行銷資源管理市場規模、佔有率、成長分析，按組件、按組織規模、按部署類型、按行業、按地區 - 行業預測，2024-2031 年

2022 年，行銷資源管理的全球市場規模為 36 億美元，從 2023 年的 39.9 億美元成長到 2031 年的 90.6 億美元，預計在預測期內（2024-2031 年）將以複合年成長率成長。 10.8%。

由於組織對確保品牌和監管合規性的需求不斷成長，全球行銷資源管理 (MRM) 市場預計在預測期內將顯著成長。隨著公司尋求最大限度地縮短內容傳送和複製的周期時間，對 MRM 系統的需求預計將會增加。此外，多樣化交付方式的發展也促進了這種擴張。 MRM技術簡化了各種行銷功能，包括品牌、人力資源、財務和內容管理，並利用人工智慧（AI）和機器學習（ML）來增強營運管理。隨著負責人處理更複雜的流程，MRM 解決方案的採用正在各個領域獲得動力。此外，科技的持續進步和消費行為的變化預計將推動對 MRM 解決方案的需求，尤其是在數位行銷體驗日益受到追捧的情況下。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 專利分析

行銷資源管理市場規模：依組成部分及複合年成長率（2024-2031）

• 市場概況
• 解決方案
  • 規劃和預算
  • 資產管理
  • 通路行銷管理
  • 績效管理
  • 其他
• 服務
  • 諮詢與實施
  • 培訓支援維護

行銷資源管理市場規模：依組織規模及複合年成長率（2024-2031）

• 市場概況
• 主要企業
• 中型公司
• 小型企業

以部署類型和複合年成長率分類的行銷資源管理市場規模（2024-2031）

• 市場概況
• 本地
• 雲

行銷資源管理市場規模：依產業及複合年成長率（2024-2031）

• 市場概況
• BFSI
• 消費品和零售
• 製造業
• 資訊科技和利用資訊科技的服務
• 通訊
• 醫療保健和生命科學
• 媒體和娛樂
• 旅行和招待
• 教育
• 能源和公共
• 其他

行銷資源管理市場規模與複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Oracle（US）
• SAP（Germany）
• SAS（US）
• Adobe（US）
• Aprimo（US）
• BrandMaker（Germany）
• HCL Technologies（India）
• Welcome（US）
• InMotionNow（US）
• Seismic（US）
• IBM（US）
• Capital ID（Netherlands）
• BrandMaster（Norway）
• TapClicks（US）
• Resolut（Sweden）
• IntelligenceBank（Australia）
• MRM Central（UK）

結論和建議

Global Marketing Resource Management Market size was valued at USD 3.6 billion in 2022 and is poised to grow from USD 3.99 billion in 2023 to USD 9.06 billion by 2031, growing at a CAGR of 10.8% during the forecast period (2024-2031).

The global Marketing Resource Management (MRM) market is forecasted to experience substantial growth during the projected period, driven by organizations' increasing need to ensure brand and regulatory compliance. The demand for MRM systems is anticipated to rise as companies seek to minimize cycle times in content distribution and duplication. Additionally, the evolution of diverse distribution methods is contributing to this expansion. MRM technologies streamline various marketing functions, including brand, personnel, financial, and content management, leveraging Artificial Intelligence (AI) and Machine Learning (ML) to enhance operational control. As marketers tackle more intricate processes, the adoption of MRM solutions is gaining momentum across various sectors. Furthermore, ongoing advancements in technology and shifts in consumer behavior are expected to bolster the demand for MRM solutions, especially as digital marketing experiences become increasingly sought after.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Market Segmental Analysis

Global Marketing Resource Management Market is segmented by component, organization size, deployment type, industry vertical and region. Based on component, the market is segmented into solutions and services. Based on organization size, the market is segmented into large enterprises, mid-sized enterprises and small enterprises. Based on deployment type, the market is segmented into on-premises and cloud. Based on industry vertical, the market is segmented into BFSI, consumer goods and retail, manufacturing, information technology and information technology-enabled services, telecommunications, healthcare and life sciences, media and entertainment, travel and hospitality, education, energy and utilities and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Market

The global marketing resource management (MRM) market is significantly driven by the rising demand for enhanced marketing efficiency. Businesses from various sectors are increasingly aware of the necessity to optimize their marketing operations to boost both effectiveness and efficiency. MRM solutions offer crucial features such as automated workflows, centralized asset management, and streamlined processes, which empower organizations to minimize manual tasks, eliminate redundancies, and ultimately enhance their marketing performance. As companies strive to achieve more with their resources, the implementation of MRM tools becomes vital, thus fueling the growth of the market and highlighting the critical importance of effective marketing management in today's competitive landscape.

Restraints in the Global Market

The Global Marketing Resource Management market faces several challenges, particularly related to data security concerns that could impede its growth. As businesses increasingly rely on digital platforms and accumulate substantial amounts of customer data, protecting this sensitive information has become paramount. Organizations must implement stringent security measures to safeguard MRM systems from potential data breaches and unauthorized access. These apprehensions about data privacy and security may lead companies to hesitate in adopting MRM solutions, thus stalling market expansion. Consequently, the fear of compromised customer information significantly influences the overall adoption rate of Marketing Resource Management technologies.

Market Trends of the Global Market

The global market is witnessing a transformative trend driven by the integration of Artificial Intelligence (AI) and Machine Learning (ML) across various industries, particularly marketing resource management (MRM). These technologies are revolutionizing traditional practices by providing advanced analytics, automation, and enhanced personalization of customer experiences. As businesses leverage AI and ML-powered MRM solutions, they gain superior capabilities for data analysis and predictive modeling, enabling them to navigate complex datasets and derive actionable insights. This evolution allows organizations to refine their marketing campaigns, achieve precise audience targeting, and tailor content effectively, fostering data-driven strategies that enhance decision-making and operational efficiency while delivering personalized engagements to consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis

Global Marketing Resource Management Market Size by Component & CAGR (2024-2031)

• Market Overview
• Solutions
  • Planning and Budgeting Management
  • Asset Management
  • Channel Marketing Management
  • Performance Management
  • Others
• Services
  • Consulting and Implementation
  • Training, Support, and Maintenance

Global Marketing Resource Management Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Large Enterprises
• Mid-Sized Enterprises
• Small Enterprises

Global Marketing Resource Management Market Size by Deployment Type & CAGR (2024-2031)

• Market Overview
• On-Premises
• Cloud

Global Marketing Resource Management Market Size by Industry Vertical & CAGR (2024-2031)

• Market Overview
• BFSI
• Consumer Goods and Retail
• Manufacturing
• Information Technology and Information Technology-Enabled Services
• Telecommunications
• Healthcare and Life Sciences
• Media and Entertainment
• Travel and Hospitality
• Education
• Energy and Utilities
• Others

Global Marketing Resource Management Market Size & CAGR (2024-2031)

• North America (Component, Organization Size, Deployment Type, Industry Vertical)
  • USA
  • Canada
• Europe (Component, Organization Size, Deployment Type, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Type, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Type, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Type, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprimo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrandMaker (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Welcome (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMotionNow (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seismic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capital ID (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrandMaster (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TapClicks (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Resolut (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IntelligenceBank (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MRM Central (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations