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市場調查報告書
商品編碼
1865509
全球卡夫發酵食品和益生菌食品市場:預測至2032年-按產品類型、成分、形態、包裝、分銷管道、最終用戶和地區進行分析Craft Fermentation & Probiotic Foods Market Forecasts to 2032 - Global Analysis By Product Type (Kombucha, Kefir, Kimchi, Sauerkraut, and Miso & Tempeh), Source, Form, Packaging, Distribution Channel, End User, and By Geography. |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球手工發酵和益生菌食品市場價值將達到 622 億美元,到 2032 年將達到 1,073 億美元,在預測期內的複合年成長率為 8.1%。
手工發酵食品和益生菌食品是採用天然微生物發酵技術生產的,旨在改善腸道健康並提升風味層次。例如,酸菜、泡菜、康普茶、Kefir和味噌等,均採用小批量生產以品管。這些食品因其活性菌群、豐富的營養成分和獨特的風味而深受注重健康的消費者喜愛。其生產過程強調傳統的慢速發酵方法,有助於促進消化、增強免疫力,並在不添加任何合成添加劑的情況下保存食品。
根據全球食品論壇的分析,消費者現在選擇泡菜和康普茶等發酵食品,不僅是因為它們含有益生菌,還因為它們能為菜餚增添獨特而複雜的鮮味。
人們對腸道環境的健康益處越來越感興趣
手工發酵和益生菌食品市場的發展動力源於消費者對腸道菌群健康與免疫力、情緒和消化功能之間聯繫的日益重視。在機能性食品潮流的推動下,消費者正在尋找天然益生菌來源,例如Kefir、泡菜和康普茶。此外,消費者對潔淨標示低加工產品的偏好不斷增強,也進一步提升了這個品類的吸引力。隨著健康專家推薦富含益生菌的飲食,消費者對手工發酵食品的需求持續成長,推動全球消費者市場持續擴張。
益生菌標籤監管的複雜性
益生菌健康聲明相關的監管複雜性是手工發酵食品和益生菌食品市場的主要阻礙因素。標籤標準的區域差異和定義的不一致阻礙了品牌透明度和消費者信任。在歐盟和美國等市場,嚴格的聲明核准流程會延遲產品上市並限制行銷的靈活性。此外,科學檢驗要求增加了小規模生產商的合規成本。因此,法規環境的碎片化阻礙了益生菌食品品牌的有效商業化和國際貿易。
植物來源發酵技術的創新
植物來源發酵技術的最新創新為手工發酵食品和益生菌食品領域帶來了廣闊的發展前景。在素食主義者和乳糖不耐受人群的需求推動下,生產商正在利用椰子、燕麥和杏仁等替代基材。非乳製品細菌培養技術和生物製程的進步正在提升產品的風味穩定性和保存期限。此外,永續的採購方式也與消費者日益增強的環保意識相契合。這些技術和營養方面的創新正在拓展市場,使植物來源發酵食品成為一個充滿活力的成長領域。
產品污染及品管風險
市場面臨產品潛在污染以及生產和儲存過程中微生物穩定性波動所帶來的威脅。小規模手工生產往往難以達到穩定的衛生和pH值控制,導致產品變質和益生菌功效降低。此外,運輸過程中的溫度波動也會增加保存期限風險。污染事件會損害品牌信譽,並招致監管機構的審查。因此,嚴格的品質保證和發酵過程監控對於降低這一持續存在的行業風險至關重要。
新冠疫情對手工發酵食品和益生菌食品市場產生了雙重影響。初期,供應鏈中斷和零售店關閉重創了小規模生產商。然而,消費者對免疫健康的日益關注帶動了富含益生菌食品的需求成長。線上通路和直銷模式的興起,彌補了實體店銷售的下滑。疫情後,人們持續關注健康,進一步推動了對天然來源、增強免疫力產品的需求,鞏固了益生菌在全球預防性營養趨勢中的重要地位。
預計在預測期內,康普茶細分市場將佔據最大的市場佔有率。
由於康普茶廣受消費者歡迎,且作為天然低糖機能飲料,預計在預測期內,康普茶細分市場將佔據最大的市場佔有率。其清爽的口感、促進消化的功效以及高階定位,正吸引注重健康和生活方式的消費者。持續的口味創新和即飲型產品的推出,提高了康普茶的普及度。此外,透過超級市場和咖啡館等零售通路的拓展,也進一步鞏固了康普茶在全球益生菌飲料市場的領先地位。
預計在預測期內,乳製品細分市場將呈現最高的複合年成長率。
預計在預測期內,乳製品細分市場將保持最高的成長率,這主要得益於其強大的益生菌功效以及在全球飲食文化中的普及度。優格、Kefir和發酵起司等傳統產品正透過改良菌株和功能性添加劑進行重新配方。此外,強化乳製品系列也吸引了注重蛋白質攝取的消費者的注意。憑藉廣泛的分銷網路和產品多元化,乳製品益生菌細分市場將繼續發展成為該行業的主要成長動力。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於其根植於發酵食品的飲食傳統以及日益增強的健康意識。味噌、泡菜和納豆等發酵食品在日本、韓國和中國等國家有著悠久的消費歷史。都市區收入的成長和本土品牌的現代化進一步推動了該地區的成長。此外,零售基礎設施的完善以及消費者對機能性食品的偏好,使亞太地區成為益生菌的主要市場之一。
在預測期內,由於人們對腸道健康和健康飲食的日益關注,北美預計將成為複合年成長率最高的地區。消費者正積極接受手工益生菌飲品和植物來源發酵食品。快速的產品創新和網主導行銷正在提升消費者的認知度。此外,新興企業和知名營養品牌的投資也推動了品類的擴張。這些因素共同促成了北美成為手工發酵食品和益生菌食品成長最快的市場。
According to Stratistics MRC, the Global Craft Fermentation & Probiotic Foods Market is accounted for $62.2 billion in 2025 and is expected to reach $107.3 billion by 2032 growing at a CAGR of 8.1% during the forecast period. Craft fermentation and probiotic foods are artisanal products made using natural microbial fermentation to promote gut health and complex flavor. They include sauerkraut, kimchi, kombucha, kefir, and miso, crafted in small batches for quality control. These foods are valued for their live cultures, rich nutrients, and tangy taste, appealing to health-conscious consumers. The process emphasizes traditional, slow fermentation methods that enhance digestion, boost immunity, and preserve food without synthetic additives.
According to a Global Food Forums analysis, consumers now seek fermented foods like kimchi and kombucha not just for probiotics but for their unique, complex umami flavors in cooking.
Rising awareness of gut health benefits
The craft fermentation and probiotic foods market is driven by growing consumer awareness of gut microbiome health and its link to immunity, mood, and digestion. Spurred by the functional food movement, consumers are seeking natural probiotic sources like kefir, kimchi, and kombucha. Moreover, rising preference for clean-label and minimally processed products enhances category appeal. With healthcare professionals endorsing probiotic-rich diets, demand for artisanal fermented foods continues to strengthen, fueling sustained market expansion across global consumer bases.
Regulatory complexity in probiotic claims
Regulatory complexity concerning probiotic health claims acts as a key restraint in the craft fermentation and probiotic foods market. Diverse labeling standards and inconsistent definitions across regions hinder brand transparency and consumer trust. In markets like the EU and U.S., stringent claim approvals delay product launches and restrict marketing flexibility. Additionally, scientific validation requirements increase compliance costs for small producers. Consequently, fragmented regulatory environments impede streamlined commercialization and international trade for probiotic food brands.
Innovation in plant-based fermentation techniques
Emerging innovation in plant-based fermentation presents lucrative opportunities in the craft fermentation and probiotic foods sector. Fueled by vegan and lactose-intolerant consumer demand, producers are leveraging alternative substrates like coconut, oats, and almonds. Advancements in non-dairy bacterial cultures and bioprocessing are enhancing flavor stability and shelf life. Moreover, sustainable ingredient sourcing aligns with eco-conscious consumer trends. These technological and nutritional innovations are broadening market accessibility, positioning plant-based fermented foods as a dynamic growth frontier.
Product contamination and quality control risks
The market faces threats from potential product contamination and inconsistent microbial stability during production and storage. Small-scale artisanal operations often struggle to maintain uniform hygiene and pH control, leading to spoilage or loss of probiotic efficacy. Moreover, fluctuating temperature conditions during distribution exacerbate shelf-life risks. Any contamination incident can damage brand credibility and lead to regulatory scrutiny. Therefore, stringent quality assurance and fermentation process monitoring are critical to mitigating this persistent industry threat.
The COVID-19 pandemic had a dual impact on the craft fermentation and probiotic foods market. Initially, supply chain disruptions and retail closures hindered small producers. However, heightened consumer focus on immune health boosted interest in probiotic-rich foods. Online distribution channels and direct-to-consumer models gained traction, offsetting in-store losses. Post-pandemic, sustained health awareness continues to drive demand for natural immunity-boosting products, reinforcing probiotics as a staple in preventive nutrition trends worldwide.
The kombucha segment is expected to be the largest during the forecast period
The kombucha segment is expected to account for the largest market share during the forecast period, resulting from its broad consumer acceptance and positioning as a natural, low-sugar functional beverage. Its tangy taste, digestive benefits, and premium appeal attract both health-conscious and lifestyle-oriented consumers. Continuous flavor innovation and availability in ready-to-drink formats enhance accessibility. Furthermore, expanding retail distribution through supermarkets and cafes strengthens kombucha's dominance in the global probiotic beverage landscape.
The dairy-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dairy-based segment is predicted to witness the highest growth rate, propelled by its strong probiotic efficacy and cultural familiarity across global diets. Traditional products such as yogurt, kefir, and cultured cheese are being reformulated with enhanced strains and functional additives. Additionally, fortified dairy lines appeal to protein-conscious consumers. Supported by widespread distribution networks and product diversification, the dairy-based probiotic segment continues to evolve as a key growth catalyst within the industry.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its deep-rooted culinary traditions in fermentation and growing health-conscious population. Countries like Japan, South Korea, and China have longstanding consumption of fermented foods like miso, kimchi, and natto. Rising urban incomes and modernization of local brands further amplify regional growth. Additionally, supportive retail infrastructure and preference for functional foods position Asia Pacific as a dominant probiotic hub.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with escalating interest in gut health and wellness-driven diets. Consumers are increasingly adopting artisanal probiotic beverages and plant-based fermented foods. Rapid product innovation and influencer-driven marketing are expanding consumer awareness. Moreover, investments by startups and established nutrition brands are fostering category expansion. Collectively, these factors make North America the fastest-growing market for craft fermentation and probiotic food products.
Key players in the market
Some of the key players in Craft Fermentation & Probiotic Foods Market include Danone S.A., Yakult Honsha Co., Ltd., Lifeway Foods, Inc., Chobani LLC, The Hain Celestial Group, Blue Diamond Growers, Oatly Group AB, GoodBelly, Siggi's Dairy, Culture Pop, GT's Living Foods, Farmhouse Culture, Bubbies Fine Foods, Kombucha Brands Inc., Wild Friends Foods, and Bel Group.
In Sep 2025, Danone S.A. partnered with Lifeway Foods to expand kefir production and launch collagen-fortified probiotic products, reinforcing its leadership in fermented dairy and microbiome innovation
In Sep 2025, Yakult Honsha Co., Ltd. established its European R&D Center in the Netherlands and launched a sustainability report outlining new GHG reduction targets and expanded probiotic research initiatives
In Aug 2025, Lifeway Foods, Inc. expanded its ProBugs(R) kefir line with conventional whole milk pouches in three kid-friendly flavors, enhancing accessibility and gut health awareness nationwide
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.