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電子商務

市場調查報告書

商品編碼

1729695

無頭商務市場：依客戶接觸點、技術和地區分類

Headless Commerce Market, By Customer Touch Point, By Technology, By Geography

出版日期: 2025年04月18日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球無頭商務市場規模估計為 17.4 億美元，預計到 2032 年將達到 71.6 億美元，2025 年至 2032 年的複合年成長率為 22.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	17.4億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	22.40%	2032年價值預測	71.6億美元

圖。 2025年無頭商務市場佔有率（按地區）

由於無頭商務相較於傳統單體平台具有諸多優勢，其在全球市場的採用率正不斷提高。無頭商務將前端與後端分離，使企業能夠透過多個接觸點提供個人化的購物體驗。這種靈活性使企業能夠無縫更新前端體驗，而不會中斷後端操作。無頭商務可讓您使用漸進式 Web 應用程式、React 和 Vue.js 等技術建立客製化的前端，以有效地吸引客戶。電子商務公司透過提供全通路購物之旅來增加投資以改善客戶體驗，這推動了對無頭解決方案的需求。

市場動態：

全球無頭商務市場受到全通路體驗需求不斷成長、靈活前端整合需求以及注重提升客戶體驗等因素的推動。無頭解決方案可為客戶提供不同銷售管道（包括線上商店、行動應用程式和社交網路）的無縫購物體驗。這有助於企業提高銷售轉換率。此外，消費行為的不斷變化促使電子商務商家投資支援高度個人化體驗的技術。然而，重建現有商業基礎設施的高前期成本和技術複雜性對市場成長構成了挑戰。另一方面，疫情後電子商務活動的興起以及人工智慧和雲端等技術的進步預計將在未來幾年創造新的機會。

本研究的主要特點

本報告對全球無頭商務市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。

全球無頭商務市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

研究涉及的主要企業包括 Shopify、commermetools、Adobe（Magento）、BigCommerce、Salesforce Commerce Cloud、VTEX、Elastic Path、Oracle Commerce、SAP Commerce Cloud、Spryker、Contentful、Amplification、Fabric、Commerce Layer、Kibo Commerce 等。

本報告的見解可以幫助負責人和公司經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球無頭商務市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

透過用於分析全球無頭商務市場的各種策略矩陣，相關人員可以更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1.74 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	22.40%	2032 Value Projection:	USD 7.16 Bn

The global headless commerce market is witnessing rising adoption owing to the benefits offered over traditional monolithic platforms. Headless commerce decouples the front-end from the back-end, allowing merchants to deliver personalized shopping experiences across multiple touchpoints. This flexibility enables companies to update their front-end experience seamlessly without disrupting the back-end operations. With headless commerce, merchants can build customized front-ends using technologies like Progressive Web Apps, React, Vue.js, or other frameworks of their choice to engage customers effectively. Increasing investments by e-commerce companies to enhance customer experience by offering omnichannel shopping journeys are propelling the demand for headless solutions.

Market Dynamics:

The global headless commerce market is driven by factors such as increasing demand for omnichannel experience, need for flexible front-end integration, and focus on enhancing customer experience. Headless solutions allow merchants to provide seamless shopping journeys to customers across different sales channels including online stores, mobile applications, social networks, and others. This is helping companies boost sales conversion rates. Moreover, constant changes in consumer behavior are encouraging e-commerce businesses to invest in technologies that support highly personalized experiences. However, high initial costs for restructuring existing commerce infrastructures and technical complexities pose challenges to market growth. On the other hand, growing e-commerce activities post-pandemic and advancement of technologies such as Artificial Intelligence (AI) and Cloud are expected to create new opportunities in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global headless commerce market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global headless commerce market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Shopify, commercetools, Adobe (Magento), BigCommerce, Salesforce Commerce Cloud, VTEX, Elastic Path, Oracle Commerce, SAP Commerce Cloud, Spryker, Contentful, Amplience, Fabric, Commerce Layer, and Kibo Commerce

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global headless commerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global headless commerce market

Market Segmentation

Customer Touch Point Insights (Revenue, US$ Bn, 2020 - 2032)
- Web-based Commerce
- App-based Commerce
- Voice-based Commerce
Technology Insights (Revenue, US$ Bn, 2020 - 2032)
- Back-end Technologies
- Front-end Technologies
Regional Insights (Revenue, US$ Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U,K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Company Profiles:
- Shopify
- commercetools
- Adobe (Magento)
- BigCommerce
- Salesforce Commerce Cloud
- VTEX
- Elastic Path
- Oracle Commerce
- SAP Commerce Cloud
- Spryker
- Contentful
- Amplience
- Fabric
- Commerce Layer
- Kibo Commerce

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Headless Commerce Market, By Customer Touch Point
- Global Headless Commerce Market, By Technology
- Global Headless Commerce Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Headless Commerce Market, By Customer Touch Point, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Web-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
App-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Voice-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

5. Global Headless Commerce Market, By Technology, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Back-end Technologies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Front-end Technologies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Headless Commerce Market, By Region, 2020 - 2032, Value (US$ Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (US$ Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (US$ Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (US$ Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Shopify
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
commercetools
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe (Magento)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BigCommerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce Commerce Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
VTEX
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Elastic Path
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oracle Commerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAP Commerce Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Spryker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Contentful
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amplience
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fabric
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Commerce Layer
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kibo Commerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies