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市場調查報告書
商品編碼
1792411
線上電影票務服務市場報告(按設備、類型、應用程式和地區)2025 年至 2033 年Online Movie Ticketing Services Market Report by Device, Genre, Application, and Region 2025-2033 |
2024年,全球線上電影票務服務市場規模達214億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到346億美元,2025-2033年期間的複合年成長率(CAGR)為5.22%。網路普及率的提高、數位化交易的轉變、線上票務平台與影院之間合作的增加以及創新技術的採用,是推動市場成長的主要動力。
智慧型手機使用率上升
智慧型手機讓消費者隨時隨地存取電影清單、放映時間和票務預訂平台。這種便利性讓用戶可以隨時隨地瀏覽選項、選擇座位和購票,無需前往實體售票處或使用桌上型電腦。例如,根據 Cygnis Media 發表的一篇文章,隨著技術進步和數位化,許多人更喜歡在智慧型手機上輕按幾下即可在線上預訂電影票。此外,許多線上票務平台都提供專門針對智慧型手機螢幕最佳化的行動應用程式。這些應用程式提供了簡潔易用的介面,方便瀏覽電影、查看放映時間、觀看預告片以及快速有效地完成購票。例如,2023 年 11 月,喀拉拉邦政府推出了一款名為“EnteShow”的行動應用程式,用於預訂電影票。最初,喀拉拉邦電影發展公司旗下的 16 家影院都可以透過該應用程式購買電影票。該應用程式為政府、電影製片人和影院老闆提供了清晰的售票數量資訊。同樣,2024年2月,馬拉地語娛樂業的資深專業人士發布了一款獨特的應用程式。 #PrashantDamle、#AbhijitKadam 和 #ChandrakantKadam 合作推出了「Tikitalay」。該應用程式旨在提供馬拉地語電影、納塔克(natak)、音樂劇、喜劇節目等資訊,並透過該應用程式預訂相關門票。這些因素進一步提升了線上電影票務服務的市場佔有率。
促銷優惠的採用率不斷提高
促銷活動的日益盛行極大地推動了線上電影票務服務市場的成長。折扣、BOGO(買一送一)優惠、促銷碼以及套票和優惠套餐等促銷優惠吸引了對價格敏感的消費者。例如,2023年9月,電影《大兵》(Jawan)推出了買一送一的特別優惠。此優惠僅限透過BookMyShow、Paytm Movies、PVR INOX和Cinepolis線上預訂。同樣,2023年6月,PVR影院推出了DC電影《閃電俠》的限時搶購活動。該影院透過PVR應用程式預訂電影票可享五折優惠。這些優惠激勵消費者選擇在線上購票平台而非傳統票房購票。此外,促銷活動通常與假日、大片上映或季節性活動同時進行。各大平台在夏季大片季、大型影展或假日週末推出特別折扣,以吸引消費者觀影興趣的提升。例如,2023年10月13日,即印度國家電影日當天,電影票價為每人99印度盧比。觀眾紛紛透過BookMyShow、PayTM和其他平台在線預訂電影票,享受了國家電影日的優惠。這些因素進一步對線上電影票務服務市場的預測產生了積極影響。
技術進步
線上電影票務服務的技術進步改變了消費者與電影互動和購票的方式。數位票務取代了對實體紙票的需求。顧客可以透過電子郵件或手機應用程式接收電影票,並在戲院入口處出示智慧型手機上的2D碼或條碼進行掃描。出於衛生和安全方面的考慮,這種非接觸式解決方案越來越受歡迎,尤其是在新冠疫情期間。例如,根據Box Office發表的一篇文章,2018年數位票務購買量增加了18.7%,而票房收入卻下降了5.4%。這進一步對線上電影票務服務市場的價格產生了積極影響。此外,一些線上票務平台與串流媒體服務或娛樂忠誠度計劃整合。這種整合使客戶能夠根據購票情況賺取獎勵積分或存取獨家內容,從而增強了消費者的價值主張。例如,2024年2月,T-smartphone推出了一項新的忠誠度計劃,並推出了一款智慧型手機應用程式,方便消費者管理他們的福利和獎勵。這家無線營運商的新會員等級名為“Magenta Status”,可在電影票等一系列服務中提供專屬獎勵和特權。同樣,在2023年12月,沃達豐與ODEON合作,透過VeryMe Rewards為消費者提供兩張僅售8英鎊的電影票。客戶只需打開My Vodafone應用程式,點擊「獎勵」並領取即可兌換此優惠。這些因素進一步提振了線上電影票務服務市場的收入。
The global online movie ticketing services market size reached USD 21.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.6 Billion by 2033, exhibiting a growth rate (CAGR) of 5.22% during 2025-2033. The rising internet penetration, shift towards digital transactions, surging collaboration between online ticketing platforms and cinemas, and adoption of innovative technologies are primarily propelling the market growth.
Rising Usage of Smartphones
Smartphones provide consumers with anytime, anywhere access to movie listings, showtimes, and ticket booking platforms. This convenience allows users to browse options, select seats, and purchase tickets on-the-go, without the need to visit physical box offices or use desktop computers. For instance, according to an article published by Cygnis Media, with technological advancements and digitization, many prefer to book their movie tickets online with a few taps on their smartphones. Moreover, many online ticketing platforms offer dedicated mobile apps that are optimized for smartphone screens. These apps provide a streamlined and user-friendly interface for browsing movies, checking showtimes, viewing trailers, and completing ticket purchases quickly and efficiently. For instance, in November 2023, the Kerala Government launched a mobile app called 'EnteShow' to book movie tickets. Initially, movie tickets were available via the app in 16 theatres under Kerala State Film Development Corporation. The app provides the government, film producers, and theatre owners with a clear picture of the number of tickets sold. Similarly, in February 2024, experienced professionals in the Marathi entertainment sector released a unique app. #PrashantDamle, #AbhijitKadam, and #ChandrakantKadam collaborated to introduce "Tikitalay,". The idea behind it was to provide information about Marathi movies, natak, musical shows, comedy shows, etc., under one roof, and the tickets of the same could be booked through this app. These factors are further contributing to the online movie ticketing services market share.
Growing Adoption of Promotional Offers
The rising prevalence of promotional offers is significantly driving the online movie ticketing services market growth. Promotional offers such as discounts, BOGO (Buy One, Get One) deals, promotional codes, and bundled ticket and concession packages attract price-sensitive consumers. For instance, in September 2023, a special offer of buying one ticket and getting another free was made available on the movie Jawan. The offer was only available on online booking through BookMyShow, Paytm Movies, PVR INOX, and Cinepolis. Similarly, in June 2023, PVR Cinemas launched a flash sale for the DC film, "The Flash." The multiplex provided a 50% discount on movie tickets booked through the PVR app. These offers provide incentives for consumers to choose online ticketing platforms over traditional box office purchases. Moreover, promotional offers are often timed to coincide with holidays, blockbuster movie releases, or seasonal events. Platforms are offering special discounts during summer blockbuster season, major film festivals, or holiday weekends to capitalize on increased consumer interest in moviegoing. For instance, on 13th October 2023, the National Cinema Day, tickets to the movies costed INR 99 per person in India. The audience availed themselves of this National Cinema Day offer by booking the ticket online through BookMyShow, PayTM, and other platforms. These factors are further positively influencing the online movie ticketing services market forecast.
Technological Advancements
Technological advancements in online movie ticketing services have transformed the way consumers interact with and purchase tickets for movies. Digital ticketing eliminates the need for physical paper tickets. Customers can receive their tickets via email or mobile app, and present QR codes or barcodes on their smartphones for scanning at theater entrances. This contactless solution has become increasingly popular, especially during the COVID-19 pandemic, due to hygiene and safety considerations. For instance, according to an article published by Box Office, in 2018, digital ticket purchases climbed by 18.7%, while box office sales declined by 5.4%. This is further positively influencing the online movie ticketing services market price. Moreover, some online ticketing platforms integrate with streaming services or entertainment loyalty programs. This integration allows customers to earn rewards points or access exclusive content based on their ticket purchases, enhancing the value proposition for consumers. For instance, in February 2024, T-smartphone unveiled a new loyalty program, along with a smartphone app that allows consumers to manage their perks and rewards. The wireless carrier's new status level, named "Magenta Status," delivers exclusive rewards and privileges across a range of services like movie tickets. Similarly, in December 2023, Vodafone partnered with ODEON to provide consumers with two cinema tickets for just £8 via VeryMe Rewards. Customers could redeem this offer by opening the My Vodafone app, tapping on 'Rewards', and claiming the deal. These factors are further bolstering the online movie ticketing services market revenue.
Desktop dominates the market
According to the online movie ticketing services market outlook, many users find it more convenient to browse and purchase movie tickets using a desktop or laptop computer. The larger screen size and ease of navigation contribute to a more user-friendly experience compared to mobile devices. Moreover, booking movie tickets often involves selecting seats, viewing seating charts, and comparing showtimes and theatres. Desktop platforms can offer a more detailed and comprehensive booking process, accommodating the needs of users who prefer to plan and review details thoroughly.
According to the online movie ticketing services market overview, drama movies focus on realistic characters, emotions, and interpersonal conflicts. They often explore serious themes such as relationships, social issues, or personal struggles. While adventure movies typically involve exciting journeys or quests undertaken by the protagonist. They often feature exploration, daring escapes, and encounters with exotic locales or mythical creatures. Moreover, comedy movies aim to entertain and amuse through humor, wit, and satire. They may focus on light-hearted situations, misunderstandings, or exaggerated characters. Besides this, thriller movies create suspense and tension, often involving danger, mystery, or psychological twists. They keep audiences on the edge of their seats.
According to the online movie ticketing services market research report, cinemas are the traditional venues where movies are screened to audiences. They typically offer multiple screens showing different films simultaneously. Movie theaters partner with online ticketing platforms to sell tickets in advance, allowing customers to select seats and showtimes conveniently from their devices. Beyond traditional cinemas, entertainment places such as multiplexes, IMAX theaters, and luxury cinema experiences (e.g., dine-in theaters, recliner seating) are becoming popular. These venues leverage online ticketing services to streamline booking processes, offer special packages, and enhance the overall customer experience. While many shopping malls host cinema complexes as anchor attractions. These complexes feature multiple screens, diverse film offerings, and amenities that attract mall visitors.
North America exhibits a clear dominance, accounting for the largest online movie ticketing services market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America exhibits a clear dominance in the market.
According to the online movie ticketing services market statistics, the increasing internet penetration, widespread adoption of smartphones, and advancements in digital platforms have significantly enhanced the accessibility and convenience of online ticketing services in North America. For instance, according to Statista, the number of smartphone users in the U.S. has rocketed. As of 2024, the U.S. counted over 310 million smartphone users and a smartphone penetration rate of over 96%. Moreover, consumers are increasingly preferring digital transactions for purchasing movie tickets due to the ease of browsing showtimes, selecting seats, and completing transactions online. Apart from this, online ticketing platforms are forming strategic partnerships with cinemas, entertainment venues, and shopping malls to streamline ticket sales and enhance customer engagement. These collaborations often include integrated marketing campaigns and loyalty programs.