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市場調查報告書
商品編碼
1741303
數位數位電子看板市場按類型、組件、技術、應用、位置、內容類別、規模和地區分類Digital Signage Market, By Type, By Component, By Technology, By Application, By Location, By Content Category, By Size, And By Geography |
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價格
簡介目錄
預計 2025 年數位電子看板市場規模將達到 307.4 億美元，到 2032 年將達到 520 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 7.8%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025年的市場規模 | 307.4億美元 |
| 效能數據 | 2020-2024 | 預測期 | 2025-2032 |
| 預測期：2025-2032年複合年成長率： | 7.80% | 2032年價值預測 | 520億美元 |
全球數位電子看板市場是指涉及創建、部署和管理用於廣告、資訊傳播和互動體驗的數位顯示器和螢幕的行業。數位數位電子看板利用LCD、LED、OLED和投影等各種技術來顯示影像、影片、文字和互動元素等內容。近年來，由於顯示技術的進步、硬體成本的下降以及對引人入勝和互動式視覺通訊的需求不斷成長，數位電子看板市場經歷了顯著成長。數位數位電子看板為企業和組織提供了一個強大的媒介，可以與目標受眾互動，訊息傳輸，推廣產品和服務，提高品牌知名度，並改善客戶體驗。
市場動態
4K數位看板顯示器配備嵌入式軟體和媒體播放機，旨在為客戶提供經濟實惠的超高清數位電子看板解決方案，其市場需求不斷成長，預計將推動市場成長。客戶可以部署、管理和安排數位電子看板顯示器，以便在適當的時間向合適的受眾傳遞適當的訊息。此外，更高解析度和 4K 顯示器，以及尺寸更小、連接靈活的設備，正在推動 DisplayPort 的需求。
然而，高昂的初始投資預計會阻礙市場成長。
本研究的主要特點
- 本報告對全球數位電子看板市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025-2032 的市場規模和年複合成長率（CAGR%）。
- 它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
- 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
- 它根據公司亮點、產品系列、主要亮點、財務業績和策略等參數概述了全球數位數位電子看板市場的主要企業。
- 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
- 全球數位數位電子看板市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
- 相關人員可以透過分析全球數位電子看板市場所使用的各種策略矩陣更輕鬆地做出決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
- Coherent Opportunity Map（COM）
第3章市場動態、法規與趨勢分析
- 市場動態
- 驅動程式
- 各個垂直行業對客製化數位電子看板解決方案的需求不斷成長
- 4K數位數位電子看板需求不斷成長
- 限制因素
- 初期投資高
- 機會
- 數位電子看板技術解決方案的進步
- 對技術先進的數位數位電子看板的需求不斷增加
- 影響分析
- 主要亮點
- 監管情景
- 產品發布/核准
- PEST分析
- 波特分析
- 併購場景
第4章 全球數位電子看板市場-COVID-19 疫情的影響
- COVID-19流行病學
- 供需側分析
- 經濟影響
5. 2020 年至 2032 年全球數位電子看板市場（按類型）
- 電視牆
- 視訊螢幕（透明LED螢幕）
- 數位海報
- 亭
- 其他
6. 2020 年至 2032 年全球數位電子看板市場（按組件分類）
- 硬體
- 軟體
- 服務
7. 2020-2032 年全球數位電子看板市場（依技術分類）
- LCD
- LED
- 投影
8. 2020 年至 2032 年全球數位電子看板市場（按應用）
- 零售
- 飯店業
- 娛樂
- 體育場和遊樂場
- 公司
- 業務
- 衛生保健
- 教育
- 交通
第9章。 2020 年至 2032 年按地區分類的全球數位電子看板市場
- 商店內部
- 商店外面
第 10 章。 2020 年至 2032 年按內容類別分類的全球數位電子看板市場
- 廣播
- 訊息
- 天氣
- 運動的
- 其他
- 非廣播
第 11 章：2020 年至 2032 年全球數位電子看板市場規模
- 32英吋或更小
- 32至52英寸
- 52吋或以上
第 12 章：2020 年至 2032 年全球數位電子看板市場（按地區）
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- ASEAN
- 澳洲
- 韓國
- 其他亞太地區
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 中東和非洲
- 南非
- 海灣合作理事會國家
- 其他中東和非洲地區
第13章競爭格局
- Samsung Electronics
- Daktronics
- Exceptional 3D
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- Leyard Optoelectronic Co., Ltd.
- Scala
- E Ink Holdings Inc.
- Deepsky Corporation Ltd.
- Intel Corporation
- Microsoft Corporation
第 14 章 章節
- 調查方法
- 關於出版商
簡介目錄
Product Code: CMI6059
Digital Signage Market is estimated to be valued at USD 30.74 Bn in 2025 and is expected to reach USD 52.00 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 30.74 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7.80% | 2032 Value Projection: | USD 52.00 Bn |
Global digital signage market refers to the industry that involves in the creation, deployment, and management of digital displays or screens that are used for advertising, information dissemination, and interactive experiences. Digital signage utilizes various technologies such as LCD, LED, OLED, and projection to display content such as images, videos, text, and interactive elements. The digital signage market has witnessed significant growth in recent years due to advancements in display technology, declining hardware costs, and increasing demand for engaging and interactive visual communication. It offers businesses and organizations a powerful medium to engage with their target audience, deliver personalized messaging, promote products and services, enhance brand awareness, and improve customer experiences.
Market Dynamics:
Rising demand for 4K digital signage display with the embedded software and media player as it offers customers an affordable Ultra HD digital signage solution is expected to drive the market growth. The customers can deploy, manage, and schedule digital signage displays to deliver the right message at right time to the right audience. Further, there has been increased demand for DisplayPort, owing to displays with higher resolution and 4K, along with smaller devices with flexible connectivity.
However, high initial investment is expected to hamper the market growth
Key features of the study:
- This report provides in-depth analysis of the global digital signage market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global digital signage market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- Global digital signage market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global digital signage market
Detailed Segmentation:
- Global Digital Signage Market, By Type:
- Video Walls
- Video Screens (Transparent LED Screens)
- Digital Poster
- Kiosks
- Others
- Global Digital Signage Market, By Component:
- Hardware
- Software
- Service
- Global Digital Signage Market, By Technology:
- LCD
- LED
- Projection
- Global Digital Signage Market, By Application:
- Retail
- Hospitality
- Entertainment (Stadiums & Playgrounds)
- Corporate
- Banking
- Healthcare
- Education
- Transportation
- Global Digital Signage Market, By Location:
- In-Store
- Out-Store
- Global Digital Signage Market, By Content Category:
- Broadcast
- News
- Weather
- Sports
- Others
- Non-broadcast
- Global Digital Signage Market, By Size:
- Below 32 Inches
- 3252 Inches
- Above 52 Inches
- Global Digital Signage Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
- Company Profiles:
- Samsung Electronics
- Daktronics
- Exceptional 3D
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- Leyard Optoelectronic Co., Ltd.
- Scala
- E Ink Holdings Inc.
- Deepsky Corporation Ltd.
- Intel Corporation
- Microsoft Corporation
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Type
- Market Snippet, By Component
- Market Snippet, By Technology
- Market Snippet, By Application
- Market Snippet, By Location
- Market Snippet, By Content Category
- Market Snippet, By Size
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Increasing demand for customized digital signage solutions in different sectors
- Increasing demand for 4k digital signage
- Restraints
- High initial investments
- Opportunity
- Advancement in the digital signage technology solution
- Growing demand for technologically advanced digital signage
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Digital Signage Market- Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global Digital Signage Market, By Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Video Walls
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Video Screens ( Transparent LED Screens)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Digital Poster
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Kiosks
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global Digital Signage Market, By Component, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hardware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Software
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Service
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
7. Global Digital Signage Market, By Technology, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- LCD
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- LED
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Projection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
8. Global Digital Signage Market, By Application, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032 ,(US$ Bn)
- Stadiums & Playgrounds
- Corporate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Banking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Transportation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
9. Global Digital Signage Market, By Location, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- In-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Out-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
10. Global Digital Signage Market, By Content Category, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- News
- Weather
- Sports
- Others
- Non-broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
11. Global Digital Signage Market, By Size, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Below 32 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- 32-52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Above 52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
12. Global Digital Signage Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country, 2021-2032
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.K.
- Germany
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- South Africa
- GCC Countries
- Rest of the Middle East and Africa
13. Competitive Landscape
- Samsung Electronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Daktronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Exceptional 3D
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- LG Electronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Panasonic Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Sony Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Leyard Optoelectronic Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Scala
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- E Ink Holdings Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Deepsky Corporation Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Intel Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
14. Section
- Research Methodology
- About us
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