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市場調查報告書
商品編碼
1798021
益生菌飲料市場預測(至 2032 年):按產品類型、配方、分銷管道、應用和地區進行的全球分析Probiotic Drink Market Forecasts to 2032 - Global Analysis By Product Type (Dairy-Based, Plant-Based, Fruit-Based, and Other Product Types), Formulation, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球益生菌飲料市場預計在 2025 年達到 217.8 億美元,到 2032 年將達到 375.7 億美元,預測期內的複合年成長率為 8.1%。
益生菌飲料是機能飲料,含有乳酸桿菌和雙歧桿菌等活性有益微生物,有助於腸道健康和整體健康。這些飲料有助於維持腸道菌叢的健康平衡,改善消化功能並增強免疫力。益生菌飲料通常由發酵乳、植物奶或果汁製成,有多種口味和配方,以滿足注重健康的消費者尋求以自然方式增強消化和免疫功能的需求。
對功能性和營養強化飲料的需求不斷增加
消費者對健康飲品的興趣日益高漲,這推動了對支持腸道健康和免疫力的益生菌飲料的需求。文明病和消化器官系統的增多,使得機能飲料成為注重健康的人的首選。益生菌配方越來越被視為預防性健康解決方案,而非小眾補充劑。富含維生素、礦物質和適應原的配方進一步增強了其在各個年齡層的吸引力。口味、包裝和配送方式的產品創新正在幫助品牌擴大其影響力。隨著認知度的提升,益生菌飲料正成為零售和食品服務通路的主流。
保存期限短,需低溫運輸物流
益生菌飲料含有活性菌,需要嚴格的溫度控制才能維持其功效。這需要從生產到分銷的低溫運輸基礎設施,這增加了業務的複雜性和成本。保存期限限制限制了地理擴張,尤其是在物流不發達的地區。由於腐敗風險和儲存限制,零售商往往不願意進貨這些產品。雖然封裝和冷凍乾燥技術的創新層出不窮,但成本仍然很高。這些物流障礙對製造商的可擴展性和盈利構成了挑戰。
電子商務和訂閱整合
數位平台正在改變益生菌飲料觸達消費者的方式,提供直送上門的便利性和個人化體驗。訂閱模式有助於建立品牌忠誠度,同時確保消費者的定期消費,而這正是益生菌功效的關鍵所在。電商平台讓利基高階產品觸及傳統零售業以外的目標消費者。數據主導製化服務,例如腸道分析,可以提升產品的相關性和參與度。將益生菌飲料與健康套件或膳食計劃捆綁銷售,可以提升產品價值並實現差異化。隨著線上健康零售的擴張,益生菌飲料正處於有利地位,能夠利用這一轉變。
消費者偏好的變化
消費者對健康飲料的偏好正在迅速變化,對植物性、低糖和多功能飲品的興趣日益濃厚。益生菌飲料必須與提供類似益處的新興產品競爭,例如康普茶、Kefir和益生元汽水。向潔淨標示和無過敏原產品的轉變可能會對乳製品益生菌配方構成挑戰。圍繞人工添加劑和過量甜味劑的負面看法可能會削弱消費者的信任。社群媒體趨勢和網紅代言可能會迅速左右消費者的選擇,並削弱品牌忠誠度。
疫情提升了消費者對免疫和腸道健康的興趣,加速了益生菌飲料的需求。封鎖措施擾亂了供應鏈,但也迫使品牌加強其數位化影響力和配送模式。健康意識的增強導致試用購買量激增,尤其是在首次嘗試益生菌的消費者中。由於益生菌被視為增強天然防禦能力的物質,機能飲料作為日常健康維護的一部分越來越受到關注。然而,經濟不確定性和零售客流量的減少影響了高級產品的銷售。整體而言,新冠疫情成為創新的催化劑,將益生菌飲料重新定位為健康生活必需品。
預測期內,乳製品市場預計將佔最大佔有率
由於人們的健康意識日益增強,尤其是在消化器官系統和免疫系統健康方面,預計乳製品將在預測期內佔據最大的市場佔有率。新興趨勢包括使用新型菌株、低糖配方和潔淨標示定位。關鍵發展包括添加維生素的強化品種、植物奶混合品種以及永續包裝創新。城市市場和注重健身的消費者日益成長的需求正在推動優質化。品牌也正在利用人工智慧驅動的個人化和腸道微生物組檢測,使產品與個人健康目標保持一致,從而提高相關性和消費者參與度。
預計在預測期內,線上零售領域將以最高的複合年成長率成長。
預計線上零售領域將在預測期內實現最高成長率,這得益於便利的商品供應、廣泛的產品管道和個人化的購物體驗。新興趨勢包括訂閱模式、網主導行銷和人工智慧驅動的腸道健康診斷。關鍵發展包括直銷平台、捆綁式健康套件和低溫運輸最佳化配送解決方案。電子商務使小眾品牌能夠突破傳統零售壁壘,更有效地瞄準注重健康的消費者。增強的數位互動、忠誠度計畫和數據主導的客製化正在再形成消費者期望,並持續推動益生菌飲料的線上需求。
受健康意識增強、都市化和可支配收入增加的推動,預計亞太地區將在預測期內佔據最大的市場佔有率。傳統發酵食品為現代益生菌飲料鋪平了道路,推動了文化認同。新興趨勢包括乳製品替代品、本地化風味創新以及針對免疫和消化功能的功能性混合物。策略夥伴關係正在加強分銷網路,而區域製造地正在提高供應鏈效率。向二線城市的擴張正在挖掘新的消費群。數位健康平台和健康應用程式將進一步加速益生菌的普及。
預計北美地區在預測期內的複合年成長率最高。這得歸功於人們對腸道健康的日益關注以及向預防性保健的轉變,推動了益生菌飲料市場的發展。消費者正在積極尋求潔淨標示、低糖和無乳製品的選擇,這刺激了創新。新興趨勢包括植物來源、改善情緒的混合飲料和個人化營養。知名品牌正在投資微生物組研究,並擴大零售健康領域的合作。提高標籤檢視透明度和永續性的措施越來越受歡迎。數位互動和精準行銷也在重塑消費行為,並推動品類成長。
According to Stratistics MRC, the Global Probiotic Drink Market is accounted for $21.78 billion in 2025 and is expected to reach $37.57 billion by 2032 growing at a CAGR of 8.1% during the forecast period. A probiotic drink is a functional beverage containing live beneficial microorganisms, such as Lactobacillus and Bifidobacterium that support gut health and overall well-being. These drinks help maintain a healthy balance of intestinal bacteria, improve digestion, and boost immunity. Commonly made from fermented dairy, plant-based milk, or fruit juices, probiotic drinks are available in various flavors and formulations, catering to health-conscious consumers seeking natural ways to enhance digestive and immune functions.
Growing demand for functional and fortified beverages
Consumer interest in health-enhancing beverages has surged, driving demand for probiotic drinks that support gut health and immunity. The rise of lifestyle diseases and digestive disorders has made functional beverages a preferred choice among health-conscious individuals. Probiotic formulations are increasingly viewed as preventive wellness solutions rather than niche supplements. Fortification with vitamins, minerals, and adaptogens further boosts their appeal across age groups. Product innovation in taste, packaging, and delivery formats is helping brands expand their reach. As awareness grows, probiotic drinks are becoming mainstream in both retail and foodservice channels.
Short shelf life and need for cold chain logistics
Probiotic drinks contain live cultures that require strict temperature control to maintain efficacy. This necessitates cold chain infrastructure from production to point-of-sale, increasing operational complexity and cost. Shelf life limitations restrict geographic expansion, especially in regions with underdeveloped logistics. Retailers often hesitate to stock these products due to spoilage risks and storage constraints. Innovations in encapsulation and freeze-drying are emerging but remain cost-intensive. These logistical hurdles continue to challenge scalability and profitability for manufacturers.
Integration with e-commerce and subscription-based sales
Digital platforms are reshaping how probiotic drinks reach consumers, offering direct-to-door convenience and personalized experiences. Subscription models allow brands to build loyalty while ensuring regular consumption, which is key to probiotic efficacy. E-commerce enables niche and premium products to bypass traditional retail barriers and reach targeted audiences. Data-driven customization such as gut health profiling can enhance product relevance and engagement. Bundling probiotic drinks with wellness kits or dietary plans adds value and differentiation. As online health retail grows, probiotic beverages are well-positioned to capitalize on this shift.
Changing consumer preferences
Consumer tastes in health beverages are evolving rapidly, with growing interest in plant-based, low-sugar, and multifunctional options. Probiotic drinks must compete with emerging formats like kombucha, kefir, and prebiotic sodas that offer similar benefits. Shifts toward clean-label and allergen-free products may challenge dairy-based probiotic formulations. Negative perceptions around artificial additives or excessive sweeteners can erode trust. Social media trends and influencer endorsements can quickly sway consumer choices, making brand loyalty weak.
The pandemic heightened consumer focus on immunity and gut health, accelerating demand for probiotic beverages. Lockdowns disrupted supply chains but also pushed brands to strengthen their digital presence and delivery models. Increased health awareness led to a surge in trial purchases, especially among first-time users. Functional drinks gained traction as part of daily wellness routines, with probiotics seen as a natural defense booster. However, economic uncertainty and reduced retail footfall impacted premium product sales. Overall, Covid-19 acted as a catalyst for innovation, repositioning probiotic drinks as essential wellness staples.
The dairy-based segment is expected to be the largest during the forecast period
The dairy-based segment is expected to account for the largest market share during the forecast period, due to rising health awareness, especially around digestive and immune wellness. Emerging trends include the use of novel strains, reduced sugar formulations, and clean-label positioning. Key developments involve fortified variants with added vitamins, plant-dairy hybrids, and sustainable packaging innovations. Growing demand in urban markets and among fitness-focused consumers is driving premiumization. Brands are also leveraging AI-driven personalization and gut microbiome testing to align products with individual health goals, boosting relevance and consumer engagement.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, driven by offering convenience, wider product access, and personalized shopping experiences. Emerging trends include subscription models, influencer-led marketing, and AI-powered gut health assessments. Key developments feature direct-to-consumer platforms, bundled wellness kits, and cold-chain optimized delivery solutions. E-commerce enables niche brands to bypass traditional retail barriers and target health-conscious consumers more effectively. Enhanced digital engagement, loyalty programs, and data-driven customization are reshaping consumer expectations and fueling sustained demand for probiotic beverages online.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising health consciousness, urbanization, and growing disposable incomes. Traditional fermented foods have paved the way for modern probiotic beverages, fostering cultural acceptance. Emerging trends include dairy-alternative formats, localized flavor innovations, and functional blends targeting immunity and digestion. Strategic partnerships are boosting distribution networks, while regional manufacturing hubs enhance supply chain efficiency. Expansion into tier-2 cities is unlocking new consumer bases. Digital health platforms and wellness apps further accelerate probiotic adoption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increased focus on gut health, and a shift toward preventive wellness are driving the probiotic drink market. Consumers are actively seeking clean-label, low-sugar, and dairy-free options, fueling innovation. Emerging trends include plant-based formulations, mood-enhancing blends, and personalized nutrition. Leading brands are investing in microbiome research and expanding through retail-health collaborations. Enhanced labeling transparency and sustainability initiatives are gaining traction. Digital engagement and targeted marketing are also reshaping consumer behavior and boosting category growth.
Key players in the market
Some of the key players in Probiotic Drink Market include GT's Living Foods, KeVita, Danone S.A., GoodBelly, Yakult Honsha Co., Ltd., Bio-K+ International Inc., Nestle S.A., Poppi, Chobani LLC, The Hain Celestial Group, Yili Group, NextFoods Inc., Vitasoy International Holdings, PERKii, and Lifeway Foods Inc.
In July 2025, Danone and The Confederation of African Football (CAF) announced an agreement, making Danone an Official Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON), Morocco 2025 and the TotalEnergies CAF Women's Africa Cup of Nations (WAFCON), Morocco 2024. This partnership strengthens Danone's commitment to promoting health through food across the African continent, where both sports and nutrition play an essential role at every stage of life.
In July 2024, GT's Living Foods (GTLF) announces its Feel the Synergy marketing campaign. This summer, GTLF blends music and its bestselling SYNERGY(R) Raw Kombucha collection to create a transcendent experience, inviting people to unlock an exclusive playlist, discover emerging musicians, and win over one hundred music-themed prizes.