變得模糊的餐飲服務業的流通管道邊界 - 消費者見解的分析，趨勢，永續性，案例研究

本報告提供餐飲服務業的趨勢相關調查分析，大型食品服務企業為了適應城市和郊區的生活方式，如何積極探索獨立銷路的替代流通管道。

目錄

• 簡介
• 市場概要
• 消費者趨勢
• 企業的聚光燈
• 外帶

附錄

This report is part of a series on key trends which are currently affecting the foodservice landscape. It looks at how leading foodservice providers are actively seeking alternative channels rather than standalone outlets to adapt to urban and suburban lifestyles.

In terms of channel location, more foodservice providers are expanding their presence in shopping arcades, including malls and supermarkets. To maximize market penetration, leading brands are venturing into even more obscure retail segments such as apparel and beauty.

Scope

• Non-traditional channels are growing in demand, working from home is a key driver for the trend, retail-ready solutions is promising in foodservice, convenience is key in channel diversification, brand loyalty will boost cross-channel sales, micro-targeting contributes to trend's success.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the blurring channel boundaries trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

• Introduction
• Market overview
• Consumer trends
• Company spotlight
• Take-outs

Appendix