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市場調查報告書
商品編碼
1845340
益生菌的全球市場的評估:各產品類型,各成分,各流通管道,各地區,機會,預測(2018年~2032年)Global Probiotics Market Assessment, By Product Type, By Ingredient, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F |
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全球益生菌市場預計將從 2024 年的 821.4 億美元成長到 2032 年的 1,674.3 億美元,2025 年至 2032 年的複合年增長率 (CAGR) 為 9.31%。這一增長受多種因素驅動。市場成長的主要驅動力之一是消費者對腸道健康的日益關注。這種轉變,以及消費者對預防性醫療保健措施日益增長的興趣,正在推動對益生菌產品的需求。
預計到 2024 年,全球對益生菌的需求將顯著增長,這主要是由於消費者對腸道健康對整體健康和福祉重要性的認識和支持不斷提高。消費者越來越關注自身的消化系統健康,這使得益生菌作為天然預防性藥物的需求強勁。根據美國國立衛生研究院 (NIH) 的說法,腸道菌叢失調會導致多種慢性疾病,包括發炎性腸道疾病、肥胖症、癌症和自閉症。益生菌能夠修復腸道菌叢並增強免疫力。例如,MicrobioTx 公司於 2025 年 6 月推出了印度首款高度個人化的益生菌產品。該公司已面向消費者推出了兩款獨特的產品。為了提高人們對腸道健康解決方案的認知度和可近性,MicrobioTx 與多家合作夥伴建立了合作關係,包括 Alyve Health、Bridge Health 和 Biomylz。
本報告深入探討了全球益生菌市場,提供了市場規模和預測、驅動因素和挑戰以及主要公司現狀等資訊。
The global probiotics market is projected to witness a CAGR of 9.31% during the forecast period, 2025-2032, growing from USD 82.14 billion in 2024 to USD 167.43 billion in 2032. The growth is driven by various factors. One of the key factors leading the growth of the market is raising awareness of gut health among the consumers. This shift is driving the demand for probiotics products with increasing consumer interest in preventive healthcare measures.
The global demand for probiotics has significantly grown in 2024, primarily due to greater awareness and consumer push towards recognizing the criticality of gut health for overall health and wellness. Consumers are becoming self-aware and conscientious about their digestive health, thereby generating great demand for probiotics as a natural, preventive healthcare option. According to the National Institutes of Health (NIH), Dysbiosis of the gut bacteria communities can cause many chronic diseases, such as inflammatory bowel disease, obesity, cancer, and autism. Probiotics restore the gut microbiomes and boost immunity. For instance, in June 2025, MicrobioTx launched India's first Hyper-Personalised Probiotic. The company introduced two unique offerings for their consumers. Also, for expanding the awareness and availability of gut health solutions, MicrobioTx has collaborated with various partners such as Alyve Health, Bridge Health and Biomylz.
Increasing Awareness of Gut Health Contributing to Market Growth
The continuous growth of probiotics is largely due to growing consumer knowledge of how gut health is connected to their overall health. Over the past few years, research has amped up our knowledge about gut microbiomes and how a healthy gut microbiome is connected to many different bodily processes, including digestion, immunity, mental health, and even skin conditions. Consumers are becoming knowledgeable and interested in improving their digestive health, either through probiotics, food, or combinations of both, which they are increasingly exposed to through social media, health blogs, and wellness influencers. It is the surging consumer knowledge and awareness that serves as an impetus to move them toward probiotics and other forms of digestive support. Today, people believe consuming food items like yoghurt and kimchi helps support gut health in addition to pursuing high-quality probiotic capsules. As such, demand has risen not just for probiotic capsules, but also for probiotic-enriched foods and beverages.
Health Benefits Derived from the Use of Probiotics Drive Demand
Most consumers nowadays look for healthy food products for their daily consumption. Due to various benefits associated with probiotics, consumers prefer probiotic yoghurts and fermented milks. According to the National Institutes of Health, probiotic yoghurts and fermented milks are rich in nutrients and are good sources of calcium, phosphorus, potassium, vitamin A, vitamin B2, and vitamin B12. Due to unhealthy lifestyles and modern dietary habits, consumers are facing problems such as gut health, gastrointestinal disorders, allergies, and inflammation. The global probiotic market is growing rapidly, especially via dairy products and dietary supplements. According to the International Probiotics Association, understanding the role of microbiota in preserving health is one of the crucial reasons behind the probiotics market's expansion.
Higher Technological Advancements and Increasing Disposable Income Drive the Market Growth
Another major factor that has a significant influence on the demand for probiotics is the increasing disposable income of consumers and technological advancements in the probiotic industry. Technological advancement is gaining popularity in the probiotic industry. Key players are introducing new technologies in the probiotics industry to enhance the features and reliability of the product, and those who can afford, are buying those products. According to Unilever, in April 2025, to bring a wave of change in the industry, Cif Infinite introduced a home cleaning product using bioscience technology and probiotics. They introduced an all-in-one cleaner spray to keep the home cleaner for a longer duration, and 45% of home care consumers are seeking cleaning products with non-toxic ingredients.
Future Market Scenario (2025 - 2032F)
Consumers are shifting from traditional food to probiotic supplements, due to their advantages for health and wellness. Also, probiotics are not limited to yoghurts, but they have been added to more edible items such as snack bars, chocolates, and beverages as well.
Many companies, such as Danone, Yakult, BioGaia are focusing on expanding their product portfolio by integrating probiotics into different ranges of products. This includes chocolates, snacks and even beverages.
Consumers are being cautious and more informed about what they eat in their daily routine. Probiotics not only improve physical health but also the mental well-being of an individual, as this helps in boosting digestion, reducing the risk of allergies, and improving an individual's overall emotional and social well-being.
Ongoing research and technological advancements assist in delivering effective and efficient products to consumers.
While North America continues to dominate the probiotic industry, followed by Asia-Pacific in terms of demand and consumption of probiotics, it holds the largest share, which drives the global probiotic market.
Key Players Landscape and Outlook
The global probiotics market continues to witness dynamic growth, as they are dominated by industry giants such as Nestle, Danone, Yakult Honsha, and Procter & Gamble. These companies are proactively investing in product innovation, R&D, and strategic partnerships to differentiate offerings and cater to evolving consumer preferences. For instance, Danone has expanded its portfolio with plant-based probiotic lines, while Nestle has integrated personalized nutrition into its probiotic products. Alongside established firms, emerging players such as BioGaia, Chr. Hansen, and ADM are pushing boundaries through cutting-edge strain development and expanding regional footprints, particularly in Asia-Pacific and Latin America - regions showing the fastest growth rates due to rising disposable incomes and increased health consciousness.
All the segments will be provided for all the regions and countries covered.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.