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市場調查報告書
商品編碼
1702238
2025 年至 2033 年內衣市場規模、佔有率、趨勢及預測(依產品類型、材質、價格範圍、配銷通路及地區)Lingerie Market Size, Share, Trends and Forecast by Product Type, Material, Price Range, Distribution Channel, and Region, 2025-2033 |
2024 年全球內衣市場規模價值 900 億美元。展望未來, IMARC Group估計到 2033 年市場規模將達到 1,510 億美元,2025-2033 年期間的複合年成長率為 5.78%。亞太地區目前佔據市場主導地位,到 2024 年將佔據超過 40.2% 的顯著市場。對舒適時尚內衣的需求不斷成長、人們對身體積極性的認知不斷增強、可支配收入不斷增加、網上零售的擴張、名人代言、布料技術的創新以及時尚潮流的變化都是對內衣市場佔有率產生積極影響的一些因素。
內衣是一種可拉伸的輕質內衣,由棉、聚酯纖維、尼龍、蕾絲、透明織物、雪紡、緞子和絲綢混合製成。消費者將其穿在身體和衣服之間,以保護衣服免受身體分泌物的侵害,並保持衛生。內衣可用作時尚服裝、常規服裝、新娘服裝和運動服裝,以增強體質、自信和整體健康。目前,內衣有各種尺寸、圖案、顏色和類型,例如女式內褲、三角褲、丁字褲、緊身衣和束身衣。
消費者對時尚貼身衣物和運動服的傾向日益增強是推動市場成長的關鍵因素之一。與此相符的是,在多個社群媒體平台上廣泛採取積極的行銷和促銷活動來提高消費者的敏感度並擴大消費者群體,這對市場成長做出了相當大的貢獻。產品種類的不斷增加以及消費者對各種無縫胸罩內褲和優質品牌內衣的需求不斷成長,推動著市場的成長。此外,對無縫和胸罩內褲的需求不斷成長,以及男性對內衣產品的偏好日益增加,正在積極刺激市場成長。除此之外,內衣製造商與連鎖超市和多家經銷商的合作,以改善產品組合,正在催化市場成長。永續產品變體的出現正在成為主要的成長誘導因素。例如,品牌和領先公司正在部署環保生產流程,並使用可生物分解的材料來生產生態內衣套裝,這些套裝越來越受歡迎,這主要是由於大眾的環保意識不斷增強。其他因素,例如透過不斷成長的線上平台輕鬆獲得產品、領先品牌提供的誘人折扣和實惠價格、以及城市化和消費者購買力的提高(特別是在發展中地區),都進一步為市場創造了積極的前景。
The global lingerie market size was valued at USD 90.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 151.0 Billion by 2033, exhibiting a CAGR of 5.78% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 40.2% in 2024. The increasing demand for comfortable and stylish undergarments, growing awareness of body positivity, rising disposable incomes, the expansion of online retail, celebrity endorsements, innovations in fabric technology, and shifting fashion trends are some of the factors positively impacting the lingerie market share.
Lingerie is a stretchable, lightweight undergarment manufactured from a blend of cotton, polyester, nylon, lace, sheer fabrics, chiffon, satin, and silk. It is worn by consumers between the body and clothes for protecting clothes from bodily secretion to maintain hygiene. Lingerie is used as fashionable, regular, bridal, and sportswear clothing to enhance physicality, confidence, and the overall health. At present, lingerie is available in varying sizes, patterns, colors, and types, such as knickers, briefs, thongs, bodysuits, and corsets.
The increasing inclination of consumers toward trendy intimate wear and sportswear is one of the key factors driving the market growth. In line with this, the widespread adoption of aggressive marketing and promotional activities on several social media platforms for sensitizing and broadening the consumer base is considerably contributing to the market growth. Rising product variations and the escalating demand for wide-ranging seamless, brassieres briefs, and premium-quality branded lingerie amongst consumers, are propelling the market growth. Furthermore, the growing demand for seamless and brassieres briefs, along with the increasing preference for lingerie products amongst male demographics, is positively stimulating the market growth. Apart from this, the collaboration of lingerie manufacturers with the supermarket chains and multiple distributors for improving product portfolio is catalyzing the market growth. The advent of sustainable product variants is acting as a major growth-inducing factor. For instance, brands and leading companies are deploying environmentally-friendly production processes and using biodegradable materials to manufacture ecological lingerie sets, that are gaining immense popularity, primarily due to the increasing environmental consciousness among the masses. Other factors, such as the easy product availability through proliferating online platforms, attractive discounts and affordable price points offered by leading brands, and rising urbanization and purchasing power of consumers, especially in developing regions, are creating a positive outlook for the market further.
The competitive landscape of the industry has also been examined along with the profiles of the key players being Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemoller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria's Secret & Co. and Yandy Enterprises LLC.