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市場調查報告書

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1746540

日本數位看板市場報告（按類型、組件、技術、應用、位置、規模和地區）2025-2033

Japan Digital Signage Market Report by Type, Component, Technology, Application, Location, Size, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本數位看板市場規模達16.855億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到34.973億美元，2025-2033年期間的複合年成長率（CAGR）為8.4%。對客製化和引人入勝的客戶互動的需求日益成長，企業之間數位戶外廣告（DOOH）的整合日益擴大，以及顯示技術的不斷發展，這些因素將成為推動市場發展的重要驅動力。

數位看板是指在LCD或LED等數位顯示器上呈現多媒體內容，包括影片、圖像、文字和圖形，用於廣告或向大眾提供資訊。它以其遠端更新能力和動態內容顯示而聞名，以生動活潑的視覺效果吸引觀眾，這些視覺效果極具視覺吸引力和吸引力。數位看板系統功能多樣，涵蓋廣告和促銷展示、路線指引、活動預告以及即時資訊傳播等。透過提供具體且相關的內容，數位看板可以提升客戶參與度、增強品牌知名度並促進銷售。因此，它能夠及時向客戶和受眾提供訊息，促進客戶行為和偏好資料的收集，並為企業和組織提供寶貴的洞察。此外，該流程還支援快速且方便地創建和分發客製化內容，使其成為比傳統廣告方式更具成本效益的替代方案。

日本數位看板市場趨勢：

日本數位看板市場受到企業日益增多的數位戶外 (DOOH) 廣告的推動，這些企業旨在擴大覆蓋範圍並瞄準特定的消費群體。此外，顯示技術的不斷進步，例如高清 (HD) 和超高清 (UHD) 顯示器的推出、先進的內容管理系統和增強的圖形解析度，正成為市場成長的關鍵驅動力。此外，人工智慧 (AI)、物聯網 (IoT) 以及臉部辨識和機器學習 (ML) 等功能的整合，創造了沉浸式體驗，推動數位看板在各行各業的廣泛應用。對即時內容（包括社群媒體資訊流和新聞更新）日益成長的需求，以持續提供資訊並吸引客戶，也為市場帶來了豐厚的成長前景。此外，隨著企業努力減少碳足跡並推動永續發展計劃，數位看板的永續性也鼓勵其在各個領域得到採用。推動市場擴張的其他幾個因素包括快速的城市化和數位化、可支配收入水準的提高、工業 4.0 的出現以及廣泛的研發 (R&D) 活動。

日本數位看板市場細分：

類型洞察：

視訊牆
視訊螢幕
透明LED螢幕
數位海報
自助服務終端
其他

組件洞察：

硬體
軟體
服務

技術洞察：

液晶/LED
投影
其他

應用程式洞察：

零售
飯店業
娛樂
體育場和遊樂場
公司的
銀行業
衛生保健
教育
運輸
其他

位置洞察：

室內的
戶外的

尺寸洞察：

32吋以下
32至52英寸
超過 52 英寸

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。一些關鍵參與者包括：

富士軟片控股株式會社
NEC公司
松下控股公司
索尼集團公司
東芝公司

本報告回答的關鍵問題：

日本數位看板市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本數位看板市場有何影響？
日本數位看板市場按類型分為哪些類型？
日本數位看板市場按組件分類的分佈如何？
日本數位看板市場根據技術如何分類？
日本數位看板市場按應用分類的分佈是怎樣的？
日本數位看板市場依地理位置分類是怎樣的？
日本數位看板市場依規模分類是怎樣的？
日本數位看板市場的價值鏈分為哪些階段？
日本數位看板的主要促進因素和挑戰是什麼？
日本數位看板市場的結構是怎麼樣的？主要參與者有哪些？
日本數位看板市場的競爭程度如何？

本報告回答的關鍵問題：

日本數位看板市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本數位看板市場有何影響？
日本數位看板市場按類型分為哪些類型？
日本數位看板市場按組件分類的分佈如何？
日本數位看板市場根據技術如何分類？
日本數位看板市場按應用分類的分佈是怎樣的？
日本數位看板市場依地理位置分類是怎樣的？
日本數位看板市場依規模分類是怎樣的？
日本數位看板市場的價值鏈分為哪些階段？
日本數位看板的主要促進因素和挑戰是什麼？
日本數位看板市場的結構是怎麼樣的？主要參與者有哪些？
日本數位看板市場的競爭程度如何？

Japan digital signage market size reached USD 1,685.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,497.3 Million by 2033, exhibiting a growth rate (CAGR) of 8.4% during 2025-2033. The growing need for customized and engaging customer interactions, the expanding integration of digital-out-of-home (DOOH) advertising among businesses, and the ongoing evolution of display technology stand out as significant drivers of the market.

Digital signage entails the presentation of multimedia content, including videos, images, text, and graphics, on digital displays like LCDs or LEDs, serving the purpose of advertising or informing the general public. Renowned for its remote updateability and the display of dynamic content, it captivates viewers with vibrant visuals that are visually appealing and attention-grabbing. The functionality of the digital signage system is diverse, encompassing activities such as the exhibition of advertisements and promotions, provision of wayfinding guidance, highlighting upcoming events, and the dissemination of real-time information. By delivering specific and pertinent content, digital signage has the potential to heighten customer engagement, bolster brand recognition, and enhance sales. Consequently, it enables the provision of timely information to customers and audiences, facilitates the collection of data on customer behaviors and preferences, and furnishes valuable insights to businesses and organizations. Moreover, the process allows for the rapid and convenient creation and distribution of customized content, rendering it a cost-effective alternative compared to conventional advertising methods.

Japan Digital Signage Market Trends:

The Japanese digital signage market is significantly propelled by the increasing incorporation of digital-out-of-home (DOOH) advertising by businesses aiming to expand their reach and target specific consumer groups. Moreover, the ongoing advancements in display technology, such as the introduction of high-definition (HD) and ultra-high-definition (UHD) displays, sophisticated content management systems, and enhanced graphics resolution, are serving as key drivers of market growth. Furthermore, the integration of artificial intelligence (AI), the internet of things (IoT), and capabilities like facial recognition and machine learning (ML) to create immersive experiences is driving the widespread adoption of digital signage across diverse industries. The growing demand for real-time content, including social media feeds and news updates, to continuously inform and engage customers, is also presenting lucrative growth prospects within the market. Additionally, the sustainability aspect of digital signage is encouraging its adoption in various sectors as businesses strive to minimize their carbon footprint and promote sustainability initiatives. Several other factors contributing to the market's expansion include rapid urbanization and digitization, increasing levels of disposable income, the emergence of Industry 4.0, and extensive research and development (R&D) activities.

Japan Digital Signage Market Segmentation:

Type Insights:

Video Walls
Video Screen
Transparent LED Screen
Digital Poster
Kiosks
Others

Component Insights:

Hardware
Software
Service

Technology Insights:

LCD/LED
Projection
Others

Application Insights:

Retail
Hospitality
Entertainment
Stadiums and Playgrounds
Corporate
Banking
Healthcare
Education
Transport
Others

Location Insights:

Indoor
Outdoor

Size Insights:

Below 32 Inches
32 to 52 Inches
More Than 52 Inches

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

FUJIFILM Holdings Corporation
NEC Corporation
Panasonic Holdings Corporation
Sony Group Corporation
Toshiba Corporation

Key Questions Answered in This Report:

How has the Japan digital signage market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan digital signage market?
What is the breakup of the Japan digital signage market on the basis of type?
What is the breakup of the Japan digital signage market on the basis of component?
What is the breakup of the Japan digital signage market on the basis of technology?
What is the breakup of the Japan digital signage market on the basis of application?
What is the breakup of the Japan digital signage market on the basis of location?
What is the breakup of the Japan digital signage market on the basis of size?
What are the various stages in the value chain of the Japan digital signage market?
What are the key driving factors and challenges in the Japan digital signage?
What is the structure of the Japan digital signage market and who are the key players?
What is the degree of competition in the Japan digital signage market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Signage Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Digital Signage Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Digital Signage Market - Breakup by Type

6.1 Video Walls
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Video Screen
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Transparent LED Screen
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Digital Poster
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Kiosks
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Digital Signage Market - Breakup by Component

7.1 Hardware
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Software
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Service
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Digital Signage Market - Breakup by Technology

8.1 LCD/LED
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Projection
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Others
- 8.3.1 Historical and Current Market Trends (2019-2024)
- 8.3.2 Market Forecast (2025-2033)

9 Japan Digital Signage Market - Breakup by Application

9.1 Retail
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Hospitality
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Entertainment
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Stadiums and Playgrounds
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Corporate
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Banking
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2019-2024)
- 9.6.3 Market Forecast (2025-2033)
9.7 Healthcare
- 9.7.1 Overview
- 9.7.2 Historical and Current Market Trends (2019-2024)
- 9.7.3 Market Forecast (2025-2033)
9.8 Education
- 9.8.1 Overview
- 9.8.2 Historical and Current Market Trends (2019-2024)
- 9.8.3 Market Forecast (2025-2033)
9.9 Transport
- 9.9.1 Overview
- 9.9.2 Historical and Current Market Trends (2019-2024)
- 9.9.3 Market Forecast (2025-2033)
9.10 Others
- 9.10.1 Historical and Current Market Trends (2019-2024)
- 9.10.2 Market Forecast (2025-2033)

10 Japan Digital Signage Market - Breakup by Location

10.1 Indoor
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 Outdoor
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)

11 Japan Digital Signage Market - Breakup by Size

11.1 Below 32 Inches
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2019-2024)
- 11.1.3 Market Forecast (2025-2033)
11.2 32 to 52 Inches
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2019-2024)
- 11.2.3 Market Forecast (2025-2033)
11.3 More Than 52 Inches
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2019-2024)
- 11.3.3 Market Forecast (2025-2033)

12 Japan Digital Signage Market - Competitive Landscape

12.1 Overview
12.2 Market Structure
12.3 Market Player Positioning
12.4 Top Winning Strategies
12.5 Competitive Dashboard
12.6 Company Evaluation Quadrant

13 Profiles of Key Players

13.1 FUJIFILM Holdings Corporation
- 13.1.1 Business Overview
- 13.1.2 Product Portfolio
- 13.1.3 Business Strategies
- 13.1.4 SWOT Analysis
- 12.1.5 Major News and Events
13.2 NEC Corporation
- 13.2.1 Business Overview
- 13.2.2 Product Portfolio
- 13.2.3 Business Strategies
- 13.2.4 SWOT Analysis
- 13.2.5 Major News and Events
13.3 Panasonic Holdings Corporation
- 13.3.1 Business Overview
- 13.3.2 Product Portfolio
- 13.3.3 Business Strategies
- 13.3.4 SWOT Analysis
- 13.3.5 Major News and Events
13.4 Sony Group Corporation
- 13.4.1 Business Overview
- 13.4.2 Product Portfolio
- 13.4.3 Business Strategies
- 13.4.4 SWOT Analysis
- 13.4.5 Major News and Events
13.5 Toshiba Corporation
- 13.5.1 Business Overview
- 13.5.2 Product Portfolio
- 13.5.3 Business Strategies
- 13.5.4 SWOT Analysis
- 13.5.5 Major News and Events

14 Japan Digital Signage Market - Industry Analysis

14.1 Drivers, Restraints, and Opportunities
- 14.1.1 Overview
- 14.1.2 Drivers
- 14.1.3 Restraints
- 14.1.4 Opportunities
14.2 Porters Five Forces Analysis
- 14.2.1 Overview
- 14.2.2 Bargaining Power of Buyers
- 14.2.3 Bargaining Power of Suppliers
- 14.2.4 Degree of Competition
- 14.2.5 Threat of New Entrants
- 14.2.6 Threat of Substitutes
14.3 Value Chain Analysis