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市場調查報告書

商品編碼

2138271

印尼酒精飲料

Alcoholic Drinks in Indonesia

出版日期: 2026年09月23日 | 出版商:

Euromonitor International | 英文 104 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

印尼酒類市場正經歷比亞太地區大多數其他國家更為強勁的成長，到2025年，總銷量將成長4%，達到3.279億升，銷售額將達到49.9169兆印尼幣。該成長得益於強勁的經濟形勢和不斷成長的可支配收入。儘管優質化、融入本地風味的創新以及啤酒和新興葡萄酒及烈酒市場的擴張為市場環境帶來了吸引力，但消費者偏好的變化，尤其是越來越多的年輕飲酒者，他們越來越關注消費量，並尋求更健康、更地道、更適合特定場合的替代品，阻礙著市場成長。能夠在這種環境下取得成功的品牌，將是那些透過融入本地和熱帶風味進行創新、透過清晰的價值提案和高階提案細分產品系列組合、並調整其分銷策略以滿足嚴格的零售法規、日益成長的都市化進程以及對體驗式消費的需求的品牌。

Euromonitor International發布的《印尼酒精飲料市場報告》全面闡述了印尼全國酒精飲料市場的規模和結構。本報告涵蓋了最新的零售銷售資料（2021-2025年），有助於識別推動市場成長的細分領域。本報告還列出了主要參與者和品牌，並對影響市場的主要因素進行了策略分析，包括監管、分銷和定價問題。此外，報告也對2030年之前的市場發展趨勢進行了預測。

目標產品：啤酒、蘋果酒/梨酒、即飲飲料、烈酒、葡萄酒。

資料範圍：市場規模（歷史資料和預測）、企業市場占有率、品牌佔有率、分銷資料。

購買這份報告有什麼好處？

可以詳細了解酒精飲料市場；
辨識成長型產業，了解推動市場變化的因素。
分析競爭格局、主要市場參與企業和主要品牌。
根據五年預測，評估市場的未來成長潛力。

Alcoholic drinks in Indonesia demonstrate stronger growth than most other Asia Pacific countries, with total volume up 4% to 327.9 million litres and value climbing 9% to IDR49,916.9 billion in 2025, fuelled by robust economic conditions and rising disposable incomes. While the environment is attractive due to premiumisation, local flavour innovation, and the scale of beer and emerging wine and spirits, growth is tempered by evolving consumer preferences, especially among younger drinkers who are increasingly mindful of their consumption and drawn to authentic, occasion-specific, and healthier alternatives. Brands that succeed in this landscape are those that innovate with local and tropical flavours, segment their portfolios with clear value and premium propositions, and adapt distribution strategies to thrive under strict retail regulations and an urbanising, experience-seeking population.

Euromonitor International's Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Alcoholic Drinks

Industry Performance

Economic Stability Supports Growth in 2025
Bir Bintang Arak Jeruk Wins Young Adult Drinkers with Local Flavours

CHART 2 Flavour Experiments Shape Demand

Premiumisation and Mindful Drinking Reshape Product Portfolios

CHART 3 Volume Sales 2020-2030
CHART 4 Volume Sales by Category 2025

What's Next?

Younger Consumers of Legal Drinking Age Drive Demand for Authentic and Mindful Experiences
Local Flavours and Premium Stories Reshape Brand Engagement

CHART 5 Forecast Volume Sales 2020-2030
CHART 6 Forecast Volume Sales by Category 2025-2030
CHART 7 Analyst Insight for Alcoholic Drinks

Competitive Landscape

Multi Bintang Indonesia Extends Lead as Local Rivals Innovate

CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025

Channels

Specialty Liquor Stores and Minimarkets Gain Ground
Specialist Liquor Platforms Drive Modest E-Commerce Growth through Curated Access

Market Background

Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments

Taxation and Duty Levies

Operating Environment

Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports

Products

Bir Bintang Arak Jeruk Leverages Local Flavours to Capture Young Adults
Hatten and Sababay Expand Access through Value-Driven Wine Innovation

CHART 10 Indonesia's Wine Market Becoming Polarised

Flavour Innovation and Polarisation Inform the Market

Economic Context

CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
CHART 13 Economic Context for Alcoholic Drinks

Consumer Context

CHART 14 Population 2020-2030
CHART 15 Population by Generation 2025
CHART 16 Consumer Context for Alcoholic Drinks

Country Reports Disclaimer

BEER IN INDONESIA

Key Data Insights

2025 Developments
Beer Summary

Key Industry Trends

CHART 17 Key Industry Trends for Beer

Industry Performance

Multi Bintang Attracts Gen Z with Nolo Innovation and Local Flavours

CHART 18 Bir Bintang Taps into Nolo Revolution

Bir Bintang and Beaches Brewing Co Broaden Appeal through Innovation

CHART 19 Volume Sales 2020-2030
CHART 20 Volume Sales by Category 2025

What's Next?

CHART 21 Gen Z Turn to Non Alcoholic Beer

Gen Z and Female Drinkers to Fuel Growth in Nolo and Flavoured Beer
Brewers Invest in Health, Flavour and Pricing to Capture Shifting Demand

CHART 22 Forecast Volume Sales 2020-2030
CHART 23 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

Multi Bintang Leverages Brand Strength and Distribution to Widen Its Lead

CHART 24 Company Shares 2025
CHART 25 Brand Shares 2025

Channels

Licensed Outlets Drive Beer Sales as Regulatory Barriers Shape Retail Strategies
E-Commerce Builds Presence but Remains Limited by Regulation

Products

Bir Bintang and Beaches Brewing Drive Relevance with Flavour and Nolo Launches

Economic Context

CHART 26 Real Gdp Growth 2020-2030
CHART 27 Inflation 2020-2030
CHART 28 Economic Context for Beer

Consumer Context

CHART 29 Population 2020-2030
CHART 30 Population by Generation 2025
CHART 31 Consumer Context for Beer

Country Reports Disclaimer

CIDER/PERRY IN INDONESIA

Key Data Insights

2025 Developments
Cider/Perry Summary

Key Industry Trends

CHART 32 Key Industry Trends for Cider/Perry

Industry Performance

CHART 33 Strongbow'S Packaging Speaks to Everyone

Strongbow Advances Accessibility While Consumer Budgets Tighten

CHART 34 Kopparberg'S Flavour Innovation

Kopparberg and Somersby Maintain Relevance with Flavour Innovation

CHART 35 Volume Sales 2020-2030
CHART 36 Volume Sales by Category 2025

What's Next?

Albens Adapts Tropical Flavours to Attract Urban Drinkers

CHART 37 Forecast Volume Sales 2020-2030
CHART 38 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

Albens Leverages Retail Presence to Secure Ongoing Dominance

CHART 39 Company Shares 2025
CHART 40 Brand Shares 2025

Channels

Supermarkets and Hypermarkets Expand Access to Cider/Perry
Licensed Specialty Shops and Delivery Services Target Tech-Savvy Urban Drinkers

Economic Context

CHART 41 Real Gdp Growth 2020-2030
CHART 42 Inflation 2020-2030
CHART 43 Economic Context for Cider/Perry

Consumer Context

CHART 44 Population 2020-2030
CHART 45 Population by Generation 2025
CHART 46 Consumer Context for Cider/Perry

Country Reports Disclaimer

RTDS IN INDONESIA

Key Data Insights

2025 Developments
Rtds Summary

Key Industry Trends

CHART 47 Key Industry Trends for Rtds

Industry Performance

CHART 48 Batavia Highball Targets Wellness-Conscious Consumers

Orang Tua Focuses on Wellness and Everyday Occasions
Coco Bali Leverages Local Ingredients to Elevate Value and Differentiation
Focus on Wellness Drives Innovation and New Consumption Occasions

CHART 49 Volume Sales 2020-2030
CHART 50 Volume Sales by Category 2025

What's Next?

Smirnoff Ice and Mix Max Refresh Visuals to Engage Gen Z
Premiumisation and Portability Reshape Demand for Rtds

CHART 51 Forecast Volume Sales 2020-2030
CHART 52 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

CHART 53 Coco Bali Uses Local Ingredients

Diageo Expands Share as Local Rivals Make Gains with Flavour Innovation

CHART 54 Company Shares 2025
CHART 55 Brand Shares 2025

Channels

Bars and Travel Retail Expand Reach as Modern Trade Weakens
Tokopedia and Shopee Connect Brands to Tech-Savvy Urban Shoppers

Products

Batavia Highball Introduces Wellness Positioning
Mix Max Refreshes Packaging and Flavours to Engage Urban Consumers
Orang Tua'S Sangria Fizz Modernises Wine-Based Rtds for Social Occasions

Economic Context

CHART 56 Real Gdp Growth 2020-2030
CHART 57 Inflation 2020-2030
CHART 58 Economic Context for Rtds

Consumer Context

CHART 59 Population 2020-2030
CHART 60 Population by Generation 2025
CHART 61 Consumer Context for Rtds

Country Reports Disclaimer

SPIRITS IN INDONESIA

Key Data Insights

2025 Developments
Spirits Summary

Key Industry Trends

CHART 62 Key Industry Trends for Spirits

Industry Performance

Affluent Urban Drinkers Choose Premium Spirits for Experience and Quality
Other Spirits Brands Innovate to Maintain Leadership in a Changing Landscape

CHART 63 Crafting Perfection: Keris Single Malt Whisky

Keris Single Malt Whisky Leverages Heritage to Elevate Indonesian Spirits

CHART 64 Volume Sales 2020-2030
CHART 65 Volume Sales by Category 2025

What's Next?

Jobubu Jarum Minahasa Drives Local Heritage Spirits to Global Prominence
National Specialities Sustain Dominance as Local Innovation Broadens Appeal
Diageo and Pernod Ricard to Fuel Premiumisation

CHART 66 Forecast Volume Sales 2020-2030
CHART 67 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

Diageo Leverages Premium Portfolio and Distribution Reach to Sustain Lead

CHART 68 Company Shares 2025
CHART 69 Brand Shares 2025

Channels

Bars and Lounges Boost Sales by Elevating Spirits Experiences
Digital Platforms Shape Engagement but Face Sales Restrictions

Products

CHART 70 Balinese Ingredients Enter Premium Spirits

Flavour and Heritage the Focus of Innovation
Johnnie Walker and Smirnoff Leverage Premiumisation and Sustainability

Economic Context

CHART 71 Real Gdp Growth 2020-2030
CHART 72 Inflation 2020-2030
CHART 73 Economic Context for Spirits

Consumer Context

CHART 74 Population 2020-2030
CHART 75 Population by Generation 2025
CHART 76 Consumer Context for Spirits

Country Reports Disclaimer

WINE IN INDONESIA

Key Data Insights

2025 Developments
Wine Summary

Key Industry Trends

CHART 77 Key Industry Trends for Wine

Industry Performance

CHART 78 Rise of Local Wine

Hatten Wines Leverages Local Heritage to Drive Authenticity and Growth
Sababay and Isola Wine Expand Access with Smaller Formats and Local Value

CHART 79 Heritage-Driven Winemaking at Hatten Wines

Premium Imports and Domestic Brands Balance Aspiration and Price Sensitivity

CHART 80 Volume Sales 2020-2030
CHART 81 Volume Sales by Category 2025

What's Next?

Premium Imports and Local Brands Shape Distinct Consumption Paths
Non-Grape Wine to Maintain Lead as Sparkling Options Accelerate

CHART 82 Forecast Volume Sales 2020-2030
CHART 83 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

Perindustrian Bapak Djenggot Pt Consolidates Lead as Local Brands Remain Niche

CHART 84 Company Shares 2025
CHART 85 Brand Shares 2025

Channels

Hotels and Restaurants Drive Premium Wine Occasions with Tourism-Led Demand
Specialty Wine Stores and Supermarkets Expand Access but Growth Remains Selective
E-Commerce Supports Discovery and Premium Selection for Urban Consumers