 |
市場調查報告書
商品編碼
2125190
美國酒精飲料Alcoholic Drinks in the US |
||||||
2025年，儘管美國實質GDP成長了2%，但酒精飲料消費量仍萎縮，總量下降4%至273億公升。總價值維持韌性，以當前價格計算僅下降1%至3076億美元，主要得益於價格上漲和高端品牌的持續吸引力，但銷售成長潛力受到顯著限制。消費者的選擇呈現兩極化：富裕家庭追求高品質產品，而面臨成本壓力的消費者則轉向價格適中的品牌和多包裝產品，這擠壓了中端市場，迫使生產商進行創新或重新定位。無酒精飲料的推出獲得了市場認可，尤其是在年輕的法定飲酒年齡消費者和注重健康的消費者中，這得益於脫醇技術的進步和零售通路的拓展。在其他領域持續下滑的情況下，無酒精飲料領域如今已成為最具活力的機會。如今，美國酒精飲料產業的成功取決於對品牌真實故事的清晰關注、在高端和經濟型細分市場的創新，以及應對不斷變化的購買習慣的靈活管道策略，尤其是在倉儲式會員店和電子商務領域，針對高價值和無酒精產品。
Euromonitor International發布的「美國酒精飲料市場報告」全面分析了美國酒精飲料市場的規模和結構。該報告包含最新的零售銷售數據（2021-2025年），並指出了推動市場成長的細分領域。該報告還列出了主要參與者和品牌，並對影響市場的主要因素進行了策略分析，包括監管、分銷和定價問題。報告對2030年的市場發展趨勢進行了預測，幫助您了解市場未來的發展方向。
目標產品：啤酒、蘋果酒/梨酒、即飲飲料、烈酒、葡萄酒
數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據
購買這份報告有什麼好處？
- 詳細整體情況酒精飲料市場。
- 辨識成長型產業，了解推動市場變化的因素。
- 分析競爭格局、主要市場參與企業和主要品牌。
- 根據五年預測，評估市場的未來成長潛力。
目錄
摘要整理
- 2025 年的發展趨勢
關鍵數據分析
主要行業趨勢
產業表現
- 「Buzzballz」和「Michelob Ultra」代表了一種兩極化的消費趨勢。
- Bero 和 Freysenett 的「0.0% 燃料 Noro」在年輕人中持續受到歡迎。
- Zero Proof 正在利用健康潮流來拓展其消費場景。
前景
- Nolo 創新者抓住成長機會，適度消費重塑需求格局。
競爭格局
- 隨著即飲飲料推動產品組合轉型，百威英博和米勒康勝仍在堅守陣地。
- 安海斯-布希收購 Beatbox 將促進 Rtd 的成長並使其產品組合多元化。
頻道
- 分銷方式因產品類型而異。
- 在實體店佔主導地位的環境下，高階產品正在推動電子商務的穩定成長。
產品
- Nolo推出新產品，吸引年輕客戶並拓展使用場景。
市場背景
- 法律法規
- 法定購買年齡和法定飲酒年齡
- 酒後駕車
- 廣告
- 禁止抽煙
- 營業時間
- On-Trade場所
課稅和關稅
商業環境
- 走私和平行輸入
- 免稅店
- 跨境貿易/個人進口
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
美國啤酒
關鍵數據分析
- 2025 年的發展趨勢
- 啤酒概要
主要行業趨勢
產業表現
- Busch Light 和 Michelob Ultra 正在塑造消費者選擇的分化趨勢。
- Athletic Brewing 和 Bero 正在加速「健康飲品」的發展勢頭。
- 吉尼斯和維多利亞：透過講述故事並利用傳統來推動成長。
前景
- 隨著拉格啤酒需求的下降，Athletic Brewing 正在推動無醇啤酒的成長。
- 在日益兩極化的市場環境下，米凱羅超醇啤酒和百威淡啤酒明確了各自的市場定位。
競爭格局
- 米凱羅啤酒和 Athletic Brewing 正在重新思考成長和客戶忠誠度。
- 百威英博透過收購Beatbox擴大了其業務範圍。
頻道
- 加油站零售商正利用冷藏便利商店商品來滿足衝動性購買需求。
- 雖然電子商務略有成長，但實際存在的障礙阻礙了其進一步發展。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
美國蘋果酒/梨酒
關鍵數據分析
- 2025 年的發展趨勢
- 蘋果酒/梨酒概要
產業表現
- Blake 公司致力於透過口味創新來提高銷售額和消費者參與度。
- 儘管 Cider Boys 正在擴大其無酒精產品的受歡迎程度，但普通蘋果酒仍然佔最大的市場佔有率。
- Ciderboys、Blake's 和 Nolo 正在透過口味創新創造協同效應。
前景
- 隨著「無酒精革命」的加速，「Two Towns Cider House」引領了無酒精飲料的繁榮。
- 為了抵消不斷上漲的投入成本，生產商正致力於產品優質化。
- 營收成長和GDP穩定成長推動了人們對高階產品的偏好和理性消費。
競爭格局
- 儘管各家精釀啤酒公司都在不斷擴大市場佔有率，但波士頓啤酒公司仍保持領先地位。
頻道
- Angry Orchard 和超級市場透過推出各種包裝和促銷活動來鞏固其市場主導地位。
- Two Towns Ciderhouse 透過推出直接面對消費者的銷售，擴大了其電子商務銷售管道。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
美國RTDS
關鍵數據分析
- 2025 年的發展趨勢
- RTDS概述
主要行業趨勢
產業表現
- Yacht Water 正在利用名流品牌效應來抓住高階即飲飲料市場的成長機會。
- 「On the Rocks」憑藉其頂級烈酒，吸引了許多居家雞尾酒愛好者。
- 無酒精品牌正透過功能創新贏得注重健康的消費者的青睞。
前景
- 在銷售下滑的情況下，以烈酒為中心的新產品開發正在推動高階體驗的發展。
- 非酒精飲料品牌正在將重點轉向差異化的功能性和生活方式。
競爭格局
- 儘管競爭對手面臨需求波動，但麥克硬飲料公司仍保持領先。
- 百威英博收購口技公司，以拓展業務並擴大營運規模。
頻道
- 隨著消費者越來越重視「即時」和「單份包裝」，便利商店的發展勢頭越來越強勁。
- 雖然電子商務正在發展，但仍受到監管和衝動性購買行為的限制。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
美國精神
關鍵數據分析
- 2025 年的發展趨勢
- 烈酒概述
主要行業趨勢
產業表現
- 經濟壓力促使注重性價比的消費者和注重品質的消費者之間出現兩極化。
- 雖然石油溶劑仍然佔市場主導地位，但龍舌蘭酒正透過創新鞏固其地位。
- 「適度飲酒」和「利用傳統進行品牌推廣」正在改變消費模式。
前景
- 以龍舌蘭為原料的品牌正在透過強調龍舌蘭的產地來彌補產量下降帶來的損失。
- 無酒精烈酒市場正在快速成長，吸引了注重健康的消費者。
- 包裝創新和合規性將塑造未來的品牌策略。
競爭格局
- 儘管帝亞吉歐的市場佔有率被薩澤拉克和價格更低的產品蠶食，但蒂托伏特加已經超越了斯米諾伏特加。
頻道
- 食品、飲料和菸草類通路保持領先地位。
- 儘管有種種障礙，電子商務仍然吸引著高階烈酒和無酒精烈酒的買家。
產品
- 與名人合作以及推出新產品，正在擴大高階和健康產品的選擇範圍。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
美國葡萄酒
關鍵數據分析
- 2025 年的發展趨勢
- 葡萄酒概要
主要行業趨勢
產業表現
- 富人的購買推高了高檔葡萄酒的價格，而年輕一代的購買量卻在下降。
- 雖然自家葡萄園出產的無氣泡葡萄酒保持了其價值，但餐酒的佔有率正在下降。
- Freixenet Cordon Negro 0.0% 的上市進一步加速了 Nolo 的發展動能。
前景
- 隨著無氣泡葡萄酒需求的下降，富裕消費者正將目光轉向高級葡萄酒。
- 隨著一種更為克制的製作方式逐漸佔主導地位，製片人更加重視高品質的故事敘述。
競爭格局
- 當競爭對手瞄準高階產品和 Nolo 產品的成長時，嘉露正利用其收購和品牌規模來保持其在行業中的領先地位。
- Wine Group 的收購以及 Nolo 服務的推出正在重塑競爭格局，並創造新的商機。
頻道
- 超級市場正受惠於追求物美價廉和多樣化商品的消費者。
- 零售電子商務正在推動高階產品的發現和非酒精飲料的成長。
產品
- 菲斯奈特和喬丹葡萄園透過創新和說故事創造價值。
經濟情勢
消費者狀況
- 關於國家報告的免責聲明
In 2025, alcoholic drinks in the US experienced a contraction in consumption, with total volume falling by 4% to 27.3 billion litres, despite growth of 2% in real GDP. The resilience in total value, with only a 1% decrease in current terms to USD307.6 billion, was sustained by rising prices and the continuing appeal of premium brands, though potential for volume expansion was significantly constrained. Polarisation defined consumer choices, as affluent households sought high-quality offerings, while those facing cost pressures migrated to affordable brands and multipacks, squeezing the mid-tier and compelling producers to innovate or reposition. Non alcoholic launches gained traction, especially among younger legal-age and health-oriented consumers, supported by advances in dealcoholisation and expanded retail visibility. This area now stands as the most dynamic opportunity in a landscape otherwise facing ongoing declines. Success in US alcoholic drinks now depends on a clear focus on authentic brand storytelling, innovation in both premium and value segments, and agile channel strategies that address shifting purchase habits, particularly in warehouse clubs and e-commerce for high-value and alcohol-free products.
Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Buzzballz and Michelob Ultra Shape Polarised Spending Patterns
- CHART 2 Premium and Value Segments Outperform the Pressured Middle Market
- Bero and Freixenet 0,0% Fuel Nolo Expansion among Younger Adults
- CHART 3 Nolo Beverages Broaden the Alcoholic Drinks Consumer Base in the Us
- The Zero Proof Leverages Wellness Trends to Expand Occasions
- CHART 4 Volume Sales 2020-2030
- CHART 5 Volume Sales by Category 2025
What's Next?
- Nolo Innovators Capture Growth as Moderation Reshapes Demand
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Anheuser-Busch and Millercoors Defend Positions as Rtds Drives Portfolio Shifts
- CHART 8 Analyst Insight for Alcoholic Drinks
- Anheuser-Busch Acquisition of Beatbox Spurs Rtd Growth and Portfolio Diversification
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
Channels
- Distribution Varies across Product Categories
- Premium Products Drive Gradual Gains for E-Commerce in a Store-First Landscape
Products
- Nolo Launches Attract Younger Adults and Broaden Occasions
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN THE US
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Busch Light and Michelob Ultra Shape Diverging Consumer Choices
- Athletic Brewing and Bero Accelerate Mindful Drinking Momentum
- Guinness and Victoria Drive Growth through Heritage-Led Storytelling
- CHART 18 Guinness Focuses on Compelling Narratives
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Athletic Brewing Drives Non Alcoholic Growth as Lager Contracts
- CHART 21 Athletic Brewing Co Taps into Shifting Consumer Habits
- Michelob Ultra and Busch Light Sharpen Positioning Amid Polarisation
- CHART 22 Forecast Volume Sales 2020-2030
- CHART 23 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Michelob Ultra and Athletic Brewing Reshape Growth and Loyalty
- CHART 24 Analyst Insight for Beer
- Ab Inbev Expands Reach with Beatbox Acquisition
- CHART 25 Company Shares 2025
- CHART 26 Brand Shares 2025
Channels
- Forecourt Retailers Capture Impulse Demand with Chilled Convenience
- E-Commerce Edges up but Faces Physical Barriers to Growth
Economic Context
- CHART 27 Economic Context for Beer
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
Consumer Context
- CHART 30 Consumer Context for Beer
- CHART 31 Population 2020-2030
- CHART 32 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN THE US
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Industry Performance
- Blake'S Drives Flavour Innovation to Lift Sales and Consumer Engagement
- Ciderboys Expands Non Alcoholic Appeal as Regular Hard Cider Remains Largest
- Ciderboys and Blake'S Spark Dual Momentum with Nolo and Flavour Innovation
- CHART 33 Ciderboys Launches First Non Alcoholic Craft Ciders in Us
- CHART 34 Blake'S Hard Cider Unleashes Bold New Flavours in 2025
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Two Towns Ciderhouse Leads Non Alcoholic Surge as Nolo Revolution Accelerates
- Producers Embrace Premiumisation to Offset Input Costs
- Rising Incomes and Steady Gdp Growth Support Premium and Mindful Consumption
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Boston Beer Co Maintains Lead as Craft Challengers Gain Share
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
Channels
- Angry Orchard and Supermarkets Strengthen Leadership through Variety Packs and Promotions
- Two Towns Ciderhouse Expands E-Commerce Reach with Direct-To-Consumer Launches
Economic Context
- CHART 41 Economic Context for Cider/Perry
- CHART 42 Real Gdp Growth 2020-2030
- CHART 43 Inflation 2020-2030
Consumer Context
- CHART 44 Consumer Context for Cider/Perry
- CHART 45 Population 2020-2030
- CHART 46 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN THE US
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Rtds
Industry Performance
- Yacht Water Leverages Celebrity Branding to Capture Premium Rtds Growth
- CHART 48 Rtd Brands Reinvent Portfolios through Premium Innovation
- On the Rocks Attracts At-Home Cocktail Enthusiasts with Premium Spirits
- Non Alcoholic Brands Win over Wellness-Minded Consumers with Functional Innovation
- CHART 49 Non Alcoholic Rtds Gains Momentum Amid Moderation and Wellness Trends
- CHART 50 Volume Sales 2020-2030
- CHART 51 Volume Sales by Category 2025
What's Next?
- Spirit-Based Launches Drive Premium Experiences Amid Volume Decline
- Non Alcoholic Brands Shift Focus to Differentiated Functionality and Lifestyle
- CHART 52 Forecast Volume Sales 2020-2030
- CHART 53 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Mike'S Hard Beverage Sustains Lead as Rivals Face Shifting Demand
- CHART 54 Analyst Insight for Rtds
- Anheuser-Busch Expands with Beatbox Acquisition to Target Growth
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Convenience Retailers Gain Ground as Shoppers Prioritise Immediacy and Single-Serve Formats
- E-Commerce Grows but Remains Constrained by Regulation and Impulse-Driven Behaviour
Economic Context
- CHART 57 Economic Context for Rtds
- CHART 58 Real Gdp Growth 2020-2030
- CHART 59 Inflation 2020-2030
Consumer Context
- CHART 60 Consumer Context for Rtds
- CHART 61 Population 2020-2030
- CHART 62 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN THE US
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 63 Key Industry Trends for Spirits
Industry Performance
- Economic Pressure Drives Polarisation between Value and Premium Choices
- White Spirits Remains Dominant as Tequila Gains Ground through Innovation
- CHART 64 Producers Leverage Heritage to Justify Premium Pricing
- Mindful Drinking and Heritage Branding Reshape Consumption Patterns
- CHART 65 Volume Sales 2020-2030
- CHART 66 Volume Sales by Category 2025
What's Next?
- Agave-Based Brands Leverage Provenance to Offset Declining Volumes
- Non Alcoholic Spirits Attracts Health-Focused Consumers with Rapid Growth
- Packaging Innovation and Compliance Shape Future Brand Strategies
- CHART 67 Forecast Volume Sales 2020-2030
- CHART 68 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Tito'S Outpaces Smirnoff as Diageo Loses Ground to Sazerac and Value Offerings
- CHART 69 Analyst Insight for Spirits
- CHART 70 Company Shares 2025
- CHART 71 Brand Shares 2025
Channels
- Food/Drink/Tobacco Specialists Channel Retains Lead
- E-Commerce Attracts Premium and Non Alcoholic Spirits Shoppers Despite Barriers
Products
- Celebrity Partnerships and New Launches Expand Premium and Mindful Options
- CHART 72 Almave Humo Targets Mindful Drinking and Premiumisation Trends
Economic Context
- CHART 73 Economic Context for Spirits
- CHART 74 Real Gdp Growth 2020-2030
- CHART 75 Inflation 2020-2030
Consumer Context
- CHART 76 Consumer Context for Spirits
- CHART 77 Population 2020-2030
- CHART 78 Population by Generation 2025
- Country Reports Disclaimer
WINE IN THE US
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 79 Key Industry Trends for Wine
Industry Performance
- Affluent Buyers Drive Premium Wine Values as Younger Adults Reduce Frequency
- CHART 80 Premium Wines Hold Strong Amid Polarisation in Us Market 2025
- Estate-Grown Still Wines Retain Value as Table Wines Lose Share
- Freixenet Cordon Negro 0,0% Launches and Accelerates Nolo Momentum
- CHART 81 Freixenet Cordon Negro 0,0% Launches in Us, Boosting Nolo Wine Options
- CHART 82 Volume Sales 2020-2030
- CHART 83 Volume Sales by Category 2025
What's Next?
- Affluent Consumers Prioritise Premium Bottles as Still Wine Contracts
- Producers Strengthen Premium Storytelling as Moderation Gains Ground
- CHART 84 Forecast Volume Sales 2020-2030
- CHART 85 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Gallo Leverages Acquisitions and Brand Scale to Defend Leadership as Rivals Target Premium and Nolo Growth
- CHART 86 Analyst Insight for Wine
- Wine Group'S Acquisitions and Nolo Launches Reshape Competition and Drive New Business Opportunities
- CHART 87 Company Shares 2025
- CHART 88 Brand Shares 2025
Channels
- Supermarkets Benefits From Shoppers Seeking Value and Variety
- Retail E-Commerce Supports Premium Discovery and Non Alcoholic Growth
Products
- Freixenet and Jordan Vineyard Generate Value through Innovation and Storytelling
Economic Context
- CHART 89 Economic Context for Wine
- CHART 90 Real Gdp Growth 2020-2030
- CHART 91 Inflation 2020-2030
Consumer Context
- CHART 92 Consumer Context for Wine
- CHART 93 Population 2020-2030
- CHART 94 Population by Generation 2025
- Country Reports Disclaimer
