查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1820233

2025 年至 2033 年社群媒體分析市場規模、佔有率、趨勢及預測（按組件、部署模式、組織規模、應用程式、最終用戶和地區分類）

Social Media Analytics Market Size, Share, Trends, and Forecast by Component, Deployment Mode, Organization Size, Application, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

2024年全球社群媒體分析市場規模達140億美元。展望未來， IMARC Group預測2033年市場規模將達到831.1億美元，2025-2033年的複合年成長率為21.9%。北美目前佔據社群媒體分析市佔率的33.0%，預計到2024年將達到此水準。社群媒體分析市場佔有率的成長得益於對資料分析日益成長的需求，數據分析有助於增強決策過程，提高各種社群媒體平台的利用率，以及越來越注重快速有效地回應客戶諮詢。

社群媒體分析是一種收集、處理和理解社群媒體網路資料的系統，旨在研究使用者活動。透過識別點讚、分享和評論，企業可以維護明智的行銷實踐並增強客戶關係。它可以幫助企業深入了解受眾，改善決策流程和內容最佳化，進而提升績效。此外，智慧工具等新工具有助於收集資料，使其能夠更有效率、更快速地定位行銷活動，並帶來更高的投資報酬率 (ROI)。因此，社群媒體分析最終可以幫助企業在實現成長目標的同時，增強其社群媒體影響力。

社群媒體分析趨勢正受到主要市場參與者的影響，他們採用先進技術來增強資料分析和決策能力。這個過程涉及收集、量化和解讀社交媒體資料，以深入了解受眾的行為、互動方式和情緒。同時，Adobe、Oracle、Saleforce IBM 等一些領先企業正在利用支援人工智慧 (AI)、即時分析和機器學習 (ML) 的平台來推動創新。這可以最大限度地提高內容的有效性，確定行銷活動的成功指標，並最佳化行銷策略。此外，透過利用情緒分析、趨勢追蹤和圖像/視訊分析等工具，公司可以獲得寶貴的洞察，從而提高績效和競爭力。

社群媒體分析市場的成長是由數據驅動決策日益成長的重要性以及對社群媒體平台越來越依賴的商業洞察所驅動的。企業正在利用社群媒體分析來了解消費者的行為、偏好和情緒，從而實現個人化行銷策略並提高客戶參與度。除此之外，網紅行銷和數位廣告的日益普及，加上電子商務平台的擴張，正在催化對衡量行銷活動效果和投資報酬率 (ROI) 的分析需求。人工智慧 (AI) 和機器學習 (ML) 的進步進一步增強了資料處理能力，使人們能夠從非結構化社交媒體資料中獲得更深入的洞察。除此之外，基於雲端的解決方案的使用日益增多，使得分析工具更易於存取和擴展。此外，競爭加劇、品牌聲譽管理的需求以及對資料隱私法規的遵守，都促使企業投資強大的社群媒體分析解決方案以保持競爭力。

美國社群媒體分析市場的需求是由社群媒體平台的廣泛採用和對數據驅動業務策略的高度重視所驅動的。各行各業的公司都利用社群媒體分析來獲取有關用戶行為的可行洞察，最佳化行銷活動並增強參與度。數位廣告和電子商務服務的擴展也產生了對分析工具的需求，以衡量績效並最大化投資回報。與此相符的是，美國在人工智慧和機器學習方面處於領先地位，提高了分析解決方案的效率和準確性。管理機構正在投資美國的人工智慧解決方案的開發。根據美國商務部官方網站提供的資訊，總統為商務部提出的2025年預算撥款6500萬美元用於保護和推廣人工智慧，包括保護美國公眾免受其潛在風險的侵害。此外，品牌聲譽管理和情感分析日益重要，鼓勵企業採用這些工具。

社群媒體分析市場趨勢：

社群媒體平台的使用率不斷提高

隨著全球手機普及率的不斷提高，社群媒體平台的使用也日益增多，這促進了市場的成長。據報道，到2027年，全球智慧型手機用戶總數預計將超過60億。如此龐大的用戶群每天都會產生大量文字、圖像和影片等形式的資料。企業收集這些資料是為了分析顧客偏好、行為和情緒等方面的寶貴見解。此外，企業也利用社群媒體分析來監測客戶情緒並調整行銷策略，從而透過應對動態的市場環境來提升銷售額和營運獲利能力。此外，社群媒體分析也能幫助企業精準有效研究資料。此外，雲端運算（尤其是透過SaaS平台）的應用，使企業能夠有效率地提供社交媒體分析解決方案，從而更輕鬆地即時監控和分析社交媒體資料，以便做出更明智的決策。這些見解可以推動產品開發、行銷和客戶互動活動，進而對市場產生正面影響。因此，了解用戶趨勢和行為成為跟上競爭步伐的必要條件，從而增強社群媒體分析市場前景。

為增強決策過程，對資料分析的需求不斷成長

為了做出更好的決策，對社群媒體分析的需求日益成長，這支持了市場的成長。據IMARC Group稱，2024 年全球資料分析市場規模達 743 億美元。此外，公司依靠資料分析來改善其決策流程。除此之外，與業務、人口統計和客戶資料相結合的高級分析可以幫助公司識別市場空白、分析銷售情況並做出明智的決策以超越競爭對手。社群媒體分析在從社群媒體資料中提供可操作的見解方面發揮著至關重要的作用，這對市場產生了積極的影響。此外，企業可以追蹤關鍵績效指標 (KPI)，例如參與率、覆蓋率和轉換率。此外，雲端運算憑藉其可擴展性、靈活性和成本效益，使企業能夠存取高級資料分析工具，使他們能夠利用社交媒體見解做出明智的決策。除此之外，這些見解對於最佳化行銷策略、了解使用者情緒以及使產品或服務與市場需求保持一致都非常寶貴。與此相符的是，它使企業能夠改善策略，更有效地分配資源，並最終提高獲利能力。

改善客戶服務的需求日益增加

由於對改善客戶服務的需求日益成長，社群媒體分析工具的採用率不斷上升，這促進了社群媒體分析市場的成長。同時，快速數位化為人們提供了更多獲取資訊和選擇的管道，從而增加了他們的需求。根據印度外交部的數據，預計2028年，印度的數位轉型將創造1兆美元的經濟規模。此外，社群媒體和線上平台正在為民眾提供公開且具影響力的聲音。隨著基於雲端的社群媒體分析解決方案變得越來越普及，即使是中小企業也可以利用這些解決方案，透過分析客戶在社群平台上的情緒和行為來增強客戶體驗管理並改善服務。在社群媒體上分享的一次不良體驗就可能損害公司的形象。因此，公司需要快速有效地回應客戶的任何諮詢、投訴或回饋，以建立正面的形象。此外，創新技術幫助這些公司收集和分析資料，以了解客戶的需求、偏好和痛點。此外，社群媒體分析透過分析客戶行為來輔助客戶體驗管理，使企業能夠增強服務質量，並在快速發展的市場中保持競爭力。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 二手資料
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球社群媒體分析市場

  • 市場概況
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場細分：按組成部分

  • 解決方案
  • 服務

第7章：市場區隔：依部署模式

  • 本地
  • 基於雲端

第8章：市場區隔：依組織規模

  • 中小企業
  • 大型企業

第9章：市場區隔：依應用

  • 客戶細分與定位
  • 競爭對手基準化分析
  • 多通路行銷活動管理
  • 客戶行為分析
  • 行銷管理

第 10 章：市場區隔：依最終用戶

  • 金融服務業協會
  • 媒體與娛樂
  • 旅遊與飯店
  • IT和電信
  • 零售
  • 衛生保健
  • 其他

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 12 章：SWOT 分析

第 13 章：價值鏈分析

第 14 章：波特五力分析

第 15 章：價格分析

第 16 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • Brandwatch (Cision US Inc.)
    • Clarabridge
    • Hootsuite Inc.
    • International Business Machines Corporation
    • NetBase Quid
    • Oracle Corporation
    • Salesforce.com, inc.
    • SAP SE
    • SAS Institute Inc.
Product Code: SR112025A4282

The global social media analytics market size was valued at USD 14.0 Billion in 2024 Looking forward, IMARC Group estimates the market to reach USD 83.11 Billion by 2033, exhibiting a CAGR of 21.9% from 2025-2033. North America currently dominates the social media analytics market share by 33.0% in 2024. The social media analytics market share is driven by the rising need for data analytics that enhances decision-making processes, increasing utilization of various social media platforms, and the growing focus on quick and effective responses to customer inquiries.

Social media analytics is the system of gathering, processing, and understanding data gathered from social media networks in an attempt to study the activity of users. In line with this, through the identification of likes, shares and comments businesses defend smart marketing practices and enhance customer relations. It assists the firms to get insights of its audiences and improve the policy making process and content optimization for improved performance. Moreover, new tools called smart tools help to gather data it is more efficient and immediate to target the campaigns and, bring a better return for investments (ROI). As a result, social media analytics can help businesses ultimately make their social media presence more robust while keeping the company's goal of growth in mind.

Social media analytics trends are being influenced by key market players adopting advanced technologies to enhance data analysis and decision-making. The process involves the action of harvesting, quantifying, as well as interpreting social media data to attain insights of the audience's behaviour, interaction fashion and their sentiment. Concurrently, some of the leaders are Adobe, Oracle, Sale force IBM, and others who are pushing innovation by availing platforms that support, artificial intelligence (AI), real-time analytics, and machine learning (ML). It allows the effectiveness of content to be maximized, the measures of the success of the campaign to be determined and the marketing strategies to be fine-tuned. Furthermore, by leveraging tools such as sentiment analysis, trend tracking, and image/video analytics, companies gain valuable insights to improve their performance and competitiveness.

The social media analytics market growth is driven by the increasing importance of data-driven decision-making and the growing reliance on social media platforms for business insights. Organizations are leveraging social media analytics to understand consumer behavior, preferences, and sentiment, enabling personalized marketing strategies and improved customer engagement. Besides this, the rising popularity of influencer marketing and digital advertising, combined with the expansion of e-commerce platforms is catalyzing the demand for analytics to measure campaign effectiveness and return on investment (ROI). Advancements in artificial intelligence (AI) and machine learning (ML) have further enhanced data processing, enabling deeper insights from unstructured social media data. Besides this, the growing usage of cloud-based solutions has made analytics tools more accessible and scalable. Additionally, heightened competition, the need for brand reputation management, and compliance with data privacy regulations encourage businesses to invest in robust social media analytics solutions to stay competitive.

The United States social media analytics market demand is driven by the widespread adoption of social media platforms and the strong emphasis on data-driven business strategies. Companies across industries utilize social media analytics to gain actionable insights into user behavior, optimize marketing campaigns, and enhance engagement. The expansion of digital advertising and e-commerce services also creates the need for analytics tools to measure performance and maximize ROI. In line with this, the United States is a leader in AI and ML advancements, enhancing the efficiency and precision of analytics solutions. Governing bodies are investing in the development of AI solutions in the US. As per the information provided on the official website of the US department of Commerce, The President's 2025 Budget for the Department of Commerce secured USD 65 Million to protect and promote AI, including defending the American public against its potential risks. Additionally, the growing importance of brand reputation management and sentiment analysis has encouraged organizations to adopt these tools.

Social Media Analytics Market Trends:

Growing utilization of social media platforms

The growing use of social media platforms due to the increasing adoption of mobile phones among the masses around the world is contributing to the growth of the market. As per reports, the total number of smartphone users is expected to cross 6 Billion by the year 2027 on a global level. Such a huge user base contributes to the production of vast data every day in the form of text, images, and videos. Businesses gather this data in order to analyze valuable insights into customer preference, behavior, and sentiment. Moreover, companies are leveraging social media analytics to monitor customer sentiment and adapt marketing strategies, gaining insights to improve sales and operational profitability by responding to dynamic market conditions. Apart from this, social media analytics enables a company to study the data precisely and effectively. Also, cloud adoption, particularly through SaaS, allows businesses to offer social media analytics solutions efficiently, making it easier to monitor and analyze social media data in real-time for better decision-making. Such insights could drive product development, marketing, and customer engagement activities, thus positively influencing the market. Consequently, knowledge of user trends and behavior is becoming a necessity for keeping pace with competition, thereby enhancing the social media analytics market outlook.

Rising demand for data analytics for enhanced decision-making process

The increasing need for social media analytics to make better decisions is supporting the growth of the market. According to the IMARC Group, the global data analytics market size reached USD 74.3 Billion in 2024. In addition, companies depend on data analytics to improve their decision-making processes. Besides this, advanced analytics, integrated with business, demographic, and customer data, helps companies identify market gaps, analyze sales, and make informed decisions to outperform competitors. Social media analytics plays a vital role in providing actionable insights from social media data, which is positively influencing the market. Moreover, businesses can track key performance indicators (KPIs), such as engagement rates, reach, and conversion rates. Also, cloud computing, with its scalability, flexibility, and cost-effectiveness, enables businesses to access advanced data analytics tools, empowering them to make informed decisions using social media insights. Apart from this, these insights are invaluable for optimizing marketing strategies, understanding user sentiment, and aligning products or services with market demands. In line with this, it enables businesses to refine their strategies, allocate resources more effectively, and ultimately increase profitability.

Increasing need to improve customer services

The rising adoption of social media analytics tools due to the increasing need to improve customer service is contributing to the social media analytics market growth. In line with this, rapid digitalization offers people more access to information and options, increasing their demand. As per the Ministry of External Affairs Government of India, digital transformation in India is expected to create a USD 1 Trillion economy by 2028. Besides this, social media and online platforms are providing a public and influential voice for the people. As cloud-based social media analytics solutions become more accessible, even SMEs can leverage them to enhance customer experience management and improve services by analyzing customer sentiment and behaviors on social platforms. A single bad experience shared through social media may ruin the image of a company. So, the companies respond fast and effectively to any inquiry, complaint, or feedback from their customers in order to portray a positive image. Moreover, innovative technologies aid these companies to collect and analyze data to understand their customers' needs, preferences, and pain points. Furthermore, social media analytics aids in customer experience management by analyzing customer behavior, enabling organizations to enhance service offerings and stay competitive in a fast-evolving market.

Social Media Analytics Industry Segmentation:

Analysis by Component:

  • Solutions
  • Services

Solutions comprise the largest market share since they offer comprehensive tools and technologies that meet the diverse needs of businesses across industries. Analytics solutions comprise the software and platforms that businesses use to gather, process, and analyze data from various social media channels. Solutions often come in the form of cloud-based software as a service (SaaS) platform, which offers scalability and accessibility for businesses of all sizes. These tools typically include features, such as data collection, sentiment analysis, trend identification, and reporting. They enable organizations to extract meaningful insights from the vast amounts of social media data generated daily. Businesses rely on these solutions to track key performance metrics, measure the impact of marketing campaigns, understand customer sentiment, and make data-driven decisions. Customizable dashboards and user-friendly interfaces allow businesses to tailor analytics to their specific objectives, whether for improving marketing strategies, enhancing customer engagement, or monitoring brand reputation.

Analysis by Deployment Mode:

  • On-premises
  • Cloud-based

On-premises exhibits a clear dominance in the market. It refers to the installation and operation of the analytics software within the physical infrastructure of a company, such as servers and data centers, rather than using cloud-based solutions. It offers organizations greater control and customization over their social media analytics processes. This ensures compliance with privacy regulations, which is very important for maintaining customer trust and avoiding legal issues. In addition, it is particularly preferred by businesses with stringent data security and compliance requirements, as it allows them to keep sensitive data within their own network. On-premises also caters to businesses with significant existing information technology (IT) infrastructure investments. On-premises deployment also offers enhanced security by keeping data within the organization's network, reducing the risks associated with third-party cloud service providers. Additionally, on-premises solutions can be highly customized to meet specific business needs, enabling customized integrations with existing systems and processes.

Analysis by Organization Size:

  • Small and Medium Enterprises
  • Large Enterprises

Large enterprises hold 58.9% of the social media analytics market share. Large enterprises represent the biggest segment because of their extensive workforce, substantial revenue, and widespread reach. These organizations have complex social media footprints, with multiple brands, products, and user segments to manage. For large enterprises, social media analytics solutions enable them to gain comprehensive insights into the diverse audiences they engage with across various social media platforms. It assists in monitoring brand reputation, tracking competitors, and assessing the social media analytics market trends on a large scale. Besides this, it helps in creating effective marketing decisions, which helps these enterprises identify areas for their marketing campaigns and how to engage communities as well as efficiently manage resources. Additionally, large enterprises have dedicated teams and departments for analytics, which allows them to fully leverage social media analytics platforms. They also have the infrastructure to implement comprehensive, enterprise-level solutions that can integrate seamlessly with other systems, such as customer relationship management (CRM) tools, sales platforms, and marketing automation systems.

Analysis by Application:

  • Customer Segmentation and Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioral Analysis
  • Marketing Management

Customer segmentation and targeting hold 35.4% of the market share. It is an essential approach for companies seeking to customize their marketing initiatives for particular user segments efficiently. By examining social media data, businesses can pinpoint and classify their audience into separate segments according to demographics, behaviors, interests, and preferences. Through this, businesses get to know about their clients in a better way, which helps them to create content that customers can relate to. Additionally, social media analytics offers essential insights into users' choices, enabling companies to understand their opinions regarding their products or services. Companies can monitor individuals' engagements with brands and anticipate future buying habits. This data-oriented method enables more precise targeting, making certain that marketing initiatives connect with the appropriate audience at the right moment. Apart from this, focused marketing strategies result in greater conversion rates, enhanced brand loyalty, and better customer retention.

Analysis by End User:

  • BFSI
  • Media and Entertainment
  • Travel and Hospitality
  • IT and Telecom
  • Retail
  • Healthcare
  • Others

Retail holds 24.7% of the market share. Retail dominates the market, which can be attributed to its reliance on user engagement and understanding several preferences. Social media platforms offer abundant data that delivers important insights about customer preferences as well as their purchasing habits. Retail channels utilize social media analytics to grasp market trends, assess product performance, and observe competitor actions. Social media analytics aids in finding customer sentiment by examining conversations, reviews, and comments on social media. This data is essential for product development, inventory control, and marketing strategies. Furthermore, retailers utilize analytics to oversee their brand image and observe competitor actions. In addition to this, it enables retailers to swiftly tackle problems and take advantage of favorable feedback by remaining aware about customer opinions regarding their products and services. Through the examination of social media engagement, retailers can more effectively categorize their customer demographic, tailor advertising strategies, and create focused promotions.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America accounts for 33.0% of the market share. North America enjoys the leading position in the market owing to its advanced technological infrastructure, high social media penetration, and strong emphasis on data-driven decision-making across industries. Businesses in the region actively leverage social media analytics to gain valuable insights into consumer behavior, optimize marketing strategies, and enhance customer engagement. The region's well-established digital advertising and e-commerce services further drive the social media analytics market demand to track campaign performance and maximize ROI. North America's leadership in AI and ML technologies has notably improved the capabilities of social media analytics, enabling deeper insights and real-time data processing. Additionally, the high number of major technology companies and social media platforms support continuous innovations and development in analytics solutions. The growing awareness among businesses about brand reputation management, coupled with the need to monitor online sentiment, has increased the adoption of analytics for strategic planning. Furthermore, regulatory compliance requirements and investments in cloud-based solutions have made social media analytics more accessible and scalable. With high internet penetration and widespread smartphone usage, the US provides an ideal environment for analytics adoption. According to the article published on the official website of Pew Research Centre, in 2024, 96% of adults in the US use the internet. As more people and businesses go online in the United States, the volume of social media data increases. This has created a massive need for tools that can analyze and understand these data streams.

Key Regional Takeaways:

United States Social Media Analytics Market Analysis

The United States hold 80.00% share of North America. The increasing awareness among individuals about the importance of data-driven decision-making in business strategies is impelling the region's social media analytics market outlook. A key factor is the increasing use of social media platforms by companies to connect with customers, foster brand loyalty, and improve marketing strategies. With countless active users on social media platforms, businesses rely on analytics to derive actionable insights from the enormous volume of user-generated data. According to reports, the US had 239.0 Million social media users in January 2024. Companies must assess the success of their campaigns, monitor engagement, and comprehend audience interests. Social media analytics offers metrics like reach, conversion rates, and click-through rates, which enables marketers to refine their strategies and attain improved ROI. Furthermore, the growing emphasis on managing customer experience is driving the need for analytics solutions. Businesses utilize sentiment analysis, trend monitoring, and immediate feedback to enhance user satisfaction and tackle problems proactively. This is especially important in a competitive area where user preferences can change quickly. In addition to this, the incorporation of AI and ML into social media analytics tools has improved their features, allowing for predictive analysis, advanced sentiment detection, and automated reporting. This is enhancing the accessibility and depth of analytics solutions for companies of every size.

Europe Social Media Analytics Market Analysis

The Europe social media analytics market is driven by the region's efficient digital ecosystem, high focus on data-driven decision-making, and increasing reliance on social media for business operations. European companies are focusing on analytics to gain valuable insights from user interactions and social trends due to the increased internet usage and smartphone adoption. Reports indicate that in 2024, 94% of households in the EU had internet access. An important factor is the growing digital marketing environment in Europe. Businesses in various sectors are significantly investing in social media advertising, requiring strong analytics tools to assess campaign effectiveness, monitor customer interaction, and enhance advertising tactics. Social media analytics offers essential metrics like conversion rates, audience demographics, and ROI, allowing companies to make well-informed choices. Furthermore, as the competitive European market prioritizes customer experience, businesses are employing analytics to track consumer sentiment, recognize new preferences, and react to feedback instantly.

Asia Pacific Social Media Analytics Market Analysis

The growing digital transformation, along with the increasing internet utilization in the region, is bolstering the market growth. According to Invest India, the typical monthly data consumption per user hit 20.27GB as of March 2024 in India. As nations, such as China, India, and Southeast Asian countries witness rapid increase in smartphone usage, the area is emerging as a center for social media engagement. Companies are utilizing analytics tools to capitalize on the extensive data produced across various social media platforms. With online shopping becoming a leading trend, businesses employ social media analytics to grasp user behavior, monitor buying patterns, and improve tailored marketing approaches. Analytics-derived insights assist businesses in enhancing customer targeting and refining advertising campaigns, boosting conversion rates and ROI. The Asia-Pacific region is recognized for having a large number of influencers on different platforms, which makes analytics crucial for monitoring campaign effectiveness, engagement statistics, and audience choices. This holds significant value for brands aiming to traverse the varied cultural and linguistic terrain of the area. Furthermore, the area's emphasis on technological advancements fosters the integration of AI and ML in analytics tools. These technologies facilitate real-time observation, predictive analytics, and improved sentiment analysis, increasing the worth of social media information for companies.

Latin America Social Media Analytics Market Analysis

The region's rapidly increasing internet and smartphone penetration, coupled with the growing influence of social media platforms, is propelling the market growth. According to the reports, Brazil had 152.4 Million social media users in January 2023. Enterprises in this region use social media analytics solutions to tap into this big and active base of online users and gain actionable insights into the behavior, preferences, and trends of users. Additionally, a considerable expansion of e-commerce and digital marketing services across Latin America substantially drives the demand for analytics tools. Due to the shift of businesses towards online platforms, they highly depend on data derived from social media to optimize advertisement campaigns, augment user engagement, and improve their ROI. Moreover, various initiatives are being undertaken by governing agencies in the region towards promoting digitization.

Middle East and Africa Social Media Analytics Market Analysis

The region's growing digital transformation, increasing internet usage, and widespread use of social media platforms are contributing to the market growth. Companies throughout the MEA region utilize analytics tools to leverage the vast amount of user-generated content for understanding customer behavior and market trends. Moreover, the expansion of e-commerce platforms and online advertising prompts businesses to improve their marketing strategies and maximize campaign effectiveness. Reports indicate that Saudi Arabia's e-commerce sector produced USD 10 Billion in revenue in 2023. Social media analytics allows organizations to monitor engagement, assess ROI, and improve their outreach strategies. Moreover, the rise of influencer marketing in regions, such as the UAE, Saudi Arabia, and South Africa is driving the need for analytics to evaluate campaign success and audience perception.

Competitive Landscape:

Key players are offering innovative solutions and new technology to meet the high demand for analytics tools. These companies are investing in research and development (R&D) activities to enhance analytics tools with features like real-time monitoring, AI-driven insights, and predictive analytics, meeting the needs of businesses. They provide scalable cloud-based platforms that make analytics more accessible across industries. By partnering with social media platforms, big companies integrate analytics solutions seamlessly, allowing businesses to derive actionable insights from unstructured data. They also focus on improving user experience, enabling intuitive dashboards and customizable reporting. Furthermore, key players emphasize educating organizations on the value of analytics in improving customer engagement, optimizing marketing strategies, and measuring ROI. In March 2024, Reddit, a social networking forum, unveiled its new Reddit Pro set of analytics and data insights, crafted to help brands to maximize the app's potential and leverage the value of Reddit's vibrant niche communities. This Pro dashboard offers information on the number of post views, upvotes, and new followers and provides easy access to trend insights.

The report provides a comprehensive analysis of the competitive landscape in the social media analytics market with detailed profiles of all major companies, including:

  • Adobe Inc.
  • Brandwatch (Cision US Inc.)
  • Clarabridge
  • Hootsuite Inc.
  • International Business Machines Corporation
  • NetBase Quid
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.

Key Questions Answered in This Report

  • 1.How big is the social media analytics market?
  • 2.What is the expected growth rate of the global social media analytics market during 2025-2033?
  • 3.Which are the major drivers for social media analytics market growth?
  • 4.What is the leading segment of social media analytics based on component?
  • 5.What is the leading segment of social media analytics based on deployment mode?
  • 6.What is the leading segment of social media analytics based on organization size?
  • 7.What is the leading segment of social media analytics based on application?
  • 8.What is the leading segment of social media analytics based on end user?
  • 9.Which regions offer the most promising opportunities on the basis of social media analytics market size?
  • 10.Which are the social media analytics companies?
  • 11.What strategies are they adopting to stay ahead of competition?
  • 12.What are the key opportunities in the social media analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Social Media Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Small and Medium Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Customer Segmentation and Targeting
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Competitor Benchmarking
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Multichannel Campaign Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Customer Behavioral Analysis
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Marketing Management
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Media and Entertainment
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Travel and Hospitality
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Retail
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Brandwatch (Cision US Inc.)
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Clarabridge
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Hootsuite Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 International Business Machines Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 NetBase Quid
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com, inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Social Media Analytics Market: Sales Value (in Million USD), 2019-2024
  • Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2024
  • Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2024
  • Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2024
  • Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2024
  • Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: North America: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: United States: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: China: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: India: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Others: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: France: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Others: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Others: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2024
  • Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
  • Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
  • Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
  • Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Social Media Analytics Market: Competitive Structure
  • Table 9: Global: Social Media Analytics Market: Key Players