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市場調查報告書
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1773415

益生菌健康飲料市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Probiotic Wellness Drinks Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球益生菌健康飲品市場規模達291億美元，預計到2034年將以9.1%的複合年成長率達到691億美元。益生菌健康飲品是注入活性微生物的功能性飲料，有助於腸道健康、增強免疫力和消化功能。這些飲品，包括益生菌優格、克菲爾、發酵茶和濃縮水，為消費者提供了一種輕鬆愉悅的方式，將益生菌融入日常生活。隨著人們對腸道菌叢關係的認知日益加深，以及人們對預防性健康和清潔營養的興趣日益濃厚，益生菌需求正在加速成長。消費者口味的演變正轉向低糖、植物性成分和天然標籤。

益生菌健康飲料市場 - IMG1

千禧世代和Z世代消費者興趣的激增，加上電商和零售通路的拓展，正在推動市場發展。口味創新增添了補水、能量等功能性益處，而針對性的健康目標持續推動市場成長。此外，不斷成長的可支配收入、注重健康的城市人口以及醫療保健認證日益增強的影響力，正在擴大發展中地區的消費者群體。全球市場的發展不僅受到科學支持和品牌投資的驅動，也受到對符合健康和環保價值觀的永續、清潔標籤飲料日益成長的需求的推動。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 291億美元
預測值 691億美元
複合年成長率 9.1%

2024年，康普茶市場佔據28.6%的市場佔有率，產值達83億美元。康普茶的受歡迎程度源自於其天然發酵茶的特質，以其益生菌功效、純淨的成分和清爽的口感而聞名。隨著年輕消費者逐漸接受莓果混合茶、薑汁茶和低酒精飲料等新口味，康普茶的市場規模持續擴大。康普茶在健康生活方式領域的適應性以及在注重健康的消費者中的廣泛吸引力，推動了該品類的成長和忠誠度。

2024年，零售分銷領域引領全球市場，佔52.6%，產值達153億美元。這種主導地位得益於益生菌飲料在保健食品商店、超市、大型超市和專業零售店的廣泛供應。這些模式提供了便利的購買管道、品牌知名度和衝動購買的潛力，從而提升了整體銷售量。零售環境提供了一個實體平台，讓消費者可以比較各種選擇、發現促銷活動並嘗試新的模式，這進一步鞏固了益生菌飲料的市場地位。

2024年，亞太地區益生菌健康飲品市場佔有35.2%的市佔率。這一領先地位源於人們對發酵飲料的文化熟悉以及快速現代化的健康趨勢。該地區的國家（例如日本、中國、韓國和印度）歷來都飲用富含益生菌的飲品，為其商業成長奠定了基礎。都市化、健康意識和收入水準的提高，加上線上和線下零售基礎設施的不斷發展，正在進一步推動益生菌飲料的普及。

達能公司、雀巢公司、養樂多本社株式會社、GT Living Foods Group plc 和 Kevita（百事可樂）等跨國公司正在透過區域合作夥伴關係和產品在地化策略擴張，以服務該地區不同的消費群體。在益生菌健康飲料市場競爭的公司正在實施創新、個人化和區域重點相結合的策略，以保持領先地位。

產品開發策略著重於豐富口味多樣性、降低糖分以及引入植物性替代品，以順應不斷變化的健康偏好。企業也優先考慮清潔標籤認證和透明採購，以贏得消費者信任。新興市場的品牌擴張正透過在地化、策略聯盟和文化客製化產品來實現。對電商平台和全通路零售策略的投資正在增強產品的可及性和消費者參與度。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 供應商概況
    • 利潤率
    • 每個階段的增值
    • 影響價值鏈的因素
    • 中斷
  • 產業衝擊力
    • 成長動力
    • 產業陷阱與挑戰
    • 市場機會
  • 成長潛力分析
  • 監管格局
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
  • 波特的分析
  • PESTEL分析
  • 價格趨勢
    • 按地區
    • 按產品
  • 未來市場趨勢
  • 技術和創新格局
    • 當前的技術趨勢
    • 新興技術
  • 專利態勢
  • 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
    • 主要進口國
    • 主要出口國
  • 永續性和環境方面
    • 永續實踐
    • 減少廢棄物的策略
    • 生產中的能源效率
    • 環保舉措

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 拉丁美洲
      • MEA
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034 年

  • 主要趨勢
  • 康普茶
    • 風味細分
    • 酒精含量變化
  • 克菲爾
    • 乳製品開菲爾
    • 植物性開菲爾
    • 調味與原味
  • 益生菌注射劑和功能性水
    • 濃縮益生菌注射劑
    • 益生菌強化水
    • 電解質-益生菌組合
  • 喝優格和乳製品飲料
    • 傳統飲用優格
    • 希臘優格飲料
    • 低脂和無脂版本
  • 植物性益生菌飲料
    • 水果和蔬菜為主
    • 堅果和種子類
    • 穀物發酵飲料
  • 益生菌汽水和碳酸飲料
    • 益生元蘇打水
    • 低醣版本
    • 天然風味特徵

第6章：市場估計與預測：按配銷通路，2021 - 2034 年

  • 主要趨勢
  • 零售通路
    • 超市和大賣場
    • 健康食品商店
    • 便利商店
    • 特色飲料零售商
  • 網路零售
    • 電子商務平台
    • 直接面對消費者的銷售
    • 基於訂閱的模型
  • 餐飲服務
    • 餐廳和咖啡館
    • 健康與保健中心
    • 公司餐廳
  • 藥房和醫療保健管道
    • 傳統藥局
    • 衛生診所
    • 營養師建議

第7章：市場估計與預測：按消費者人口統計，2021 - 2034 年

  • 主要趨勢
  • Z世代（18-24歲）
  • 千禧世代（25-40歲）
  • X世代（41-56歲）
  • 嬰兒潮世代（57歲以上）

第8章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國

第9章：公司簡介

  • GT's Living Foods
  • Danone SA
  • Yakult Honsha Co., Ltd.
  • Nestle SA
  • KeVita (PepsiCo)
  • Health-Ade Kombucha
  • Lifeway Foods, Inc.
  • Culture Pop
  • Poppi
  • Biotiful Dairy
  • Karma Probiotic Water
  • Chr. Hansen Holding A/S
  • DuPont Nutrition & Biosciences
  • BioGaia AB
  • Lallemand Inc.
簡介目錄
Product Code: 14274

The Global Probiotic Wellness Drinks Market was valued at USD 29.1 billion in 2024 and is estimated to grow at a CAGR of 9.1% to reach USD 69.1 billion by 2034. Probiotic wellness drinks are functional beverages infused with live microorganisms that support gut health, immunity, and digestion. These drinks, including probiotic yogurts, kefir, fermented teas, and enriched waters, offer an easy and enjoyable way for consumers to include probiotics in their daily routines. The growing awareness of the gut-microbiome connection, alongside rising interest in preventive health and clean nutrition, is accelerating demand. Evolving consumer tastes are shifting toward low-sugar profiles, plant-based ingredients, and natural labels.

Probiotic Wellness Drinks Market - IMG1

Surging interest from millennials and Gen Z, combined with increased access through e-commerce and retail, is driving market momentum. Flavor innovation added functional benefits like hydration and energy, and targeted health outcomes continue to shape market growth. Additionally, rising disposable incomes, health-conscious urban populations, and growing influence from healthcare endorsements are expanding the customer base in developing regions. The global market is being driven not only by scientific backing and brand investment but also by increasing demand for sustainable, clean-label drinks that align with wellness and environmental values.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$29.1 Billion
Forecast Value$69.1 Billion
CAGR9.1%

The Kombucha segment held a share of 28.6% in 2024, generating USD 8.3 billion. Its popularity stems from its status as a naturally fermented tea known for its probiotic benefits, clean ingredients, and refreshing taste. The segment continues to expand as younger consumers embrace new flavor innovations like berry medleys, ginger infusions, and lower-alcohol versions. Its adaptability into the wellness lifestyle space and broad appeal among health-conscious consumers have fueled growth and loyalty within this category.

The retail distribution segment led the global market in 2024, accounting for 52.6% and generating USD 15.3 billion. This dominance is attributed to the widespread availability of probiotic drinks in health food stores, supermarkets, hypermarkets, and specialty retail outlets. These formats offer accessibility, brand visibility, and impulse-buy potential, boosting overall sales volumes. Retail settings provide a physical platform where consumers can compare options, discover promotions, and try new formats, which continues to reinforce their market position.

Asia Pacific Probiotic Wellness Drinks Market held a 35.2% share in 2024. This leadership is rooted in cultural familiarity with fermented beverages and rapidly modernizing health trends. Countries across the region-such as Japan, China, South Korea, and India-have historically consumed probiotic-rich drinks, laying the foundation for commercial growth. Rising urbanization, health awareness, and income levels, paired with growing online and physical retail infrastructure, are propelling adoption further.

Multinational players such as Danone S.A., Nestle S.A., Yakult Honsha Co. Ltd., GT's Living Foods Group plc, and Kevita (PepsiCo) are expanding through regional partnerships and product localization strategies to serve diverse consumer segments across the region. Companies competing in the probiotic wellness drinks market are implementing a mix of innovation, personalization, and regional focus to maintain leadership.

Product development strategies focus on enhancing flavor variety, reducing sugar, and introducing plant-based alternatives to align with shifting health preferences. Firms are also prioritizing clean-label certifications and transparent sourcing to win consumer trust. Brand expansion in emerging markets is being achieved through localization, strategic alliances, and culturally tailored offerings. Investment in e-commerce platforms and omnichannel retail strategies are strengthening accessibility and consumer engagement.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product
    • 2.2.3 Distribution channel
    • 2.2.4 Consumer demographics
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier Landscape
    • 3.1.2 Profit Margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls and challenges
    • 3.2.3 Market opportunities
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
    • 3.6.1 Technology and innovation landscape
    • 3.6.2 Current technological trends
    • 3.6.3 Emerging technologies
  • 3.7 Price trends
    • 3.7.1 By region
    • 3.7.2 By product
  • 3.8 Future market trends
  • 3.9 Technology and innovation landscape
    • 3.9.1 Current technological trends
    • 3.9.2 Emerging technologies
  • 3.10 Patent Landscape
  • 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
    • 3.11.1 Major importing countries
    • 3.11.2 Major exporting countries
  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 LATAM
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Million) (Kilo Tons)

  • 5.1 Key trends
  • 5.2 Kombucha
    • 5.2.1 Flavour segmentation
    • 5.2.2 Alcohol content variations
  • 5.3 Kefir
    • 5.3.1 Dairy-based kefir
    • 5.3.2 Plant-based kefir
    • 5.3.3 Flavoured vs. plain variants
  • 5.4 Probiotic shots and functional waters
    • 5.4.1 Concentrated probiotic shots
    • 5.4.2 Probiotic-enhanced waters
    • 5.4.3 Electrolyte-probiotic combinations
  • 5.5 Drinking yogurt and dairy-based beverages
    • 5.5.1 Traditional drinking yogurt
    • 5.5.2 Greek yogurt drinks
    • 5.5.3 Low-fat and non-fat variants
  • 5.6 Plant-based probiotic beverages
    • 5.6.1 Fruit and vegetable-based
    • 5.6.2 Nut and seed-based
    • 5.6.3 Grain-based fermented drinks
  • 5.7 Probiotic sodas and carbonated drinks
    • 5.7.1 Prebiotic sodas
    • 5.7.2 Low-sugar variants
    • 5.7.3 Natural flavour profiles

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

  • 6.1 Key trends
  • 6.2 Retail channels
    • 6.2.1 Supermarkets and hypermarkets
    • 6.2.2 Health food stores
    • 6.2.3 Convenience stores
    • 6.2.4 Specialty beverage retailers
  • 6.3 Online retail
    • 6.3.1 E-commerce platforms
    • 6.3.2 Direct-to-consumer sales
    • 6.3.3 Subscription-based models
  • 6.4 Foodservice
    • 6.4.1 Restaurants and cafes
    • 6.4.2 Health and wellness centres
    • 6.4.3 Corporate cafeterias
  • 6.5 Pharmacy and healthcare channels
    • 6.5.1 Traditional pharmacies
    • 6.5.2 Health clinics
    • 6.5.3 Nutritionist recommendations

Chapter 7 Market Estimates and Forecast, By Consumer Demographics, 2021 - 2034 (USD Million) (Kilo Tons)

  • 7.1 Key trends
  • 7.2 Generation Z (18-24 years)
  • 7.3 Millennials (25-40 years)
  • 7.4 Generation X (41-56 years)
  • 7.5 Baby boomers (57+ years)

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Netherlands
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 Australia
    • 8.4.5 South Korea
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
  • 8.6 Middle East and Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 South Africa
    • 8.6.3 UAE

Chapter 9 Company Profiles

  • 9.1 GT's Living Foods
  • 9.2 Danone S.A.
  • 9.3 Yakult Honsha Co., Ltd.
  • 9.4 Nestle S.A.
  • 9.5 KeVita (PepsiCo)
  • 9.6 Health-Ade Kombucha
  • 9.7 Lifeway Foods, Inc.
  • 9.8 Culture Pop
  • 9.9 Poppi
  • 9.10 Biotiful Dairy
  • 9.11 Karma Probiotic Water
  • 9.12 Chr. Hansen Holding A/S
  • 9.13 DuPont Nutrition & Biosciences
  • 9.14 BioGaia AB
  • 9.15 Lallemand Inc.