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市場調查報告書
商品編碼
1802036

數位電子看板的全球市場:各零件，各顯示器畫素，顯示器亮度，各顯示器尺寸，各產品，各用途，安裝地點，各業界，各地區，市場規模，產業動態，機會分析與預測(2025年～2033年)

Global Digital Signage Market: Component, Display Resolution, Display Brightness, Display Size, Product, Application, Installation Location, Industry, Region, Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033
出版日期: | 出版商: Astute Analytica | 英文 318 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

數位看板市場正在強勁擴張，這得益於顯示器出貨量的強勁成長以及關鍵零件供應鏈的韌性。 2024 年，市場規模為 234.7 億美元，預計到 2033 年將成長近一倍，達到 468 億美元。這一增長速度在 2025 年至 2033 年期間的複合年增長率為 7.97%。受技術進步和消費者期望變化的推動，各行各業對數位看板的需求不斷增長，推動了這一上升趨勢。

顯示技術的進步在這一發展中發揮關鍵作用。數位化顯示技術以動態格式傳遞訊息，融合了運動、生動的圖像和互動元素，顯著提升了商業推廣的效果。 LED、超高清 (UHD)、有機發光二極體 (OLED)、液晶顯示器 (LCD) 和超級 AMOLED 面板等先進顯示技術的開發和應用，正在推動市場成長。這些尖端技術提升了影像品質、亮度和能源效率，增強了數位廣告對目標受眾的視覺衝擊力。

值得關注的市場發展

三星、LG、松下、夏普、NEC 和索尼等領先公司透過提供廣泛的硬體和軟體解決方案，滿足全球企業不斷變化的需求，在顯示領域發揮關鍵作用。這些關鍵參與者不斷突破顯示技術的界限，將尖端功能與節能和用戶友好型設計相結合，提升了數位看板的價值主張。

三星電子在全球推出的 32 吋彩色電子紙顯示器 EM32DX 型號，就是該領域最近的一個創新案例。這款新產品採用先進的數位墨水技術，在保持出色可視性的同時顯著降低功耗，進一步擴展了三星節能數位看板解決方案組合。這款顯示器的輕量化設計不僅增強了其在各種安裝環境中的靈活性，更使其成為傳統背光螢幕更永續的替代方案。

與此同時，Creative Realities, Inc. 成功在 Circle K Mexico 部署了概念驗證數位看板系統，並取得了突破性進展。該系統配備四個促銷螢幕，可根據季節性促銷和特價優惠提供動態的在地化內容。此舉標誌著 Circle K 策略性地進軍數位看板領域，利用科技提升客戶參與度，同時支持公司的永續發展目標。

成長動力

零售連鎖店正以前所未有的速度加速其數位看板部署，旨在提高全通路客戶參與度和整體購物效率。這些趨勢是數位看板市場成長的關鍵驅動力。尤其是北美和歐洲的大型零售商，自2019年以來一直在推動市場最積極的擴張，開啟了市場有史以來最積極的擴張階段。這些零售商認識到數位看板的力量，它可以無縫整合線上線下購物體驗，為客戶提供動態的個人化內容，增強互動並推動銷售。

最顯著的例子之一是沃爾瑪，截至2024財年，沃爾瑪在4,300家門市安裝了170,000台貨架數位螢幕。與前一年相比，這一數字顯著增加了48,000台，這體現了沃爾瑪致力於將數位看板作為其客戶互動策略核心部分的承諾。此外，沃爾瑪的子公司山姆會員商店已經為2025日曆年額外分配了29,000台端蓋數位顯示器的預算。這些顯示器由領先的數位看板解決方案提供商Stratacache承包。

新的機會趨勢

透明OLED (T-OLED) 技術已從概念創新邁向量產，徹底改變了高階數位看板安裝的格局。 LG Display 的 55 吋 WS55TB 模組就是一個顯著的例子，其透光率為 0.38，邊框厚度僅為 5 毫米。這種透明度與時尚設計的結合，打造出視覺衝擊力十足的顯示屏，將數位內容與實體環境無縫融合。根據 LG IMS 的物流數據，該模組的出貨量將在 2024 年 1 月至 10 月期間激增至 28,900 台，是前 12 個月出貨量的三倍。

奢華時尚產業已成為推動透明 OLED 顯示器普及的關鍵驅動力。例如，路威酩軒集團 (LVMH) 在其位於巴黎莎瑪麗丹百貨、米蘭 Galleria 購物中心和紐約第五大道等標誌性地點的旗艦店部署了 650 塊 T-OLED 面板。這些面板被整合到櫥窗驅動器中，將動態的高解析度廣告宣傳視覺效果直接疊加到模特兒身上。數位影像與實體產品的融合創造了引人入勝、身臨其境的購物體驗，增強了品牌故事的敘述和顧客參與。

優化障礙

隨著數位看板硬體網路的持續快速擴張，市場利害關係人面臨著由於觀眾脫敏而難以實現高投資回報的課題。儘管理論上可以提高觀眾參與度的進步，例如更高的顯示器亮度和分辨率，但實際觀眾的注意力持續時間正在下降。根據 Quividi 於 2024 年 4 月發布的全球觀眾基準報告，在分析了零售和交通環境中 180 萬人的注視模式後，平均注視時間下降到僅 2.8 秒。

這一趨勢在紐約賓夕法尼亞車站等高流量場所的實際數據中得到了體現。 OUTFRONT Media 報告稱，截至 2024 年 3 月，數位看板的每週累積曝光量增至 4,600 萬次，顯示客流量和曝光量強勁。然而，儘管數據令人印象深刻，停留率和參與度卻依然持平，在 11 場活動中僅記錄了 19 萬次二維碼掃描。這一差異凸顯了一個重要事實：觀看者和訪客數量並不一定能轉化為積極的互動和有意義的參與。

詳細的市場區隔

按組件劃分，顯示器、媒體播放器、支架和機櫃等硬體組件在網路部署期間的資本支出中所佔比例最大，佔總收入的 64.4% 以上。這一巨大佔有率反映了採購和部署支援數位看板網路的實體基礎設施所需的巨額投資。因此，數位看板專案預算自然會偏向硬體採購，這是整個系統中最重要且成本最高的部分。

以顯示技術來看，LCD 和 LED 技術繼續主導數位看板市場，合計約佔整個市場的 42.5%。這些技術的廣泛採用源於幾個關鍵優勢，包括成熟完善的供應鏈、一致可靠的影像品質以及在各種環境條件下久經考驗的耐用性。這些特性使 LCD 和 LED 顯示器成為從零售環境到數位戶外 (DOOH) 廣告等各種應用的可靠選擇。 2024年，京東方、友達光電和LG Display等領先製造商的8.5代工廠產能利用率將超過85%，共生產超過590萬片用於標牌的液晶面板。

以顯示解析度計算，超高清8K顯示器佔數位看板市場的高階細分市場，佔超過37.5%的市場佔有率，這得益於其能夠解決大型場所的可視性課題。這些顯示器提供卓越的細節和清晰度，這對於觀看大螢幕和近距離觀眾至關重要。例如，從10英尺（約3公尺）遠的地方觀看50英尺（約15公尺）寬的8K LED牆，其像素密度與一臂之遙的智慧型手機相當。這種驚人的像素密度有效地消除了摩爾紋和混疊等視覺失真。

以產品類別來看，自助服務終端已佔數位看板市場的主導地位，佔了超過 35.5% 的市場佔有率，其優勢在於將自助服務的便利性與數據驅動的個人化功能相結合。這種獨特的組合使得自助服務終端在零售、運輸和醫療保健等眾多行業中都極具吸引力。在這些行業中，提供高效、用戶友好的互動並收集寶貴的客戶資料變得越來越重要。自助服務終端使消費者能夠獨立下訂單、獲取資訊並完成交易，從而縮短了等待時間並提高了整體服務效率。

各市場區隔明細

各零件

  • 硬體設備
  • 軟體
  • 服務

各顯示器技術

  • 一體式顯示器（SoC 系統）
  • 無 SoC 的商務用顯示器
  • LCD和LED
  • 有機發光二極體
  • 直視式細微象素LED
  • 直視式大象素LED
  • 其他

各顯示器畫素

  • 8k解析度
  • 4k解析度
  • 高解析度(HD)
  • 全高清解析度(FHD)

按顯示器亮度/亮度

  • 0～500nit
  • 501～1,000nit
  • 1,001～2,000nit
  • 2,001～3,000nit
  • 3,000nits以上

各顯示器尺寸

  • 32英吋以下
  • 32～52英吋
  • 52英吋～100英吋
  • 100英吋～300英吋
  • 300英吋以上

各產品

  • 電視牆
  • 資訊站
  • 獨立的顯示器(單螢幕)
  • 數位菜單板
  • 數位海報

各用途

  • 情報顯示器
  • 保全監視/控制中心
  • 影音串流(娛樂)
  • 可視化
  • 出租服務
  • 公告佈告欄
  • 其他

按安裝地點

  • 室內
    • 前廳·接待
    • 會議室
    • 保全中心
    • 其他
  • 室外

各業界

  • 通訊
  • 零售
  • 飯店
    • QSR
    • 飯店，咖啡館
    • 郵輪
  • 運輸
    • 航空
    • 鐵路
    • 道路
    • 船舶
  • 教育
  • 媒體(印刷·出版)·廣告
  • 運動·娛樂
    • 運動場/圓形競技場
    • 劇場
    • 博物館
    • 活動·展示會(圓形競技場)
    • 冒險·公園
  • 企業
  • 製造業
  • 政府機關
  • 其他

各地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 西歐
      • 英國
      • 德國
      • 法國
      • 義大利
      • 西班牙
      • 其他
    • 東歐
      • 波蘭
      • 俄羅斯
      • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲·紐西蘭
    • 韓國
    • ASEAN
    • 其他
  • 中東·非洲(MEA)
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國
    • 其他
  • 南美
    • 阿根廷
    • 巴西
    • 其他

按地區細分

北美是大規模數位看板部署最發達的地區，擁有強大的基礎設施，能夠滿足數位看板市場日益增長的需求。北美佔了全球市場的大部分佔有率，佔全球市場佔有率的34.65%以上。這一領先地位得益於其由超過450個邊緣資料中心和約32萬個5G宏基地台組成的龐大網絡，這些網絡提供了無縫即時內容更新所需的高頻寬和低延遲。

僅在美國，預計2024年，廣告商將在媒體上投入3,600億美元。其中，超過40億美元將用於安裝在人流量大的區域（例如雜貨店過道、機場和高速公路沿線）的數位看板螢幕。這項重大投資反映出，數位看板作為一種強大的廣告管道，能夠向不同受眾傳遞及時、精準的訊息，其影響力日益增強。

主要市場參與企業

  • AU Optronics
  • BenQ Corporation
  • Brighsign LLC
  • Cisco Systems, Inc.
  • Daktronics
  • Delta Electronics
  • DynaScan
  • LG Electronics
  • Omnivex Corporation
  • Samsung Electronics
  • Sharp Corporation
  • Sony Corporation
  • 其他

目錄

第1章 調查架構

第2章 調查手法

第3章 摘要整理:全球數位電子看板市場

第4章 全球數位電子看板市場概要

  • 產業價值鏈分析
    • 開發商
    • 整合商
    • 平台及服務供應商
    • 批發商
    • 終端用戶
  • 大環境分析
  • 波特的五力分析
  • 市場動態和趨勢
  • COVID-19對市場成長趨勢的影響評估
  • 市場成長與展望
    • 市場收益估計與預測(10億美元)，2020年～2033年
    • 市場規模的估計·預測(1,000台)，2020年～2033年
    • 價格分析
  • 數位電子看板的標準的形勢
    • POPAI - 世界零售行銷協會
    • 英特爾開放可插拔規範
    • 開放數位看板/W3C SMIL
    • 數位看板聯盟數位看板隱私標準
    • ITU-T 第 16 研究組
    • 其他組織和倡議
  • 科技生命週期
    • 電子指示牌
    • 點陣顯示器
    • 多媒體播放器數位電子看板
    • 互動數位電子看板
  • 科技趨勢
    • AI和語音助手
    • 巨量資料分析
    • 數位布料圖形
    • 多觸控螢幕
    • 信標科技
  • 競爭儀表板
    • 市場集中率
    • 企業市場佔有率分析(價值%)、2024年
    • 競爭製圖

第5章 數位電子看板市場(各零件)

  • 重要的洞察
  • 市場規模與預測，2020年～2033年(10億美元)
    • 硬體設備
    • 軟體
    • 服務

第6章 數位電子看板市場(各顯示器技術)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • All-in-one顯示器(SoC系統)
    • 無 SoC 的商用顯示器
    • LCD和LED
    • 有機發光二極體
    • 直視式高清晰畫素LED
    • 直視式大型畫素LED
    • 其他

第7章 數位電子看板市場(各顯示器畫素)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 8k解析度
    • 4k解析度
    • 高解析度(HD)
    • 全高清解析度(FHD)

第8章 數位電子看板市場(顯示器亮度)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 0～500nit
    • 501～1,000nit
    • 1,001～2,000nit
    • 2,001～3,000nit
    • 3,000nit以上

第9章 數位電子看板市場(各顯示器尺寸)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 32英吋以下
    • 32～52英吋
    • 從52英吋100英吋
    • 100英吋～300英吋
    • 300英吋以上

第10章 數位電子看板市場(各產品)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 電視牆
    • 資訊站
    • 獨立的顯示器(單螢幕)
    • 數位菜單板
    • 數位海報

第11章 數位電子看板市場(各用途)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 資訊表示
    • 保全監視/控制中心
    • 影音串流(娛樂)
    • 視覺化
    • 出租服務
    • 招牌/圍起
    • 其他

第12章 數位電子看板市場(安裝地點)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 室內
    • 室外

第13章 數位電子看板市場(各業界)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 通訊
    • 零售
    • 飯店
    • 交通機關
    • 教育
    • 媒體(印刷·出版)和廣告
    • 運動和娛樂
    • 企業
    • 製造業
    • 政府
    • 其他

第14章 數位電子看板市場(各地區)

  • 重要的洞察
  • 市場規模與預測，(及2020年～2033年10億美元1,000台)
    • 北美
    • 歐洲
    • 亞太地區
    • 中東·非洲
    • 南美

第15章 北美的數位電子看板市場分析

第16章 歐洲的數位電子看板市場分析

第17章 亞太地區的數位電子看板市場分析

第18章 中東·非洲的數位電子看板市場分析

第19章 南美的數位電子看板市場分析

第20章 企業簡介

  • AU Optronics
  • BenQ Corporation
  • Brighsign LLC
  • Cisco Systems, Inc.
  • Daktronics
  • Delta Electronics
  • DynaScan
  • LG Electronics
  • Omnivex Corporation
  • Samsung Electronics
  • Sharp Corporation
  • Sony Corporation
簡介目錄
Product Code: AA0923596

The digital signage market is experiencing strong expansion, supported by robust shipments of display units and a resilient supply chain for key components. Valued at US$ 23.47 billion in 2024, the market is projected to nearly double in size, reaching an estimated US$ 46.80 billion by 2033. This growth corresponds to a compound annual growth rate (CAGR) of 7.97% during the forecast period from 2025 to 2033. The increasing demand for digital signage across various sectors is driving this upward trajectory, fueled by technological advancements and shifting consumer expectations.

The advancement of display technologies plays a critical role in this evolution. Digitized display technology provides information in dynamic formats that incorporate motion, vivid pictures, and interactive elements, significantly enhancing the effectiveness of business promotions. The ongoing development and adoption of advanced display types such as LED, ultra-high-definition (UHD), organic light-emitting diode (OLED), liquid crystal display (LCD), and super AMOLED panels are fueling market growth. These cutting-edge technologies improve image quality, brightness, and energy efficiency, thereby strengthening the visual impact of digital advertisements on target audiences.

Noteworthy Market Developments

Leading companies such as Samsung, LG, Panasonic, Sharp, NEC, and Sony play pivotal roles by offering a broad spectrum of hardware and software solutions tailored to meet the evolving needs of businesses worldwide. These key players consistently push the boundaries of display technology, combining cutting-edge features with energy efficiency and user-friendly designs to enhance the value proposition of digital signage.

A recent example of innovation in this space is Samsung Electronics' global launch of its 32-inch Color E-Paper display, specifically the EM32DX model. This new offering expands Samsung's portfolio of energy-efficient digital signage solutions by incorporating advanced digital ink technology, which drastically reduces power consumption while maintaining excellent visibility. The lightweight design of this display not only enhances its flexibility for various installation environments but also positions it as a more sustainable alternative to traditional backlit screens.

In parallel, Creative Realities, Inc. has made strides with the successful deployment of a proof-of-concept digital signage system at Circle K Mexico. This system features four promotional screens that deliver localized, dynamic content tailored to seasonal promotions and special offers. The initiative represents Circle K's strategic entry into digital signage, leveraging technology to improve customer engagement while simultaneously supporting the company's sustainability objectives.

Core Growth Drivers

Retail chains are accelerating their digital signage rollouts at an unprecedented pace, aiming to enhance omnichannel customer engagement and overall shopping efficacy. This drive is a significant factor fueling growth in the digital signage market. In particular, large retailers in North America and Europe are leading the charge, embarking on the most aggressive expansion phase the market has experienced since 2019. These retailers recognize the power of digital signage to seamlessly integrate online and offline shopping experiences, providing customers with dynamic, personalized content that enhances interaction and drives sales.

One of the most notable examples is Walmart, which concluded its fiscal year 2024 with an impressive 170,000 in-aisle digital screens installed across 4,300 stores. This represents a substantial increase of 48,000 units compared to the previous year, reflecting Walmart's commitment to leveraging digital signage as a core part of its customer engagement strategy. Furthermore, Walmart's subsidiary, Sam's Club, has already allocated a budget for an additional 29,000 end-cap digital displays for the calendar year 2025. These displays are under contract with Stratacache, a key player in the digital signage solutions space.

Emerging Opportunity Trends

Transparent OLED (T-OLED) technology has made a significant leap from being a conceptual innovation to achieving volume production, transforming the landscape of premium digital signage installations. A standout example is LG Display's 55-inch WS55TB module, which features a transmittance coefficient of 0.38 and a slim bezel depth of just 5 millimeters. This combination of transparency and sleek design allows for visually striking displays that can seamlessly blend digital content with the physical environment. According to LG IMS logistics data, shipments of this module surged to 28,900 units between January and October 2024, which is three times the volume shipped during the previous twelve months.

The luxury fashion sector has emerged as a key driver in embracing Transparent OLED displays. For instance, LVMH deployed 650 T-OLED panels across flagship stores in iconic locations such as Paris Samaritaine, Milan Galleria, and New York's Fifth Avenue. These panels were integrated into window vitrives, where they overlay dynamic, high-resolution campaign visuals directly onto physical mannequins. This fusion of digital imagery and tangible products creates a captivating and immersive shopping experience that enhances brand storytelling and customer engagement.

Barriers to Optimization

As digital signage hardware networks continue to expand rapidly, stakeholders in the market are facing increasing challenges in achieving strong returns on investment due to audience desensitization. Despite advances such as higher display brightness and improved resolution, which theoretically should enhance viewer engagement, the actual attention paid by audiences is declining. According to Quividi's global viewership benchmark from April 2024, which analyzed the gaze patterns of 1.8 million individuals across retail and transit environments, the median gaze duration has dropped to just 2.8 seconds.

This trend is further reflected in real-world data from high-traffic locations like New York's Penn Station. OUTFRONT Media reported that cumulative weekly impressions on digital signage climbed to 46 million in March 2024, illustrating strong foot traffic and exposure. However, despite these impressive numbers, the ratio of dwell-to-engagement remained flat, with only 190,000 QR code scans recorded across eleven separate campaigns. This discrepancy highlights a critical insight: sheer audience volume or footfall does not necessarily translate into active interaction or meaningful engagement.

Detailed Market Segmentation

By Component, hardware components such as displays, media players, mounts, and enclosures represent the largest portion of capital expenditure during any network rollout, accounting for over 64.4% of the total revenue share. This significant share reflects the substantial investment required to procure and deploy the physical infrastructure that supports digital signage networks. As a result, budgets for digital signage projects are naturally skewed toward hardware acquisition, as it constitutes the most substantial and costly element of the overall system.

By Display Technology, LCD and LED technologies continue to dominate the digital signage market, together accounting for nearly 42.5% of the total market share. Their widespread adoption is driven by several key advantages, including a mature and well-established supply chain, consistent and reliable picture quality, and proven durability in various environmental conditions. These qualities make LCD and LED displays dependable choices for a wide range of applications, from retail environments to outdoor digital out-of-home (DOOH) advertising. In 2024, leading manufacturers such as BOE, AUO, and LG Display operated their G8.5 fabrication plants at utilization rates exceeding 85%, collectively producing over 5.9 million signage-grade LCD panels.

By Display Resolution, ultra-high-definition 8K displays dominate the premium segment of the digital signage market, commanding over 37.5% of the market share due to their ability to address visibility challenges in large-format venues. These displays offer an exceptional level of detail and clarity that is crucial when screens are large and viewers are positioned close by. For instance, an 8K LED wall spanning 50 feet in width and viewed from a distance of just ten feet achieves a pixel density comparable to that of a smartphone held at arm's length. This remarkable pixel density effectively eliminates visual distortions such as moire patterns and aliasing, which can distract consumers and detract from the viewing experience during close-up retail interactions.

By Product, kiosks hold a commanding position within the digital signage market, capturing over 35.5% of the market share by blending the benefits of self-service convenience with the power of data-driven personalization. This unique combination makes kiosks especially attractive to a wide range of sectors, including retail, transit, and healthcare, where providing efficient, user-friendly interactions while collecting valuable customer data is increasingly important. By enabling consumers to independently place orders, access information, or complete transactions, kiosks reduce wait times and improve overall service efficiency.

Segment Breakdown

By Component

  • Hardware
  • Software
  • Services

By Display Technology

  • All in one display (SoC System)
  • Commercial Displays without SoC
  • LCD and LED
  • OLED
  • Direct view fine pixel LED
  • Direct view large pixel LED
  • Other

By Display Resolution

  • 8K resolution
  • 4K resolution
  • High definition (HD)
  • Full high definition (FHD)

By Display Brightness/ Luminance

  • 0 - 500 nits
  • 501 - 1,000 nits
  • 1,001 - 2,000 nits
  • 2,001 - 3,000 nits
  • More than 3,000 nits

By Display Size

  • Below 32 Inches
  • 32 to 52 Inches
  • 52 Inches to 100 Inches
  • 100 Inches to 300 inches
  • More than 300 Inches

By Product

  • Video Wall
  • Kiosks
  • Standalone Displays (Single Screen)
  • Digital Menu Board
  • Digital Posters

By Application

  • Information Display
  • Security Surveillance/ Control Centers
  • Video Streaming (Entertainment)
  • Visualization
  • Rental Services
  • Billboards/ Hoardings
  • Others

By Installation Location

  • Indoor
    • Lobby/ Reception
    • Conference rooms
    • Security Centers
    • Other Areas
  • Outdoor

By Industry

  • Telecommunications
  • Retail
  • Hospitality
    • QSRs
    • Hotels & Cafes
    • Cruises
  • Transportation
    • Aviation
    • Rail
    • Road
    • Marine
  • Education
  • Media (Print & Publishing) & Advertising
  • Sports & Entertainment
    • Stadiums/ Arenas
    • Theatres
    • Museums
    • Events & Exhibitions (Arenas)
    • Adventure Parks
  • Enterprises
  • Manufacturing
  • Government
  • Others

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Western Europe
      • The UK
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Western Europe
    • Eastern Europe
      • Poland
      • Russia
      • Rest of Eastern Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of MEA
  • South America
    • Argentina
    • Brazil
    • Rest of South America

Geography Breakdown

North America stands out as the most developed region for large-scale digital signage deployments, providing a robust infrastructure that supports the growing demands of the digital signage market. The region commands a significant portion of the market, holding more than 34.65% of the global market share. This leadership is underpinned by an extensive network of over 450 edge data centers and approximately 320,000 5G macrocells, which collectively offer the high bandwidth and low latency necessary for seamless, real-time content updates.

In the United States alone, advertisers are expected to allocate a staggering US$ 360 billion toward media expenditures in 2024. A notable portion of this budget, exceeding US$ 4 billion, is directed specifically toward digital signage screens placed in high-traffic locations such as grocery store aisles, airports, and along freeways. This substantial investment reflects the growing recognition of digital signage as a powerful advertising channel capable of delivering targeted, timely messages to diverse audiences.

Leading Market Participants

  • AU Optronics
  • BenQ Corporation
  • Brighsign LLC
  • Cisco Systems, Inc.
  • Daktronics
  • Delta Electronics
  • DynaScan
  • LG Electronics
  • Omnivex Corporation
  • Samsung Electronics
  • Sharp Corporation
  • Sony Corporation
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Digital Signage Market

Chapter 4. Global Digital Signage Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Developer
    • 4.1.2. Integrator
    • 4.1.3. Platform and Service Provider
    • 4.1.4. Distributor
    • 4.1.5. End User
  • 4.2. PESTLE Analysis
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. Threat of New Entrants
    • 4.3.5. Degree of Competition
  • 4.4. Market Dynamics and Trends
    • 4.4.1. Growth Drivers
    • 4.4.2. Restraints
    • 4.4.3. Challenges
    • 4.4.4. Key Trends
  • 4.5. Covid-19 Impact Assessment on Market Growth Trend
  • 4.6. Market Growth and Outlook
    • 4.6.1. Market Revenue Estimates and Forecast (US$ Bn), 2020 - 2033
    • 4.6.2. Market Volume Estimates and Forecast ('000 Units), 2020 - 2033
    • 4.6.3. Pricing Analysis
  • 4.7. Digital Signage Standards Landscape
    • 4.7.1. POPAI - The Global Association for Marketing at Retail
    • 4.7.2. Intel Open Pluggable Specification
    • 4.7.3. Open Digital Signage / W3C SMIL
    • 4.7.4. Digital signage privacy standards of the Digital Signage Federation
    • 4.7.5. ITU-T Study Group 16
    • 4.7.6. Other associations and initiatives
  • 4.8. Technology Lifecycle
    • 4.8.1. Electronic Signage
    • 4.8.2. Dot Matrix Display
    • 4.8.3. Multimedia Player Digital Signage
    • 4.8.4. Interactive digital signage
  • 4.9. Technology Trend
    • 4.9.1. AI and Voice Assistance
    • 4.9.2. Big Data Analytics
    • 4.9.3. Digital Fabric Graphics
    • 4.9.4. Multi Touch Screens
      • 4.9.4.1. Capacitive touch technology
      • 4.9.4.2. Infrared technology
    • 4.9.5. Beacon Technology
  • 4.10. Competition Dashboard
    • 4.10.1. Market Concentration Rate
    • 4.10.2. Company Market Share Analysis (Value %), 2024
    • 4.10.3. Competitor Mapping

Chapter 5. Digital Signage Market, By Component

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 5.2.1. Hardware
      • 5.2.1.1. Display
      • 5.2.1.2. Media Players
      • 5.2.1.3. Touchscreens
      • 5.2.1.4. Enclosures
      • 5.2.1.5. Mounting Equipment
      • 5.2.1.6. Other
    • 5.2.2. Software
      • 5.2.2.1. Edge Server Software
      • 5.2.2.2. Content Creation
      • 5.2.2.3. Content Management System
      • 5.2.2.4. Distribution Software
      • 5.2.2.5. Device/ Player Management
      • 5.2.2.6. Performance Management
      • 5.2.2.7. Other
    • 5.2.3. Services
      • 5.2.3.1. Installation
      • 5.2.3.2. Maintenance & Support
      • 5.2.3.3. Consulting
      • 5.2.3.4. Other

Chapter 6. Digital Signage Market, By Display Technology

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 6.2.1. All-in-one display (SoC System)
    • 6.2.2. Commercial Displays without SoC
    • 6.2.3. LCD and LED
    • 6.2.4. OLED
    • 6.2.5. Direct view fine pixel LED
    • 6.2.6. Direct view large pixel LED
    • 6.2.7. Other

Chapter 7. Digital Signage Market, By Display Resolution

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 7.2.1. 8K resolution
    • 7.2.2. 4K resolution
    • 7.2.3. High definition (HD)
    • 7.2.4. Full high definition (FHD)

Chapter 8. Digital Signage Market, By Display Brightness/ Luminance

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 8.2.1. 0-500 nits
    • 8.2.2. 501-1,000 nits
    • 8.2.3. 1,001-2,000 nits
    • 8.2.4. 2,001-3,000 nits
    • 8.2.5. More than 3,000 nits

Chapter 9. Digital Signage Market, By Display Size

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 9.2.1. Below 32 Inches
    • 9.2.2. 32 to 52 Inches
    • 9.2.3. 52 Inches to 100 Inches
    • 9.2.4. 100 Inches - 300 inches
    • 9.2.5. More than 300 Inches

Chapter 10. Digital Signage Market, By Product

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 10.2.1. Video Wall
    • 10.2.2. Kiosks
    • 10.2.3. Standalone Displays (Single Screen)
    • 10.2.4. Digital Menu Board
    • 10.2.5. Digital Posters

Chapter 11. Digital Signage Market, By Application

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 11.2.1. Information Display
    • 11.2.2. Security Surveillance/ Control Centers
    • 11.2.3. Video Streaming (Entertainment)
    • 11.2.4. Visualization
    • 11.2.5. Rental Services
    • 11.2.6. Billboards/ Hoardings
    • 11.2.7. Others

Chapter 12. Digital Signage Market, By Installation Location

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 12.2.1. Indoor
      • 12.2.1.1. Lobby/ Reception
      • 12.2.1.2. Conference rooms
      • 12.2.1.3. Security Centers
      • 12.2.1.4. Other Areas
    • 12.2.2. Outdoor

Chapter 13. Digital Signage Market, By Industry

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 13.2.1. Telecommunications
    • 13.2.2. Retail
    • 13.2.3. Hospitality
      • 13.2.3.1. QSRs
      • 13.2.3.2. Hotels & Cafes
      • 13.2.3.3. Cruises
    • 13.2.4. Transportation
      • 13.2.4.1. Aviation
      • 13.2.4.2. Rail
      • 13.2.4.3. Road
      • 13.2.4.4. Marine
    • 13.2.5. Education
    • 13.2.6. Media (Print & Publishing) & Advertising
    • 13.2.7. Sports & Entertainment
      • 13.2.7.1. Stadiums/ Arenas
      • 13.2.7.2. Theatres
      • 13.2.7.3. Museums
      • 13.2.7.4. Events & Exhibitions (Arenas)
      • 13.2.7.5. Adventure Parks
    • 13.2.8. Enterprises
    • 13.2.9. Manufacturing
    • 13.2.10. Government
    • 13.2.11. Others

Chapter 14. Digital Signage Market, By Region

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 14.2.1. North America
      • 14.2.1.1. The U.S.
      • 14.2.1.2. Canada
      • 14.2.1.3. Mexico
    • 14.2.2. Europe
      • 14.2.2.1. Western Europe
        • 14.2.2.1.1. The UK
        • 14.2.2.1.2. Germany
        • 14.2.2.1.3. France
        • 14.2.2.1.4. Italy
        • 14.2.2.1.5. Spain
        • 14.2.2.1.6. Rest of Western Europe
      • 14.2.2.2. Eastern Europe
        • 14.2.2.2.1. Poland
        • 14.2.2.2.2. Russia
        • 14.2.2.2.3. Rest of Eastern Europe
    • 14.2.3. Asia Pacific
      • 14.2.3.1. China
      • 14.2.3.2. India
      • 14.2.3.3. Japan
      • 14.2.3.4. South Korea
      • 14.2.3.5. Australia & New Zealand
      • 14.2.3.6. ASEAN
      • 14.2.3.7. Rest of Asia Pacific
    • 14.2.4. Middle East & Africa
      • 14.2.4.1. UAE
      • 14.2.4.2. Saudi Arabia
      • 14.2.4.3. South Africa
      • 14.2.4.4. Rest of MEA
    • 14.2.5. South America
      • 14.2.5.1. Argentina
      • 14.2.5.2. Brazil
      • 14.2.5.3. Rest of South America

Chapter 15. North America Digital Signage Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 15.2.1. By Component
    • 15.2.2. By Display Technology
    • 15.2.3. By Display Brightness/ Luminance
    • 15.2.4. By Display Size
    • 15.2.5. By Product
    • 15.2.6. By Installation location
    • 15.2.7. By Industry
    • 15.2.8. By Country

Chapter 16. Europe Digital Signage Market Analysis

  • 16.1. Key Insights
  • 16.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 16.2.1. By Component
    • 16.2.2. By Display Technology
    • 16.2.3. By Display Brightness/ Luminance
    • 16.2.4. By Display Size
    • 16.2.5. By Product
    • 16.2.6. By Installation location
    • 16.2.7. By Industry
    • 16.2.8. By Country

Chapter 17. Asia Pacific Digital Signage Market Analysis

  • 17.1. Key Insights
  • 17.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 17.2.1. By Component
    • 17.2.2. By Display Technology
    • 17.2.3. By Display Brightness/ Luminance
    • 17.2.4. By Display Size
    • 17.2.5. By Product
    • 17.2.6. By Installation location
    • 17.2.7. By Industry
    • 17.2.8. By Country

Chapter 18. Middle East and Africa Digital Signage Market Analysis

  • 18.1. Key Insights
  • 18.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 18.2.1. By Component
    • 18.2.2. By Display Technology
    • 18.2.3. By Display Brightness/ Luminance
    • 18.2.4. By Display Size
    • 18.2.5. By Product
    • 18.2.6. By Installation location
    • 18.2.7. By Industry
    • 18.2.8. By Country

Chapter 19. South America Digital Signage Market Analysis

  • 19.1. Key Insights
  • 19.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 19.2.1. By Component
    • 19.2.2. By Display Technology
    • 19.2.3. By Display Brightness/ Luminance
    • 19.2.4. By Display Size
    • 19.2.5. By Product
    • 19.2.6. By Installation location
    • 19.2.7. By Industry
    • 19.2.8. By Country

Chapter 20. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 20.1. AU Optronics
  • 20.2. BenQ Corporation
  • 20.3. Brighsign LLC
  • 20.4. Cisco Systems, Inc.
  • 20.5. Daktronics
  • 20.6. Delta Electronics
  • 20.7. DynaScan
  • 20.8. LG Electronics
  • 20.9. Omnivex Corporation
  • 20.10. Samsung Electronics
  • 20.11. Sharp Corporation
  • 20.12. Sony Corporation