泰國酒類

2025年，泰國酒類市場呈現穩健但謹慎的成長態勢，這得益於其濃厚的社交飲酒文化和旅遊業的強勁復甦，與鄰國市場波動較大的情況形成鮮明對比。總銷售量保持平穩，Off-Trade銷售量略有下降，但整體銷售成長仍在繼續，這主要得益於消費者購買行為的日益挑剔以及對小瓶裝、價格更實惠產品的偏好。即使在經濟壓力下，這些因素也有助於維持品牌忠誠度。

Euromonitor International發布的《泰國酒精飲料市場報告》全面分析了泰國全國範圍內的酒精飲料市場規模和結構。本報告包含最新的零售銷售資料（2021-2025年），並重點介紹了推動市場成長的細分領域。本報告還列出了主要參與者和品牌，並對影響市場的主要因素進行了策略分析，包括監管、分銷和定價等問題。此外，報告也對2030年之前的市場發展趨勢進行了預測。

目標產品：啤酒、蘋果酒/梨酒、即飲飲料、烈酒、葡萄酒

資料範圍：市場規模（歷史資料和預測）、企業市場占有率、品牌佔有率、分銷資料

購買這份報告有什麼好處？

• 詳細整體情況酒精飲料市場；
• 辨識成長型產業，了解推動市場變化的因素。
• 分析競爭格局、主要市場參與企業和主要品牌。
• 根據五年預測，評估市場的未來成長潛力。

目錄

執行摘要

• 2025年的發展趨勢

關鍵資料分析

主要行業趨勢

產業表現

• 泰國酒類產業面臨經濟壓力，但需求依然強勁。
• 雖然即飲飲料蓬勃發展，葡萄酒也越來越受歡迎，但啤酒仍然是最大的類別。
• 2025年，市場兩極化和包裝尺寸創新將塑造酒精飲料市場。

前景

• 預計銷售量的下降將被優質化和旅遊業主導的價值提升所抵消。
• 儘管預計所有主要類別的整體銷售量都會下降，但即飲飲料的復甦動力最為強勁。
• 便利性、優質化和健康趨勢預計將影響酒精消費。

競爭格局

• Thai Beverage和 Boon Rawd Brewery利用其規模和分銷網路保持競爭優勢。
• 老牌企業維持規模經濟優勢，而規模較小的企業則透過有針對性的銷售管道鞏固自身地位。

通路

• 大賣場保持領先地位，而便利商店和超級市場的市場佔有率不斷擴大。
• 儘管監管限制了直接電子商務的發展，但數位管道促進消費者與品牌的互動。
• 尤其是在旅遊區，便利商店和高階零售業態興起。

產品

• 市場兩極化推動獨特的品牌策略和消費者選擇。
• 即使在經濟條件有限的情況下，口味創新也能支持品牌的維護與發展。
• 「縮水式通膨」和包裝尺寸的縮小推動以價格實惠為優先的創新。

市場背景

• 法律法規
• 法定購買年齡和法定飲酒年齡
• 酒後駕車
• 廣告
• 禁止抽煙
• 營業時間
• On-Trade場所

課稅和關稅

商業環境

• 走私/平行輸入
• 免稅店
• 跨境/個人進口

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

泰國啤酒

關鍵資料分析

• 2025年的發展趨勢
• 啤酒概要

主要行業趨勢

產業表現

• 在消費者支出謹慎的情況下，各大品牌加強促銷。
• 雖然淡啤酒在總銷量上仍保持領先地位，但消費者正將注意力轉向精釀啤酒和無酒精/低酒精飲料。
• 市場兩極化影響定價和促銷策略。

前景

• 銷量的逐步下降將被穩定的價值成長和優質化抵消。
• 拉格啤酒將繼續引領市場，而烈性黑啤酒和精釀啤酒將帶來成長機會。
• 放鬆管制和消費者偏好的改變將促進這些品類的發展。

競爭格局

• 在競爭日益激烈的背景下，各大啤酒生產商調整策略，以保持其競爭優勢。
• 產品創新和通路策略為成熟企業創造成長機會。

通路

• 雖然大賣場推動零售業發展，但超級市場和便利商店的發展動力也越來越強勁。
• 網路啤酒銷售仍然受到限制，限制了電子商務的成長潛力。

產品

• 文化品牌化和逐步優質化塑造了產品創新。
• 精釀啤酒和特色啤酒等通路推動啤酒口味的多樣化。
• 加強促銷和監管限制有助於在兩極化的市場中維持銷售量。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

泰式蘋果酒/梨酒

關鍵資料分析

• 2025年的發展趨勢
• 蘋果酒/梨酒概述

主要行業趨勢

產業表現

• 在消費者支出謹慎、價值成長緩慢的情況下，蘋果酒/梨酒仍然是個小眾市場。
• 創新口味和包裝尺寸的變化提升人們對蘋果酒/梨酒的品嚐和認知度。

前景

• 蘋果酒/梨酒可能仍將是一種小眾產品，其易得性和生活方式吸引力有助於其價值不斷成長。
• 口味創新和體驗式行銷促進蘋果酒/梨酒的銷售。
• 有針對性的數位行銷和體驗式行銷可以加深消費者對蘋果酒/梨酒的了解。

競爭格局

• 隨著 Moose and Brothers 鞏固其市場地位，市場集中度提高。

通路

• 大賣場憑藉其豐富的商品選擇，推動蘋果酒和梨酒的銷售，並提高其品牌知名度。
• 在泰國，網路上銷售酒類仍然是非法的，因此沒有酒類零售電子商務。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

泰國的RTDS

關鍵資料分析

• 2025年的發展趨勢
• RTDS概述

主要行業趨勢

產業表現

• 泰國即飲飲料（RTD）市場的成長是由便利性、口味、可近性和價格優勢所驅動的。
• 由於監管和價格優勢，以葡萄酒為基礎的即飲飲料繼續引領市場。
• 泰國即飲飲料市場取代酒精基料和口味的創新

前景

• 儘管銷量略有下降，但消費者優先考慮便利性和穩定的經濟狀況預計將支撐銷售。
• 雖然葡萄酒類產品預計仍將佔據主導地位，但烈酒類即飲飲料（RTD）可望透過創新獲得發展動力。
• 預計各大品牌將透過增加新口味和健康產品來擴大其產品線。

競爭格局

• 在競爭日益激烈、新進者不斷增加的情況下，Siam Winery依然保持著市場主導地位。
• 創新產品的推出和產品形式的演變推動成長機會。

通路

• 大型大賣場憑藉其豐富的產品種類，推動了即飲飲料的銷售成長。
• 透過社群媒體和活動引發的消費，On-Trade的體驗推動人們對即飲飲料的認知度和品嚐量增加。
• 儘管消費者對數位科技的使用日益增多，但法律法規限制了其對電子商務的影響。

產品

• Thai Beverage的Zato 和 Spy Rose 是現代飲料創新的絕佳範例。
• Hong Thong 將其混合烈酒業務擴展到價格親民的罐裝即飲酒市場。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

泰國烈酒

關鍵資料分析

• 2025年的發展趨勢
• 烈酒概述

主要行業趨勢

產業表現

• 儘管銷量有所下降，但都市區和高階消費者支撐了價值成長。
• 雖然高階烈酒市場蓬勃發展，但其他烈酒才是泰國烈酒市場的主要動力。
• 市場兩極化推動優質化和價值驅動創新。

前景

• 都市區夜生活和相關法規的變革預計將推動未來的成長。
• 即使整體交易量下降，本地市場Sura Khao預計仍將是交易量的主要驅動力。
• 圍繞精釀烈酒的監管和優質化預計將對競爭格局產生影響。

競爭格局

• 儘管新興品牌逐漸獲得市場佔有率，但泰國烈酒市場仍高度集中。
• 在泰國的烈酒市場，石油溶劑已成為國際品牌發展的基礎。

通路

• 隨著便利商店的擴張，食品、飲料和菸草專賣店推動銷售成長。
• 法律法規限制了零售電子商務在酒類零售領域的角色。

產品

• 蘇格蘭著名釀酒廠Bruichladdich在台灣推出了一款高級威士忌。
• 國內外威士忌品牌正透過各種合作來吸引本地消費者。
• 本地企業正透過優質化和在地化來重塑品牌故事。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

泰式葡萄酒

關鍵資料分析

• 2025年的發展趨勢
• 葡萄酒概要

主要行業趨勢

產業表現

• 受政策變化和日益成熟的消費者偏好的推動，市場穩步擴張。
• 淡色葡萄葡萄酒繼續推動銷售，而起泡酒和特色葡萄酒則推動了高階市場的成長。
• 包裝尺寸的創新和市場兩極化影響泰國葡萄酒市場。

前景

• 葡萄酒市場的穩定成長預計將受到優質化、多元化和銷售管道重組的推動。
• 即使整體銷售下滑，淡色葡萄葡萄酒預計仍將保持銷售領先地位。
• 每個品牌都可能透過平衡價格實惠性和吸引力來推動泰國葡萄酒市場的擴張。

競爭格局

• Siam Winery正透過策略性的產品組合擴張和規模擴大，進一步增強其競爭優勢。
• 產品組合創新和政策支持為多元化品牌帶來成長機會。

通路

• 雖然食品、飲料和菸草專賣店日益擴大業務，但超級市場在葡萄酒零售市場中佔據主導地位。
• 不斷發展的零售模式為消費者提供了更多選擇、更便利的購物體驗，並有助於發現優質葡萄酒。
• 網路葡萄酒銷售仍然被禁止，實體店仍然是葡萄酒銷售的主要方式。

產品

• 葡萄酒產業中「傳統」概念的重新定義和區域化推動優質化。
• 高檔氣泡酒與價格親民的進口葡萄酒之間的對比，凸顯了這個兩極化市場日益成長的趨勢。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

Alcoholic drinks in Thailand demonstrated a resilient yet cautious trajectory in 2025, shaped by an entrenched social drinking culture and robust tourism recovery, contrasting with more volatile regional markets. While total volume remained flat and off-trade volume contracted slightly, value growth persisted, driven by consumer selectivity and a shift towards smaller, more affordable formats, helping maintain brand loyalty amid economic pressures.

Euromonitor International's Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Alcoholic Drinks

Industry Performance

• Alcoholic Drinks in Thailand Navigate Economic Pressures and Resilient Demand
• Beer Remains the Largest Category as Rtds Surge and Wine Gains Momentum
• CHART 2 Players Launch Smaller Pack Sizes in Response to Cautious Consumer Sentiment
• Market Polarization and Pack-Size Innovation Influence Alcoholic Drinks in 2025
• CHART 3 Analyst Insight for Alcoholic Drinks
• CHART 4 Volume Sales 2020-2030
• CHART 5 Volume Sales by Category 2025

What's Next?

• Declining Volumes Will Be Offset by Premiumisation and Tourism-Led Value Growth
• Total Volume Is Set to Decline across Key Categories, with Rtds Showing Strongest Resilience
• Convenience, Premiumisation, and Wellness Trends Are Set to Influence Alcoholic Drinks Consumption
• CHART 6 Forecast Volume Sales 2020-2030
• CHART 7 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• Thai Beverage and Boon Rawd Brewery Leverage Scale and Distribution to Sustain Dominance
• Smaller Players Gain Ground through Targeted Channels While Incumbents Defend Scale
• CHART 8 Company Shares 2025
• CHART 9 Brand Shares 2025

Channels

• Hypermarkets Maintain Leadership While Convenience Stores and Supermarkets Gain Ground
• Regulatory Constraints Limit Direct E-Commerce Growth While Digital Channels Support Brand Engagement
• Hybrid Convenience and Premium Retail Formats Emerge in Tourism-Driven Locations

Products

• Market Polarization Drives Distinct Brand Strategies and Consumer Choices
• CHART 10 Siam Winery Launches Its Limited Edition Rose Variant
• Flavour Innovation Supports Brand Retention and Growth Amid Economic Constraints
• Shrinkflation and Pack-Size Downsizing Drive Affordability-Led Innovation

Market Background

• Legislation
• Legal Purchasing Age and Legal Drinking Age
• Drink Driving
• Advertising
• Smoking Ban
• Opening Hours
• On-Trade Establishments

Taxation and Duty Levies

Operating Environment

• Contraband/Parallel Trade
• Duty Free
• Cross-Border/Private Imports

Economic Context

• CHART 11 Economic Context for Alcoholic Drinks
• CHART 12 Real Gdp Growth 2020-2030
• CHART 13 Inflation 2020-2030

Consumer Context

• CHART 14 Consumer Context for Alcoholic Drinks
• CHART 15 Population 2020-2030
• CHART 16 Population by Generation 2025
• Country Reports Disclaimer

BEER IN THAILAND

Key Data Insights

• 2025 Developments
• Beer Summary

Key Industry Trends

• CHART 17 Key Industry Trends for Beer

Industry Performance

• Leading Brands Intensify Promotions Amid Cautious Consumer Spending
• CHART 18 Emerging Craft Brands Expand Wheat and Ipa Offerings in Urban Retail
• Lager Leads Total Volume Sales While Consumers Explore Craft and No/Low Alcohol Options
• Market Polarization Shapes Pricing and Promotional Strategies
• CHART 19 Volume Sales 2020-2030
• CHART 20 Volume Sales by Category 2025

What's Next?

• Gradual Volume Declines Will Be Offset by Steady Value Growth and Premiumisation
• Lager Will Retain Its Dominance While Stout and Craft Beer Drive Growth Opportunities
• Regulatory Easing and Evolving Consumer Preferences Will Support Category Development
• CHART 21 Forecast Volume Sales 2020-2030
• CHART 22 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• CHART 23 Chang and Singha Intensify Promotions to Defend Share in a Price-Sensitive Market
• Leading Brewers Adjust Strategies to Sustain Dominance Amid Intensifying Competition
• Product Innovation and Channel Strategies Offer Growth Opportunities for Established Players
• CHART 24 Company Shares 2025
• CHART 25 Brand Shares 2025

Channels

• Hypermarkets Lead Retail Sales While Supermarkets and Convenience Stores Gain Traction
• Online Beer Sales Remain Restricted, Limiting E-Commerce Growth Potential

Products

• Cultural Branding and Incremental Premiumisation Shape Product Innovation
• Flavour Diversification in Beer Is Led by Craft and Speciality Channels
• Promotional Intensity and Regulatory Constraints Reinforce Volume Defence in a Polarised Market

Economic Context

• CHART 26 Real Gdp Growth 2020-2030
• CHART 27 Inflation 2020-2030
• CHART 28 Economic Context for Beer

Consumer Context

• CHART 29 Population 2020-2030
• CHART 30 Population by Generation 2025
• CHART 31 Consumer Context for Beer
• Country Reports Disclaimer

CIDER/PERRY IN THAILAND

Key Data Insights

• 2025 Developments
• Cider/Perry Summary

Key Industry Trends

• CHART 32 Key Industry Trends for Cider/Perry

Industry Performance

• CHART 33 Brothers Launches New Toffee Apple and Raspberry & Lime Variants
• Cider/Perry Remains Niche Amid Cautious Spending and Modest Value Growth
• Flavour Innovation and Pack Size Shifts Drive Trial and Visibility in Cider/Perry
• CHART 34 Volume Sales 2020-2030
• CHART 35 Volume Sales by Category 2025

What's Next?

• Cider/Perry Will Remain Niche as Accessibility and Lifestyle Positioning Support Value Growth
• CHART 36 Brothers Introduces 330Ml Canned Format to Enhance Accessibility
• Flavour Innovation and Experiential Marketing Will Aid Sales of Cider/Perry
• Targeted Digital and Experiential Marketing Can Broaden Consumer Understanding of Cider/Perry
• CHART 37 Forecast Volume Sales 2020-2030
• CHART 38 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• Market Concentration Intensifies as Moose and Brothers Strengthen Their Positions
• CHART 39 Company Shares 2025
• CHART 40 Brand Shares 2025

Channels

• Hypermarkets Lead Sales and Boost Visibility for Cider/Perry through Broad Assortments
• Retail E-Commerce Remains Absent as Online Alcohol Sales Remain Illegal in Thailand

Economic Context

• CHART 41 Real Gdp Growth 2020-2030
• CHART 42 Inflation 2020-2030
• CHART 43 Economic Context for Cider/Perry

Consumer Context

• CHART 44 Population 2020-2030
• CHART 45 Population by Generation 2025
• CHART 46 Consumer Context for Cider/Perry
• Country Reports Disclaimer

RTDS IN THAILAND

Key Data Insights

• 2025 Developments
• Rtds Summary

Key Industry Trends

• CHART 47 Key Industry Trends for Rtds

Industry Performance

• Convenience, Flavour Accessibility, and Affordability Drive Rtd Growth in Thailand
• Wine-Based Rtds Maintain Dominance through Regulatory and Pricing Advantages
• CHART 48 Zato Modernises Thai Rice Wine through Sparkling Canned Rtd Formats
• Alternative Alcohol Bases and Flavour Innovation Influence Rtds in Thailand
• CHART 49 Volume Sales 2020-2030
• CHART 50 Volume Sales by Category 2025

What's Next?

• Convenience-Led Consumption and Stable Economic Conditions Will Support Sales Despite a Slight Volume Fall
• Wine-Based Dominance Will Persist While Spirit-Based Rtds May Gain Momentum through Innovation
• Leading Brands Are Expected to Expand Portfolios with New Flavours and Health-Oriented Options
• CHART 51 Forecast Volume Sales 2020-2030
• CHART 52 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• Siam Winery Maintains Market Leadership Amid Increasing Competitive Dynamics and New Entrants
• Innovative Launches and Evolving Formats Fuel Growth Opportunities
• CHART 53 Company Shares 2025
• CHART 54 Brand Shares 2025

Channels

• Hypermarkets Drive Rtds Sales Growth through Wide Product Assortment
• On-Trade Experiences Drive Rtd Visibility and Trial through Social and Event-Led Consumption
• Legal Restrictions Limit E-Commerce Impact Despite Growing Consumer Digital Engagement

Products

• CHART 55 Spy Launches a Rose Limited Edition to Refresh Engagement
• Thai Beverage'S Zato and Spy Rose Exemplify Modern?Rtd Innovation
• Hong Thong Extends Mixed Spirits Equity into Affordable Canned Rtds

Economic Context

• CHART 56 Real Gdp Growth 2020-2030
• CHART 57 Inflation 2020-2030
• CHART 58 Economic Context for Rtds

Consumer Context

• CHART 59 Population 2020-2030
• CHART 60 Population by Generation 2025
• CHART 61 Consumer Context for Rtds
• Country Reports Disclaimer

SPIRITS IN THAILAND

Key Data Insights

• 2025 Developments
• Spirits Summary

Key Industry Trends

• CHART 62 Key Industry Trends for Spirits

Industry Performance

• Urban and Premium Consumers Support Value Growth Despite Volume Decline
• Other Spirits Lead Thailand'S Spirits Market as Premium Categories Gain Traction
• CHART 63 Smaller Spirits Pack Sizes Help Consumers Manage Spend without Trading Down
• Market Polarization Drives Premiumisation and Value-Focused Innovation
• CHART 64 Volume Sales 2020-2030
• CHART 65 Volume Sales by Category 2025

What's Next?

• CHART 66 Analyst Insight for Spirits
• Urban Nightlife and Regulatory Shifts Are Set to Support Growth
• Local Sura Khao Will Remain the Dominant Volume Driver Amid Broader Volume Declines
• Craft Spirit Legislation and Premiumisation Are Set to Influence the Competitive Landscape
• CHART 67 Forecast Volume Sales 2020-2030
• CHART 68 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• Thailand'S Spirits Market Remains Concentrated Despite Incremental Gains by Challenger Brands
• White Spirits Provide a Growth Platform for International Brands in Thailand'S Spirits Market
• CHART 69 Company Shares 2025
• CHART 70 Brand Shares 2025

Channels

• Food/Drink/Tobacco Specialists Lead Sales as Convenience Formats Expand
• Legal Restrictions Limit Retail E-Commerce'S Role in Spirits Retail

Products

• Renowned Scottish Producer Bruichladdich Launches Its Premium Whisky in Taiwan
• Local and Imported Whisky Brands Initiate Diverse Collaborations to Impress Local Consumers
• CHART 71 Kavalan Partners with 7-Eleven
• Local Players Reinvent Brand Narratives through Premiumisation and Localisation

Economic Context

• CHART 72 Real Gdp Growth 2020-2030
• CHART 73 Inflation 2020-2030
• CHART 74 Economic Context for Spirits

Consumer Context

• CHART 75 Population 2020-2030
• CHART 76 Population by Generation 2025
• CHART 77 Consumer Context for Spirits
• Country Reports Disclaimer

WINE IN THAILAND

Key Data Insights

• 2025 Developments
• Wine Summary

Key Industry Trends

• CHART 78 Key Industry Trends for Wine

Industry Performance

• Steady Expansion Is Driven by Policy Changes and Evolving Consumer Sophistication
• Still Light Grape Wine Leads Sales While Sparkling and Alternative Wines Drive Premium Growth
• CHART 79 Mont Clair 375Ml and Poco Vino 187Ml Expand Accessible Wine Entry Points
• Pack Size Innovation and Market Polarisation Influence the Wine Market in Thailand
• CHART 80 Volume Sales 2020-2030
• CHART 81 Volume Sales by Category 2025

What's Next?

• Steady Wine Growth Is Set to Be Driven by Premiumisation, Diversification, and Channel Rebalancing
• Still Light Grape Wine Will Retain Its Volume Leadership Despite an Overall Fall in Sales
• Brands Will Balance Accessibility and Aspiration to Drive Expansion in Thailand'S Wine Market
• CHART 82 Forecast Volume Sales 2020-2030
• CHART 83 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• Siam Winery Strengthens Its Lead through Strategic Portfolio Expansion and Scale
• Portfolio Innovation and Policy Support Drive Growth Opportunities for Diversified Brands
• CHART 84 Company Shares 2025
• CHART 85 Brand Shares 2025

Channels

• Supermarkets Lead Retail Wine Sales as Food/Drink/Tobacco Specialists Expand
• Evolving Retail Formats Enhance Choice, Accessibility, and Premium Wine Discovery
• Online Wine Sales Remain Prohibited, Maintaining Offline Retail Dominance

Products

• CHART 86 Devanom Expands into Modernised Local Rice Win
• Heritage Repositioning and Localisation Drive Premiumisation in Wine
• Premium Sparkling and Accessible Imports Illustrate Polarised Market Growth Dynamics

Economic Context

• CHART 87 Real Gdp Growth 2020-2030
• CHART 88 Inflation 2020-2030
• CHART 89 Economic Context for Wine

Consumer Context

• CHART 90 Population 2020-2030
• CHART 91 Population by Generation 2025
• CHART 92 Consumer Context for Wine
• Country Reports Disclaimer