查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1519375

2024-2032 年行銷資源管理市場報告（按解決方案類型、部署類型、最終用戶、垂直行業和區域）

Marketing Resource Management Market Report by Solution Type, Deployment Type, End-User, Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年全球行銷資源管理市場規模達41億美元。對簡化行銷營運、用於預測分析的人工智慧(AI) 整合、用於預算管理和活動規劃的強大解決方案的需求不斷成長，以及旨在提高行銷工作效率和投資回報(ROI) 的企業越來越多採用這些解決方案。

行銷資源管理市場分析：

主要市場促進因素：由於對可以在一個地方管理預算、內容和資源的集中式行銷平台的需求不斷成長，該市場正在經歷強勁成長。這種集中化有助於組織最佳化行銷工作並提高投資回報 (ROI)。此外，行銷管道和活動日益複雜，需要利用 MRM 解決方案來有效管理和評估跨不同平台和地區的行銷活動，這對市場產生了積極影響。

主要市場趨勢：將人工智慧 (AI) 納入 MRM 解決方案是一個主要趨勢，可幫助公司預測個人行為並相應增強行銷策略。此外，越來越多的公司正在轉向基於雲端的 MRM 解決方案，這些解決方案提供可擴展性、靈活性和遠端訪問，滿足現代分散工作場所的需求。

地理趨勢：由於新行銷技術的快速採用，北美引領市場。

競爭格局：該行業的一些主要市場參與者包括 Adob​​e、Brandmaker、IBM Corporation、Infor、Microsoft Corporation、North Plain Systems、SAP SE、SAS、Teradata Corporation 和 Workfront Inc. 等。

挑戰與機會：將 MRM 解決方案納入目前的資訊科技 (IT) 系統可能既複雜又昂貴，正在影響行銷資源管理市場收入。然而，對個人化行銷和用戶互動的日益重視為 MRM 行業帶來了機會。能夠有效利用個人資料提供個人化體驗的解決方案正在加強市場成長。

行銷資源管理市場趨勢：

對數據驅動行銷策略的需求不斷成長

在競爭激烈的商業環境中，對以數據為中心的行銷策略的需求不斷成長，導致行銷資源管理（MRM）解決方案的實施。創建這些系統的目的是為組織提供複雜的工具來收集、分析和利用來自社交媒體、網路分析和 CRM 系統等各種來源的大量資料。透過使用這些工具，行銷人員可以識別模式、細分受眾並客製化行銷策略，以滿足不同客戶群的特定需求和偏好。此外，人們對依賴即時資料和客戶洞察的數據驅動行銷策略的日益關注，正在推動對具有高級分析功能的 MRM 系統的需求。 2023 年 3 月，Adobe 與 RainFocus 合作，將其活動行銷解決方案納入 Adob​​e Experience Platform，以改善活動參與者的資料監控和客製化。此次合作旨在透過線下和線上活動提供更深刻的理解和相關互動。

先進技術的整合

將人工智慧 (AI)、機器學習 (ML) 和自動化等先進技術整合到 MRM 系統中以增強其功能，正在推動市場成長。人工智慧和機器學習使這些系統能夠自動執行日常任務並產生預測性見解，這對於開發個人化且高效的針對性行銷活動至關重要。人工智慧演算法檢查先前的客戶參與並呈現市場模式，以預測未來的用戶行為，從而提高行銷傳播的準確性和及時性。自動化增強了行銷活動規劃、資產管理和合規性監控等複雜程序，使行銷人員能夠專注於行銷活動的策略和創意元素。結合行銷資源管理市場的最新發展，2024年5月，Adobe發布了Adobe Express for Enterprise，透過融入先進的AI技術並確保一致的品牌管理來改進MRM。此解決方案使企業能夠加快與其品牌相符的內容創建速度，並簡化不同團隊之間的流程。

多通路行銷複雜性上升

隨著公司利用社群媒體、電子郵件和傳統線下策略等不同的行銷管道，監管這些管道的挑戰變得更加複雜。這種複雜性推動了對 MRM 解決方案的需求，這對於協調所有管道的徹底、統一的行銷活動至關重要。 MRM 系統在維持訊息傳遞和品牌統一以及改善廣告內容的時間安排和投放方面發揮關鍵作用。它們提供了強大的工具來監控和評估各種管道的績效，使市場參與者能夠全面了解使用者互動。隨著行銷不斷發展並變得更加複雜，MRM 系統在簡化行銷活動實施和確保行銷一致性方面變得越來越重要。 2024 年2 月26 日，Acquia 升級了Acquia DAM，將其與Acquia Campaign Studio、Adobe Stock 和Google Translate 連結起來，使品牌管理變得更加輕鬆，並增強了跨各種管道的內容可擴展性和可訪問性。

行銷資源管理市場區隔：

IMARC Group提供了每個細分市場主要行銷資源管理市場趨勢的分析，以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據解決方案類型、部署類型、最終用戶和垂直領域對市場進行了分類。

依解決方案類型細分：

行銷報告和分析

容量規劃管理

財務管理

創意製作管理

品牌與廣告管理

行銷資產管理

其他

該報告根據解決方案類型提供了詳細的市場細分和分析。這包括行銷報告和分析、產能規劃管理、財務管理、創意生產管理、品牌和廣告管理、行銷資產管理等。

行銷報告和分析著重於提供工具來幫助組織確定和了解其行銷策略的有效性。這些選擇為行銷人員提供了儀表板、資料視覺化工具和全面的報告功能，用於追蹤績效指標、研究用戶行為和製定數據驅動的決策。全面的分析和預測分析對於旨在改善行銷策略和提高投資回報 (ROI) 的企業至關重要。 2024年，Placer.ai和TapClicks合作，將Placer.ai的即時存取資料整合到TapClicks的報告平台中，提高了分析使用者行為和高效最佳化行銷活動的能力。

容量規劃管理可協助組織為不同的行銷活動和規劃有效地規劃和分配資源。管理人員能夠預測資源需求、監督工作量並確保行銷營運符合策略目標。這有助於確保在複雜的行銷專案中有效利用資源，防止瓶頸和利用不足，以保持整體效率。

財務管理涉及為處理行銷營運的財務方面而創建的工具，包括預算、追蹤費用和分析投資回報率。這些工具可協助行銷部門維持在預算範圍內、最佳化財務效率並使支出與業務成果保持一致。它們對於需要嚴格的財務追蹤和詳細的行銷成本報告的企業發揮著至關重要的作用。

依部署類型細分：

基於雲端

本地

本地部署在市場上表現出明顯的主導地位

報告中還提供了基於部署類型的詳細市場區隔和分析。這包括基於雲端的和本地的。報告顯示，本地部署佔據了最大的市場佔有率。

根據行銷資源管理市場前景，本地部署佔據最大佔有率。許多大型企業重視本地解決方案，因為它們可以增強對資料和系統的控制，特別是在資料安全和滿足嚴格的監管要求方面。此外，本地 MRM 系統使公司能夠極大地自訂其解決方案，以匹配各個內部流程以及與其他本地軟體的整合要求。這種程度的客製化對於行銷流程複雜或高度專業化的行業尤其有利。現場安裝提供的可靠性、效率和保護使其成為尋求對其行銷管理基礎設施保持嚴格控制的公司的首選。

按最終用戶分類：

大型企業

中小企業

大企業引領市場，佔據最大的行銷資源管理市場佔有率

該報告根據最終用戶對市場進行了詳細的細分和分析。這包括大型企業和中小企業。報告稱，大型企業佔最大部分。

大企業佔據最大的市場佔有率。這些公司經常在國際層面上進行精心策劃的行銷活動，需要強大的 MRM 系統來有效管理和協調各個通路和領域的行銷工作。 MRM 解決方案將規劃、預算和執行等不同的行銷任務整合到一個平台上，從而提高決策和營運效率，為大型企業提供了巨大的優勢。此外，透過先進的 MRM 工具進行分析時，大規模行銷活動產生的大量資料可以提供有價值的見解，從而製定更有針對性和更有效的行銷策略。豐富的功能和對統一行銷營運的巨大需求是推動大型企業行銷資源管理需求的關鍵因素。

按垂直細分：

媒體與娛樂

零售

BFSI

衛生保健

消費品

汽車

製造業

服飾

其他

消費品是主要細分市場

報告還提供了基於垂直市場的詳細細分和分析。這包括媒體和娛樂、零售、BFSI、醫療保健、消費品、汽車、製造、服裝等。報告顯示，消費品佔據最大的市場佔有率。

由於消費品行業內的激烈競爭，消費品佔據了最大的細分市場，這迫切需要有效和創新的行銷方法。該行業的企業嚴重依賴 MRM 解決方案來有效監督和增強其在不同地理位置和消費者群體中的行銷資源。該行業的產品數量大，消費趨勢快，因此需要強大的 MRM 系統，能夠快速適應不斷變化的市場需求並協調多方面的行銷活動。此外，在保持品牌一致性的同時針對不同消費者群體進行個人化行銷工作的需求進一步推動了 MRM 解決方案在消費品領域的採用。

按地區分類：

北美洲

美國

加拿大

亞太地區

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美市場佔據主導地位

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美是行銷資源管理最大的區域市場。

北美由於其完善的行銷行業和較早採用先進行銷技術而佔據最大的市場佔有率。大多數頂級 MRM 供應商都位於該地區，從而奠定了其強大的市場地位。 MRM 解決方案在北美的廣泛採用也是由於大量企業具有複雜的行銷需求以及有效管理跨多個數位管道的行銷活動的需求。對現有技術和分析工具的整合能力的高需求也是行銷資源管理市場成長的特徵。此外，該地區的創新文化和不斷增加的行銷技術投資促進了新 MRM 功能的不斷開發和採用。 2024 年 5 月，美國跨國科技公司 IBM 公司和 SAP 透露，他們打算透過添加生成式 AI 功能和以產業為中心的雲端解決方案來擴大合作夥伴關係，以幫助客戶提高生產力和創新。該專案旨在利用人工智慧來增強業務營運並推動企業發展到新的水平。

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。該行業的一些主要市場參與者包括 Adob​​e、Brandmaker、IBM Corporation、Infor、Microsoft Corporation、North Plain Systems、SAP SE、SAS、Teradata Corporation 和 Workfront Inc。

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

行銷資源管理公司正在努力透過整合人工智慧和機器學習等先進技術來改善其服務，以實現更好的預測分析和個人化行銷資源。他們的重點是為遠端和分散式員工創建基於雲端的解決方案，重點關注可擴展性和可訪問性。此外，這些公司還透過建立策略合作夥伴關係和收購其他業務來擴大其國際影響力，以加強其在市場中的地位並進入新市場。例如，2023 年 10 月，Teradata 和 ActionIQ 合作，透過將 VantageCloud 與 ActionIQ 的客戶體驗應用程式合併，改善 Teradata VantageCloud 用戶的行銷和客戶體驗計畫。此次合作旨在提供一個有凝聚力的客戶資料平台，透過先進的分析和個人化行銷策略增強用戶互動並加速創新。使用者介面設計和功能的持續創新也是改善使用者體驗和適應現代行銷部門不斷變化的需求的主要焦點。這些策略旨在幫助組織最佳化行銷工作並實現更高的投資報酬率。

行銷資源管理市場新聞：

2024 年3 月：埃森哲和AdAdobe 合作，使用AdAdobe Firefly 為不同行業創建專門的生成式AI 解決方案，目標是透過在零售和醫療保健等領域提供客製化的、可擴展的內容來徹底改變行銷方式。

2023 年 3 月：IBM 公司在 Adob​​e 高峰會上推出了新的諮詢服務，旨在透過使用 Adob​​e 技術增強行銷公司的內容供應鏈。此次合作旨在提高數位平台上的內容創作和交付效率，最終提高整體業務成果。

2024 年 6 月：SAP SE 在其雲端解決方案中推出了商業 AI，並透露了與 Google Cloud、Meta 和 NVIDIA 等 AI 巨頭的合作。該計劃透過先進的人工智慧見解和功能來改善業務功能，目標是增強跨國公司的決策和自動化。

本報告回答的關鍵問題：

  • 迄今為止，全球行銷資源管理市場表現如何，未來幾年將如何表現？
  • 全球市場的促進因素、限制因素和行銷資源管理市場近期的機會是什麼？
  • 每個促進因素、限制因素和機會對全球市場有何影響？
  • 主要區域市場有哪些？
  • 哪些國家代表了最具吸引力的市場？
  • 根據解決方案類型分類的市場是怎樣的？
  • 市場上最具吸引力的解決方案類型是什麼？
  • 根據部署類型的市場分類是怎樣的？
  • 市場上最具吸引力的部署類型是什麼？
  • 基於最終用戶的市場區隔是什麼？
  • 哪個是市場上最具吸引力的最終用戶？
  • 基於垂直市場的細分是什麼？
  • 市場上哪個垂直領域最具吸引力？
  • 市場競爭結構如何？
  • 全球行銷資源管理市場的主要參與者/公司有哪些？

本報告回答的關鍵問題：

  • 迄今為止，全球行銷資源管理市場表現如何，未來幾年將如何表現？
  • 全球市場的促進因素、限制因素和行銷資源管理市場近期的機會是什麼？
  • 每個促進因素、限制因素和機會對全球市場有何影響？
  • 主要區域市場有哪些？
  • 哪些國家代表了最具吸引力的市場？
  • 根據解決方案類型分類的市場是怎樣的？
  • 市場上最具吸引力的解決方案類型是什麼？
  • 根據部署類型的市場分類是怎樣的？
  • 市場上最具吸引力的部署類型是什麼？
  • 基於最終用戶的市場區隔是什麼？
  • 哪個是市場上最具吸引力的最終用戶？
  • 基於垂直市場的細分是什麼？
  • 市場上哪個垂直領域最具吸引力？
  • 市場競爭結構如何？
  • 全球行銷資源管理市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球行銷資源管理市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依解決方案類型

  • 行銷報告和分析
    • 市場走向
    • 市場預測
  • 容量規劃管理
    • 市場走向
    • 市場預測
  • 財務管理
    • 市場走向
    • 市場預測
  • 創意製作管理
    • 市場走向
    • 市場預測
  • 品牌與廣告管理
    • 市場走向
    • 市場預測
  • 行銷資產管理
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：依部署類型

  • 基於雲端
    • 市場走向
    • 市場預測
  • 本地
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依最終用戶

  • 大型企業
    • 市場走向
    • 市場預測
  • 中小企業
    • 市場走向
    • 市場預測

第 9 章：市場區隔：依垂直領域

  • 媒體與娛樂
    • 市場走向
    • 市場預測
  • 零售
    • 市場走向
    • 市場預測
  • BFSI
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 消費品
    • 市場走向
    • 市場預測
  • 汽車
    • 市場走向
    • 市場預測
  • 製造業
    • 市場走向
    • 市場預測
  • 服飾
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe
    • Brandmaker
    • IBM Corporation
    • Infor
    • Microsoft Corporation
    • North Plain Systems
    • SAP SE
    • SAS
    • Teradata Corporation
    • Workfront Inc.
Product Code: SR112024A1990

The global marketing resource management market size reached US$ 4.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.5 Billion by 2032, exhibiting a growth rate (CAGR) of 9.3% during 2024-2032. The growing need for streamlined marketing operations, integration of artificial intelligence (AI) for predictive analytics, and robust solutions for budget management and campaign planning, and rising adoption by businesses aiming to enhance efficiency and return on investment (ROI) in their marketing efforts are some of the factors impelling the market growth.

Marketing Resource Management Market Analysis:

Major Market Drivers: The market is experiencing strong growth owing to the rising need for centralized marketing platforms that can manage budgets, content, and resources in one place. This centralization helps organizations optimize their marketing efforts and improve return on investment (ROI). Additionally, the growing intricacy of marketing channels and campaigns, which require the utilization of MRM solutions to effectively manage and evaluate marketing initiatives across various platforms and regions, is positively influencing the market.

Key Market Trends: Incorporating artificial intelligence (AI) into MRM solutions is a key trend that assists companies in forecasting individual behavior and enhancing marketing strategies accordingly. Furthermore, an increasing number of companies are moving towards cloud-based MRM solutions that provide scalability, flexibility, and remote access, meeting the demands of modern decentralized workplaces.

Geographical Trends: North America leads the market because of the rapid adoption of new marketing technologies.

Competitive Landscape: Some of the major market players in the industry include Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation and Workfront Inc., among many others.

Challenges and Opportunities: The incorporation of MRM solutions into current information technology (IT) systems, which may prove to be both intricate and expensive, is influencing the marketing resource management market revenue. However, the growing emphasis on personalized marketing and user interaction presents opportunities for the MRM sector. Solutions that can effectively leverage individual data to deliver personalized experiences are strengthening the market growth.

Marketing Resource Management Market Trends:

Growing Demand for Data-Driven Marketing Strategies

The increasing demand for data-focused marketing strategies in a fiercely competitive business landscape is leading to the implementation of marketing resource management (MRM) solutions. These systems are created to provide organizations with sophisticated tools to gather, analyze, and utilize large quantities of data from various sources like social media, web analytics, and CRM systems. Through the use of these tools, marketers can identify patterns, segment audiences, and tailor their marketing tactics to meet the specific needs and preferences of various customer groups. Additionally, the rising focus on data-driven marketing strategies, which rely on real-time data and customer insights, is driving the need for MRM systems with advanced analytical functions. In March 2023, Adobe collaborated with RainFocus to incorporate its event marketing solution into the Adobe Experience Platform, improving data monitoring and customization for event participants. This partnership sought to offer more profound understandings and relevant interactions at both physical and online events.

Integration of Advanced Technologies

The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and automation into MRM systems to enhance their functionalities is bolstering the market growth. AI and ML allow these systems to automate mundane tasks and produce predictive insights, which are essential for developing personalized and efficiently targeted marketing campaigns. AI algorithms examine previous customer engagements and present market patterns to anticipate future user actions, enhancing the accuracy and timeliness of marketing communications. Automation enhances complex procedures like campaign planning, asset management, and compliance monitoring, enabling marketers to focus on the strategic and creative elements of their campaigns. In line with the marketing resource management market recent developments, in May 2024, Adobe released Adobe Express for Enterprise, which improves MRM by incorporating advanced AI technology and ensuring consistent brand management. This solution enabled businesses to speed up content creation in line with their brand and simplify processes among different teams.

Rise in Multichannel Marketing Complexities

As companies make use of different marketing avenues such as social media, email, and traditional offline strategies, the challenge of overseeing these channels becomes more intricate. This complexity drives the need for MRM solutions, which are essential for coordinating thorough and unified marketing campaigns across all channels. MRM systems play a key role in maintaining uniformity in messaging and branding, as well as improving the timing and placement of advertising content. They provide strong tools for monitoring and evaluating performance across various channels, giving market players a complete understanding of user interactions. As marketing evolves and becomes more intricate, MRM systems are becoming ever more essential in streamlining campaign implementation and ensuring marketing consistency. On February 26, 2024, Acquia upgraded Acquia DAM by linking it with Acquia Campaign Studio, Adobe Stock, and Google Translate, making brand management easier and enhancing content scalability and accessibility across various channels.

Marketing Resource Management Market Segmentation:

IMARC Group provides an analysis of the key marketing resource management market trends in each segment, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solution type, deployment type, end-user, and vertical.

Breakup by Solution Type:

Marketing Reporting and Analytics

Capacity Planning Management

Financial Management

Creative Production Management

Brand and Advertising Management

Marketing Asset Management

Others

The report has provided a detailed breakup and analysis of the market based on the solution type. This includes marketing reporting and analytics, capacity planning management, financial management, creative production management, brand and advertising management, marketing asset management, and others.

Marketing reporting and analytics focus on providing tools to assist organizations in determining and understanding the effectiveness of their marketing strategies. These choices offer marketers dashboards, data visualization tools, and comprehensive reporting features for tracking performance metrics, studying user behavior, and making data-driven decisions. Thorough analysis and predictive analytics are essential for businesses aiming to improve their marketing strategies and boost return on investment (ROI). In 2024, Placer.ai and TapClicks partnered to integrate Placer.ai's real-time visit data into TapClicks' reporting platform, improving the capability to analyze user behavior and optimize campaigns efficiently.

Capacity planning management assists organizations in effectively planning and distributing resources for different marketing campaigns and initiatives. Managers are able to predict resource requirements, oversee workloads, and guarantee that marketing operations are in line with strategic objectives. This helps ensure resources are utilized efficiently in complex marketing projects, preventing bottlenecks and underutilization to maintain overall efficiency.

Financial management involves tools created to handle the financial aspects of marketing operations, including budgeting, tracking expenses, and analyzing ROI. These tools assist marketing departments in staying within budget, optimizing financial efficiency, and aligning expenses with business results. They play a crucial role for businesses that require rigorous financial tracking and detailed reporting on marketing costs.

Breakup by Deployment Type:

Cloud-based

On-premises

On-premises exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes cloud-based and on-premises. According to the report, on-premises accounted for the largest market share.

On-premises holds the biggest share as per the marketing resource management market outlook. Many large enterprises value on-premises solutions for the increased control they provide over data and systems, especially when it comes to data security and meeting strict regulatory requirements. Moreover, on-premises MRM systems give companies the ability to tailor their solutions greatly to match individual internal procedures and integration requirements with other on-premises software. This degree of customization is especially beneficial in sectors with intricate or highly specialized marketing processes. The dependability, efficiency, and protection provided by on-site installations make them a favored option for companies seeking to retain strict control over their marketing management infrastructure.

Breakup by End-User:

Large Enterprises

Small and Medium Enterprises

Large enterprises lead the market, accounting for the largest marketing resource management market share

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes large enterprises and small and medium enterprises. According to the report, large enterprises represented the largest segment.

Large enterprises hold the biggest market share. These companies frequently work on an international level with elaborate marketing campaigns, requiring strong MRM systems to efficiently manage and align marketing efforts across various channels and areas. MRM solutions offer great advantages for large enterprises by consolidating different marketing tasks like planning, budgeting, and execution in one platform, which improves decision-making and operational efficiency. Furthermore, the extensive data generated by large-scale marketing campaigns provides valuable insights when analyzed through advanced MRM tools, leading to more targeted and effective marketing strategies. The extensive functionality and significant demand for unified marketing operations are key factors driving the marketing resource management demand in large enterprises.

Breakup by Vertical:

Media and Entertainment

Retail

BFSI

Healthcare

Consumer Goods

Automotive

Manufacturing

Apparel

Others

Consumer goods are the predominant market segment

A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes media and entertainment, retail, BFSI, healthcare, consumer goods, automotive, manufacturing, apparel, and others. According to the report, consumer goods accounted for the largest market share.

Consumer goods represent the largest segment due to the harsh competition within the consumer goods industry, which urges the need for effective and innovative marketing approaches. Businesses in this industry heavily depend on MRM solutions to efficiently oversee and enhance their marketing resources across a variety of geographical locations and consumer demographics. The high volume of products and the rapid pace of consumer trends in this industry necessitate robust MRM systems that can quickly adapt to changing market demands and coordinate multifaceted marketing campaigns. Additionally, the need to maintain brand consistency while personalizing marketing efforts to different consumer bases further fuels the adoption of MRM solutions in the consumer goods sector.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America dominates the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for marketing resource management.

North America holds the biggest market share due to its well-established marketing industry and early adoption of advanced marketing technologies. The majority of top MRM providers are located in this area, leading to its strong market position. The extensive adoption of MRM solutions in North America is also driven by the abundance of enterprises with intricate marketing requirements and the need to manage marketing campaigns across multiple digital channels effectively. High demand for integration capabilities with existing technologies and analytics tools also characterizes the marketing resource management market growth. Additionally, the culture of innovation and rising investments in marketing technology in this region foster continuous development and adoption of new MRM functionalities. In May 2024, IBM Corp, a US-based multinational technology company, and SAP revealed their intention to broaden their partnership by adding generative AI features and industry-focused cloud solutions to aid customers in improving productivity and innovation. This project sought to utilize AI to enhance business operations and propel the evolution of enterprises to the next level.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation and Workfront Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Marketing resource management companies are working to improve their services by incorporating advanced technologies like AI and ML for better predictive analytics and personalized marketing resources. Their emphasis is on creating cloud-based solutions for a remote and distributed workforce, with a focus on scalability and accessibility. Furthermore, these companies are increasing their international presence by forming strategic partnerships and purchasing other businesses in order to strengthen their position in the market and access new markets. For instance, In October 2023, Teradata and ActionIQ collaborated to improve marketing and customer experience initiatives for Teradata VantageCloud users by merging VantageCloud with ActionIQ's customer experience applications. This partnership aims to offer a cohesive client data platform, enhancing user interaction and speeding up innovation with advanced analytics and personalized marketing strategies. Continuous innovation in user interface design and functionality is also a major focus to improve user experience and accommodate the evolving requirements of modern marketing departments. These strategies are aimed at helping organizations optimize their marketing efforts and achieve a higher ROI.

Marketing Resource Management Market News:

March 2024: Accenture and Adobe collaborated to create specialized generative AI solutions for different industries using Adobe Firefly, with the goal of revolutionizing marketing by delivering customized, expandable content in sectors such as retail and healthcare.

March 2023: IBM Corporation unveiled fresh consulting services at the Adobe Summit aimed at enhancing content supply chains for marketing companies through the use of Adobe technologies. This partnership seeks to improve content creation and delivery efficiency on digital platforms, ultimately enhancing overall business results.

June 2024: SAP SE launched Business AI in its cloud solutions and revealed collaborations with AI giants such as Google Cloud, Meta, and NVIDIA. This program improves business functions with advanced AI insights and capabilities, with the goal of enhancing decision-making and automation in global companies.

Key Questions Answered in This Report:

  • How has the global marketing resource management market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and marketing resource management market recent opportunities in the global market?
  • What is the impact of each driver, restraint, and opportunity on the global market?
  • What are the key regional markets?
  • Which countries represent the most attractive market?
  • What is the breakup of the market based on the solution type?
  • Which is the most attractive solution type in the market?
  • What is the breakup of the market based on the deployment type?
  • Which is the most attractive deployment type in the market?
  • What is the breakup of the market based on the end-user?
  • Which is the most attractive end-user in the market?
  • What is the breakup of the market based on the vertical?
  • Which is the most attractive vertical in the market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global marketing resource management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Marketing Resource Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution Type

  • 6.1 Marketing Reporting and Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Capacity Planning Management
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Financial Management
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Creative Production Management
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Brand and Advertising Management
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Marketing Asset Management
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Large Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Small and Medium Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 Media and Entertainment
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 BFSI
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Healthcare
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Consumer Goods
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Automotive
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Manufacturing
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Apparel
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast
  • 9.9 Others
    • 9.9.1 Market Trends
    • 9.9.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adobe
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Brandmaker
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
    • 14.3.3 IBM Corporation
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Infor
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Microsoft Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 North Plain Systems
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 SAP SE
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 SAS
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 SWOT Analysis
    • 14.3.9 Teradata Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Workfront Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Marketing Resource Management Market: Major Drivers and Challenges
  • Figure 2: Global: Marketing Resource Management Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Marketing Resource Management Market: Breakup by Solution Type (in %), 2023
  • Figure 4: Global: Marketing Resource Management Market: Breakup by Deployment Type (in %), 2023
  • Figure 5: Global: Marketing Resource Management Market: Breakup by End-User (in %), 2023
  • Figure 6: Global: Marketing Resource Management Market: Breakup by Vertical (in %), 2023
  • Figure 7: Global: Marketing Resource Management Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Marketing Resource Management Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Marketing Resource Management (Capacity Planning Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Marketing Resource Management (Capacity Planning Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Marketing Resource Management (Financial Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Marketing Resource Management (Financial Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Marketing Resource Management (Creative Production Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Marketing Resource Management (Creative Production Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Marketing Resource Management (Brand and Advertising Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Marketing Resource Management (Brand and Advertising Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Marketing Resource Management (Marketing Asset Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Marketing Resource Management (Marketing Asset Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Marketing Resource Management (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Marketing Resource Management (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Marketing Resource Management (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Marketing Resource Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Marketing Resource Management (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Marketing Resource Management (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Marketing Resource Management (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Marketing Resource Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Marketing Resource Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Marketing Resource Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Marketing Resource Management (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Marketing Resource Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Marketing Resource Management (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Marketing Resource Management (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Marketing Resource Management (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Marketing Resource Management (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Marketing Resource Management (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Marketing Resource Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Marketing Resource Management (Consumer Goods) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Marketing Resource Management (Consumer Goods) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Marketing Resource Management (Automotive) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Marketing Resource Management (Automotive) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Marketing Resource Management (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Marketing Resource Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Global: Marketing Resource Management (Apparel) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Global: Marketing Resource Management (Apparel) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Global: Marketing Resource Management (Other Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Global: Marketing Resource Management (Other Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: North America: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: North America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: United States: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: United States: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Canada: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Canada: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Asia Pacific: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Asia Pacific: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: China: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: China: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Japan: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Japan: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: India: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: India: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: South Korea: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: South Korea: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Australia: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Australia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Indonesia: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Indonesia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Europe: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Europe: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Germany: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Germany: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: France: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: France: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: United Kingdom: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: United Kingdom: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Italy: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Italy: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Spain: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Spain: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Russia: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Russia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Latin America: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Latin America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Brazil: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Brazil: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Mexico: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Mexico: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 94: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Middle East and Africa: Marketing Resource Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 96: Middle East and Africa: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 97: Global: Marketing Resource Management Industry: SWOT Analysis
  • Figure 98: Global: Marketing Resource Management Industry: Value Chain Analysis
  • Figure 99: Global: Marketing Resource Management Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Marketing Resource Management Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Marketing Resource Management Market Forecast: Breakup by Solution Type (in Million US$), 2024-2032
  • Table 3: Global: Marketing Resource Management Market Forecast: Breakup by Deployment Type (in Million US$), 2024-2032
  • Table 4: Global: Marketing Resource Management Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 5: Global: Marketing Resource Management Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 6: Global: Marketing Resource Management Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Marketing Resource Management Market: Competitive Structure
  • Table 8: Global: Marketing Resource Management Market: Key Players