷成長。傳統的招募方法通常耗時耗力、前後矛盾,且容易出現人為錯誤。在當今快節奏的世界中,企業需要簡化招募流程以保持競爭力。因此,到 2025 年,全球超過 73% 的組織計劃投資自動化,這表明他們致力於利用技術來招募人才。自動化可以幫助組織有效率地處理大量申請,確保不會錯失頂尖人才。透過 ATS,雇主可以輕鬆篩選履歷、對候選人進行排名,甚至安排面試,而無需人工干預。透過自動化這些任務,企業可以節省寶貴的時間,並減少犯錯或錯過合格候選人的機會。 ATS 還可以幫助招募人員專注於招募中更具策略性的方面,例如與候選人互動,而系統則負責處理日常工作。隨著公司規模的擴大和職位申請數量的增加,手動招聘方法變得效率低下。
美國在 2024 年脫穎而出,成為北美地區 92.40% 的市場顛覆者。美國的成長源自於對經濟高效的招募解決方案的需求。傳統的招募方法成本高昂,尤其是在考慮廣告成本、代理費以及招募經理和人力資源團隊所花費的時間時。根據美國人力資源管理協會 (SHRM) 的統計,美國每位員工的平均招募成本高達 4,700 美元。使用 ATS 可以透過自動化許多原本需要人力資源處理的管理任務來幫助降低招募成本。例如,ATS 可以自動篩選履歷,為招募人員節省數小時的手動工作時間。此外,該系統還可以幫助識別最有效的招聘網站或招聘管道,使公司能夠更有效地分配招聘預算。透過提高招募流程的速度和準確性,ATS 縮短了招募時間,從而節省了成本。
快速數位轉型和自動化
推動市場成長的關鍵因素之一是數位技術融入業務的方方面面,這從根本上改變了公司運作方式和為客戶提供價值的方式。 ATS 系統透過自動化各種招募流程任務(包括履歷解析、候選人篩選、面試安排和溝通),為招募人員節省了大量的時間和精力。例如,2024 年 4 月,HiBob 推出了 Bob Hiring,這是一款完全整合的申請人追蹤系統 (ATS),可將員工、候選人和業務資料關聯起來,以改善決策。 Bob Hiring 使用強大的一體化 HCM 平台,將 Bob Workforce Planning 與招募流程無縫連接,將招募計畫和候選人篩選與不斷變化的業務目標相匹配,從而實現高效的工作流程。這些因素進一步推動了申請人追蹤系統的市場需求。此外,自動化和人工智慧 (AI) 的發展徹底改變了 ATS 平台的潛力。聊天機器人、自然語言處理、預測分析和自動申請人配對等人工智慧 (AI) 驅動的功能,提升了招募流程的效率和效能,使企業能夠更成功地找到並聯繫到優秀的候選人。例如,2024 年 3 月,人工智慧人才行銷、關係管理和直接尋源平台技術供應商 WorkLLama 推出了整合的申請人追蹤系統 (ATS),有望徹底改變招募環境。此次尖端更新旨在為 WorkLLama 客戶提供完全整合的技術解決方案,確保一流的客戶和候選人體驗。
遠距辦公文化和全球招募的興起
遠距辦公文化正在蓬勃發展,進一步推動了遠距招募對ATS系統的需求。例如,一份行業報告顯示,截至2023年,有近12.9%的全職員工在家工作。同時,Upwork的數據顯示,預計到2025年,約有3,260萬(22%)美國人將在家工作。 ATS解決方案透過提供遠端入職功能、以分散式招募團隊為導向的協作工具以及虛擬面試功能等功能,為所有地理位置的企業提供無縫招募服務。此外,對於希望接觸多元化候選人庫並充分利用特定技能的公司而言,能夠從世界各地招募人才變得越來越重要。例如,2023年10月,技術人才私募市場Andela推出了Andela Talent Cloud,這是一個整合的端到端平台,將全球技術人員與尋求提陞能力和技能的企業連結起來。 Andela 平台是一款一體化的人工智慧驅動解決方案,可協助 IT 領導者全面且透明地了解人才概況和技能評估結果,從而做出明智且安全的招募決策。 ATS 平台提供多語言功能、國際職位發布選項以及用於管理來自不同國家和時區的候選人的工具,從而促進全球人才招募。
與人力資源技術的整合
申請人追蹤系統 (ATS) 產業的發展主要得益於其與人力資源技術的整合。從尋找候選人到錄用,ATS 平台對招募管理流程至關重要。當它們與更廣闊的人力資源技術生態系統整合時,其實用性和效率將會提升。由於與人力資源技術的整合,招聘廣告、候選人評估和麵試數據可以在招聘的各個階段無縫銜接。精簡流程可以最大限度地減少人工,簡化招募流程,這對於希望快速找到優秀候選人填補職缺的公司至關重要。例如,2023 年 8 月,線上招聘平台 ZipRecruiter 與人力資源、薪資和勞動力管理解決方案提供商 UKG 合作,以協助企業招聘。 ZipRecruiter 與 UKG 的合作為其 200 多個 HCM 套件和申請人追蹤系統 (ATS) 整合平台名單增添了另一位頂級參與者。這些因素正在刺激該產業的發展。此外,整合還促進了招募人員、招募經理以及招募流程中其他利害關係人之間的協作。共享即時資料和通訊工具有助於促進協作,確保候選人選擇的一致性,並減少決策延遲。例如,2023年10月,領先的人才招募自動化平台JobSync與全球領先的求職平台Indeed的首選整合商合作夥伴Indeed達成合作。此次合作代表著招募科技領域的一個轉折點,它提供了一個簡化有效的解決方案,將申請人追蹤系統(ATS)與Indeed龐大的全球求職網路連結起來。這些因素正在進一步積極影響申請人系統市場的預測。
The global applicant tracking system market size was valued at USD 2.90 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.31 Billion by 2033, exhibiting a CAGR of 8.08% during 2025-2033. North America currently dominates the market, holding a market share of 37.1% in 2024. The market is expanding quickly due to a number of factors, including growing automation and digital transformation, the need for effective hiring procedures, the popularity of remote work and international hiring, the necessity of adhering to employment laws and regulations, and integration with larger HR technology platforms.
One of the biggest drivers of the applicant tracking system (ATS) market is the growing demand for automation in the hiring process. Traditional recruitment methods are often time-consuming, inconsistent, and prone to human error. In today's fast-paced world, businesses need to streamline their hiring processes to stay competitive. As a result, by 2025, over 73% of organizations in the world are aiming to invest in automation, depicting a robust commitment to harness technology in talent acquisition. Automation helps organizations handle large volumes of applications efficiently, ensuring that they do not miss out on top talent. With an ATS, employers can easily filter resumes, rank candidates, and even schedule interviews without manual intervention. By automating these tasks, businesses save valuable time and reduce the chances of making mistakes or overlooking qualified candidates. The ATS also helps recruiters focus on more strategic aspects of hiring, such as engaging with candidates, while the system takes care of the routine tasks. As companies scale and the number of job applications increases, manual recruitment methods become inefficient.
The United States stands out as a key market disruptor in 2024 with a share of 92.40% in the North American region. This growth in United States occurred because of the need for cost-effective recruitment solutions. Traditional recruiting methods can be expensive, especially when considering advertising costs, agency fees, and the time spent by hiring managers and HR teams. As per the Society for Human Resource Management (SHRM), the average cost per hire in the country is as high as $4,700. The use of an ATS helps reduce this recruitment costs by automating many of the administrative tasks that would otherwise require human resources. For example, an ATS can automate resume screening, saving recruiters hours of manual work. Additionally, the system can help identify the most effective job boards or sourcing channels, enabling companies to allocate their recruitment budgets more efficiently. By improving the speed and accuracy of the hiring process, an ATS reduces the time-to-hire, which translates into cost savings.
Rapid Digital Transformation and Automation
One of the key factors propelling the market growth is the integration of digital technology into every aspect of a business which fundamentally transforms how companies function and provide value to customers. ATS systems save recruiters a great deal of time and effort by automating various recruiting process tasks, including resume parsing, candidate screening, interview scheduling, and communication. For instance, in April 2024, HiBob launched Bob Hiring, an applicant tracking system (ATS) with complete integration that links employee, candidate, and business data to improve decision-making. Bob Hiring uses a robust, all-in-one HCM platform to seamlessly connect Bob Workforce Planning with the hiring process, matching hiring plans, and candidate screening to changing business objectives for an efficient workflow. These factors are further propelling the applicant tracking system market demand. Moreover, the potential of ATS platforms has been completely transformed by developments in automation and artificial intelligence (AI). Artificial intelligence (AI)-driven functionalities, like chatbots, natural language processing, predictive analytics, and automated applicant matching, improve the efficacy and efficiency of hiring procedures, allowing companies to find and connect with exceptional candidates more successfully. For instance, in March 2024, WorkLLama, a technology supplier of an AI-powered talent marketing, relationship management, and direct sourcing platform, launched an integrated Applicant Tracking System (ATS) that promises to revolutionize the recruiting environment. This cutting-edge update is intended to provide WorkLLama customers with a completely integrated technology solution that ensures top-tier customer and candidate experiences.
Rising Remote Working Culture and Global Hiring
The remote work culture is experiencing major growth, further driving the demand for ATS systems for remote hiring. For instance, as of 2023, nearly 12.9% of the full-time employees work from home, as per an industry report. In line with this, according to Upwork, approximately 32.6 million (22%), Americans are expected to work from home by 2025. ATS solutions facilitate seamless recruitment activities for enterprises across all geographic locations by providing features like remote onboarding functions, collaboration tools for distributed hiring teams, and virtual interview capabilities. Additionally, for companies looking to access a varied pool of candidates and leverage particular skill sets, the ability to hire personnel from anywhere in the world has grown in importance. For instance, in October 2023, Andela, a private marketplace for technical talent, launched Andela Talent Cloud, an integrated, end-to-end platform that connects global technologists with enterprises looking to increase capacity and skill sets. The Andela platform is an all-in-one, AI-driven solution that gives IT leaders comprehensive transparency into talent profiles and skill assessment results, allowing them to make educated and secure recruiting decisions. ATS platforms facilitate global talent acquisition by providing multilingual capabilities, international job posting options, and tools for managing candidates from different countries and time zones.
Integration with HR Technology
The applicant tracking system (ATS) industry is expanding primarily due to its integration with HR technology. From finding candidates to hiring them, ATS platforms are important to the recruitment management process. Their usefulness and efficacy are increased when they are integrated with larger HR technology ecosystems. Data from job ads, candidate evaluations, and interviews flow seamlessly across the various stages of recruiting owing to the integration with HR technology. Streamlining minimizes manual labor and simplifies the hiring process, which is crucial for companies trying to quickly fill positions with exceptional candidates. For instance, in August 2023, ZipRecruiter, an online employment marketplace, partnered with UKG, a provider of HR, payroll, and workforce management solutions, in order to assist enterprise hiring. ZipRecruiter's collaboration with UKG adds another top player to its list of over 200 HCM suite and applicant tracking system (ATS) integrations. These factors are stimulating the industry's growth. Moreover, integration promotes collaboration between recruiters, hiring managers, and other stakeholders involved in the recruitment process. Shared access to real-time data and communication tools facilitates collaboration, ensures alignment on candidate selection, and reduces delays in decision-making. For instance, in October 2023, JobSync, the leading Talent Acquisition Automation platform, partnered with Indeed Preferred Integrator partner, the global leader in job search. This new collaboration represents a turning point in the recruitment technology sector, providing a simplified and effective solution that connects applicant tracking systems (ATSs) to Indeed's huge global job search network. These factors are further positively influencing the applicant system market forecast.
On-premises deployment leads the market with around 46.2% of market share in 2024. The on-premises segment caters to organizations that prefer to host software on their own servers. It is chosen by businesses with stringent data security and privacy requirements, as it provides greater control over the ATS environment. Furthermore, on-premises ATS solutions are particularly appealing to large enterprises with the necessary infrastructure and IT support to manage and maintain the system in-house. Besides this, it allows for more customization, enabling companies to tailor the ATS to their specific processes and workflows.
Large enterprises lead the market with around 67.1% of market share in 2024. According to the applicant system market overview, small and medium-sized enterprises (SMEs) require advanced and scalable applicant Tracking systems (ATS) to manage high volumes of job applications, streamline recruitment workflows, and maintain compliance with diverse regulations across regions. Large enterprises typically have dedicated HR teams and recruitment departments, which benefit from the comprehensive functionalities that modern ATS solutions offer, such as AI-driven candidate matching, detailed reporting, and integration with other HR systems like payroll and performance management tools. Additionally, the ability to manage recruitment across multiple locations and business units is crucial for large organizations, making ATS platforms indispensable for their hiring processes.
Software leads the market with around 60.8% of market share in 2024. The software segment encompasses the core platform and functionalities that organizations use to manage their recruitment processes. It includes the essential features of ATS, such as job posting, application tracking, candidate screening, interview scheduling, and communication tools. The software component is the backbone of any ATS, providing the interface and algorithms necessary for efficient and effective talent acquisition. For instance, in April 2024, TrackerRMS, ATS and CRM software solutions provider aimed at the recruitment business, collaborated with Daxtra, the premier developer of AI-powered solutions for the talent acquisition ecosystem.
IT and telecommunications lead the market with around 27.9% of market share in 2024. IT and telecommunications sectors often deal with high volumes of applications, especially for technical and specialized positions. The ATS solutions for this sector are designed to efficiently manage large applicant pools, identify candidates with specific technical skills, and accelerate the hiring process to keep pace with the fast-moving tech environment. The use of artificial intelligence (AI) and machine learning (ML) within ATS platforms helps these companies filter through resumes based on specific technical skills, certifications, and experiences, ensuring that only the most qualified candidates are considered.
In 2024, North America accounted for the largest market share of over 37.1%. As per the applicant system market outlook, the growth of North America is characterized by a strong presence of multinational corporations, advanced technology infrastructure, and a highly competitive job market, all of which contribute to the widespread adoption of ATS. Furthermore, the region is distinguished by its early adoption of new technologies, including AI and machine learning, in recruitment processes. For instance, in August 2022, Employ Inc., the parent company of JazzHR, Jobvite, and NXTThing RPO brands, acquired a San Francisco-based platform that combines applicant tracking system and candidate relationship management capabilities.
United States Applicant Tracking System Market Analysis
In 2024, the United States was leading the market share in North America with 92.40%. The growth of employment in key sectors is the most significant driver for the United States applicant tracking system (ATS) market. According to the Bureau of Labor Statistics, in November 2024, employment in hospitals increased by 19,000, while nursing and residential care facilities saw a rise of 12,000 positions. This expansion in the healthcare industry calls for effective recruitment processes in managing the increasing demand for qualified personnel, which will be a driving force in the adoption of ATS solutions by hospitals and care homes. The leisure and hospitality sector also added 53,000 jobs in November, thus further fueling the demand for ATS platforms to manage high-volume recruitment processes. Government employment also increased as it added 33,000 jobs in the same period, which further indicated that ATS is required to recruit in the public sector in large numbers. Thus, these employment trends by industries show the increasing necessity for efficient recruitment solutions across the board, and adopting ATS is crucial for organizations for the smooth hiring process, improving talent acquisition in this competitive job market.
Europe Applicant Tracking System Market Analysis
Increased European Union employment rates form one of the principal factors for the Europe ATS market growth. As published by the European Commission, the EU employment rate attained 75.3% in 2023 with the major differences concerning genders as it is indicated in 80.4% men and 70.2% women. The significance lies in the high level of labor market participation, further meaning that the need for recruitment solutions across the entire region remains a pertinent concern. Furthermore, based on the third quarter of 2021, Sweden tops the EU with 84.9%, followed by the Czech Republic at 82.2%, and Estonia at 80.5%. These are the countries showing the highest employment rates; therefore, an efficient recruitment process is crucial. The continuous increase in employment levels in several sectors has created a challenging hiring environment that has seen organizations adopt ATS platforms in order to enhance their recruitment processes, improve the candidate experience, and create an efficient hiring process. With the increased investment by companies in digital recruitment technologies to manage voluminous applications and optimize their talent acquisition strategies, Europe is looking at a tremendous growth potential for ATS solutions because of favorable employment trends.
Asia Pacific Applicant Tracking System Market Analysis
The significant increase of the working-age population in Asia and the Pacific serves as a primary motivator for the growth of the applicant tracking system (ATS) market in the region. The working-age population, defined as those aged 15 to 64 years, grew from 869 million in 1950 to 3.2 billion in 2022 and now constitutes 67.2% of the total population in the region, according to Economic and Social Commission for Asia and the Pacific (ESCAP). This has led to the job market becoming more competitive, causing an increased need for an efficient recruitment solution to address the increased volume of job applicants and streamline the hiring processes. As diverse industries expand from technology to manufacturing across Asia Pacific, organizations turn to the ATS platform in order to optimize talent acquisition and enhance candidate experience and large-scale recruitment efforts. The growing working-age population will thus require the more sophisticated recruitment technologies that put the ATS market on course for significant growth in the region.
Latin America Applicant Tracking System Market Analysis
The improving labor market in Latin America, according to the United Nations, is one of the growth drivers for the ATS market in the region. This can be seen from comparing the first three quarters of 2022 with 2023, where the unemployment rate went down from 7.4% to 6.5%, meaning that job creation would be stronger, and the workforce will be expanding. Meanwhile, the employment rate increased from 57.9% to 58.2%, indicating people were getting jobs, while participation decreased slightly from 62.5% to 62.3%. This can be seen as a very competitive job market where much demand is there for more efficient recruitment solutions that facilitate smooth hiring processes and candidate pool management. The continued expansion of the technology, manufacturing, and services sectors necessitates an increase in the need for ATS platforms that will help optimize talent acquisition, improve recruitment efficiency, and enhance candidate experience. Positive labor market trends in Latin America have thus resulted in great opportunities for ATS adoption within the region.
Middle East and Africa Applicant Tracking System Market Analysis
The labor market dynamics in the Middle East and Africa are a great growth driver for the applicant tracking system (ATS) market in the region. According to the International Labour Organization, labor force participation among women in the region stands at just 18.4%, compared to 77.2% for men, indicating the untapped potential of female talent. Moreover, in countries such as Qatar, migrant workers account for more than 90% of the workforce, and their importance cannot be overlooked in the labor market. As industries in the region, including construction, healthcare, and technology, continue to grow, managing diverse and high volumes of job applicants becomes increasingly complex. This has fueled the demand for ATS solutions to streamline recruitment processes, enhance talent acquisition, and improve the candidate experience. The requirement to efficiently manage the workforce that comprises local and migrant labor with an increasing interest in the inclusion of genders further accelerates the need for ATS platforms in the Middle East and Africa.
To improve their market position and satisfy the changing demands of businesses, major firms are actively pursuing a number of strategic initiatives. They are constantly developing and improving their software programs to include cutting-edge technology such as natural language processing (NLP), machine learning (ML), and artificial intelligence (AI). Leading businesses are also concentrating on user experience, making sure their platforms are user-friendly, available on a variety of devices, and intuitive. Additionally, they are upgrading their systems to serve numerous languages, growing their services internationally, and adhering to local employment rules and regulations. In addition, cloud-based systems are being invested in by enterprises, providing scalable and adaptable ATS choices to firms of all sizes.