食品服務產業的地方性趨勢:消費者調查見解

大流行迎接第3年，全球旅客數再次增加，不過，供應鏈依然不穩定，地方性的重要性越來越高漲。

本報告提供食品服務產業的地方性趨勢的相關調查，主要趨勢，消費者見解，今後的趨勢的演進等資訊。

目錄

目錄

• 簡介
• 消費者見解
• 在職場的地方性
• 要點

附錄

This report is part of a series on key trends which are currently affecting the foodservice landscape. This report explains the various reasons why Localism is important to the consumer and how industry players can leverage it, with a view to how the trend will evolve over the next few years.

Localism is consumer prioritization of local goods and services both literally and in terms of culture and identity. In foodservice this can manifest in a variety of ways such as local sourcing of goods and emulation of local, traditional cuisines. In uncertain times politically and economically, products and services of a local origin or theme have offered familiarity and reassurance to consumers.

Scope

• Since the pandemic global supply chains have been under scrutiny for their lack of sustainability, encouraging consumers to look for local alternatives.
• The localism trend has numerous advantages such as helping create a more sustainable supply chain and encouraging consumers support brands, which help the local community.
• In the third year of the pandemic global travel has once again increased but supply chains remain precarious, meaning Localism will only grow in importance.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the Localism trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

• Introduction
• Consumer insight
• Localism at work
• Take-outs

Appendix