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1631168

行銷資源管理市場規模、佔有率、趨勢分析報告：按組件、部署、公司規模、最終用途、地區和細分市場進行預測，2025 年至 2030 年

Marketing Resource Management Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Deployment (Cloud, On-premise), By Enterprise Size, By End use, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

行銷資源管理市場的成長與趨勢

預計到 2030 年全球行銷資源管理市場規模將達到 98.3 億美元，2025 年至 2030 年的複合年成長率為 12.4%。

行銷資源管理 (MRM) 是一種雲端基礎的軟體，被組織廣泛用於高效、集中管理其行銷業務。它統一您的品牌合規性和行銷工作流程，並允許您有效地追蹤投資收益（ROI）。

行銷資源管理（MRM）是一種用於有效處理勞動力和相關技術和操作（例如規劃、生產和設計行銷流程）的技術。 MRM應用程式的出現幫助了企業的規劃和預算活動。透過預算和計劃等功能，行銷部門可以有效規劃預算、定義費用類型、會計等。

預計在預測期內，確保品牌和法規合規性的不斷成長的需求將推動 MRM 市場的成長。 MRM 解決方案使行銷部門能夠應對潛在威脅並執行策略計劃。由機器學習和人工智慧驅動的新興技術解決方案可提供永續的全通路體驗，預計將為市場參與企業創造進一步的成長機會。

預計 COVID-19 疫情的爆發將對市場成長產生積極影響。然而，新 MRM 系統預計的前期成本將阻礙成長。此外，對新行銷技術缺乏信任也阻礙了成長。

行銷資源管理市場報告重點

  • 由於分散式企業採用這些解決方案來維持品牌合規性，預計品牌和廣告管理部門將在預測期內實現顯著成長。
  • 公司越來越注重從傳統平台遷移到雲端平台，預計在培訓、支援和維護服務領域創造成長機會。
  • 由於配置優勢、減少對供應商的依賴以及眾多客製化選項，內部部署解決方案被廣泛採用。
  • 先進技術的不斷整合、大量的資源、豐富的產品系列和複雜的工作流程等因素預計將推動大型企業採用 MRM 解決方案。
  • 根據客戶的數位足跡進行定位和行銷的需求日益成長，這促使消費品製造商和零售商採用先進的行銷技術。
  • 印度和中國等新興國家的 BFSI 以及 IT 和通訊領域的成長預計將在亞太地區創造對 MRM 解決方案的需求。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第 3 章 行銷資源管理市場變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
  • 行銷資源管理市場分析工具
    • 產業分析 – 波特五力分析
    • PESTEL 分析

第 4 章 行銷資源管理市場：組件格局的估計與預測

  • 2024 年及 2030 年行銷資源管理市場佔有率）
  • 解決方案
    • 品牌與廣告管理
    • 產能規劃管理
    • 創新製作管理
    • 財務管理
    • 行銷資產管理
    • 行銷報告和分析
  • 計劃管理
    • 其他
  • 服務
    • 諮詢與實施
    • 培訓、支援和維護

第5章 行銷資源管理市場：發展前景估計及預測

  • 2024 年及 2030 年行銷資源管理市場佔有率（按部署）
  • 雲
  • 本地

第6章 行銷資源管理市場：企業規模格局估計與預測

  • 2024 年及 2030 年行銷資源管理市場佔有率（依公司規模）
  • 大型企業
    • 2018 年至 2030 年企業行銷資源管理市場估計與預測
  • 中小企業
    • 2018 年至 2030 年中小企業行銷資源管理市場估計與預測

第 7 章 行銷資源管理市場：最終用途格局估計與預測

  • 2024 年和 2030 年按最終用途分類的行銷資源管理市場佔有率
  • BFSI
    • 2018 年至 2030 年 BFSI 行銷資源管理估計與預測
  • 消費品和零售
    • 消費品和零售行銷資源管理市場估計和預測，2018-2030 年
  • 醫療
    • 2018 年至 2030 年醫療保健行銷資源管理市場估計與預測
  • 資訊科技和通訊
    • 2018 年至 2030 年 IT 和通訊行銷資源管理估計和預測
  • 製造業
    • 2018 年至 2030 年製造業行銷資源管理市場估計與預測
  • 媒體和娛樂
    • 2018 年至 2030 年媒體與娛樂行銷資源管理市場估計與預測
  • 旅遊與飯店
    • 2018 年至 2030 年旅遊和酒店行銷資源管理市場估計和預測
  • 其他
    • 2018 年至 2030 年其他行銷資源管理市場估計與預測

第8章 區域行銷資源管理前景評估與預測

  • 區域概況
  • 行銷資源管理市場：2024 年和 2030 年區域趨勢分析
  • 北美洲
    • 2018 年至 2030 年北美行銷資源管理市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018 年至 2030 年歐洲行銷資源管理市場估計與預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2018 年至 2030 年亞太地區行銷資源管理市場估計與預測
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 2018 年至 2030 年拉丁美洲行銷資源管理市場估計與預測
    • 巴西
  • 中東和非洲
    • 2018 年至 2030 年中東和非洲行銷資源管理市場估計和預測
    • 沙烏地阿拉伯王國
    • 阿拉伯聯合大公國
    • 南非

第9章 競爭格局

  • 公司分類
  • 公司市場定位
  • 公司熱圖分析
  • 公司簡介/上市公司
    • ADOBE INC
    • Aprimo
    • HCL Technologies Limited
    • Infor
    • Microsoft
    • SAP SE
    • SAS Institute, Inc
    • Oracle
    • Salesforce, Inc
    • WSI
Product Code: GVR-4-68039-320-4

Marketing Resource Management Market Growth & Trends:

The global marketing resource management market size is expected to reach USD 9.83 billion in 2030 and is expected to grow at a CAGR of 12.4% from 2025 to 2030. Marketing Resource Management (MRM) is a cloud-based software that is widely used by organizations for effectively centralizing and managing their marketing operations. It enables organizations to unify brand compliance and marketing workflows and effectively track their Return on Investment (ROI).

Marketing Resource Management (MRM) is a technology used to efficiently handle workforce and associated technology and operations such as planning, production, and design of marketing processes. The emergence of MRM applications has helped businesses in their planning and budgeting activities. By using functionalities such as budgeting and planning, marketing divisions can effectively plan their budgets, define the expense types, and closeouts, among others.

The increasing need for ensuring brand and regulatory compliance is expected to propel the MRM market growth over the forecast period. Using MRM solutions, the marketing department can tackle potential threats and run a strategic program. Emerging technology solutions driven by machine learning and artificial intelligence to deliver sustainable omnichannel experience are expected to further create growth opportunities for the market players.

The outbreak of the COVID-19 pandemic is anticipated to favorably impact market growth. However, the upfront costs associated with new MRM systems are expected to hamper the growth. Furthermore, the lack of trust in new marketing technologies is also hampering the growth.

Marketing Resource Management Market Report Highlights:

  • The brand and advertising management segment is expected to witness significant growth over the forecast period owing to the adoption of these solutions in decentralized companies to maintain brand compliance
  • The increased focus of businesses to move from the legacy platform to cloud platform is expected to create growth opportunities for the training, support, and maintenance services segment
  • The adoption of on-premise solutions is high owing to benefits associated with configuration, reduced vendor dependency, and numerous customization options
  • Factors such as the growing integration of advanced technologies, the presence of a large number of resources, extensive product portfolio, and complex workflows are expected to propel the adoption of MRM solutions in large enterprises
  • The increasing need to target customers and market products based on the digital footprint is encouraging consumer goods and retail companies to adopt advanced marketing technologies
  • The growth of sectors such as BFSI and IT and telecom in developing countries such as India and China is expected to create the demand for MRM solutions in the Asia Pacific region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Marketing Resource Management Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Marketing Resource Management Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Marketing Resource Management Market: Component Outlook Estimates & Forecasts

  • 4.1. Marketing Resource Management Market Share by Component, 2024 & 2030 (USD Million)
  • 4.2. Solution
    • 4.2.1. Marketing Resource Management Solution Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.2. Brand & Advertising Management
      • 4.2.2.1. Marketing Resource Management Brand & Advertising Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.3. Capacity Planning Management
      • 4.2.3.1. Marketing Resource Management Capacity Planning Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.4. Creative Production Management
      • 4.2.4.1. Marketing Resource Management Creative Production Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.5. Financial Management
      • 4.2.5.1. Marketing Resource Management Financial Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.6. Marketing Asset Management
      • 4.2.6.1. Marketing Resource Management Marketing Asset Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.7. Marketing Reporting & Analytics
      • 4.2.7.1. Marketing Resource Management Marketing Reporting & Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3. Project Management
      • 4.3.1.1. Marketing Resource Management Project Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Others
      • 4.3.2.1. Marketing Resource Management Others Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Marketing Resource Management Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.4.2. Consulting & Implementation
      • 4.4.2.1. Marketing Resource Management Consulting & Implementation Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.4.3. Training, Support, and Maintenance
      • 4.4.3.1. Marketing Resource Management Training, Support & Maintenance Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Marketing Resource Management Market: Deployment Outlook Estimates & Forecasts

  • 5.1. Marketing Resource Management Market Share by Deployment, 2024 & 2030 (USD Million)
  • 5.2. Cloud
    • 5.2.1. Cloud Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3. On-premise
    • 5.3.1. On-premise Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Marketing Resource Management Market: Enterprise Size Outlook Estimates & Forecasts

  • 6.1. Marketing Resource Management Market Share by Enterprise Size, 2024 & 2030 (USD Million)
  • 6.2. Large Enterprise
    • 6.2.1. Marketing Resource Management Market for Large Enterprise Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3. Small & Medium Enterprise
    • 6.3.1. Marketing Resource Management Market for Small & Medium Enterprise Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Marketing Resource Management Market: End Use Outlook Estimates & Forecasts

  • 7.1. Marketing Resource Management Market Share by End Use, 2024 & 2030 (USD Million)
  • 7.2. BFSI
    • 7.2.1. Marketing Resource Management market in BFSI estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.3. Consumer Goods & Retail
    • 7.3.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.4. Healthcare
    • 7.4.1. Marketing Resource Management market in healthcare estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.5. IT & Telecom
    • 7.5.1. Marketing Resource Management market in IT & telecom estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.6. Manufacturing
    • 7.6.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.7. Media & Entertainment
    • 7.7.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.8. Travel & Hospitality
    • 7.8.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.9. Others
    • 7.9.1. Marketing Resource Management market in others estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. Marketing Resource Management Regional Outlook Estimates & Forecasts

  • 8.1. Regional Snapshot
  • 8.2. Marketing Resource Management Market: Regional Movement Analysis, 2024 & 2030
  • 8.3. North America
    • 8.3.1. North America Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. U.S.
      • 8.3.2.1. U.S. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. Canada
      • 8.3.3.1. Canada marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. Mexico
      • 8.3.4.1. Mexico marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.4. Europe
    • 8.4.1. Europe Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. U.K.
      • 8.4.2.1. U.K. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. Germany
      • 8.4.3.1. Germany marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. France
      • 8.4.4.1. France marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.5. Asia Pacific
    • 8.5.1. Asia Pacific Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. China
      • 8.5.2.1. China marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.3. India
      • 8.5.3.1. India marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.4. Japan
      • 8.5.4.1. Japan marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.5. Australia
      • 8.5.5.1. Australia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.6. South Korea
      • 8.5.6.1. South Korea marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.6. Latin America
    • 8.6.1. Latin America Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. Brazil
      • 8.6.2.1. Brazil marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.7. MEA
    • 8.7.1. MEA Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.7.2. Kingdom of Saudi Arabia
      • 8.7.2.1. Kingdom of Saudi Arabia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.7.3. UAE
      • 8.7.3.1. UAE marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.7.4. South Africa
      • 8.7.4.1. South Africa marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. ADOBE INC
      • 9.4.1.1. Participant's overview
      • 9.4.1.2. Financial performance
      • 9.4.1.3. Product benchmarking
      • 9.4.1.4. Strategic initiatives
    • 9.4.2. Aprimo
      • 9.4.2.1. Participant's overview
      • 9.4.2.2. Financial performance
      • 9.4.2.3. Product benchmarking
      • 9.4.2.4. Strategic initiatives
    • 9.4.3. HCL Technologies Limited
      • 9.4.3.1. Participant's overview
      • 9.4.3.2. Financial performance
      • 9.4.3.3. Product benchmarking
      • 9.4.3.4. Strategic initiatives
    • 9.4.4. Infor
      • 9.4.4.1. Participant's overview
      • 9.4.4.2. Financial performance
      • 9.4.4.3. Product benchmarking
      • 9.4.4.4. Strategic initiatives
    • 9.4.5. Microsoft
      • 9.4.5.1. Participant's overview
      • 9.4.5.2. Financial performance
      • 9.4.5.3. Product benchmarking
      • 9.4.5.4. Strategic initiatives
    • 9.4.6. SAP SE
      • 9.4.6.1. Participant's overview
      • 9.4.6.2. Financial performance
      • 9.4.6.3. Product benchmarking
      • 9.4.6.4. Strategic initiatives
    • 9.4.7. SAS Institute, Inc
      • 9.4.7.1. Participant's overview
      • 9.4.7.2. Financial performance
      • 9.4.7.3. Product benchmarking
      • 9.4.7.4. Strategic initiatives
    • 9.4.8. Oracle
      • 9.4.8.1. Participant's overview
      • 9.4.8.2. Financial performance
      • 9.4.8.3. Product benchmarking
      • 9.4.8.4. Strategic initiatives
    • 9.4.9. Salesforce, Inc
      • 9.4.9.1. Participant's overview
      • 9.4.9.2. Financial performance
      • 9.4.9.3. Product benchmarking
      • 9.4.9.4. Strategic initiatives
    • 9.4.10. WSI
      • 9.4.10.1. Participant's overview
      • 9.4.10.2. Financial performance
      • 9.4.10.3. Product benchmarking
      • 9.4.10.4. Strategic initiatives

List of Tables

  • Table 1 Global marketing resource management market: Key market driver analysis
  • Table 2 Global marketing resource management market: Key market restraint analysis
  • Table 3 Global marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 4 Global marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 5 Global marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 6 Global marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 7 Global marketing resource management Market, by end use, 2018 - 2030 (USD Million)
  • Table 8 North America marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 9 North America marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 10 North America marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 11 North America marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 12 North America marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 13 U.S. marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 14 U.S. marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 15 U.S. marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 16 U.S. marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 17 Canada marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 18 Canada marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 19 Canada marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 20 Canada marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 21 Mexico marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 22 Mexico marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 23 Mexico marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 24 Mexico marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 25 Europe marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 26 Europe marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 27 Europe marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 28 Europe marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 29 Europe marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 30 U.K. marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 31 U.K. marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 32 U.K. marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 33 U.K. marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 34 Germany marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 35 Germany marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 36 Germany marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 37 Germany marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 38 France marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 39 France marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 40 France marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 41 France marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 44 Asia Pacific marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 45 Asia Pacific marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 46 Asia Pacific marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 47 China marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 48 China marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 49 China marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 50 China marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 51 Japan marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 52 Japan marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 53 Japan marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 54 Japan marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 55 India marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 56 India marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 57 India marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 58 India marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 59 Australia marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 60 Australia marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 61 Australia marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 62 Australia marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 63 South Korea marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 64 South Korea marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 65 South Korea marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 66 South Korea marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 67 Latin America marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 68 Latin America marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 69 Latin America marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 70 Latin America marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 71 Latin America marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 72 Brazil marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 73 Brazil marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 74 Brazil marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 75 Brazil marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 76 MEA marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 77 MEA marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 78 MEA marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 79 MEA marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 80 MEA marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 81 Kingdom of Saudi Arabia marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 82 Kingdom of Saudi Arabia marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 83 Kingdom of Saudi Arabia marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 84 Kingdom of Saudi Arabia marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 85 UAE marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 86 UAE marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 87 UAE marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 88 UAE marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 89 South Africa marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 90 South Africa marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 91 South Africa marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 92 South Africa marketing resource management market, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Marketing resource management market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Marketing resource management market snapshot
  • Fig. 10 Marketing resource management market segment snapshot
  • Fig. 11 Marketing resource management market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Marketing resource management market: Component outlook key takeaways (USD Million)
  • Fig. 16 Marketing resource management market: Component movement analysis (USD Million), 2024 & 2030
  • Fig. 17 Solution market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Brand & advertising management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Capacity planning management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Creative production management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Financial management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Marketing asset management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Marketing reporting & analytics market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Project management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Consulting & implementation services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Training, support & maintenance services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Marketing resource management market: Deployment outlook key takeaways (USD Million)
  • Fig. 30 Marketing resource management market: Deployment y movement analysis (USD Million), 2024 & 2030
  • Fig. 31 On-premise market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Cloud market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Marketing resource management market: Enterprise size outlook key takeaways (USD Million)
  • Fig. 34 Marketing resource management market: Enterprise size movement analysis (USD Million), 2024 & 2030
  • Fig. 35 Large enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Small & medium enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Marketing resource management market: End use outlook key takeaways (USD Million)
  • Fig. 38 Marketing resource management market: End use movement analysis (USD Million), 2024 & 2030
  • Fig. 39 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Consumer goods & retail market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Media & entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Travel & hospitality market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Marketing resource management market: Region outlook, 2024 & 2030 (USD Million)
  • Fig. 48 North America marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 U.S. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Canada marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Mexico marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Europe marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Germany marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 U.K. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 France marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Asia Pacific marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 China marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Japan marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 India marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Australia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 South Korea marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 Latin America marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 Brazil marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 MEA marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 Kingdom of Saudi Arabia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 UAE marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 67 South Africa marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 68 Strategy framework
  • Fig. 69 Company categorization