營銷運營管理市場:現狀分析與預測（2023-2030）

由於營銷複雜性不斷增加，預計營銷運營管理市場在預測期內將以 9.8% 的複合年增長率增長。此外，隨著公司專注於簡化營銷流程和提高整體效率，對營銷運營管理解決方案的需求也在不斷增加。

根據組件，市場分為服務和軟件。特別是，由於對效率的需求不斷增長和自動化的進步，軟件領域正在引領市場。因此，對公共汽車不斷增長的需求正在推動公共汽車和長途汽車市場的增長。

按應用劃分，市場分為庫存管理、勞動力管理、製造執行系統、流程和生產智能、質量流程管理等。其中，由於越來越重視營銷責任，製造執行系統領域正在引領市場。組織越來越注重衡量和展示其營銷工作對業務成果的影響。

按行業分為汽車、化工、醫療保健、食品飲料、消費品、航空航天和國防等。其中，汽車領域佔據了相當大的份額。對活動策劃和執行、協作廣告管理、資產管理等需求的不斷增長正在推動市場需求。

為了更好地了解營銷運營管理市場實施，市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、意大利、西班牙、歐洲其他地區）、亞太地區（中國，世界是根據其在日本、印度、韓國和亞太地區其他國家的存在來分析的）和世界其他地區。北美由美國和加拿大等國家組成，這些國家以其先進的營銷技術和高技術解決方案採用率而聞名。北美營銷運營管理市場規模龐大且持續增長。該地區擁有高度發達的營銷行業，來自不同行業的大量公司投資於營銷運營管理軟件和解決方案。市場的驅動因素包括日益複雜的營銷、流程優化的需求以及數據驅動營銷策略的需求。

目錄

第一章 市場介紹

• 市場定義
• 主要目的
• 利益相關者
• 限制

第二章 研究方法或假設

• 調查處理業務管理市場
• 研究方法 運營管理 市場
• 受訪者簡介

第三章市場總結

第 4 章執行摘要

第 5 章 COVID-19 疾病的全球營銷運營管理市場影響

第六章2020-2030年全球營銷運營管理市場收入

第 7 章按組成部分的市場洞察

• 服務
• 軟件

第 8 章按應用劃分的市場洞察

• 庫存控制
• 勞動管理
• 製造執行系統
• 流程和生產智能
• 質量過程管理
• 其他

第 9 章行業市場洞察

• 汽車
• 化學
• 醫療保健
• 食品與飲品
• 消費品
• 航空航天與國防
• 其他

第10章按地區劃分的市場洞察

• 北美營銷運營管理市場
  • 美國
  • 加拿大
  • 其他北美
• 歐洲營銷運營管理市場
  • 德國
  • 英國
  • 法國
  • 意大利
  • 西班牙
  • 歐洲其他地區
• 亞太營銷運營管理市場
  • 中國
  • 日本
  • 印度
  • 亞太地區其他國家
• 世界其他地區的營銷運營管理市場

第十一章營銷運營管理市場動態

• 市場驅動力
• 市場挑戰
• 影響分析

第十二章營銷運營管理市場機會

第十三章營銷運營管理市場趨勢

第十四章需求側和供給側分析

• 需求側分析
• 供給側分析

第十五章價值鏈分析

第十六章價格分析

第十七章戰略洞察

第18章 競爭場景

• 競爭格局
  • 波特五力分析

第十九章公司簡介

• ABB Ltd.
• Aegis Software
• Emerson Electric Co.
• Honeywell International Inc.
• General Electric
• Dassault Systemes
• Aspen Technology, Inc.
• Aegis Industrial Software Corporation
• Camstar
• Critical Manufacturing

第二十章 免責聲明

Marketing operations management (MOM) refers to the strategic and tactical activities involved in managing and optimizing the marketing processes, technologies, and resources within an organization. Marketing Operations Management encompasses various aspects of marketing, including planning, budgeting, resource allocation, project management, workflow optimization, performance measurement, and technology integration. The primary goal is to streamline marketing operations, enhance collaboration, increase productivity, and drive better marketing outcomes.

The Marketing Operations Management Market is expected to grow at a strong CAGR of 9.8% during the forecast owing to the increasing complexity in marketing. Also, as businesses focus on streamlining their marketing processes and improving overall efficiency, the demand for Marketing Operations Management solutions is rising.

Based on components, the market is bifurcated into services and software. Among these, the software segment is leading the market due to the increasing requirement for efficiency and advancements in automation. Also, the rising demand for data-driven decision-making is driving the market.

Based on the application, the market is segmented into inventory management, labor management, manufacturing execution system, process and production intelligence, quality process management, and others. Among these, the manufacturing execution system segment is leading the market due to the increased emphasis on marketing accountability. Organizations are placing greater emphasis on measuring and demonstrating the impact of marketing activities on business outcomes.

Based on the industrial vertical, the market is segmented into automotive, chemical, healthcare, food & beverages, consumer goods, aerospace & defense, and others. Among these, the automotive segment is holding a considerable share of the market. Increasing demand for campaign planning and execution, co-op advertising management, and asset management factors are fueling the demand of the market.

For a better understanding of the market adoption of Marketing Operation Managemnt the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Korea, and Rest of Asia-Pacific), Rest of World. North America comprises countries such as the United States and Canada, which are known for their advanced marketing practices and high adoption of technology solutions. The marketing operations management market in North America is large and continues to grow. The region has a highly developed marketing industry, with a substantial number of businesses across various sectors investing in marketing operations management software and solutions. The market is driven by factors such as increasing marketing complexities, the need for process optimization, and the demand for data-driven marketing strategies.

Some of the major players operating in the market include: ABB Ltd.; Aegis Software; Emerson Electric Co.; Honeywell International Inc.; General Electric; Dassault Systemes; Aspen Technology, Inc.; Aegis Industrial Software Corporation; Camstar; Critical Manufacturing.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Marketing Operations Management Market
• 2.2. Research Methodology of the Marketing Operations Management Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL MARKETING OPERATIONS MANAGEMENT MARKET COVID-19 IMPACT

6 GLOBAL MARKETING OPERATIONS MANAGEMENT MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY COMPONENT

• 7.1. Services
• 7.2. Software

8 MARKET INSIGHTS BY APPLICATION

• 8.1. Inventory Management
• 8.2. Labour Management
• 8.3. Manufacturing Execution System
• 8.4. Process and Production Intelligence
• 8.5. Quality Process Management
• 8.6. Others

9 MARKET INSIGHTS BY INDUSTRY VERTICAL

• 9.1. Automotive
• 9.2. Chemical
• 9.3. Healthcare
• 9.4. Food & Beverages
• 9.5. Consumer Goods
• 9.6. Aerospace & Defence
• 9.7. Others

10 MARKET INSIGHTS BY REGION

• 10.1. North America Marketing Operations Management Market
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe Marketing Operations Management Market
  • 10.2.1. Germany
  • 10.2.2. UK
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific Marketing Operations Management Market
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Rest of APAC
• 10.4. Rest of the World Marketing Operations Management Market

11 MARKETING OPERATIONS MANAGEMENT MARKET DYNAMICS

• 11.1. Market Drivers
• 11.2. Market Challenges
• 11.3. Impact Analysis

12 MARKETING OPERATIONS MANAGEMENT MARKET OPPORTUNITIES

13 MARKETING OPERATIONS MANAGEMENT MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

• 14.1. Demand Side Analysis
• 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 PRICING ANALYSIS

17 STRATEGIC INSIGHTS

18 COMPETITIVE SCENARIO

• 18.1. Competitive Landscape
  • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

• 19.1. ABB Ltd.
• 19.2. Aegis Software
• 19.3. Emerson Electric Co.
• 19.4. Honeywell International Inc.
• 19.5. General Electric
• 19.6. Dassault Systemes
• 19.7. Aspen Technology, Inc.
• 19.8. Aegis Industrial Software Corporation
• 19.9. Camstar
• 19.10. Critical Manufacturing

20 DISCLAIMER