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市場調查報告書
商品編碼
1840366

2025年全球社群媒體分析市場報告

Social Media Analytics Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，社群媒體分析市場呈指數級成長，從2024年的138.3億美元成長到2025年的173.2億美元，複合年成長率達25.2%。這項成長主要歸功於社群媒體平台的廣泛普及、用戶參與度的提高、企業對社群媒體的整合、行銷和廣告方式的演變、用戶生成內容的影響，以及監管合規和風險規避等因素。

預計未來幾年，社群媒體分析市場規模將呈指數級成長，到2029年將達到506.8億美元，複合年成長率（CAGR）為30.8%。預測期內的成長主要歸因於隱私問題和合規性要求、影片和視覺內容分析、員工計劃計畫、政治宣傳活動中的社群媒體分析以及情感和行為分析。預測期內的關鍵趨勢包括跨平台分析、電子商務整合、地理空間和基於位置的分析、小眾社交平臺的興起以及基於訂閱的分析服務。

社群媒體分析市場涵蓋了營業單位（組織、自營商和夥伴關係）銷售的社群媒體分析服務。該市場包括收集和解讀來自社交管道的數據，以支援業務決策並評估透過社群媒體採取的決策行動的績效。社群媒體分析的關鍵組成部分包括對話追蹤和宣傳活動衡量，重點在於了解社交活動如何影響業務成果。

社群媒體分析的主要組成部分包括軟體和服務。社群媒體分析軟體旨在收集和解讀來自社群管道的數據，為業務決策提供支持，並分析透過社群媒體採取的行動的效果。該軟體可採用本地部署和雲端基礎技術，既適用於大型企業，也適用於中小企業。社群媒體分析的應用範圍廣泛，包括客戶細分和目標定位、競爭對手基準化分析、多通路宣傳活動管理、客戶行為分析和行銷管理。這些應用遍及眾多終端用戶產業，例如銀行和金融服務、IT和通訊、零售、醫療保健、政府服務、媒體和娛樂、公共產業以及運輸和物流。

美國在2025年春季突然提高關稅及其引發的貿易摩擦，對資訊科技產業，特別是硬體製造、資料基礎設施和軟體部署領域，產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲，推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司，面臨更長的前置作業時間和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施，擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該產業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來增強韌性，更有效地控制成本。

這份社群媒體分析研究報告是商業研究公司全新系列報告的一部分，該系列報告提供社交媒體分析統計數據以及您在社交媒體分析行業取得成功所需的各種資訊，包括全球市場規模、區域佔有率、社交媒體分析市場佔有率的競爭對手、詳細的社交媒體分析細分市場、市場趨勢和機遇等。這份社群媒體分析研究報告對該行業的現狀和未來發展趨勢進行了深入分析，為您提供所需的一切全面觀點。

未來五年30.8%的成長預測較我們先前對該市場的預測略微下調了0.2%。這一下調主要歸因於美國與其他國家之間的關稅影響。先進處理器和GPU（人工智慧主導的社交媒體分析的關鍵組件）關稅的上漲將增加基礎設施成本，並可能影響即時分析能力。此外，相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易造成的負面影響也將更為廣泛。

全球社群媒體用戶數量的不斷成長推動了社群媒體分析市場的發展。過去幾年，具備網路存取功能的行動電話、筆記型電腦和個人電腦的使用率顯著上升。網路實現了跨國界的溝通，社群網路幫助人們拓展人脈、結交新朋友、提升職涯發展、招募員工以及尋找擁有專業技能的人才，所有這些都促成了其受歡迎程度。例如，資訊來源位於美國的權威諮詢和評論媒體《福布斯》在2023年5月報道稱，預計到2023年，全球社交媒體用戶數量將達到約49億，到2027年將成長至約58.5億。因此，預計全球社群媒體用戶數量的成長將在預測期內推動社群媒體分析市場的成長。

預計電子商務和網路購物的成長將在未來推動社群媒體分析市場的擴張。電子商務是指透過網路買賣商品和服務，而網路購物是指消費者透過數位平台和網站購買產品。社群媒體分析對於利用電子商務產生的大量數據為企業帶來效益至關重要。它具有諸多優勢，包括提供客戶洞察以製定客製化的行銷策略，分析產品評論和建議以提升產品品質和聲譽，評估網紅行銷宣傳活動的有效性，以及透過監控和回覆客戶諮詢來改善客戶支援。例如，總部位於歐洲的政府間組織歐盟統計局（Eurostat）在2023年2月發布的報告顯示，在過去12個月中，16至74歲人群中有68%的人曾在網上購買或訂購過產品或服務，比2021年成長了1%。在過去三個月使用過網路的人群中，2022年有51%的人是網購者，而44%的網購者主要在線上購買服裝、鞋類和配件。因此，電子商務和網路購物的興起正在推動社群媒體分析市場的成長。

技術進步是推動社群媒體分析市場發展的關鍵趨勢。人工智慧 (AI) 等創新技術有望徹底改變品牌在 Facebook、Instagram、Twitter 和 LinkedIn 等平台上的推廣方式。 AI 可以自動完成許多繁瑣的社群媒體管理任務。例如，2024 年 8 月，由 Meta（前身為 Facebook）開發的美國社群媒體平台 Threads 推出了分析、貼文撰寫和排程等功能。這些新增功能提升了用戶在社群媒體平台上的體驗和互動。分析功能能夠提供關於內容表現的寶貴洞察，而貼文撰寫功能則有助於靈活地創作內容和進行協作。排程功能可實現貼文發布自動化，確保內容的一致性並實現最佳的受眾互動。這些工具的結合，使用戶能夠創建更有效、更具策略性的社群媒體內容。

社群媒體分析市場包括營業單位透過識別與產品和品牌相關的趨勢以及推斷消費者對產品和服務的情感而產生的收入。市場價值包括服務供應商銷售的或包含在其服務產品中的相關商品的價值。僅包括在企業間交易或銷售給最終消費者的商品和服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球社群媒體分析：PESTEL 分析（政治、社會、科技、環境、法律因素、促進因素與限制因素）
  • 終端用戶產業分析
  • 全球社群媒體分析市場：成長率分析
  • 全球社群媒體分析市場表現：規模與成長，2019-2024年
  • 全球社群媒體分析市場預測：規模與成長，2024-2029年，2034年
  • 全球社群媒體分析：潛在市場規模 (TAM)

第6章 市場細分

  • 全球社群媒體分析市場按組件、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 軟體
  • 服務
  • 全球社群媒體分析市場：依部署方式、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 本地部署
  • 雲
  • 全球社群媒體分析市場：依組織規模、績效與預測分類，2019-2024年、2024-2029年、2034年
  • 小型企業
  • 主要企業
  • 全球社群媒體分析市場：按應用、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 客戶區隔與目標定位
  • 競爭性標竿分析
  • 多通路宣傳活動管理
  • 客戶行為分析
  • 行銷管理
  • 全球社群媒體分析市場：依最終用戶產業、績效與預測分類，2019-2024年、2024-2029年、2034年
  • 銀行和金融服務
  • 資訊科技和通訊
  • 零售
  • 衛生保健
  • 政府服務
  • 媒體與娛樂
  • 公用事業
  • 運輸/物流
  • 其他最終用戶
  • 全球社群媒體分析市場：依軟體類型、效能和預測細分，2019-2024年、2024-2029年、2034年
  • 社群媒體監控工具
  • 情緒分析軟體
  • 互動分析平台
  • 報告和視覺化工具
  • 社交監聽工具
  • 全球社群媒體分析市場：按服務類型、效能和預測細分，2019-2024年、2024-2029年、2034年
  • 諮詢服務
  • 實施服務
  • 培訓和支援服務
  • 數據分析和報告服務
  • 策略發展服務

第7章 區域和國家分析

  • 全球社群媒體分析市場：按地區、表現和預測分類，2019-2024年、2024-2029年、2034年
  • 全球社群媒體分析市場：按國家、績效和預測分類，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章：西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章：俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 社群媒體分析市場：競爭格局
  • 社群媒體分析市場：公司概況
    • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • SAS Institute Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Digimind Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • Hootsuite Inc.
  • Talkwalker SA
  • Oktopost Technologies Inc.
  • Simplify360 Inc.
  • Frrole Inc.
  • Heuritech SAS
  • Salesforce Inc.
  • Adobe Inc.
  • Clarabridge Inc.
  • Netbase Solutions Inc.
  • Brandwatch Limited
  • Gooddata Corporation
  • Simply Measured Inc.
  • Sysomos Inc.
  • Sprout Social Inc.

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

  • 2029年社群媒體分析市場：提供新機會的國家
  • 2029年社群媒體分析市場：新興細分市場帶來新機會
  • 2029年社群媒體分析市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章附錄

簡介目錄
Product Code: r22131u

The social media analytics market encompasses the sales of social media analytics by entities (organizations, sole traders, and partnerships). It involves the ability to collect and interpret data from social channels to support business decisions and assess the performance of actions taken based on those decisions through social media. Key components of social media analytics include tracking conversations and measuring campaign effectiveness, with a focus on understanding how social activities influence business outcomes.

The primary types of components in social media analytics are software and services. Social media analytics software is designed to gather and interpret data from social channels to aid in business decision-making and analyze the performance of actions taken through social media. This software can be deployed through on-premise and cloud-based technologies, catering to both small and medium enterprises as well as large enterprises. The diverse applications of social media analytics include customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. These applications find use across various end-user industries such as banking and financial services, IT and telecommunications, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The social media analytics research report is one of a series of new reports from The Business Research Company that provides social media analytics statistics, including social media analytics industry global market size, regional shares, competitors with social media analytics share, detailed social media analytics segments, market trends and opportunities, and any further data you may need to thrive in the social media analytics industry. This social media analytics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media analytics market size has grown exponentially in recent years. It will grow from $13.83 billion in 2024 to $17.32 billion in 2025 at a compound annual growth rate (CAGR) of 25.2%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation.

The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $50.68 billion in 2029 at a compound annual growth rate (CAGR) of 30.8%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services.

The forecast of 30.8% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Rising tariffs on advanced processors and GPUs-key for AI-driven insights in social media analytics may increase infrastructure costs, impacting real-time analysis capabilities. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increase in the number of social media users worldwide is driving the growth of the social media analytics market. Over the years, the use of mobile phones, laptops, and computers with internet access has risen significantly. The internet has enabled communication across international borders, and social networking has helped individuals expand their connections, forge new friendships, advance their careers, recruit employees, and find individuals with specialized skills, all contributing to its popularity. For example, in May 2023, Forbes, a U.S.-based resource that provides expert advice and reviews, reported that the global social media user base reached an estimated 4.9 billion in 2023, with projections suggesting it could grow to approximately 5.85 billion by 2027. Thus, the increasing number of social media users worldwide is expected to propel the growth of the social media analytics market during the forecast period.

The growth of e-commerce and online shopping is anticipated to drive the expansion of the social media analytics market in the future. E-commerce encompasses the buying and selling of goods and services over the internet, whereas online shopping specifically pertains to consumers purchasing products through digital platforms or websites. Social media analytics is crucial in leveraging the extensive data generated through e-commerce to benefit businesses. It provides numerous advantages, including delivering customer insights for customized marketing strategies, analyzing product reviews and recommendations to enhance product quality and reputation, assessing the effectiveness of influencer marketing campaigns, and improving customer support by monitoring and promptly responding to inquiries. For instance, in February 2023, Eurostat, a Europe-based intergovernmental organization, reported in a survey that 68% of individuals aged 16 to 74 had purchased or ordered products or services online in the previous 12 months, marking a 1% increase from 2021. Among internet users in the last three months, 51% were e-shoppers in 2022, with 44% of e-shoppers primarily buying clothes, shoes, and accessories online. Thus, the rise in e-commerce and online shopping is driving the growth of the social media analytics market.

Technological advancement is a significant trend gaining traction in the social media analytics market. Innovations like artificial intelligence (AI) have the potential to transform how brands promote themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. AI can automate many tedious tasks associated with managing social media. For example, in August 2024, Threads, a U.S.-based social media platform developed by Meta (formerly Facebook), introduced features like Analytics, Post Drafts, and Scheduling. These additions enhance user experience and engagement on social media platforms. Analytics provide valuable insights into content performance, while post drafts facilitate flexible content creation and collaboration. Scheduling allows for automated post-publication, ensuring consistency and optimal audience engagement. Together, these tools empower users to create more effective and strategic social media content.

Major companies in the social media analytics market are adopting innovative solutions to maintain a competitive edge. This involves the development and application of advanced technologies that go beyond traditional data analysis, extracting valuable insights, patterns, and trends from social media platforms. This empowers businesses and organizations to make informed, data-driven decisions, enhance engagement, and gain a deeper understanding of their online audiences. In February 2022, Qualtrics, an experience management company, launched XM Discover, a suite designed to provide a comprehensive understanding of customer and employee sentiments by analyzing conversations across various platforms. Leveraging AI and machine learning, XM Discover processes structured and unstructured data from sources like social media posts, chat, and support conversations, facilitating improved experiences for customers, employees, brands, and products.

In April 2024, Hootsuite, a Canada-based social media management platform, acquired Talkwalker for an undisclosed amount. This acquisition enables Hootsuite to provide a more comprehensive suite of services, allowing clients to engage more effectively with their audiences and make data-driven decisions to enhance their social media strategies. Talkwalker is a Luxembourg-based software company that specializes in social listening and analytics services.

Major companies operating in the social media analytics market include International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.

North America was the largest region in the social media analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the social media analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The social media analytics market includes revenues earned by entities by spotting trends related to offerings and brands and deriving customer sentiment towards products and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for social media analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The social media analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Software; Services
  • 2) By Deployment: On-Premise; Cloud
  • 3) By Organization Size: Small And Medium Enterprises; Large Enterprises
  • 4) By Application: Customer Segmentation And Targeting; Competitor Benchmarking; Multichannel Campaign Management; Customer Behavioral Analysis; Marketing Management
  • 5) By End-User Industry: Banking And Financial Services; IT And Telecommunications; Retail; Healthcare; Government Services; Media And Entertainment; Utilities; Transportation And Logistics; Other End Users
  • Subsegments:
  • 1) By Software: Social Media Monitoring Tools; Sentiment Analysis Software; Engagement Analytics Platforms; Reporting And Visualization Tools; Social Listening Tools
  • 2) By Services: Consulting Services; Implementation Services; Training And Support Services; Data Analysis And Reporting Services; Strategy Development Services
  • Companies Mentioned: International Business Machines Corporation; Google LLC; Oracle Corporation; SAS Institute Inc.; Digimind; Hootsuite Inc.; Talkwalker S. A.; Oktopost Technologies Inc.; Simplify360 Inc.; Frrole Inc.; Heuritech SAS; Salesforce Inc.; Adobe Inc.; Clarabridge Inc.; Netbase Solutions Inc.; Brandwatch Limited; Gooddata Corporation; Simply Measured Inc.; Sysomos Inc.; Sprout Social Inc.; SAP SE; Unmetric Inc.; Rival IQ Inc.; Meltwater Us Holdings Inc.; SpreadFast Inc.; MetaQuotes Software Corp.; Emplifi Inc. (Socialbakers); Sprinklr Inc.; Synthesio Inc.; Brand24 Inc.; Qualtrics LLC; Cision Ltd.; Zoho Corporation Pvt. Ltd.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Social Media Analytics Market Characteristics

3. Social Media Analytics Market Trends And Strategies

4. Social Media Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Social Media Analytics Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Social Media Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Social Media Analytics Market Growth Rate Analysis
  • 5.4. Global Social Media Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Social Media Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Social Media Analytics Total Addressable Market (TAM)

6. Social Media Analytics Market Segmentation

  • 6.1. Global Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Software
  • Services
  • 6.2. Global Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premises
  • Cloud
  • 6.3. Global Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Small And Medium Enterprises
  • Large Enterprises
  • 6.4. Global Social Media Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Segmentation And Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioural Analysis
  • Marketing Management
  • 6.5. Global Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking And Financial Services
  • IT And Telecommunications
  • Retail
  • Healthcare
  • Government Services
  • Media And Entertainment
  • Utilities
  • Transportation And Logistics
  • Other End Users
  • 6.6. Global Social Media Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Media Monitoring Tools
  • Sentiment Analysis Software
  • Engagement Analytics Platforms
  • Reporting And Visualization Tools
  • Social Listening Tools
  • 6.7. Global Social Media Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Implementation Services
  • Training And Support Services
  • Data Analysis And Reporting Services
  • Strategy Development Services

7. Social Media Analytics Market Regional And Country Analysis

  • 7.1. Global Social Media Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Social Media Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Social Media Analytics Market

  • 8.1. Asia-Pacific Social Media Analytics Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Social Media Analytics Market

  • 9.1. China Social Media Analytics Market Overview
  • 9.2. China Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Social Media Analytics Market

  • 10.1. India Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Social Media Analytics Market

  • 11.1. Japan Social Media Analytics Market Overview
  • 11.2. Japan Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Social Media Analytics Market

  • 12.1. Australia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Social Media Analytics Market

  • 13.1. Indonesia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Social Media Analytics Market

  • 14.1. South Korea Social Media Analytics Market Overview
  • 14.2. South Korea Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Social Media Analytics Market

  • 15.1. Western Europe Social Media Analytics Market Overview
  • 15.2. Western Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Social Media Analytics Market

  • 16.1. UK Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Social Media Analytics Market

  • 17.1. Germany Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Social Media Analytics Market

  • 18.1. France Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Social Media Analytics Market

  • 19.1. Italy Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Social Media Analytics Market

  • 20.1. Spain Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Social Media Analytics Market

  • 21.1. Eastern Europe Social Media Analytics Market Overview
  • 21.2. Eastern Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Social Media Analytics Market

  • 22.1. Russia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Social Media Analytics Market

  • 23.1. North America Social Media Analytics Market Overview
  • 23.2. North America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Social Media Analytics Market

  • 24.1. USA Social Media Analytics Market Overview
  • 24.2. USA Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Social Media Analytics Market

  • 25.1. Canada Social Media Analytics Market Overview
  • 25.2. Canada Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Social Media Analytics Market

  • 26.1. South America Social Media Analytics Market Overview
  • 26.2. South America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Social Media Analytics Market

  • 27.1. Brazil Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Social Media Analytics Market

  • 28.1. Middle East Social Media Analytics Market Overview
  • 28.2. Middle East Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Social Media Analytics Market

  • 29.1. Africa Social Media Analytics Market Overview
  • 29.2. Africa Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Social Media Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Social Media Analytics Market Competitive Landscape
  • 30.2. Social Media Analytics Market Company Profiles
    • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. SAS Institute Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Digimind Overview, Products and Services, Strategy and Financial Analysis

31. Social Media Analytics Market Other Major And Innovative Companies

  • 31.1. Hootsuite Inc.
  • 31.2. Talkwalker S.A.
  • 31.3. Oktopost Technologies Inc.
  • 31.4. Simplify360 Inc.
  • 31.5. Frrole Inc.
  • 31.6. Heuritech SAS
  • 31.7. Salesforce Inc.
  • 31.8. Adobe Inc.
  • 31.9. Clarabridge Inc.
  • 31.10. Netbase Solutions Inc.
  • 31.11. Brandwatch Limited
  • 31.12. Gooddata Corporation
  • 31.13. Simply Measured Inc.
  • 31.14. Sysomos Inc.
  • 31.15. Sprout Social Inc.

32. Global Social Media Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Analytics Market

34. Recent Developments In The Social Media Analytics Market

35. Social Media Analytics Market High Potential Countries, Segments and Strategies

  • 35.1 Social Media Analytics Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Social Media Analytics Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Social Media Analytics Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer