Frost Radar：2025年數位電子看板解決方案

Frost Radar: Digital Signage Solutions, 2025

出版日期: 2025年04月17日 | 出版商:

Frost & Sullivan | 英文 30 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

基準化分析系統激勵主要企業－創新推動新的交易流程和成長管道

數位數位電子看板產業面臨著一個根本性的挑戰：從被動顯示器轉變為提供可衡量的商業價值並克服採用障礙的智慧系統。當企業尋求將先進的功能與操作簡單性相結合的解決方案時，這也代表著一個巨大的機會。

成功的供應商透過垂直專業化實現差異化，而不是一刀切的解決方案。我們深刻理解您的特定業務環境，並認知到醫院的病患溝通需求與零售商的促銷要求或公司的內部訊息不同。

前進的道路將由平衡當前需求和未來靈活性的自適應架構來定義。此解決方案必須採用模組化設計，以適應意外的用例，同時為非技術用戶保持直覺的介面。雲端基礎的管理和與硬體無關的平台確保組織可以從小處著手，並隨著需求的成長而擴展功能。最終，最成功的供應商將是那些將其數位電子看板解決方案視為持續創新平台而非最終產品的提供者。

Frost & Sullivan 從業內 100 多家供應商中，透過嚴格的定量和定性標準評估，選出了 16 家在成長和創新方面表現出色的公司。這些公司代表了市場的核心，因為他們能夠滿足一組特定的標準，包括提供全面的軟體來管理和向聯網顯示器提供數位內容、提供雲端基礎的功能、整合顯示管理功能、提供強大的分析和報告工具、維持強大的支援維護制度、管理大量的顯示器以及展示為國際客戶提供支援的能力。

Frost & Sullivan 分析了某個行業內的大量公司。然後，根據領導力和其他優秀品質選出進一步分析的公司將根據 10 項成長和創新標準進行基準測試，以揭示其在 Frost Radar(TM) 上的排名。它為 Frost Radar(TM) 上列出的每家公司提供了競爭概況，並討論了每家公司的優勢以及最適合這些優勢的商業機會。

The digital signage industry faces a fundamental challenge: transforming from passive displays into intelligent systems that deliver measurable business value while overcoming implementation barriers. This also presents a significant opportunity as organizations demand solutions that combine advanced functionality with operational simplicity.

Successful providers distinguish themselves through vertical specialization rather than generic solutions. They develop deep understanding of specific operational environments, recognizing that a hospital's patient communication needs differ from a retailer's promotional requirements or a corporate campus's internal messaging.

The path forward will be defined by adaptive architectures that balance current needs with future flexibility. Solutions must accommodate unanticipated use cases through modular design while maintaining intuitive interfaces for non-technical users. Cloud-based management and hardware-agnostic platforms ensure that organizations can start small and expand capabilities as needs grow. Ultimately, the most successful providers will be those that view digital signage solutions not as an end product but as a platform for continuous innovation.

From more than 100 providers in this industry, Frost & Sullivan identified 16 standouts that excel in growth and innovation, selected through a rigorous evaluation of quantitative and qualitative criteria. These companies represent the core of the market, based on their ability to meet a set of specific criteria, including offering comprehensive software to manage and distribute digital content to networked display screens, providing cloud-based capabilities, integrating display management features, offering robust analytics and reporting tools, maintaining a strong support and maintenance structure, and demonstrating the ability to support customers internationally with a significant quantity of displays under management.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.