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市場調查報告書
商品編碼
1765244

全球社群媒體分析市場

Social Media Analytics
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 239 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球社群媒體分析市場規模將達到 216 億美元

全球社群媒體分析市場規模預計在2024年為64億美元，到2030年將達到216億美元，2024年至2030年的複合年成長率為22.5%。零售和電子商務是本報告分析的細分市場之一，預計其複合年成長率將達到23.1%，到分析期結束時規模將達到67億美元。商業、金融服務和保險細分市場在分析期間的複合年成長率預計將達到28.5%。

美國市場規模估計為 18 億美元，中國市場預計複合年成長率為 21.2%

美國社群媒體分析市場規模預計在2024年達到18億美元。預計到2030年，作為世界第二大經濟體的中國市場規模將達到32億美元，在2024-2030年的分析期間內，複合年成長率為21.2%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為20.0%和18.7%。在歐洲，預計德國市場的複合年成長率約為15.1%。

全球社群媒體分析市場－主要趨勢與促進因素摘要

為什麼社群媒體分析正在成為企業的策略資產？

社群媒體分析 (SMA) 正在成為企業增強數位行銷策略、了解客戶行為和提升品牌聲譽的重要工具。隨著社群媒體數據量的指數級成長，社群媒體分析使得分析和解讀來自 Facebook、Twitter、Instagram 和 LinkedIn 等平台的大量數據成為可能。這種分析提供了有關客戶情緒、趨勢、宣傳活動效果和競爭定位的寶貴見解，使企業能夠做出數據驅動的決策並最佳化行銷工作。對即時受眾洞察的日益成長的需求，加上社交媒體宣傳活動的日益複雜，正在推動零售、金融、醫療保健和技術等領域採用社交媒體分析，了解客戶的數位足跡對於這些領域的成功至關重要。

科技進步如何增強社群媒體分析的能力？

人工智慧 (AI)、機器學習 (ML) 和自然語言處理 (NLP) 領域的技術創新顯著增強了社群媒體分析的能力，使其更加健壯、準確和方便用戶使用。 AI 和 ML 演算法支援進階情緒分析、趨勢偵測和預測分析，使企業能夠預測客戶需求和偏好。 NLP 提高了處理來自社群媒體的非結構化文字資料的能力，可以更深入地洞察客戶情緒、意圖和背景。雲端基礎的社交媒體分析平台提供擴充性、靈活性以及與其他行銷和 CRM 工具的整合，使企業能夠更有效地管理社交媒體資料。此外，數據視覺化和互動式儀表板的進步改善了用戶體驗，使負責人和分析師更容易解讀數據並獲得可行的見解。

哪些市場細分推動了社群媒體分析產業的成長？

組件包括軟體和服務，其中社交媒體監控、社交聆聽和競爭分析等軟體解決方案佔據最大的市場佔有率。部署模型分為雲端基礎和內部部署的解決方案，其中雲端基礎的部署由於其擴充性和成本效益而越來越受歡迎。社群媒體分析的應用多種多樣，包括客戶體驗管理、宣傳活動管理、競爭基準化分析、銷售和行銷最佳化以及風險管理。組織規模分為大型企業和中小型企業，其中大型企業由於需要全面的分析解決方案而佔據主要佔有率。最終用途產業包括零售、BFSI、醫療保健、IT 和通訊、媒體和娛樂、政府等。由於社群媒體使用率高且存在主要社群媒體分析供應商，北美佔據市場主導地位。同時，由於數位化採用和社群媒體滲透，預計亞太地區將快速成長。

是什麼推動了社群媒體分析市場的成長？

社群媒體分析市場的成長受到多種因素的推動，例如對數據主導行銷策略的需求不斷成長、人工智慧和機器學習技術的進步以及對即時受眾洞察的需求。數位行銷的興起以及了解客戶情緒、品牌知名度和宣傳活動效果的重要性日益增加，推動了社群媒體分析解決方案的採用。進階分析、巨量資料和雲端運算的整合增強了社群媒體分析平台的功能，提供了更準確的預測和有價值的見解。對提高行銷投資報酬率、最佳化客戶參與和增強競爭情報的關注進一步推動了市場成長。此外，巨量資料位管道的擴展、影片內容使用量的增加以及對數據使用合規性和道德標準的日益重視，為社交媒體分析市場創造了新的機會。

部分

依產業垂直分類（零售與電子商務、BFSI、政府與國防、醫療保健與生命科學、製造業、IT 與電信、能源與公共產業、其他）

受訪公司範例

  • Adobe Systems, Inc.
  • Brandwatch
  • Cision Ltd.
  • Clarabridge, Inc.
  • Crimson Hexagon
  • Digimind, Inc.
  • Germinait Solutions Private Limited（Germin）
  • GoodData Corporation
  • Hootsuite, Inc.
  • IBM Corporation
  • Lithium Technologies, LLC.
  • Meltwater US Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Simplify360
  • Socialbakers
  • Spredfast
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio
  • Sysomos
  • Tableau Software, Inc.
  • Talkwalker Inc.
  • Unmetric Inc.

人工智慧整合

全球產業分析師正在利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 並未遵循典型的 LLM 或特定產業的 SLM查詢，而是建立了一個從全球專家收集的內容庫，其中包括影片錄影、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況（成品和原始OEM）預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手，包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 比賽

簡介目錄
Product Code: MCP14884

Global Social Media Analytics Market to Reach US$21.6 Billion by 2030

The global market for Social Media Analytics estimated at US$6.4 Billion in the year 2024, is expected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% over the analysis period 2024-2030. Retail & eCommerce, one of the segments analyzed in the report, is expected to record a 23.1% CAGR and reach US$6.7 Billion by the end of the analysis period. Growth in the BFSI segment is estimated at 28.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.8 Billion While China is Forecast to Grow at 21.2% CAGR

The Social Media Analytics market in the U.S. is estimated at US$1.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.2 Billion by the year 2030 trailing a CAGR of 21.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 20.0% and 18.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.1% CAGR.

Global Social Media Analytics Market - Key Trends and Drivers Summarized

Why Is Social Media Analytics Becoming a Strategic Asset for Businesses?

Social Media Analytics (SMA) is becoming an indispensable tool for businesses seeking to enhance their digital marketing strategies, understand customer behavior, and improve brand reputation. As the volume of social media data grows exponentially, Social Media Analytics enables companies to analyze and interpret vast amounts of data from platforms like Facebook, Twitter, Instagram, and LinkedIn. This analysis provides valuable insights into customer sentiment, trending topics, campaign performance, and competitive positioning, allowing businesses to make data-driven decisions and optimize their marketing efforts. The growing need for real-time audience insights, coupled with the increasing complexity of social media campaigns, is driving the adoption of Social Media Analytics across sectors such as retail, finance, healthcare, and technology, where understanding the digital footprint of customers is crucial for success.

How Are Technological Innovations Enhancing the Capabilities of Social Media Analytics?

Technological innovations in Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are significantly enhancing the capabilities of Social Media Analytics, making them more robust, accurate, and user-friendly. AI and ML algorithms enable advanced sentiment analysis, trend detection, and predictive analytics, allowing businesses to anticipate customer needs and preferences. NLP is improving the ability to process unstructured text data from social media, providing deeper insights into customer sentiment, intent, and context. Cloud-based Social Media Analytics platforms offer scalability, flexibility, and integration with other marketing and CRM tools, enabling businesses to manage social media data more efficiently. Additionally, advancements in data visualization and interactive dashboards are enhancing the user experience, making it easier for marketers and analysts to interpret data and derive actionable insights.

Which Market Segments Are Driving the Growth of the Social Media Analytics Industry?

Components include software and services, with software solutions such as social media monitoring, social listening, and competitive analysis holding the largest market share. Deployment models are categorized into cloud-based and on-premise solutions, with cloud-based deployment gaining popularity due to its scalability and cost-effectiveness. Applications of Social Media Analytics span across customer experience management, campaign management, competitor benchmarking, sales and marketing optimization, and risk management. Organization sizes are divided into large enterprises and small and medium-sized enterprises (SMEs), with large enterprises accounting for a significant share due to their need for comprehensive analytics solutions. End-use industries include retail, BFSI, healthcare, IT and telecommunications, media and entertainment, and government. North America dominates the market due to high social media usage and the presence of major Social Media Analytics vendors, while Asia-Pacific is expected to witness rapid growth driven by increasing digital adoption and social media penetration.

What Are the Key Drivers of Growth in the Social Media Analytics Market?

The growth in the Social Media Analytics market is driven by several factors, including the increasing demand for data-driven marketing strategies, advancements in AI and ML technologies, and the need for real-time audience insights. The rise of digital marketing and the growing importance of understanding customer sentiment, brand perception, and campaign effectiveness are driving the adoption of Social Media Analytics solutions. The integration of advanced analytics, big data, and cloud computing is enhancing the capabilities of Social Media Analytics platforms, providing more accurate predictions and valuable insights. The focus on improving marketing ROI, optimizing customer engagement, and enhancing competitive intelligence is further supporting market growth. Additionally, the expansion of digital channels, increasing use of video content, and growing emphasis on compliance and ethical standards in data usage are creating new opportunities for the Social Media Analytics market.

SCOPE OF STUDY:

The report analyzes the Social Media Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Vertical (Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities, Other Verticals)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 32 Featured) -

  • Adobe Systems, Inc.
  • Brandwatch
  • Cision Ltd.
  • Clarabridge, Inc.
  • Crimson Hexagon
  • Digimind, Inc.
  • Germinait Solutions Private Limited (Germin)
  • GoodData Corporation
  • Hootsuite, Inc.
  • IBM Corporation
  • Lithium Technologies, LLC.
  • Meltwater US Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Simplify360
  • Socialbakers
  • Spredfast
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio
  • Sysomos
  • Tableau Software, Inc.
  • Talkwalker Inc.
  • Unmetric Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Social Media Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Data-Driven Marketing and Advertising Strategies Spurs Market for Social Media Analytics
    • Increasing Focus on Real-Time Audience Insights and Customer Sentiment Analysis Expands Market Scope
    • Growth of Influencer Marketing and Social Media Campaign Management Drives Adoption of Social Media Analytics
    • Integration of AI, Machine Learning, and Natural Language Processing in Analytics Solutions Fuels Innovation
    • Emergence of Advanced Social Media Listening and Monitoring Tools Strengthens Business Case
    • Focus on Enhancing Brand Reputation Management and Crisis Response Capabilities Drives Market Demand
    • Shift Towards Multi-Channel and Omni-Channel Analytics Solutions Expands Market Opportunities
    • Focus on Measuring ROI and Effectiveness of Social Media Campaigns Spurs Adoption
    • Growth of Video Content and Visual Analytics Expands Addressable Market for Social Media Analytics
    • Emergence of Cloud-Based and SaaS Social Media Analytics Platforms Enhances Market Scalability
    • Increasing Emphasis on Automated Reporting and Data Visualization Capabilities Drives Market Competitiveness
    • Need for Compliance with Data Protection Regulations and Ethical Standards Strengthens Market Position
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Media Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Government & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Government & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Healthcare & Life Sciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Healthcare & Life Sciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Energy & Utilities by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Energy & Utilities by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • CANADA
    • TABLE 22: Canada Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Canada 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • JAPAN
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 24: Japan Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Japan 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • CHINA
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • EUROPE
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 28: Europe Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 29: Europe 6-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 30: Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Europe 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • FRANCE
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: France 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • GERMANY
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 34: Germany Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Germany 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • ITALY
    • TABLE 36: Italy Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Italy 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • UNITED KINGDOM
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 40: Rest of Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Rest of Europe 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 42: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Asia-Pacific 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 44: Rest of World Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Rest of World 6-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2025 & 2030

IV. COMPETITION