中國健康與保健市場

2024年，中國健康與保健市場表現良好，包裝食品、軟性飲料和熱飲等類別中，多數健康宣稱產品的銷售和現值均有所成長。儘管市場成熟度和人口下降限制了成長前景，但不斷增強的健康意識維持了整體強勁的銷售動能。這一趨勢在疫情後開始顯現，並持續受到中國人口老化和成長等因素的推動。

Euromonitor International發布的《中國健康與保健市場報告》追蹤了健康相關產品類型的發展，以及各食品細分市場中競爭品牌的健康意識定位。本報告提供2021年至2025年的最新零售銷售資料，便於將不同健康與保健品類以及特定細分市場與整體市場進行比較。報告重點介紹了主要企業和領先品牌，並對影響市場的關鍵因素進行了策略分析，包括新產品開發、法律制度和生活方式變化。報告也對2030年的市場發展趨勢進行了預測。

目標產品：烹飪原料和已調理食品、乳製品和乳製品替代品、熱飲、點心、軟性飲料和主食。

資料範圍：市場規模表現（過去表現和預測）、企業市場占有率、品牌佔有率、分銷資料。

為什麼要購買這份報告？

• 詳細整體情況健康和保健市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 五年預測可以幫助評估市場的發展前景。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 大多數健康和保健類宣傳內容在數量和當前價值方面均呈現成長趨勢。

產業表現

• 標示「糖分」和「脂肪」的產品正受益於人們對肥胖問題日益成長的關注。
• 消費者對潔淨標示產品的興趣持續成長。

未來趨勢

• 健康與保健展望整體良好。

國家報告免責聲明

中國熱飲

關鍵資料結果

2024年的發展

• 日益增強的健康意識持續推動整體需求。

產業表現

• 肥胖問題促使其他一些受歡迎的熱飲品牌重新推出新品。
• 無糖仍然是健康和保健方面的首要賣點。
• 預防性醫療保健趨勢持續推動對益生菌產品的需求。

未來趨勢

• 潔淨標示產品可望吸引更多消費者。
• 無糖和增強免疫力這兩個說法可能面臨截然不同的命運。
• 消費者對益生菌熱飲的興趣依然濃厚。

分類資料

國家報告免責聲明

中國軟性飲料

關鍵資料結果

2024年的發展

• 中國消費者持續選擇更健康的軟性飲料

產業表現

• 人們越來越偏好潔淨標示的產品，尤其是在即飲茶領域。
• 就價值而言，能量提升仍然是健康和保健方面最重要的功效宣稱。
• 預防保健趨勢仍然傾向於將軟性飲料視為維生素的良好來源。

未來趨勢

• 未來，宣稱具有功能性、植物來源或天然萃取特性的產品將越來越受歡迎。
• 能量飲料和無糖飲料保持強勁的成長前景
• 作為維生素良好來源的說法前景依然樂觀。

分類資料

國家報告免責聲明

中國零食

關鍵資料結果

2024年的發展

• 日益增強的健康意識和快節奏的生活方式持續推動銷售成長。

產業表現

• 被認為有助於體重管理的零食越來越受歡迎。
• 到2024年，素食主義將成為最熱門的健康養生主張。
• 儘管整體銷售額有所下降，但人們對天然零食的興趣依然濃厚。

未來趨勢

• 功能性零食越來越受歡迎
• 據預測，素食主義仍將是以金額為準最高的選擇。
• 預計天然產品的整體需求將有所復甦。

分類資料

國家報告免責聲明

中國的乳製品及其替代品

關鍵資料結果

2024年的發展

• 大多數索賠案件在數量和當前價值方面均呈現強勁成長。
• 健康保健產品在新產品發布中脫穎而出
• 富含礦物質仍然是健康和保健的一大賣點。
• 優格需求下降，益生菌銷售下滑

未來趨勢

• 預計牛奶來源多樣化趨勢將更加顯著。
• 優質的礦物質產品來源，非常適合滿足老齡化人口的需求。
• 益生菌配方在老年人群中持續受到歡迎。

分類資料

國家報告免責聲明

中國烹飪食材與菜餚

關鍵資料結果

2024年的發展

• 健康飲食習慣的普及將增加整體需求。

產業表現

• 健康保健產品在烹飪食材和餐點中越來越受歡迎。
• 到2024年，素食主義仍將是健康和保健領域最熱門的話題。
• 有機品種越來越受歡迎。

未來趨勢

• 政府政策對宣稱含有脂肪和糖分的產品來說是個好徵兆。
• 素食烹飪食材和餐點保持強勁的成長前景
• 人們對有機產品的興趣持續成長

分類資料

國家報告免責聲明

中國主食

關鍵資料結果

2024年的發展

• 大多數案例在數量和當前價值方面都取得了積極成果。

產業表現

• 高纖維、低鈉、有機的主食越來越受歡迎
• 就價值而言，素食主義仍然是健康和保健方面最受推崇的主張。
• 由於人們對肥胖問題的日益關注，低脂食品的需求持續成長。

未來趨勢

• 人們對有機產品和機能性食品的興趣預計將持續成長。
• 據預測，素食主義仍將是最受歡迎的主張。
• 低脂食品的成長前景在早餐用麥片穀類、加工肉品和魚貝類最為強勁。

分類資料

國家報告免責聲明

Health and wellness in China performed positively in 2024, with the majority of claims expanding in volume and current value terms across packaged food, soft drinks and hot drinks. While growth prospects were tempered by encroaching maturity and population decline, sales remained robust on the whole thanks to rising health-consciousness. Having become more ingrained since the pandemic, this trend continued to be reinforced by factors such as the country's ageing demographic profile, increasingly...

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Most health and wellness claims show growth in volume and current value terms

INDUSTRY PERFORMANCE

• Products with sugar- and fat-related claims profit from growing concerns about obesity
• Interest in clean label varieties continues to rise

WHAT'S NEXT

• Outlook for health and wellness remains broadly favourable

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising health-consciousness continues to lift overall demand

INDUSTRY PERFORMANCE

• Obesity concerns encourage reformulation of popular other hot drinks brands
• No sugar remains the leading health and wellness claim
• Preventive health trend continues to buoy demand for probiotic products

WHAT'S NEXT

• Clean label products expected to win over more consumers
• No sugar and immune support claims likely to experience contrasting fortunes
• Interest in probiotic hot drinks set to remain strong

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Chinese consumers continue to make healthier soft drinks choices

INDUSTRY PERFORMANCE

• Growing preference for clean label varieties especially pronounced in RTD tea
• Energy boosting remains the leading health and wellness claim in value terms
• Preventive health trend continues to favour good source of vitamins soft drinks

WHAT'S NEXT

• Products with functional, plant-based and natural claims set to become more popular
• Energy boosting and no sugar soft drinks retain solid growth prospects
• Outlook for good source of vitamins claim remains favourable

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising health awareness and busy lifestyles continue to boost sales

INDUSTRY PERFORMANCE

• Snacks perceived to aid weight management efforts increasingly favoured
• Vegetarian becomes the top health and wellness claim in 2024
• Interest in natural snacks remains strong despite drop in total sales

WHAT'S NEXT

• Snacks with functional benefits set to become more popular
• Vegetarian projected to remain the leading claim in value terms
• Overall demand for natural products expected to rebound

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Most claims show strong growth in volume and current value terms
• Health and wellness variants feature prominently among new launches
• Good source of minerals remains the leading health and wellness claim
• Probiotic sales depressed by falling demand in yoghurt

WHAT'S NEXT

• Diversification of milk sources set to become more visible
• Good source of minerals products well placed to profit from population ageing
• Probiotic powder milk will continue to gain popularity among older demographics

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing adoption of healthier eating habits lifts overall demand

INDUSTRY PERFORMANCE

• Penetration of health and wellness products rises across cooking ingredients and meals
• Vegetarian remains the top health and wellness claim in 2024
• Organic varieties continue to gain popularity

WHAT'S NEXT

• Government policies bode well for products with fat- and sugar-related claims
• Vegetarian cooking ingredients and meals retains solid growth prospects
• Interest in organic options will continue to increase

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Majority of claims record positive results in volume and current value terms

INDUSTRY PERFORMANCE

• High fibre, low salt and organic staple foods gain popularity
• Vegetarian still the leading health and wellness claim in value terms
• Obesity concerns continue to bolster demand for low fat options

WHAT'S NEXT

• Interest in organic and functional products set to continue rising
• Vegetarian predicted to remain the top claim
• Low fat growth prospects strongest in breakfast cereals, processed meat and seafood

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER