封面
市場調查報告書
商品編碼
2125198

新加坡的酒精飲料

Alcoholic Drinks in Singapore

出版日期: | 出版商: Euromonitor International | 英文 107 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

儘管新加坡GDP成長強勁,達到5%,但預計到2025年,新加坡酒精飲料總銷售量將大幅下降5%,至1.49億公升。這凸顯了高昂的生活成本、不斷上漲的消費稅(商品及服務稅)以及日益成長的酒類稅對可自由支配支出和日常飲酒的影響。雖然全部區域的消費者行為普遍較為謹慎,但新加坡市場的特點是消費兩極化,一方面是價格親民的日常消費品,另一方面是注重體驗的高階消費品,中端產品幾乎沒有生存空間。銷售額仍維持強勁,達到62.7億新元,僅下降1%,顯示優質化策略行之有效,消費者對高品質體驗的需求持續存在。這一趨勢在烈酒領域尤其明顯,烈酒是唯一銷量成長2%的酒精飲料。對於定位在兩個極端——提供清晰價值或高階客製化體驗——的企業而言,市場環境依然充滿吸引力,但中端企業則面臨日益嚴峻的挑戰。隨著健康和適度飲酒從根本上重塑消費和產品創新,成功的關鍵在於利用差異化定位、投資身臨其境型品牌體驗,並迅速適應 Nolo 產品的崛起。

Euromonitor International發布的「新加坡酒精飲料市場報告」全面闡述了新加坡全國酒精飲料市場的規模和結構。報告涵蓋了最新的零售銷售數據(2021-2025年),並重點分析了推動市場成長的行業。此外,報告還列出了主要參與者和品牌,並對監管、分銷和定價等關鍵市場影響因素進行了策略分析。報告也對2030年之前的市場發展趨勢進行了預測。

目標產品:啤酒、蘋果酒/梨酒、即飲飲料、烈酒、葡萄酒。

數據範圍:市場規模(歷史數據和預測數據)、企業市場占有率、品牌佔有率、分銷數據

購買這份報告有什麼好處?

  • 請詳細了解酒類市場整體情況。
  • 辨識成長型產業,了解推動市場變化的因素。
  • 分析競爭格局、主要市場參與企業和主要品牌。
  • 根據五年預測,評估市場的未來成長潛力。

目錄

摘要整理

  • 2025 年的發展趨勢

關鍵數據分析

主要行業趨勢

產業表現

  • 由於適度飲酒、優質化和價格壓力等因素導致商業結構變化,酒精市場正在萎縮。
  • 隨著消費者越來越傾向於高階體驗和成本績效的消費,市場兩極化現象變得更加明顯。
  • 適度飲酒並注重健康,正在推動無酒精和無酒精體驗市場的成長。

前景

  • 由於支出趨於溫和以及結構性壓力,消費模式發生變化,預計銷售量將持續下降。
  • 以健康主導的適度飲酒和適度的好奇心有望重塑酒精飲料的未來。
  • 啤酒預計仍將佔主導地位,但優質烈酒和醇厚葡萄酒將塑造酒精飲料的未來。

競爭格局

  • 在優質化趨勢不斷增強的背景下,大型公司仍然保持著市場主導地位,酒精飲料市場仍然高度集中。
  • 優質化和以雞尾酒主導的烈酒創新正在推動新的成長領域。

頻道

  • 超級市場和大賣場滿足了人們對「物美價廉」的需求,而高階食品店則透過提案以體驗為中心的服務來拓展業務。
  • 由於物流限制減緩了啤酒的成長,高檔烈酒和葡萄酒的電子商務零售正在加速發展。

市場背景

  • 法律法規
  • 法定購買年齡和法定飲酒年齡
  • 酒後駕車
  • 廣告
  • 禁止抽煙
  • 營業時間
  • On-Trade場所

課稅和關稅

商業環境

  • 走私和平行輸入
  • 免稅店
  • 跨境貿易/個人進口

產品

  • 帝亞吉歐公司利用新加坡的雞尾酒文化來推動高階體驗式烈酒業務的成長。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

新加坡啤酒

關鍵數據分析

  • 2025 年的發展趨勢
  • 啤酒概要

主要行業趨勢

產業表現

  • 儘管經濟成長強勁,但由於適度飲酒的趨勢、成本壓力和飲酒習慣的改變,新加坡的啤酒市場正在萎縮。
  • 儘管無酒精和低酒精啤酒領域的創新正在推動成長,但拉格啤酒仍保持著最大的市場佔有率。
  • 在結構停滯不前的情況下,口味創新和市場兩極化正在重塑啤酒產業。

前景

  • 儘管啤酒的銷售量預計將長期下降,但優質化和特殊場合的消費預計將推動收入成長。
  • 隨著無酒精和低酒精飲料的選擇不斷增加,飲酒場合也隨之擴大,拉格啤酒可能會繼續保持主導地位。
  • 新加坡的啤酒市場將受到消費者對新奇產品、口味創新和強大品牌形像日益成長的需求的影響。

競爭格局

  • 在優質化和創新浪潮的推動下,老牌企業正在努力保護其市場佔有率,啤酒市場仍然高度集中。
  • 旨在提升啤酒品牌在新加坡知名度的經銷合作關係

頻道

  • 超級市場和大賣場正透過多包裝銷售來推廣成本績效的啤酒購買方式。
  • 精釀啤酒廠和高階零售商正透過精心策劃的體驗,為成長鋪平道路。

產品

  • 無酒精和低酒精啤酒正在引領該品類的新一輪創新浪潮。
  • 限量版合作產品和高階創新產品將為啤酒產品線注入新的活力。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

新加坡蘋果酒

關鍵數據分析

  • 2025 年的發展趨勢
  • 蘋果酒/梨酒概述

主要行業趨勢

產業表現

  • 儘管蘋果酒梨酒在口味上不斷創新,並推出了有針對性的高階產品,但其銷量卻在下降。
  • 嘉士伯新加坡正藉由Nolo的成功動能塑造其飲酒文化。

前景

  • 雖然由於競爭壓力,蘋果酒和梨酒的銷售量呈下降趨勢,但預計透過開發高階產品和創新口味,銷售量將在一定程度上趨於穩定。
  • 影響者宣傳活動和零售電子商務有可能提高用戶參與度。

競爭格局

  • 當競爭對手落後時,嘉士伯(新加坡)私人有限公司正透過創新擴大領先優勢。

頻道

  • 儘管零售電子商務市場持續擴張,但超級市場和大賣場仍保持主導地位。
  • 風味蘋果酒/梨酒和數位科技的便利性正在徹底改變人們的購買習慣。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

新加坡的RTDS

關鍵數據分析

  • 2025 年的發展趨勢
  • RTDS概述

主要行業趨勢

產業表現

  • 隨著新加坡即飲飲料市場的成熟,其成長速度正在放緩,成長的重點正在轉向優質化和口味創新。
  • 雖然含酒精的即飲飲料佔市場主導地位,但由於人們注重健康的創新,無酒精飲料正獲得發展動力。
  • Lyre's Packaging重新設計的包裝正在改變人們對健康和包容性的看法。

前景

  • 由於成本壓力和優質化趨勢,即飲飲料 (RTD) 的銷售量預計將繼續下降。
  • 即飲飲料可望透過注重健康、適度消費和創新口味而轉型升級。

競爭格局

  • RTDS 意識到,隨著創新驅動型公司擴大市場佔有率,競爭日益加劇。

頻道

  • 雖然超級市場在即飲飲料的Off-Trade市場中主導,但電子商務仍在持續成長。
  • 獨家經銷模式,以便利性為先,正在推動即飲飲料市場的創新和衝動性購買量的成長。

產品

  • 透過優質化和雞尾酒主導的創新,即飲飲料已經擁有了品牌,並提升為適合特殊場合的體驗。
  • 在即飲飲料市場中,口味試驗能夠推動差異化並客戶參與。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

新加坡精神

關鍵數據分析

  • 2025 年的發展趨勢
  • 烈酒概述

主要行業趨勢

產業表現

  • 優質化和威士忌需求的成長正在推動新加坡烈酒市場的成長。
  • 龍舌蘭酒(以及梅斯卡爾酒酒)的興起反映了人們對高檔烈酒和體驗型酒類的需求不斷成長。
  • 隨著市場兩極化促使優質化和注重成本績效的產品的需求增加,烈酒市場正在重組。

前景

  • 在烈酒銷售量下滑的情況下,優質化可望支撐價值成長。
  • 隨著消費者接受清醒的生活方式,無酒精烈酒可望獲得發展動力。
  • 體驗主導消費和旅遊業預計將支撐烈酒市場的未來價值成長。

競爭格局

  • 頂級烈酒推動市場競爭成長,市場領導保持其主導地位。

頻道

  • 超級市場和大賣場正透過價格和產品選擇來擴大其業務範圍。
  • 以行動優先的電子商務平台正在推動高階烈酒的線上銷售。

產品

  • 對傳統的重視推動了對注重故事性的頂級烈酒的需求。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明

新加坡葡萄酒

關鍵數據分析

  • 2025 年的發展趨勢
  • 葡萄酒概要

主要行業趨勢

產業表現

  • 隨著非酒精飲料的優質化和創新改變消費模式,葡萄酒銷售量正在暴跌。
  • 在市場兩極化的背景下,消費者分為追求高階體驗的消費者和注重成本績效的消費者,葡萄酒消費模式正在重組。
  • 注重傳統的活動和策展正在提升人們對經典葡萄酒的需求。

前景

  • 隨著市場兩極化和優質化重塑長期需求,葡萄酒消費量預計將逐漸下降。
  • 健康飲品和養生趨勢可望促進低酒精和無酒精產品的創新。
  • 零售電子商務和數位工具將徹底改變我們與消費者互動和購買商品的方式。

競爭格局

  • 在新加坡的飲料市場中,葡萄酒市場競爭日益激烈,以高階和傳統品牌為主,進一步鞏固了其主導地位。

頻道

  • 超級市場和大賣場擁有穩定的日常葡萄酒購買客戶群,而專賣店則吸引了偏好高階葡萄酒的顧客。
  • 網路商店憑藉其便利性和豐富的選擇,正在吸引精通數位技術的葡萄酒買家。

產品

  • 低酒精和有機產品的創新正在擴大新加坡的葡萄酒消費機會。

經濟情勢

消費者狀況

  • 關於國家報告的免責聲明
簡介目錄
Product Code: ADSG

Alcoholic drinks in Singapore in 2025 saw a marked contraction in total volume, falling by 5% to 149 million litres despite a robust 5% GDP growth, underscoring the impact of high living costs, increased GST, and elevated excise duties on discretionary spending and routine drinking occasions. While the region broadly exhibits cautious consumer behaviour, Singapore's market stands out for its sharp polarisation, with spending splitting between affordable everyday choices and premium, experience-driven purchases, leaving little space for mid-tier propositions. The resilience in value, with only a 1% decline to SGD6.27 billion, signalled the effectiveness of premiumisation strategies and the sustained demand for high-quality experiences, particularly in spirits, the only alcoholic drinks to register volume growth of 2%.For businesses, the environment remains attractive for those positioned at the extremes, whether offering clear value or delivering premium, curated occasions, while operators in the mid-tier face mounting challenges. Success depends on leveraging differentiated positioning, investing in immersive brand experiences, and rapidly adapting to the rise of nolo offerings, as wellness and moderation fundamentally reshape both consumption and product innovation.

Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2025 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Alcoholic Drinks

Industry Performance

  • Alcohol Market Contracts as Moderation, Premiumisation, and Price Pressures Reshape Performance
  • Market Polarization Intensifies as Consumers Split between Premium Experiences and Value-Driven Consumption
  • Wellness-Led Moderation Drives Growth in Nolo and Alcohol-Free Experiences
    • CHART 2 Analyst Insight for Alcoholic Drinks
    • CHART 3 Volume Sales 2020-2030
    • CHART 4 Volume Sales by Category 2025

What's Next?

  • Volume Will Continue to Decline as Moderation and Structural Pressures Reshape Consumption
  • Wellness-Led Moderation and Sober Curiosity Are Expected to Reshape the Future of Alcoholic Drinks
  • Beer Is Set to Remain Dominant While Premium Spirits and Resilient Wine Shape the Future of Alcoholic Drinks
    • CHART 5 Forecast Volume Sales 2020-2030
    • CHART 6 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

  • Alcoholic Drinks Remains Highly Concentrated as Leading Players Sustain Dominance Amid Premiumisation Trends
  • Emerging Growth Pockets Are Driven by Premiumisation and Cocktail-Led Spirits Innovation
    • CHART 7 Company Shares 2025
    • CHART 8 Brand Shares 2025

Channels

  • Supermarkets and Hypermarkets Meet Value Demand as Premium Grocers Expand with Experience-Led Offerings
  • Retail E-Commerce Accelerates in Premium Spirits and Wine as Logistics Limit Beer Growth

Market Background

  • Legislation
  • Legal Purchasing Age and Legal Drinking Age
  • Drink Driving
  • Advertising
  • Smoking Ban
  • Opening Hours
  • On-Trade Establishments

Taxation and Duty Levies

Operating Environment

  • Contraband/Parallel Trade
  • Duty Free
  • Cross-Border/Private Imports

Products

  • Diageo Plc Leverages Singapore's Cocktail Culture to Drive Premium Experiential Spirits Growth
    • CHART 9 Diageo'S Premium Cocktail Strategy Amid Market Polarization

Economic Context

    • CHART 10 Economic Context for Alcoholic Drinks
    • CHART 11 Real Gdp Growth 2020-2030
    • CHART 12 Inflation 2020-2030

Consumer Context

    • CHART 13 Consumer Context for Alcoholic Drinks
    • CHART 14 Population 2020-2030
    • CHART 15 Population by Generation 2025
  • Country Reports Disclaimer

BEER IN SINGAPORE

Key Data Insights

  • 2025 Developments
  • Beer Summary

Key Industry Trends

    • CHART 16 Key Industry Trends for Beer

Industry Performance

  • Beer in Singapore Declines Amid Moderation, Cost Pressures, and Shifting Drinking Occasions Despite Strong Economic Growth
  • Lager Sustains Largest Share as Innovation in Non/Low Alcohol Beer Drives Growth
  • Flavour Innovation and Polarization Reshape Beer Amid Structural Decline
    • CHART 17 Analyst Insight for Beer
    • CHART 18 Volume Sales 2020-2030
    • CHART 19 Volume Sales by Category 2025

What's Next?

  • Beer Is Set to Face a Long-Term Volume Decline, While Value Growth Is Driven by Premiumisation and Occasion-Based Consumption
  • Lager Will Maintain Its Dominance as Non/Low Alcohol Options Expand Drinking Occasions
  • Beer in Singapore to Be Shaped by Rising Demand for Novelty, Flavour Innovation, and Strong Brand Identity
    • CHART 20 Local Flavour Experiments Reshape Singapore'S Beer Market
    • CHART 21 Forecast Volume Sales 2020-2030
    • CHART 22 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

  • Beer Remains Concentrated as Incumbents Defend Share Amid Premiumisation and Innovation
  • Distribution Partnerships Enhance Visibility for Beer Brands in Singapore
    • CHART 23 Company Shares 2025
    • CHART 24 Brand Shares 2025

Channels

  • Supermarkets and Hypermarkets Drive Value-Led Beer Purchases with Multipack Offers
  • Craft Brewers and Premium Retailers Unlock Growth with Curated Experiences

Products

  • Non/Low Alcohol Beer Drives the Next Wave of Category Innovation
    • CHART 25 Free Hit Xpa Offer a Non/Low Alcohol Beer to Consumers in 2026
  • Limited-Edition Collaborations and Premium Innovation Redefine Beer Offerings

Economic Context

    • CHART 26 Economic Context for Beer
    • CHART 27 Real Gdp Growth 2020-2030
    • CHART 28 Inflation 2020-2030

Consumer Context

    • CHART 29 Consumer Context for Beer
    • CHART 30 Population 2020-2030
    • CHART 31 Population by Generation 2025
  • Country Reports Disclaimer

CIDER/PERRY IN SINGAPORE

Key Data Insights

  • 2025 Developments
  • Cider/Perry Summary

Key Industry Trends

    • CHART 32 Key Industry Trends for Cider/Perry

Industry Performance

  • Cider/Perry Declines Despite Flavour Innovation and Targeted Premium Launches
    • CHART 33 Somersby Mango & Lime Ignites Flavor Innovation in Singapore'S Cider Market
  • Carlsberg Singapore Leverages Nolo Momentum to Shape Drinking Culture
    • CHART 34 Carlsberg Singapore Leads Nolo Momentum with Limited-Edition Somersby 0.0 Mandarin Orange Launch
    • CHART 35 Volume Sales 2020-2030
    • CHART 36 Volume Sales by Category 2025

What's Next?

  • Cider/Perry Volumes Are Set to Decline Amid Competitive Pressure, with Premium and Flavour Innovation Supporting Partial Stabilisation
  • Influencer Campaigns and Retail E-Commerce May Drive Engagement
    • CHART 37 Forecast Volume Sales 2020-2030
    • CHART 38 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

  • Carlsberg (S) Pte Ltd Expands Its Lead through Innovation as Rivals Retreat
    • CHART 39 Company Shares 2025
    • CHART 40 Brand Shares 2025

Channels

  • Supermarkets and Hypermarkets Sustain Dominance as Retail E-Commerce Expands Reach
  • Flavoured Cider/Perry and Digital Convenience Reshape Buying Habits

Economic Context

    • CHART 41 Economic Context for Cider/Perry
    • CHART 42 Real Gdp Growth 2020-2030
    • CHART 43 Inflation 2020-2030

Consumer Context

    • CHART 44 Consumer Context for Cider/Perry
    • CHART 45 Population 2020-2030
    • CHART 46 Population by Generation 2025
  • Country Reports Disclaimer

RTDS IN SINGAPORE

Key Data Insights

  • 2025 Developments
  • Rtds Summary

Key Industry Trends

    • CHART 47 Key Industry Trends for Rtds

Industry Performance

  • Rtds in Singapore Soften as the Market Matures and Growth Shifts toward Premiumisation and Flavour Innovation
  • Spirit-Based Rtds Dominate While Non-Alcoholic Formats Gain Momentum through Health-Led Innovation
  • Lyre'S Packaging Refresh Shifts Perceptions Towards Wellness and Inclusivity
    • CHART 48 Lyre'S 2025 Rtd Packaging Refresh Reinforces Nolo Appeal in Singapore
    • CHART 49 Volume Sales 2020-2030
    • CHART 50 Volume Sales by Category 2025

What's Next?

  • Rtds Will Continue to Experience Volume Decline Amid Cost Pressures and a Shift toward Premiumisation
  • Rtds Is Set to Be Reshaped by Wellness-Led Moderation and Flavour Innovation
    • CHART 51 Forecast Volume Sales 2020-2030
    • CHART 52 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

  • Rtds See Rising Competition as Innovation-Driven Players Gain Share
    • CHART 53 Company Shares 2025
    • CHART 54 Brand Shares 2025

Channels

  • Off-Trade Dominance in Rtds Is Led by Supermarkets While E-Commerce Grows
  • Convenience-Led Exclusivity Drives Rtd Innovation and Impulse Sales Growth
    • CHART 55 Absolut & Sprite Rtd Launch Redefines Convenience

Products

  • Premiumisation and Cocktail-Led Reinvention Elevate Rtds into Branded, Occasion-Ready Experiences
  • Flavour Experimentation Drives Differentiation and Engagement in Rtds
    • CHART 56 Flavour Experimentation Is Engaging Younger Consumers of Legal Drinking Age

Economic Context

    • CHART 57 Economic Context for Rtds
    • CHART 58 Real Gdp Growth 2020-2030
    • CHART 59 Inflation 2020-2030

Consumer Context

    • CHART 60 Consumer Context for Rtds
    • CHART 61 Population 2020-2030
    • CHART 62 Population by Generation 2025
  • Country Reports Disclaimer

SPIRITS IN SINGAPORE

Key Data Insights

  • 2025 Developments
  • Spirits Summary

Key Industry Trends

    • CHART 63 Key Industry Trends for Spirits

Industry Performance

  • Premiumisation and Whisky Demand Drive Value Growth in Singapore'S Spirits Market
  • The Rise of Tequila (And Mezcal) Reflects Growing Demand for Premium and Experience-Led Spirits
    • CHART 64 Horatio'S Immersive Whisky Experience Thrives
  • Market Polarization Reshapes Spirits as Premiumisation and Value-Led Choices Gain Momentum
    • CHART 65 Volume Sales 2020-2030
    • CHART 66 Volume Sales by Category 2025

What's Next?

    • CHART 67 What's Next? for Spirits
  • Premiumisation Is Set to Support Value Growth as Spirits Volumes Decline
  • Non-Alcoholic Spirits Is Set to Gain Ground as Consumers Embrace Sober-Curious Lifestyles
  • Experience-Led Consumption and Tourism Is Set to Underpin Future Spirits Value Growth
    • CHART 68 Forecast Volume Sales 2020-2030
    • CHART 69 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

  • Market Leaders Retain Dominance as Premium Spirits Drive Competitive Growth
    • CHART 70 Company Shares 2025
    • CHART 71 Brand Shares 2025

Channels

  • Supermarkets and Hypermarkets Expand Reach through Pricing and Assortment
  • Mobile-First E-Commerce Platforms Drive Premium Spirits Sales Online

Products

  • Focus on Heritage Drives Demand for Premium, Story-Led Spirits
    • CHART 72 St-Remy Signature'S 2025 Launch Highlighted Heritage Storytelling and Artisanal Craftsmanship.

Economic Context

    • CHART 73 Economic Context for Spirits
    • CHART 74 Real Gdp Growth 2020-2030
    • CHART 75 Inflation 2020-2030

Consumer Context

    • CHART 76 Consumer Context for Spirits
    • CHART 77 Population 2020-2030
    • CHART 78 Population by Generation 2025
  • Country Reports Disclaimer

WINE IN SINGAPORE

Key Data Insights

  • 2025 Developments
  • Wine Summary

Key Industry Trends

    • CHART 79 Key Industry Trends for Wine

Industry Performance

  • Wine Volumes Decline Sharply as Premiumisation and Non Alcoholic Innovation Reshape Consumption
    • CHART 80 Winespired Launches Its Premium No and Low Alcohol Wine Portfolio in Singapore
  • Market Polarization Reshapes Wine Consumption as Premium Experiences and Value-Led Choices Diverge
  • Heritage-Focused Events and Curation Boost the Demand for Legacy Wine
    • CHART 81 Volume Sales 2020-2030
    • CHART 82 Volume Sales by Category 2025

What's Next?

  • Wine Consumption Is Set to Decline Modestly as Polarization and Premiumisation Reshape Long-Term Demand
  • Mindful Drinking and Wellness Trends Are Set to Boost Low and Non Alcoholic Innovation
  • Retail E-Commerce and Digital Tools Will Reshape Consumer Engagement and Purchasing
    • CHART 83 Forecast Volume Sales 2020-2030
    • CHART 84 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

  • Singapore Beverages Strengthens Its Lead as Wine Consolidates around Premium and Heritage-Driven Brands
    • CHART 85 Company Shares 2025
    • CHART 86 Brand Shares 2025

Channels

  • Supermarkets and Hypermarkets Secure Everyday Wine Loyalty, as Specialists Attract Premium Shoppers
  • Online Shops Win Digitally Engaged Wine Buyers with Convenience and Breadth

Products

  • Innovation in Low Alcohol and Organic Formats Expands Wine Consumption Occasions in Singapore

Economic Context

    • CHART 87 Economic Context for Wine
    • CHART 88 Real Gdp Growth 2020-2030
    • CHART 89 Inflation 2020-2030

Consumer Context

    • CHART 90 Consumer Context for Wine
    • CHART 91 Population 2020-2030
    • CHART 92 Population by Generation 2025
  • Country Reports Disclaimer