Product Code: BMIRE00031994
The North American help desk and ticketing software market is projected to grow significantly, reaching approximately $2,779.41 million by 2031, up from $1,385.58 million in 2023, reflecting a compound annual growth rate (CAGR) of 9.1% during this period.
Executive Summary and Market Analysis
North America stands as a central hub for various industries, including IT & Telecom, healthcare, finance, and e-commerce, all of which depend heavily on effective customer and internal support systems. Companies in these sectors prioritize enhancing customer experience to address grievances efficiently, and help desk software plays a crucial role in automating the complaint resolution process. The United States, recognized as a leading tech hub, boasts prominent areas like Silicon Valley and New York City, which outpace many Asian and European counterparts. Major players in the help desk and ticketing software market, such as Zendesk, Genesys, Freshworks Inc., and SolarWinds Worldwide, LLC, are based in North America, contributing to the market's growth through continuous product innovation and launches. For instance, in March 2023, BoldDesk introduced a modern cloud-based ticketing software designed to streamline support email management, team collaboration, and task automation, thereby enhancing customer experience.
Additionally, government agencies in the region are adopting help desk solutions. iSupport Software, for example, provides tailored help desk solutions for organizations like the Centers for Disease Control (CDC) and the US Army, addressing the unique challenges faced by the public sector, including budget constraints and regulatory oversight.
Market Segmentation Analysis
The North American help desk and ticketing software market can be segmented based on components, industry verticals, deployment methods, and organization sizes:
- Components: The market is divided into software and services, with software holding a larger market share in 2023.
- Industry Verticals: Key sectors include retail, government, manufacturing, healthcare, hospitality, IT and telecom, with IT and telecom leading the market share.
- Deployment: The market is categorized into cloud-based and on-premises solutions, with cloud-based options dominating in 2023.
- Organization Size: The market is segmented into small & medium enterprises and large enterprises, with large enterprises holding a significant share.
Market Outlook
The COVID-19 pandemic accelerated the adoption of remote work, leading many businesses to digitize their operations. This shift has resulted in increased productivity among remote employees, prompting companies to maintain remote work practices even post-pandemic. Surveys indicate that a vast majority of remote workers prefer this model, with 97% expressing a desire to continue working remotely at least part-time.
As remote work becomes more common, the demand for help desk and ticketing systems is rising to support distributed teams effectively. These systems facilitate collaboration among technicians and enable quicker resolution of user requests. For instance, Zendesk reported a 16% increase in average ticket volume in 2021, highlighting the growing reliance on help desk software. Furthermore, a Hubspot survey indicated an 11-point increase in the use of help desk software in 2021 compared to the previous year.
To meet the needs of businesses adapting to remote work, companies in the help desk market are launching innovative solutions. In February 2021, HappyFox, Inc. introduced the HappyFox Assist AI solution, which empowers IT and HR teams to automate responses to repetitive inquiries. This AI-driven product integrates seamlessly with platforms like Slack and various ticketing systems, making it ideal for organizations operating in hybrid work environments.
Country Insights
The North American help desk and ticketing software market includes the US, Canada, and Mexico, with the US holding the largest market share in 2023. The US is at the forefront of adopting advanced help desk solutions, housing major market players such as Genesys, Zendesk, and SolarWinds Worldwide LLC. Many of these companies offer omnichannel systems to enhance customer service. According to Zendesk's Customer Experience Trends Report 2020, poor customer experience has led 82% of customers to stop doing business with a company, driving the adoption of help desk software across various sectors.
Company Profiles
Key players in the North American help desk and ticketing software market include Zendesk Inc., Genesys, Zoho Corp Pvt Ltd, Freshworks Inc., SolarWinds Worldwide LLC, and ServiceNow Inc., among others. These companies are pursuing strategies such as expansion, product innovation, and mergers and acquisitions to enhance their offerings and increase market share.
Table Of Contents
1. Introduction
- 1.1 Report Guidance
- 1.2 Market Segmentation
2. Executive Summary
- 2.1 Key Insights
- 2.2 Market Attractiveness
3. Research Methodology
- 3.1 Secondary Research
- 3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:
4. North America Help Desk and Ticketing Software Market Landscape
- 4.1 Overview
- 4.2 PEST Analysis
- 4.3 Ecosystem Analysis
- 4.4 List of Vendors in the Value Chain
5. North America Help Desk and Ticketing Software Market - Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Benefits of Omnichannel Software
- 5.1.2 Emphasis on Remote Work Integration
- 5.1.3 Increasing Adoption of Cloud-Based Solutions
- 5.2 Market Restraints
- 5.2.1 High Operating Costs due to Compatibility Issues and Need for Skilled Workforce
- 5.3 Market Opportunities
- 5.3.1 Advancements in Help Desk and Ticketing Software
- 5.3.2 Government Focus on Promoting SMEs
- 5.4 Trends
- 5.4.1 Self-Service Portal
- 5.5 Impact of Drivers and Restraints:
6. Help Desk and Ticketing Software Market - North America Analysis
- 6.1 North America Help Desk and Ticketing Software Market Revenue (US$ Million), 2021-2031
- 6.2 North America Help Desk and Ticketing Software Market Forecast Analysis
7. North America Help Desk and Ticketing Software Market Analysis - by Component
- 7.1 Software
- 7.1.1 Overview
- 7.1.2 Software: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 7.2 Services
- 7.2.1 Overview
- 7.2.2 Services: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
8. North America Help Desk and Ticketing Software Market Analysis - by Industry Vertical
- 8.1 Retail
- 8.1.1 Overview
- 8.1.2 Retail: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 8.2 Government
- 8.2.1 Overview
- 8.2.2 Government: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 8.3 Manufacturing
- 8.3.1 Overview
- 8.3.2 Manufacturing: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 8.4 Healthcare
- 8.4.1 Overview
- 8.4.2 Healthcare: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 8.5 Hospitality
- 8.5.1 Overview
- 8.5.2 Hospitality: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 8.6 IT and Telecom
- 8.6.1 Overview
- 8.6.2 IT and Telecom: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 8.7 Others
- 8.7.1 Overview
- 8.7.2 Others: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
9. North America Help Desk and Ticketing Software Market Analysis - by Deployment
- 9.1 Cloud-Based
- 9.1.1 Overview
- 9.1.2 Cloud-Based: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.2 On-Premise
- 9.2.1 Overview
- 9.2.2 On-Premise: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
10. North America Help Desk and Ticketing Software Market Analysis - by Organization Size
- 10.1 Small and Medium Enterprises
- 10.1.1 Overview
- 10.1.2 Small and Medium Enterprises: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 10.2 Large Enterprises
- 10.2.1 Overview
- 10.2.2 Large Enterprises: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
11. North America Help Desk and Ticketing Software Market - Country Analysis
- 11.1 North America
- 11.1.1 North America Help Desk and Ticketing Software Market Overview
- 11.1.2 North America Help Desk and Ticketing Software Market - Revenue and Forecast Analysis - by Country
- 11.1.2.1 North America Help Desk and Ticketing Software Market - Revenue and Forecast Analysis - by Country
- 11.1.2.2 United States: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 11.1.2.2.1 United States: North America Help Desk and Ticketing Software Market Share - by Component
- 11.1.2.2.2 United States: North America Help Desk and Ticketing Software Market Share - by Industry Vertical
- 11.1.2.2.3 United States: North America Help Desk and Ticketing Software Market Share - by Deployment
- 11.1.2.2.4 United States: North America Help Desk and Ticketing Software Market Share - by Organization Size
- 11.1.2.3 Canada: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 11.1.2.3.1 Canada: North America Help Desk and Ticketing Software Market Share - by Component
- 11.1.2.3.2 Canada: North America Help Desk and Ticketing Software Market Share - by Industry Vertical
- 11.1.2.3.3 Canada: North America Help Desk and Ticketing Software Market Share - by Deployment
- 11.1.2.3.4 Canada: North America Help Desk and Ticketing Software Market Share - by Organization Size
- 11.1.2.4 Mexico: North America Help Desk and Ticketing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 11.1.2.4.1 Mexico: North America Help Desk and Ticketing Software Market Share - by Component
- 11.1.2.4.2 Mexico: North America Help Desk and Ticketing Software Market Share - by Industry Vertical
- 11.1.2.4.3 Mexico: North America Help Desk and Ticketing Software Market Share - by Deployment
- 11.1.2.4.4 Mexico: North America Help Desk and Ticketing Software Market Share - by Organization Size
12. Competitive Landscape
- 12.1 Heat Map Analysis by Key Players
- 12.2 Company Positioning and Concentration
13. Industry Landscape
- 13.1 Overview
- 13.2 Market Initiative
- 13.3 Product Development
- 13.4 Mergers & Acquisitions
14. Company Profiles
- 14.1 Zendesk Inc
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
- 14.2 Genesys
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
- 14.3 Freshworks Inc
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
- 14.4 SysAid
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
- 14.5 Salesforce Inc
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
- 14.6 Exotel Techcom Pvt Ltd
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
- 14.7 clickdesk.com
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
- 14.8 ProProfs
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
- 14.9 InvGate
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
- 14.10 Desku Inc
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments
- 14.11 Hiver
- 14.11.1 Key Facts
- 14.11.2 Business Description
- 14.11.3 Products and Services
- 14.11.4 Financial Overview
- 14.11.5 SWOT Analysis
- 14.11.6 Key Developments
- 14.12 Intercom
- 14.12.1 Key Facts
- 14.12.2 Business Description
- 14.12.3 Products and Services
- 14.12.4 Financial Overview
- 14.12.5 SWOT Analysis
- 14.12.6 Key Developments
- 14.13 Atera Networks Ltd.
- 14.13.1 Key Facts
- 14.13.2 Business Description
- 14.13.3 Products and Services
- 14.13.4 Financial Overview
- 14.13.5 SWOT Analysis
- 14.13.6 Key Developments
- 14.14 Zoho Corp Pvt Ltd
- 14.14.1 Key Facts
- 14.14.2 Business Description
- 14.14.3 Products and Services
- 14.14.4 Financial Overview
- 14.14.5 SWOT Analysis
- 14.14.6 Key Developments
- 14.15 TEXT S.A.
- 14.15.1 Key Facts
- 14.15.2 Business Description
- 14.15.3 Products and Services
- 14.15.4 Financial Overview
- 14.15.5 SWOT Analysis
- 14.15.6 Key Developments
- 14.16 SolarWinds Worldwiden LLC
- 14.16.1 Key Facts
- 14.16.2 Business Description
- 14.16.3 Products and Services
- 14.16.4 Financial Overview
- 14.16.5 SWOT Analysis
- 14.16.6 Key Developments
- 14.17 Atlassian Corp
- 14.17.1 Key Facts
- 14.17.2 Business Description
- 14.17.3 Products and Services
- 14.17.4 Financial Overview
- 14.17.5 SWOT Analysis
- 14.17.6 Key Developments
- 14.18 ServiceNow Inc
- 14.18.1 Key Facts
- 14.18.2 Business Description
- 14.18.3 Products and Services
- 14.18.4 Financial Overview
- 14.18.5 SWOT Analysis
- 14.18.6 Key Developments
- 14.19 JPK Software Solutions Pvt. Ltd.
- 14.19.1 Key Facts
- 14.19.2 Business Description
- 14.19.3 Products and Services
- 14.19.4 Financial Overview
- 14.19.5 SWOT Analysis
- 14.19.6 Key Developments
- 14.20 OTRS AG
- 14.20.1 Key Facts
- 14.20.2 Business Description
- 14.20.3 Products and Services
- 14.20.4 Financial Overview
- 14.20.5 SWOT Analysis
- 14.20.6 Key Developments
- 14.21 Rother OSS GmbH
- 14.21.1 Key Facts
- 14.21.2 Business Description
- 14.21.3 Products and Services
- 14.21.4 Financial Overview
- 14.21.5 SWOT Analysis
- 14.21.6 Key Developments
- 14.22 Znuny GmbH
- 14.22.1 Key Facts
- 14.22.2 Business Description
- 14.22.3 Products and Services
- 14.22.4 Financial Overview
- 14.22.5 SWOT Analysis
- 14.22.6 Key Developments
- 14.23 Help Scout PBC
- 14.23.1 Key Facts
- 14.23.2 Business Description
- 14.23.3 Products and Services
- 14.23.4 Financial Overview
- 14.23.5 SWOT Analysis
- 14.23.6 Key Developments
15. Appendix
- 15.1 About Us
- 15.2 List of Abbreviations