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電子商務

市場調查報告書

商品編碼

1729482

日本電子商務市場報告（按類型（家用電器、服裝、鞋類和配件、書籍、化妝品、雜貨等）、交易方式（B2C、B2B、C2C 等）和地區）2025 年至 2033 年

Japan E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear, and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and Others), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年日本電子商務市場規模達 2,580 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 6,928 億美元，2025-2033 年期間的成長率 (CAGR) 為 11.02%。人們對便利購物體驗、先進技術基礎設施和高網路普及率的日益偏好，以及行動錢包和線上支付平台等數位支付方式的日益普及，是推動市場發展的一些關鍵因素。

電子商務，又稱電子貿易，是指透過網際網路進行商品和服務的買賣。它包括各種模式，包括企業對消費者（B2C）、消費者對消費者（C2C）和企業對企業（B2B），其中B2C涉及企業透過網路商店直接向個人消費者銷售，C2C涉及個人向其他個人銷售，B2B電子商務涉及企業與其他企業進行線上貿易。它正在徹底改變商業運作方式，為消費者和企業提供便利、可近性和全球影響力。它透過電子交易消除了實體店實際存在的需要。它還使消費者能夠瀏覽各種各樣的產品、比較價格、閱讀評論，只需點擊幾下即可完成購買。它可以幫助企業不受地理邊界的限制，並挖掘全球客戶群。此外，與傳統零售相比，線上營運通常需要更少的資源，從而節省成本。電子商務還可以實現個人化行銷和數據驅動的決策。透過分析客戶行為和偏好，企業可以客製化他們的產品，從而帶來更具吸引力和更相關的購物體驗。由於電子商務有助於降低管理成本並增強客戶參與度，日本對電子商務的需求正在上升。

日本電子商務市場趨勢：

行動商務（M-Commerce）的成長

受智慧型手機普及率高和行動應用程式便利性的推動，行動商務在日本正在經歷顯著成長。根據產業報告顯示，2023年日本網路用戶數將達1.173億，佔日本總人口的94.9%。預計到 2028 年，這一數字將達到 1.164 億，佔總人口的 96.8%。隨著越來越多的消費者透過智慧型手機購物，行動商務的興起促進了日本電子商務市場佔有率的整體成長。為了利用這一趨勢，零售商正在大力投資針對行動裝置最佳化的網站和專用應用程式，以確保無縫且方便用戶使用的體驗。這些增強功能提高了導航和速度，同時融入了個人化推薦和安全支付選項等功能，最終提高了銷售額和客戶滿意度。專注於最佳化行動平台對於佔領日益精通行動裝置的日本市場至關重要。

個性化和人工智慧驅動的購物

在日本的電子商務市場，人工智慧和機器學習透過分析客戶行為和偏好來提供客製化的產品推薦和量身定做的行銷活動，從而徹底改變個人化。這種數據驅動的方法增強了購物體驗，使其對每個用戶更具相關性和吸引力。此外，人工智慧聊天機器人和虛擬助理透過提供即時、全天候支援、回答查詢和指導用戶完成購買流程，顯著改善了客戶服務。例如，2024年3月，GMO-Z.com RUNSYSTEM在日本推出了人工智慧驅動的購物輔助應用程式。該應用程式利用 ChatGPT 系統充當虛擬銷售助理，透過語音與購物者互動並引出用戶需求。這些虛擬工具透過有效滿足客戶需求、減少購買過程中的摩擦力來增強使用者體驗並提高轉換率。

跨境電子商務的擴張

日本消費者擴大從國際零售商（尤其是美國和中國）購買商品，因為他們渴望多樣化的產品和有競爭力的價格。這一趨勢反映出人們對國內並不常見到的獨特創新產品的需求日益成長。為了支持這種轉變，跨境平台正在透過提供日語支援、整合當地支付方式以及確保高效的運輸選擇來適應當地偏好。這些在地化服務增強了購物體驗，減少了國際購買的障礙，並建立了消費者信任。因此，跨境電子商務在日本迅速擴張，為消費者提供了更廣泛的選擇，並促進了全球貿易連結。例如，2024年9月，transcosmos與韓國Global-e合作，協助零售商和品牌在全球200多個目的地拓展跨國電商業務。透過利用 Global-e 的技術和物流，transcosmos 旨在幫助韓國和日本的企業發展其國際電子商務業務。

日本電子商務市場區隔：

類型洞察：

家用電器
服裝、鞋類和配件
圖書
化妝品
雜貨
其他

交易洞察：

企業對消費者
企業對企業
消費者對消費者
其他

日本電子商務市場最新消息：

2024年3月，三井物產株式會社與Shopify Japan KK宣布合作推出「Plus Shipping」服務，旨在支援日本電商商家配送業務的數位轉型。這種綜合的一站式解決方案將簡化交貨訂單、減少工作量並解決日本物流市場的現有挑戰。預計該服務將透過提高生活品質和創建生態友善社會為三井的永續發展做出貢獻。
2024 年 7 月，亞馬遜在日本推出了亞馬遜藥房，透過與 Ain 和 Welcia Yakkyoku 等大型藥局合作，讓顧客可以在線上購買處方藥。該服務允許用戶透過亞馬遜應用程式上傳電子處方並在線上諮詢藥劑師。藥物可以送貨上門或在店內領取。這項服務使患有慢性疾病或行動不便的人受益，並可能加速日本醫療保健的數位轉型。亞馬遜計劃擴大其合作藥局網路。

本報告回答的關鍵問題：

日本電子商務市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本電商市場有何影響？
日本電子商務市場按類型分類是怎樣的？
日本電子商務市場以交易額分類是怎樣的？
日本電子商務市場的價值鏈分為哪些階段？
日本電子商務市場的主要促進因素和挑戰是什麼？
日本電子商務市場的結構是怎麼樣的？主要參與者是誰？
日本電商市場的競爭程度如何？

本報告回答的關鍵問題：

日本電子商務市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本電商市場有何影響？
日本電子商務市場按類型分類是怎樣的？
日本電子商務市場以交易額分類是怎樣的？
日本電子商務市場的價值鏈分為哪些階段？
日本電子商務市場的主要促進因素和挑戰是什麼？
日本電子商務市場的結構是怎麼樣的？主要參與者是誰？
日本電商市場的競爭程度如何？

The Japan e-commerce market size reached USD 258.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. The growing preferences for convenient shopping experiences, advanced technological infrastructure and high internet penetration, and rising adoption of digital payment methods, such as mobile wallets and online payment platforms, represent some of the key factors driving the market.

E-commerce, also known as electronic commerce, refers to the buying and selling of goods and services over the internet. It comprises various models, including business-to-consumer (B2C), consumer-to-consumer (C2C), and business-to-business (B2B), wherein B2C involves businesses selling directly to individual consumers through online stores, C2C involves individuals selling to other individuals, and B2B e-commerce involves businesses engaging in online trade with other businesses. It is revolutionizing the way business is conducted, offering convenience, accessibility, and a global reach to both consumers and businesses. It eliminates the need for physical presence at brick-and-mortar stores through electronic transactions. It also enables consumers to browse through a wide range of products, compare prices, read reviews, and make purchases with just a few clicks. It helps businesses tap into a global customer base without the limitations of geographical boundaries. Moreover, online operations often require fewer resources compared to traditional retail, leading to cost savings. E-commerce also enables personalized marketing and data-driven decision-making. By analyzing customer behavior and preferences, businesses can tailor their offerings, resulting in a more engaging and relevant shopping experience. As it assists in reducing overhead costs and enhancing customer engagement, the demand for e-commerce is rising in Japan.

Japan E-Commerce Market Trends:

Growth of Mobile Commerce (M-Commerce)

Mobile commerce is experiencing significant growth in Japan, driven by high smartphone penetration and the convenience of mobile applications. According to industry reports, in 2023, Japan had 117.3 million internet users, constituting 94.9 percent of the total population. This is expected to reach 116.4 million i.e. 96.8% of the population, by the year 2028. The rise of mobile commerce has contributed to the overall increase in the Japan e-commerce market share, as more consumers shop via smartphones. In order to capitalize on this trend, retailers are heavily investing in mobile-optimized websites and dedicated apps, ensuring seamless and user-friendly experiences. These enhancements improve navigation and speed while incorporating features like personalized recommendations and secure payment options, ultimately boosting sales and customer satisfaction. The focus on optimizing mobile platforms is crucial for capturing the increasingly mobile-savvy Japanese market.

Personalization and AI-Driven Shopping

In Japan's e-commerce market, AI and machine learning are revolutionizing personalization by analyzing customer behavior and preferences to deliver customized product recommendations and tailored marketing campaigns. This data-driven approach enhances the shopping experience, making it more relevant and engaging for each user. Additionally, AI-powered chatbots and virtual assistants are significantly improving customer service by providing instant, 24/7 support, answering queries, and guiding users through the purchasing process. For instance, in March 2024, GMO-Z.com RUNSYSTEM launched an AI-powered shopping assistance application in Japan. The application utilizes the ChatGPT system to act as a virtual sales assistant, interacting with shoppers through voice and eliciting user needs. These virtual tools enhance user experience and increase conversion rates by efficiently addressing customer needs, reducing friction in the buying journey.

Expansion of Cross-Border E-commerce

Japanese consumers are increasingly purchasing from international retailers, particularly from the United States and China, driven by a desire for diverse product offerings and competitive pricing. This trend reflects a growing appetite for unique and innovative products not always available domestically. To support this shift, cross-border platforms are adapting to local preferences by offering Japanese language support, integrating local payment methods, and ensuring efficient shipping options. These localized services enhance the shopping experience, reduce barriers to international purchases, and build consumer trust. As a result, cross-border e-commerce is rapidly expanding in Japan, providing consumers with a wider array of choices and fostering global trade connections. For instance, in September 2024, transcosmos partnered with Global-e in South Korea to help retailers and brands expand their cross-border e-commerce business in over 200 destinations worldwide. By leveraging Global-e's technology and logistics, transcosmos aims to assist businesses in South Korea and Japan in growing their international e-commerce operations.

Japan E-Commerce Market Segmentation:

Type Insights:

Home Appliances
Apparel, Footwear, and Accessories
Books
Cosmetics
Groceries
Others

Transaction Insights:

Business-to-Consumer
Business-to-Business
Consumer-to-Consumer
Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Japan e-commerce market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan E-Commerce Market Recent News:

In March 2024, Mitsui & Co., Ltd. and Shopify Japan K.K. announced their partnership to introduce "Plus Shipping," a service aimed at supporting the digital transformation of delivery operations for e-commerce merchants in Japan. This integrated one-stop solution will streamline delivery orders, reduce workload, and address the existing challenges in the Japanese logistics market. The service is expected to contribute to the sustainable growth of Mitsui by enhancing quality of life and creating an eco-friendly society.
In July 2024, Amazon launched Amazon Pharmacy in Japan, enabling customers to purchase prescription medications online through partnerships with major drugstores like Ain and Welcia Yakkyoku. The service allows users to upload electronic prescriptions via the Amazon app and consult with pharmacists online. Medications can be delivered or picked up in-store. This service benefits people with chronic conditions or mobility issues and could accelerate Japan's healthcare digital transformation. Amazon plans to expand its network of partner pharmacies.

Key Questions Answered in This Report:

How has the Japan e-commerce market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan e-commerce market?
What is the breakup of the Japan e-commerce market on the basis of type?
What is the breakup of the Japan e-commerce market on the basis of transaction?
What are the various stages in the value chain of the Japan e-commerce market?
What are the key driving factors and challenges in the Japan e-commerce market?
What is the structure of the Japan e-commerce market and who are the key players?
What is the degree of competition in the Japan e-commerce market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan E-Commerce Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan E-Commerce Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan E-Commerce Market - Breakup by Type

6.1 Home Appliances
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Apparel, Footwear and Accessories
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Books
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Cosmetics
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Groceries
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan E-Commerce Market - Breakup by Transaction

7.1 Business-to-Consumer
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Business-to-Business
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Consumer-to-Consumer
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2019-2024)
- 7.4.2 Market Forecast (2025-2033)

8 Japan E-Commerce Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan E-Commerce Market - Industry Analysis

10.1 Drivers, Restraints and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis