重新定義食品服務行業的便利性：消費者洞察、趨勢、可持續性和案例研究

本報告調查了便利性在餐飲業中的重要性、COVID-19 帶來的變化以及餐飲業的回應等趨勢。

透視

• 數字化在消費者如何看待餐飲業的便利性方面發揮著重要作用
• 不同的消費者對外出就餐的便利性有一定的期望和看法
• 由於飲食趨勢和醫療需求，菜單變得更加多樣化
• 封鎖後的餐飲業對 Q-commerce 的需求依然存在
• 零售業和餐飲業之間的合作夥伴關係非常受歡迎

購買原因

• 了解為什麼消費者在 COVID-19 大流行之後經常光顧餐館
• 了解最有可能推動創新的主要消費趨勢
• 通過將創新產品與特定的消費者趨勢和偏好相關聯來營造氛圍

內容

內容

• 簡介
• 便利的重新定義
• 概覽

附錄

Convenience is a major motivation for consumers and, at its core, relates to speed and ease. In the foodservice world, this has largely been associated with fast-food restaurants due to the speed at which they are prepared from the moment of purchase. However, COVID-19 has impacted consumer behavior and priorities have shifted in the past few years.

The report looks into how foodservice providers are responding to the newest definition of convenience.

Scope

• Digitalization plays a crucial role in the way consumers view convenience in the foodservice industry.
• While dining out, different consumers have certain expectations and perceptions of what convenience entails.
• Dietary trends and medical needs are making menus more diverse.
• There is sustained demand for Q-commerce in foodservice post-lockdown.
• Retail and foodservice partnerships are highly popular.

Reasons to Buy

• Identify the reasons underpinning consumers' inclination to frequent foodservice premises post-pandemic.
• Gain insight into the key consumer trends that are most likely to drive innovation.
• Put innovative products into context by connecting them to specific consumer trends and preferences.

Table of Contents

Table of Contents

• Introduction
• Redefining convenience
• Take-outs

Appendix